Svantah has digital signage product, which allows companies to control screens in remote locations uniquely and in groups.

1. 1
2016
Svantah
Digital
Advertising
[COMPANY PROFILE]
This document describe a brief details of Svantah Digital Advertising

2. company profile 2
Table of Contents
1. About Company………………………………………………………………………………..3
2. Our Product …………..……………………………………………………………………….3
3. Applications…………………………………………………………………………………….3
3.1 Retail………...........................................................................................................4
3.2 Healthcare……………………………………………………………………………....4
3.3 Restaurant ………………………………………………………………………………5
3.4 Education………………………………………………………………………………..5
3.5 Government……………………………………………………………………….…….6
3.6 Transport………………………………………………………………………….……..6
3.7 Hotels……………………………………………………………………………….……7
4. Overview of svantah’s Technology…………………………………………………………..7
4.1 Display – the digital sign……………………………………………………………….7
4.2 Digital signage player…………………………………………………………………..8
4.3 Svantah’ software……………………………………………………………………....8
5. Software as a services ……………………………………………………………………..…8
6. Conclusion ……………………………………………………………………………………...9
7. Contact…………………………………………………………………………………………..9

3. company profile 3
“The competition in today’s ever-evolving digital environment has reached cutthroat levels
and the marketing landscape is not an exception. As marketing
pros strive to keep their products and services on the forefront of their audiences’ minds, more
and more businesses turn to intelligent tools to help them
Swiftly react to market changes”
1. About company:-
SvantahTM
Digital Advertising is a private media network. Svantah is a proud member of ASCI
(The Advertising Standards Council Of India) also Svantah Digital Advertising has been
assessed by Global certification services, now Svantah has an ISO 9001:2008 for digital
advertising. We provide a centralized solution for indoor and outdoor advertising field in
India by a platform which is web-based software. We provide the latest features and a user-
friendly environment graphical user interface, which allows marketing and advertisement
companies to reach their target customers and provide best services/products in a cost-effective
manner.
2. Our product:-
Svantah has digital signage product, which
allows companies to control screens in remote
locations uniquely and in groups Svantah's
digital signage is built on top of its broadcast
grade technology platform. It provides complete
control over when and how content is shown
on the signage screens/displays.

4. company profile 4
3. Applications:-
These market segments have distinct complex value chains involving a range of actors which
are describe and depicted below.
3.1-Retail:-
SVANTAH’s Digital Signage for retails industries is an innovative mode
for you to deliver convincing experiences to the end users and
employees
 Draw customers into the retail experience with interactive and
engaging digital solutions
 Increase sales, operational efficiency and brand awareness
 Embrace emerging technology and create a seamless,
unobtrusive Omni-channel retail strategy
 confidently deploy content to thousands of screens using a
proven, stable platform and cloud solution
 Apply fact-based real-time customer preferences to optimize
messages, tailoring down to even a single-customer focus
 Convert casual consumers into loyal fans by leaving a lasting,
meaningful experience and deeper brand awareness
3.2-Healthcare:-
Digital makes an impact on doctor offices and hospitals for visitors,
patients and healthcare staff alike. Screens in waiting rooms can
immediately impact the patient experience by informing while
entertaining – displaying relevant office information, showing real-
time wait expectations, integrating with live news feeds and videos
while wayfinding can help them quickly find their destination,
easing frustrations. For employees, digital displays keep staff in
sync and informed of wait times, database information, protocols
and training.
 Reduce perceived wait times with entertaining videos, live news feeds and social media
 Incorporate new technology such as beacons, mobile apps and self-service kiosks to
streamline service and empower customers
 Generate new revenue by promoting additional services and offering advertising
opportunities
 Extend the digital solution into the cafeteria menu boards and include nutritional
guidelines, tips and information.

5. company profile 5
3.3-Restaurant:-
Incorporating a digital signage menu board allows
owners to impress customers with a modern
restaurant feel using features such as dynamically
displayed eye-catching imagery, beacon technology
and social media and mobile app integration. Digital
solutions are working hard behind the scenes while
presenting a seamless, engaging experience to the
customer.
 Centrally manage corporate messaging and
branding on thousands of screens or adjust
content locally.
 Schedule content according to conditions such
as time of day or season
 Boost sales with enticing video of food being freshly prepared, suggesting add-on
or higher-margin items, dynamically adding promotions and extending displays
into the dining area
 Adopt an agile messaging strategy by analyzing the success of screen content
and rapidly optimizing at the point-of-decision.
3.4-Education:-
The Svantah platform allows you to easily introduce
an agile digital messaging strategy to capture the
attention of a generation of students who are
constantly connected to and respond to digital
communication. Switching to digital signage and
introducing innovative digital solutions such as
wayfinding help deliver a high-quality educational
experience throughout campus and classrooms.
 Centrally control messaging while allowing individuals, departments and organizations to
easily contribute from their own device
 Ensure emergency alerts are instantly reaching everyone on campus
 Link to existing applications such as Intranet and scheduling systems to automatically
send information to the displays
 Keep information accurate with instantly updated schedule changes, public
transportation news, special activities, alerts and results
 Entertain while informing with live news feeds, weather reports and sports updates
 Easily create school-branded messaging using ready-made templates

6. company profile 6
3.5-Government:-
Communications from government agency or
institution like Tourism, Banks etc. often carry a
heightened weight of importance – from
emergency and public safety updates to offering
vital services and information to a community. By
introducing a digital signage network,
government institutions including capital
buildings, prisons, township offices and more
can:
 Share disaster and emergency information, crime alerts and new regulations
 Improve inter-office and inter-departmental communication
 Use queue management to decrease perceived wait times
 Steer visitors to the right place with wayfinding capabilities
 Incorporate wayfinding screens and kiosks
 Improve services for visitors who are hearing-impaired or speak a different language
 Generate revenue through advertising income while saving money on printing costs and
labor
3.6-Transportation:-
Transportation hubs have used digital signage for
arrival/departure and gate information for decades. Digital
signage offers a platform for transportation agencies to
connect with travelers and maximize hardware investments
by using the same displays to
 Move travelers more efficiently throughout the
terminal
 Provide real-time updates by integrating with live news and weather feeds
 Generate revenue with paid advertising and suggested complementary purchases and
services
 Drive traffic to terminal vendors with time- and location-specific promotions
 Introduce self-service kiosks, reducing wait times and personnel involvement
 Guide guests to area hotels or ground transportation locations

7. company profile 7
3.7-Hotels & Casino:-
Digital signage can interface with multiple data
sources to greatly enhance the guest experience
at hotels and casinos while boosting the bottom
line for the business. A display network in a hotel
or casino can…
 Interactively guide guests to meeting
rooms, restaurants, slot machines, the
pool and other amenities
 Provide concierge services such as
tourism advice, show tickets and dinner reservations
 Allow convention attendees to check event schedules
 Build casino excitement by publicizing jackpots and teaching table games
 Promote specials and sales at onsite restaurants, shops and theaters
 Provide high-touch guest services without the labor expense
4. Overview of svantah’s Technology:-
Svantah’s Digital signage systems are composed of different elements, typically including
one or several displays, one or more media players and a content management system /
content delivery systems / server. A reference system as defined in a Figure.
4.1-Display – the digital sign: - It consist LED, LCD, plasma panels etc. in all sizes,
resolutions and specific parameter include casing, mounting (e.g. standing/wall-
mounted) and layout (e.g. multi-screen).

8. company profile 8
4.2-Digital signage player: - Digital signage player/Media players/Thin PC used in
digital signage that offer interfaces for remote monitoring and configuration services
(such as those defined by user). They are responsible for managing proof-of-display log
files and implement audience measurement or user interaction capabilities. The
characteristics of media players enable scheduled caching and downloading of media
content and related resources, based on a set of rules. Media player behavior and
performance can be managed by the remote user.
4.3-Svantah’ software: - Web based software.
5. Svantah Digital Advertising- Digital Signage solution SaaS Model:-
Software as a service
Digital signage software is the brain of the Digital Signage System. The software can be divided
in to server, player & controller which collectively perform the various tasks of the digital signage
software.
In the Saas Model, the server is svantah Digital Signage Server Software which is hosted
on Svantah Server on the cloud.
Benefits of Svantah as a service
The key advantages of Svantah as a Service are as follows:
 Facilitates you to target the bull’s eyes on your major business
 Instant network start up
 High-tech Content Manager
 No constraint to buy server hardware or software; no amenities or operation investment r
equired
 Your IT department’s prepared load is lightened
 Smoothly switch between a Svantah hosted network and your personal internal network
towards the end of contract

9. company profile 9
6. Conclusion: -
No longer limited to New York’s Times Square, the London Stock Exchange or the commercial
areas of Shinjuku, Tokyo digital displays are becoming increasingly omnipresent at Points of
Wait, Sale and Transit. Many of them are part of extensive networks of connected displays that
are managed centrally and addressable for targeted information, entertainment, merchandising
and advertising – an emerging medium described as digital signage. Now India is ready for
Digital signage Services. Svantah Digital Advertising taken an important first step by starting
work on a “Framework for Digital Signage Services”
SvantahTM Digital Advertising Pvt Ltd.
33/3D Ground Floor beneath OM Software P Ltd
Saket Nagar
Bhopal-462024
Contact: - +91-8889612220, +91-8889624301
www.svantah.com
contact@svantah.com