The document discusses the bLoyal platform, which allows wineries to manage their direct-to-consumer programs through a single solution. It integrates key functions like customer onboarding, service, marketing, inventory, fulfillment, and analytics. This unified platform helps wineries grow their direct business by up to 35% by streamlining operations and providing insights across channels.

1. with
Growing Your
Direct-to-Consumer
Wine Program

2. Your direct-to-consumer program
is one of the most important revenue
drivers for your winery.

3. Dollar for dollar,
you make more and spend less
on it than any other channel.

4. So, it’s important that you have the best tools
possible to grow your program’s
reach, penetration, and value over time.

5. There are a lot of potential platforms to
help you grow your direct-to-conusmer
business.

6. But since there are so many moving pieces, it can be
hard to find tools that work effectively together to meet
your needs.

7. Imagine for a moment however,

8. That you had a solution which tied your wine club
together with all of the features and functionality you
needed to match the way that customers engaged with
your program…

9. A solution which allowed you to manage:
signup experience,
customer service,
marketing,
inventory,
fulfillment,
and business intelligence
across all channels,
All in one place.

10. How much more profit could be
driven through your efforts?

11. The answer is nearly 35%!

12. We know, because after nearly 15 years in the
winery space, bLoyal has worked with hundreds
of vineyards

13. to implement our solutions, including an
unmatched set of direct-to-consumer tools
to help you compete, at scale and grow your bottom line.

14. Want to know more?
Read on....

15. Integration
How It Works
To get started the bLoyal platform works in-flow
of your tasting room, point of sale, eCommerce
solution, and even branded applications.

16. Select from twelve out-of-the-box POS and
customizable eCommerce integrations.

17. Or even build your own!

18. The bLoyal solution ties your
direct to consumer wine program
functionality together, in
one back office hub,

19. leveraging other best of breed tools to help you
create an all-in-one direct-to-consumer solution
that can be managed from a single location.

20. Onboarding & Customer Management
Onboard new program or club members, almost anywhere:
At the Register
On Your Website
Through Text
Or with Social Media

21. While it can be difficult for some platforms to
reconcile duplicate profiles to the same user.

22. Dynamic customer resolution ensures that you
automatically maintain a single customer record
across channels,

23. Customer Service
Support personnel can see each customer’s complete
purchase, promotion, and return history in real time.
Adding notes and important customer alerts.

24. And because each customer’s activity is automatically
resolved to a single user,

25. every person on your team, including customer
support representatives, tasting room cashiers, and
program managers get a more complete picture of
who they’re talking to.

26. Marketing
Get Your message out with email, text, and push
notifications.bLoyal gives you multiple platforms to
choose from and the ability to target members based
on both demographics and purchase history.

27. Inventory
Synch your products and inventory across all the channels
where you do business.

28. Because bLoyal integrates directly to your POS, ERP, and
other inventory solutions, our software has full visibility
into each product’s availability, current pricing, and
promotional models.

29. We are able to communicate up-to-date product
information across touchpoint in just seconds.

30. Fulfillment
When it’s time to ship, bLoyal’s “order processing engine”
allows you to easily manage the fulfillment aspect of your
DTC program over any platform, channel, or device.

31. Customer can place orders for and receive your
products virtually anywhere and everything is handled
automatically in your program’s back office.

32. Shipping rules are configured directly in the bLoyal
solution and “Single Shelf” technology ensures that
you never make a sale that you can’t deliver on.

33. Compliance
As a winery, compliance is one of the most important
aspects of your direct-to-consumer program.

34. bLoyal makes it easy with our built-in “Ship Compliant” plugin,
which helps guarantee that your wine arrives to the intended
buyer and you’re in compliance with local regulations.

35. Loyalty Programs
If a customer doesn’t want to join your program
it doesn’t mean you can’t keep them coming back.

36. Incentivize guests to return to your winery and online store
with powerful points-based loyalty and frequent buyer
programs

37. including credits towards:
Future purchases
Winery & Wine Tasting Experiences
Educational Seminars
And Much More

38. Analytics
After you’ve launched your program, bLoyal’s omnichannel
analytics and business intelligence features help you
understand who your members are and how they’re engaging
your winery.

39. Integrate with tool’s like Microsoft’s Power BI
to get even deeper insight on your club member’s path to
purchase.

40. If you’re looking to take your club to the next level,
bLoyal delivers a seamless direct-to-consumer experience for
your winery that helps grow the bottom line.

41. Interested in learning more about the bLoyal
solution for your business?
Please contact us at sales@bloyal.com