3 Things to Prepare For in Online Marketing Next Year

•

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Three key trends will take center stage in 2014, including microtargeting through better analytics and the continued acceleration of The Internet of Things.

Online Marketing
in 2014
Marketing 623
George Mason University

Dec. 2013

George Bounacos

•

COO at Silver Beacon Marketing since 2008

•

Mason Alum ‘01

•

Coached / Judged SOM498 for 10 years

•

6th invite to speak to a Mason class

Takeaways for 2014

•

The Internet of Things disrupts all
messaging

•

Microtargeting is Real

•

Don’t ignore organizations with Big Cash

The Internet of Things

•

Real

•

Here

•

Changes all messaging, not just marketing

Learn the 6 Webs Theory
Near Web
Here Web
Far Web
Weird Web
B2B
D2D

Your Laptop
Mobile Device
Multi-user Screen
Human-dev interface
Logistics, banking
Device to Device

All 6 Webs Exist Today

…but they weren’t in wide use as late as 8
years ago according to the MIT Technology
Journal.

Bill Gates said in 2005...

“Understand that this [Bluray] is the last physical
format there will ever be.”

Takeaway 1

The Internet of Things
disrupts all messaging

Let’s Talk About That
How do we message now?

How does that change in the Internet of
Things?

My late 2008 NY Presentation
1. Your ISP sells data about your web habits
2. Your search engine collects data about…
3. Your cable company knows….
4. Marketer can determine...in 30 minutes or
less with free tools

Microtargeting - Lytics.io
Your data + their data = Personal data

Takeaway 2

Microtargeting is Real
(and inexpensive)

Disney’s ESPN & ABC subsidiaries
Distribution channels for:

•
•
•
•
•

⅓ of traditional primetime TV
Mainstream video news organization
Monday Night Football
NBA, baseball, other sports
All of the content Disney owns

Big Cash at Tech Giants
Microsoft

$80 billion

Google

$56 billion

Apple

$40 billion

Facebook

$9 billion

Amazon

$8 billion

Device battles

•

Borrow library book on Amazon Kindle

•

Use Apple iPhone or Google tablet

And Facebook & Microsoft are still looking.

Sources
1.

The Internet of Things, Wikipedia - http://en.wikipedia.org/wiki/Internet_of_Things

2.

Kevin Ashton May Change the World, RFID Journal https://www.rfidjournal.com/purchaseaccess?type=Article&id=169&r=%2Farticles%2Fview%3F169

3.

ETC: Bill Joy’s Six Webs - http://www.technologyreview.com/view/404694/etc-bill-joys-six-webs/

4.

The Internet of Everything in Motion - Cisco - http://newsroom.cisco.com/featurecontent?type=webcontent&articleId=1208342

5.

Bill Gates Quotes, Wikiquote - http://en.wikiquote.org/wiki/Bill_Gates

6.

The Next Generation of Digital Analysis Tools, Online-Behavior.com http://online-behavior.com/analytics/digitalanalysis-tools

7.

Financial data for cash on hand - https://www.google.com/finance

Online Marketing
in 2014
George Bounacos, Silver Beacon Marketing
george@sbmteam.com
@georgebounacos

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The Strategic Impact of Storytelling in the Age of AI In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.

How to Make Your Trade Show Booth Stand Out

Blue Atlas Marketing

Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to: Design an eye-catching and inviting booth Incorporate interactive elements that engage visitors Use effective branding and visuals to reinforce your message Plan your booth layout for maximum traffic flow Implement technology to enhance the visitor experience Create memorable experiences that leave a lasting impression Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!

Pillar-Based Marketing Master Class - Ryan Brock

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

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1. Online Marketing in 2014 Marketing 623 George Mason University Dec. 2013

3. George Bounacos • COO at Silver Beacon Marketing since 2008 • Mason Alum ‘01 • Coached / Judged SOM498 for 10 years • 6th invite to speak to a Mason class

4. Takeaways for 2014 • The Internet of Things disrupts all messaging • Microtargeting is Real • Don’t ignore organizations with Big Cash

5. The Internet of Things • Real • Here • Changes all messaging, not just marketing

6. Kevin Ashton & Hazelnut Oil of Olay

7. Learn the 6 Webs Theory Near Web Here Web Far Web Weird Web B2B D2D Your Laptop Mobile Device Multi-user Screen Human-dev interface Logistics, banking Device to Device

8. All 6 Webs Exist Today …but they weren’t in wide use as late as 8 years ago according to the MIT Technology Journal.

10. Bill Gates said in 2005... “Understand that this [Bluray] is the last physical format there will ever be.”

11. Takeaway 1 The Internet of Things disrupts all messaging

12. Let’s Talk About That How do we message now? How does that change in the Internet of Things?

13. Microtargeting is Real

14. My late 2008 NY Presentation 1. Your ISP sells data about your web habits 2. Your search engine collects data about… 3. Your cable company knows…. 4. Marketer can determine...in 30 minutes or less with free tools

15. Microtargeting - Heap Analytics

16. Microtargeting - Lytics.io Your data + their data = Personal data

17. Microtargeting - Nectarom

18. 2012 Presidential Election

19. So Effective It Is Now

20. Takeaway 2 Microtargeting is Real (and inexpensive)

21. Big Cash Allows Rebuilding

22. What Disney Bought

23. Disney’s ESPN & ABC subsidiaries Distribution channels for: • • • • • ⅓ of traditional primetime TV Mainstream video news organization Monday Night Football NBA, baseball, other sports All of the content Disney owns

24. Big Cash at Tech Giants Microsoft $80 billion Google $56 billion Apple $40 billion Facebook $9 billion Amazon $8 billion

25. Device battles • Borrow library book on Amazon Kindle • Use Apple iPhone or Google tablet And Facebook & Microsoft are still looking.

26. Takeaways for 2014 • The Internet of Things disrupts all messaging • Microtargeting is Real • Don’t ignore organizations with Big Cash

27. Sources 1. The Internet of Things, Wikipedia - http://en.wikipedia.org/wiki/Internet_of_Things 2. Kevin Ashton May Change the World, RFID Journal https://www.rfidjournal.com/purchaseaccess?type=Article&id=169&r=%2Farticles%2Fview%3F169 3. ETC: Bill Joy’s Six Webs - http://www.technologyreview.com/view/404694/etc-bill-joys-six-webs/ 4. The Internet of Everything in Motion - Cisco - http://newsroom.cisco.com/featurecontent?type=webcontent&articleId=1208342 5. Bill Gates Quotes, Wikiquote - http://en.wikiquote.org/wiki/Bill_Gates 6. The Next Generation of Digital Analysis Tools, Online-Behavior.com http://online-behavior.com/analytics/digitalanalysis-tools 7. Financial data for cash on hand - https://www.google.com/finance

28. Images AOL Logo - http://ir.aol.com/phoenix.zhtml?c=147895&p=irol-news&nyo=0 Ashton, Kevin - The Legacy Project - http://www.thelegacyproject.co.za/kevin-ashton-tech-pioneer/category/#prettyPhoto Disney logos - https://mediamonorail.disney.com/TWDC%20Logo%20-%20No%20Mickey%2001%20Black.png Heap Analytics Screenshot - https://heapanalytics.com/img/feature_users.png Internet of Everything - Cisco - http://newsroom.cisco.com/feature-content?type=webcontent&articleId=1208342 Lytics Screenshot - http://lytics.io/company.html Nectar Screenshot - http://www.youtube.com/watch?v=hQV3LYm7_sU Netflix logo - http://blogs.forrester.com/nigel_fenwick/11-09-19-netflix_can_a_company_really_be_this_inept_and_succeed Obama 2012 Logo and OFA logo - http://www.barackobama.com/?source=action-bar#get-the-latest

29. Online Marketing in 2014 George Bounacos, Silver Beacon Marketing george@sbmteam.com @georgebounacos

3 Things to Prepare For in Online Marketing Next Year

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