Finding Signal in the Real-Time Noise

Finding Signal in The Real-Time Noise Louis Gray February 16, 2010

First, Some Signal Louis Gray creates lots of noise. Blog: LouisGray.com Twitter: @louisgray Everywhere: louisgray Silicon Valley early adopter tech blog. 2,500+ posts since 2006. 12 years in the Valley focused on Marketing, PR, advisory and social media for enterprise and startups. © 2010 | Louis Gray | blog.louisgray.com Hash Tag: #rtwmeetup

The Situation Finding Signal in The Real-Time Noise

More Info Than Ever “ In 2009, more data will be generated by individuals than in the entire history of mankind through 2008.” Harvard Business Review The Social Data Revolutions http://blogs.hbr.org/now-new-next/2009/05/the-social-data-revolution.html © 2010 | Louis Gray | blog.louisgray.com

More People Than Ever “ According to our research, Twitter is as of December processing more than one billion tweets per month. January passed 1.2 billion, averaging almost 40 million tweets per day .” -- Royal Pingdom Twitter: Now more than 1 billion tweets per month http://royal.pingdom.com/2010/02/10/twitter-now-more-than-1-billion-tweets-per-month/ © 2010 | Louis Gray | blog.louisgray.com

More People Than Ever “ Today we're celebrating our sixth birthday, and this week there will be 400 million people on Facebook. Just one year ago we served less than half as many people...” -- Mark Zuckerberg, Facebook Six Years of Making Connections http://blog.facebook.com/blog.php?post=287542162130 © 2010 | Louis Gray | blog.louisgray.com

More Connections “ Today the average Twitter account has 300 followers; in July, it had 70. The average account now follows 173 accounts; in July it was only following 47. The average account today has posted 420 updates; in July that number was 119.” -- HubSpot Third State of the Twittersphere Report #SOTwitter http://www.hubspot.com/blog/bid/5503/HubSpot-Releases-Third-State-of-the-Twittersphere-Report-SOTwitter © 2010 | Louis Gray | blog.louisgray.com

Untape Your Eyelids… You Need Filters Don’t see things that clutter your feed. You can’t read every single story and update. You can’t friend everyone in the world. You Need Relevance Relevant to your demographic Relevant to your situation Relevant to your social graph Most important, relevant to you. © 2010 | Louis Gray | blog.louisgray.com

Noise Is Personal One person’s noise can be another person’s signal. Because we are all individuals, the way that we interpret information and updates is influenced by our own goals and interests. Noise can be defined by the frequency of updates and the volume of response, but most accurately, it is a lack of relevancy . © 2010 | Louis Gray | blog.louisgray.com

Tip to Increase Signal Save searches and have results by e-mail Bookmark vanity searches, keywords Icerocket has the best in the world. Google Blog Search, Technorati, Twitter, OK. © 2010 | Louis Gray | blog.louisgray.com

Finding the Right Filters Editorial Filters and Curators One or more people find the best content and I trust them to find it. Popularity Filters The more shares and Diggs, the better. Social Filters What my friends like, I will like. Personal Filters Content that is just for me, based on my interests. © 2010 | Louis Gray | blog.louisgray.com

Google Buzz’ Relevancy Auto-connect *** suggest *** to people you e-mail and chat most often. Bump items to the top that have the most activity, such as comments, while those without activity are pushed to the bottom. Activity on Buzz shares are echoed in Reader. buzz.google.com © 2010 | Louis Gray | blog.louisgray.com

Cadmus Cadmus groups similar tweets and social updates to filter out clutter. Cadmus provides you personal trending topics, not just local or global, as Twitter does. Cadmus groups popular conversations by day or week, which are expandable. www.thecadmus.com © 2010 | Louis Gray | blog.louisgray.com

Cascaad iPhone app and Web site that recommends content to you based on your social circles. Divides content by subject, and provides the ability to create custom channels by keywords. Links contain nested replies and show other social engagements. www.cascaad.com © 2010 | Louis Gray | blog.louisgray.com

Lazyfeed Lazyfeed scours thousands of RSS feeds and organizes them, by topic. Newly discovered posts that match your watched topics flow in real time to your browser. Lazyfeed follows topics you choose, not sources or individual people. www.lazyfeed.com © 2010 | Louis Gray | blog.louisgray.com

my6sense My6sense is an iPhone app tailored for mobile data consumption, of RSS and social streams My6sense watches your activity and improves its recommendations over time, tailored specifically to you. Its digital intuition improves the more you use the product. www.my6sense.com © 2010 | Louis Gray | blog.louisgray.com

Twazzup Highlights of contacts you interact with most often on Twitter. Expanded link previews Included rich media Sentiment analysis Personalized, clickable, trending topics beta.twazzup.com © 2010 | Louis Gray | blog.louisgray.com

Signal from Noise Noise and signal differ by individual You can reduce noise by filtering & unfollowing Constantly review data sources Follow curated lists from crazy people like me Find “Best of” lists where applicable Try new tools aimed to bring relevant value Optimize for you, not for the crowd © 2010 | Louis Gray | blog.louisgray.com

Tools Rolodex Facebook http://www.facebook.com Twitter http://www.twitter.com Lazyfeed http://www.lazyfeed.com Mozzler http://beta.mozzler.com My6sense http://www.my6sense.com Twazzup http://beta.twazzup.com Cascaad http://www.cascaad.com Cadmus http://www.thecadmus.com TweetDeck http://www.tweetdeck.com Buzz http://buzz.google.com FriendFeed http://www.friendfeed.com Google Reader http://www.google.com/reader © 2010 | Louis Gray | blog.louisgray.com

Finding Signal in the Real-Time Noise

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