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Splunk live! Italy 2015

Splunk is used by John Lewis, a major UK retailer, to gain insights from machine data across their operations. Splunk collects and indexes log and event data from various systems like web servers, applications, and devices. This data is analyzed using Splunk to provide real-time visibility, troubleshoot issues, model customer behavior, and make business decisions. Splunk helps John Lewis improve their online customer experience and resolve issues more quickly by analyzing data from their ecommerce platform and various systems.

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Copyright © 2014 Splunk Inc. Milano & Roma 24 & 26 Marzo 2015
Copyright © 2014 Splunk Inc. Michele Guglielmo Territory Manager Italy Company update
3 Safe Harbor Statement 3 During the course of this presentation, we may make forward looking statements regarding future events or the expected performance of the company. We caution you that such statements reflect our current expectations and estimates based on factors currently known to us and that actual events or results could differ materially. For important factors that may cause actual results to differ from those contained in our forward-looking statements, please review our filings with the SEC. The forward- looking statements made in this presentation are being made as of the time and date of its live presentation. If reviewed after its live presentation, this presentation may not contain current or accurate information. We do not assume any obligation to update any forward looking statements we may make. In addition, any information about our roadmap outlines our general product direction and is subject to change at any time without notice. It is for informational purposes only and shall not be incorporated into any contract or other commitment. Splunk undertakes no obligation either to develop the features or functionality described or to include any such feature or functionality in a future release.
4 Splunk Company Overview 4 Azienda • Sedi Principali:  San Francisco  Londra  Hong Kong • +1,200 dipendenti • Fatturato Annuale: $450,9M (YoY +49%) • NASDAQ: SPLK Prodotti • Da versione gratuita a enormi volumi • Prodotti Splunk :  Splunk Enterprise  Splunk Cloud  Hunk  Splunk MINT  Premium Apps Clienti • 9.000+ clienti • oltre 100 paesi • Dalla piccola alla grande azienda • 70+ delle Fortune 100 • Licenza più ampia:  400+ Terabyte/giorno
5 Il Big Data arriva dalle Macchine 5 Volume | Velocità | Varietà | Variabilità GPS, RFID, Hypervisor, Web Servers, Email, Messaging, Clickstreams, Mobile, Telephony, IVR, Databases, Sensors, Telematics, Storage, Servers, Security Devices, Desktops
6 Sviluppo e distribuzione continua di App Abbraccia sia il cloud che il mobile Spostarsi verso la software defined infrastructure Dar corso alle nuove iniziative di business Assicurare disponibilità 100% per le app critiche Gestire il servizio anzichè i silos Identificare e mitigare le minacce più avanzate Prevenire le frodi La conoscenza approfondita offre un Vantaggio Competitivo 6 MASSIMA PRIORITA’
7 7 Rende i dati macchina accessibili, usabili e di valore per chiunque. 7
8 RACCOGLIE DATI DA QUALSIASI SORGENTE RICERCA E ANALISI DI QUALUNQUE COSA CONSEGUE L’OPERATIONAL INTELLIGENCE IN REAL-TIME La Potenza di Splunk 8
9 Valore al Cliente su casi d’uso e settori diversi Più fatturato grazie a maggiore disponibilità Risparmio dalla prevenzione di frodi Fatturato dal lancio più veloce di nuovi prodotti Ottimizzazione del carburante sfruttando i dati dei sensori Riduzione delle compensazioni dovute agli SLA Valore dalla prevenzione degli ATP $11.0 M $25.0 M $10.0 M $200+ M $1.8 M $1.0 + B $11.0 M $25.0 M $10.0 M $200+ M $1.8 M $1.0 + B Oil & Gas Services Telecom Provider TransportationFinancial Services High Tech Manufacturing Online Services
1 Education Healthcare Technology Energy and Utilities Manufacturing Telecommunications Cloud and Online Services Government Retail Financial Services and Insurance Media Travel and Leisure Utilizzato da oltre 9.000 clienti in 100 Paesi Oltre 2/3 dei Fortune 100
1 Perchè Splunk? RIDOTTISSIMO RAPPORTO TEMPO/VALORE UNA PIATTAFORMA, MOLTI CASI D’USO VISIBILITA’ TRASVERSALE, NON SOLO VERTICALE FAI QUALUNQUE DOMANDA QUALSIASI DATO, QUALSIASI SORGENTE
1 RDBMS strutturato SQL Ricerca Schema in scrittura Schema in lettura Tradizionale Splunk L’approccio Splunk ai dati macchina Copyright © 2014 Splunk Inc. 12 ETL Indicizzazione Universale Volume Velocità Varietà Non-strutturato
1 Trasformare i dati macchina in valore di business Indicizza Dati non ancora sfruttati: Qualsiasi Sorgente, Tipo, Volume Online Services Web Services Servers Security GPS Location Storage Desktops Networks Packaged Applications Custom ApplicationsMessaging Telecoms Online Shopping Cart Web Clickstreams Databases Energy Meters Call Detail Records Smartphones and Devices RFID On- Premises Private Cloud Public Cloud Fai qualsiasi domanda Rilascio applicazioni Security, Compliance e Frodi IT Operations Business Analytics Dati Industriali e Internet delle Cose
1 CIO End User Computing Infrastructure & Operations Security Analytics / BI / EDW Architecture Application Development Mobile Apps Web Ops / Ecommerce Cloud Computing Fraud Compliance Services and Customer Support Business & SaaS App Management Server, Storage, Network Sales & Marketing Product and Engineering Finance, HR, Legal Line of Business Con Splunk iniziate da qualsiasi punto 1 4
1 Piattaforma completamente integrata HA / DR Admin Data Security Apps SDKs/APIScalabilità Colleziona i Dati Indicizza i Dati Arricchisce i Dati Ricerca ed Esplora Analizza e Predice Report e Visualizza- zione Allarmie azioni 15
1 Esercizio IT Operations Rilascio delle Applicazioni Piattaforma di sviluppo (REST API, SDKs) Business Analytics Industrial Data and Internet of Things Crea valore sia per l’IT che per il Business Business Analytics Dati Industriali e Internet delle cose Sicurezza, Conformità e Frodi
1 Esercizio IT Operations Rilascio delle Applicazioni Piattaforma di sviluppo (REST API, SDKs) Business Analytics Dati Industriali e Internet delle cose Sicurezza, Conformità e Frodi Crea valore sia per l’IT che per il Business
1 Piattaforma per il rilascio di Applicazioni e per l’esercizio delle IT Operations INDIVIDUA LA CAUSA E SOLUZIONE DE PROBLEMI MONITORING PROATTIVO E ALLARMISTICA IN TEMPO REALE OTTENERE CODICE MIGLIORE E PIÙ VELOCEMENTE MONITRAGGIO INFRASTRUTTURAL E E CLOUD RISOLUZIONE DEI PROBLEMI NELLE MOBILE APP ANALISI DELL’UTILIZZO E DEGLI UTILIZZATORI
1 Codice migliore, Sviluppo più veloce e Migrazione al Cloud • Riduzione del numero di errori di almeno 2 ordini di grandezza in poche settimane. • Trovata e risolta rapidamente una linea di codice che produceva 30.000+ errori • Cruscotti operanti in tempo reale sul numero di errori e impatto sulla produzione • Visibilità profonda sulla migrazione strategica delle App verso AWS Cloud
2 Apps dedicate alle Applicazioni e IT Ops Splunk Apps per VMware ed Exchange Oltre 300 App per IT Ops e Rilascio App *nix Cloud Service per Sviluppatori Mobile
2 Panoramica su App Dev e IT Ops API SDKs UI Server, Storage, Network Server Virtualization Operating Systems Custom Applications Business Applications Cloud Services App Performance MonitoringTicketing/Other Web Intelligence Mobile Applications
2 Esercizio IT Operations Rilascio delle Applicazioni Piattaforma di sviluppo (REST API, SDKs) Business Analytics Dati Industriali e Internet delle cose Crea valore sia per l’IT che per il Business Sicurezza, Conformità e Frodi
2 Piattaforma unica per la Security Intelligence REPORT SU SICUREZZA E CONFORMITA’ MONITORAGGI O IN REAL- TIME DELLE MINACCE CONOSCIUTE SCOPRIRE MINACCE SCONOSCIUTE INVESTIGATIO NI DEGLI INCIDENTI E FORENSE INDIVIDUARE FRODI MINACCE INTERNE Splunk complementa, rimpiazza e va oltre i SIEM esistenti
2 Rapida ascesa nel Gartner SIEM Magic Quadrant 2012 2013 2014
2 Apps per la Sicurezza Splunk App Enterprise Security 130+ Apps per la Sicurezza Altre Splunk Apps Sourcefire Cisco Security Suite ISE Palo Alto Networks FireEye Symantec DShield DNS OSSEC VENDOR COMMUNITY Specifiche per CISCO
2 API SDKs UI Network Traffic Analysis Identity & Access Control Perimeter Defense EmailPayload Analysis Endpoint Behavior Analysis Endpoint Change Tracking DLP Security Analytics Threat Intelligence Cloud Security Panoramica su Sicurezza e Conformità
2 Esercizio IT Operations Rilascio Applicazioni Piattaforma di sviluppo (REST API, SDKs) Business Analytics Dati Industriali e Internet delle cose 27 Sicurezza, Conformità e Frodi Crea valore sia per l’IT che per il Business
2 Estendere Splunk alla Business Analytics Splunk Complementa le soluzioni BI in uso CUSTOMER EXPERIENCE PRODUCT ANALYTICS BUSINESS PROCESS ANALYTICS DIGITAL MARKETING
2 Domino’s Pizza usa Splunk per la gestione delle Applicazioni e Business Analytics Capire l’andamento di uso di dispositivi e applicazione per gli ordini Andamento del fatturato dei negozi in tempo reale Visibilità sul ritorno dei coupon online e mobile Raffinamento delle campagne per maggiore conversione 29
3 Panoramica per Business Analytics 30 Apps, caratteristiche e Partners • DB Connect • Stream • ODBC Driver • Data Models • Pivot
3 Esercizio IT Operations Sicurezza, Conformità e Frodi Rilascio Applicazioni Piattaforma di sviluppo (REST API, SDKs) Business Analytics Dati Industriali e Internet delle cose Crea valore sia per l’IT che per il Business
3 Splunk per dati Industriali e Internet delle Cose RISOLUZIONE DEI PROBLEMI REMOTA E MANUTENZIONE PREVENTIVA SICUREZZA & CONFORMITÀ USO DEI DISPOSITIVI E ANALISI CLIENTI EFFICIENZA DI ESERCIZIO
3 Costruire trasporti più Intelligenti Migliorando la sicurezza Riducento il costo del carburante Migliorando puntualmente le operazioni Oltre $1MLD di potenziale risparmio 33
3 Panoramica per Dati Industriali e Internet delle Cose • DBConnect • REST API and SNMP Modular Inputs • Universal Forwarder for Raspberry Pi Apps, caratteristiche e Partners REST
GRAZIE
Copyright © 2014 Splunk Inc. SPLUNK IN RETAIL MATT DAVIES HEADOFMARKETING,EMEA
MI DISPIACE PER IL MIO ITALIANO
THANK YOU FOR HAVING ME MY FAVOURITE TEAM GROWING UP
3 MORE THAN 3000 EUROS IS COLLECTED FROM THE TREVI FOUNTAIN EVERY DAY
OMNI-CHANNEL RETAIL DRIVEN BY DATA
HOW DO WE USE DATA? WE ARE IN THE AGE OF THE CUSTOMER
DELIVERING THE RIGHT INSIGHT MARKETING & CUSTOMER ANALYSIS FROM MACHINE DATA “Business Moments” Data-driven Customer 360 Context Sensitive User Analytics New, More Connected Insight “Sense & Respond” Digital Marketing “Right now” + Historic Data Real-time, Appropriate Notifications The Best Use Of All Your Data
WHY TESCO USES SPLUNK TOACCELERATE DEVELOPMENTAND UNDERSTAND CUSTOMERS Cut Investigation & Resolution time 95%, Reduce Escalations 50%, Accelerate Dev Cycles 30% Activity Tracking Dashboards with Improved Customer Experience and Reduced Lost Revenue Operational Analytics with Live Transaction Tracing and End-to-end Infrastructure Insight
Device & Promotion Trends. Target Offers in Real-time Real-time Revenue Insights. Online Stats from 10K Stores WHY DOMINO’S USES SPLUNK FOR MARKETING INTELLIGENCE Campaigns based on Behavior. Better Customer Decisions
45 ANALYSTS CAN MORE QUICKLY EXPLORE DATA AND CREATE VISUALIZATIONS FOR IN-STORE INVENTORY SALES OPERATIONS CAN SEE THE BIG PICTURE AND DRILL DOWN TO INDIVIDUAL SKUS CORPORATE STRATEGISTS CAN ACCESS MARKET CONDITIONS FOR 400 STORES IN 20 COUNTRIES MULTI-CHANNEL RETAILER OTTO GROUP VALUE
JOHN LEWIS
John Lewis • FoundedinLondon in 1864 • Owned intrustby itspartners(employees) • JohnLewis.com annual revenueexceeds $1.5bn • Focus- beleading UK omni-channelretailer • Values- customerservice,trustandvalues • Largestdepartmentstorein the UK • IncludesWaitrosesupermarkets
Episode I. The history of Splunk at John Lewis 48 Splunk introduced Summer 2011 Log shipping Log parsing Custom scripts Multiple monitoring tools Complex alerting Direct searching Graphing Simple alerting Highly complex analysis Trend analysis Visualizations (dashboards) Customer behaviour modeling Incident analysis Complex alerting New Ecommerce Platform March 2013
The John Lewis SplunkArchitecture 49 Forwarders Job Server (Active) Job Server (Passive) Search Heads Search Heads Cluster Master (Active) Indexers Indexers Jubilee House DC Woking DC Log Data Auto Replication of Data Load Balancing Cluster Master (Passive) Forwarders
DATASOURCES WESPLUNKED Apacheweblogs ATGerrorlogs IISlogs Windows eventlogs ESBWebMethods logs
APPLICATION OFDATA Real-timeinsighttomakebusinessdecisions Smoothintroductionofnewenhancements toJohnLewis.com Capacityplanningforpeaktimes Moreaccuratejourney modelling Improved troubleshooting andfasterissueresolution
Analysing what isn’t there to ensure transactions Drop off in Apple Web Kit 533 browsers Fixed with Splunk
Modelling “Real” Customer Behaviour Previously accepted model for customer journey through JohnLewis.com Real customer journey through JohnLewis.com validated by machine data and Splunk
Using Splunk to Monitor Customer Dropout
Ensuring the Health of JohnLewis.com
TECHNICAL Configurationmanagement Capability&capacity Useradministration CreatingDashboard Availability/DisasterRecovery EASY(ISH) ORGANISATIONAL MakingthecaseforSplunk Aligningteamsandvalues Surfingtheexpectationcurve Governance&changecontrol Ownership&engagement HARD The Challenges We Faced (and Overcame)
Episode 2. The Growth of Operational Intelligence 57 Black Friday, Cyber Monday & Christmas - December 2013 Splunk historical Black Friday & Cyber Monday data Driving real-time marketing behaviour during Christmas Clearance Advanced customer behaviour analysis Customer checkout dashboards New initiatives Spring 2014
We Splunked Christmas…
Driving MarketingActivity from Machine Data
TOP TIPS
Top Tips – Bring the Bling DEMOCRATIZATION OF THE DATA IS MORE IMPORTANT THAN TECHNICAL SOPHISTICATION
Top Tips - “Make it Their Splunk and Their Idea” 62 OWNERSHIP AND RELEVANCE FOR THE BUSINESS OWNER
“YOU DON’T KNOW WHAT YOU DON’T KNOW” Top Tips - Have an Open Mind
Top Tips – Embrace the Splunk Community UK USER GROUP | .CONF 2015 | COMMUNITY ONLINE
THINK ABOUT ALL YOUR DATA FOR CUSTOMER EXPERIENCE
CASE STUDY PRESS RELEASE VIDEO SPLUNK.COM/CUSTOMERS
THE INTERNET OF THINGS
>50% CAGR PER YEAR OF THE DIGITAL UNIVERSE >4X1027 IP ADDRESSES/HUMAN >6 BILLION MOBILE PHONES IN USE WORLDWIDE >3 BILLION SOCIAL MEDIA ACCOUNTS IN USE WORLDWIDE >$130BN PUBLIC CLOUD MARKET (GARTNER) >40 TRILLION GB DIGITAL UNIVERSE SIZE IN 2020 (IDC & NY TIMES)
MACHINE DATA INDUSTRIAL DATA EXPLOSION THE NEXT WAVE INDUSTRIAL DATA & THE INTERNET OF THINGS STRUCTURED DATA
MACHINE ISEVERYWHERE DATA
THE INTERNET OF THINGS 50BILLIONCONNECTED DEVICES BY 2020
Internet of Documents Internet of Commerce Internet of People Internet of Things
73 60 SECONDS ON THE INTERNET (2013) WHAT HAPPENS AROUND YOU IN 60 SECONDS?
74 Historic + realtime REAL-TIME & HISTORIC IOT DATA What happened previously? What is happening now? What happens next?
7 THIS MACHINE DATA ALREADY EXISTS IN YOUR COMPANY IT’S BEING LAZY… SENSOR DATA LOG DATA MOBILE DEVICE DATA NETWORK DATA VEHICLE DATA LOCATION DATA
76 7 HOW DO WE FIND THE VALUE? IN A HAYSTACK OF IOT DATA?
7 HOW IS IOT DATA USED IN THE CONSUMER SPACE TODAY?
TILES $20 each Year long battery Community “find me”
iBEACON Low Energy Location
IN-HOME IOT NETWORK HELP THINGS “TALK” 6LOWPAN POWER-EFFICIENT PAN
CARS AS TELEMETRY SENSORS Vehicle’s Acceleration, Braking, Battery Charge and Location Aggregate Data from Vehicles Remotely Shape Next-gen Electric Vehicles Optimize Charging Infrastructure MINING ELECTRIC CAR BIG DATA of charging & charging locations FREQUENCY MANAGE IMPACT on the power grid into customers driving habits INSIGHTS
82 DATA VELOCITY - FORD CONNECTED CARS
VW 8
84 8
85 85
Tracking Medical Device Supply Chain to Drive Critical Insights MEDICAL DEVICES DRIVING BETTER PATIENT INSIGHTS Device Manufactured Shipped to Physician Prescribed to patient Returned to iRhythm Patient Behavior Prescription Patterns Supply Chain Analytics
BOSCH Connected healthcare – empowered, educated patients CONNECTED HEALTHCARE Combining patient data with the Internet Of Things for assisted, remote patient care and wellbeing Full analytics into clinician/patient interaction and real-time health insights
8 Monitoring flights and medicine in real time Making data accessible, usable and valuable to medical, flight, and support personnel Supporting outreach and fundraising efforts © 2014 Splunk Inc. All rights reserved. EMERGENCY RESPONSE
+ UNDERSTANDING CUSTOMER BEHAVIOR Content browsed, purchased and watched All tracked by time and MAC address Customer behavior analytics Customer profile and MAC address/ device
Water Level Sensor Water Level Sensor Data in Monitors Real-time Data In Advance of Future Impending Flood Situations Alert Mobile Devices
HOW IS IOT CHANGING TRADITONAL INDUSTRIES?
Troubleshoot battery levels and connectivity Understand clinician usage of devices Comply with regulatory requirements MEDICAL INFORMATICS
93 9 3 Enhance Efficiencies and Reduce Costs Develop Deep Understanding of Building ANALYZE BUILDING SENSORS TO CUT ENERGY COSTS Operational Intelligence Leads to More Efficient, Better Performing Buildings Capture Energy, Environmental and Operational Data
ELEVATOR TRAFFIC AS ECONOMIC INDICATOR ? Predictive Information from Monitoring Elevator Data Loss of Tenants Reduction of Income Sourcing Lower-cost Contracts Cancellation Office Building Cancellation Flow =
9 SMART METERS IoT, security data & business data Triggering CRM activity from IoT events Real-time energy intelligence
SCADA Supervisory Control And Data Acquisition Industrial processes Water treatment to oil & gas Ships to space stations Heating to energy usage
97 97 Energy price alerts & action SCADA machinery monitoring Better operational analytics REAL-TIME ENERGY DATA
98 9 4th largest steel manufacturer Real-time & historical sensor/device data Visualization, playback and search MANUFACTURING INVESTIGATION FROM IOT DATA
INDUSTRY 4.0 German government initiative IoT and manufacturing What & how we make changes
INDUSTRY 4.0 Robots calibrating robots Value added services Supply & value chain
SAVING A BILLION DOLLARS FOR CUSTOMERS Train sensor data Fuel savings Better trained drivers
SOME THOUGHTS AND QUESTIONS…
1 HOW DO WE SECURE IOT?
1 HOW ARE YOU GOING TO MANAGE THE DATA FROM IOT?
HOW DOES IOT DISRUPT YOUR INDUSTRY?
1 WHAT’S THE VALUE OF IOT TO YOUR ORGANISATION?
CONNECT DATA VALUE
10 8 THANK YOU WWW.SPLUNK.COM/IOT WWW.SPLUNK.COM/DOWNLOAD 1
Copyright © 2014 Splunk Inc. .CONF 2015
3 DAYS EDUCATION 160 SESSIONS 3500 SPLUNKERS
CIO OF GE WHITEBOARD TO PRODUCTION? 45 DAYS WITH SPLUNK
CIO OF REDHAT ITOA, SECURITY, CLOUD MIGRATION AND SPLUNK
CHIEF ARCHITECT OF COCA COLA
Strategy & Execution Business Intelligence Data Lake Cloud & Automation MAKING INFORMED DECISIONS
1 0 1 1 0 1 0 1 0 0 0 0 1 0 1 1 0 1 0 1 0 0 0 0 1 0 1 1 0 1 1 0 1 0 1 0 0 0 0 1 0 1 0 1 1 0 1 0 1 0 0 0 0 1 1 0 1 1 0 1 0 1 0 0 0 0 1 1 0 1 1 0 1 0 1 0 0 0 0 1 1 0 1 1 0 1 0 1 0 0 0 0 1 0 1 1 0 1 1 0 1 0 1 0 0 0 0 1 0 1 0 1 1 0 1 0 1 0 0 0 0 1 1 0 1 1 0 1 0 1 0 0 0 0 1 0 LAKE OF DATA
Business Intelligence Freestyle!
CISO OF NASDAQ ENTERPRISE SECURITY & PROTECTING YOURSELF FROMANEW KIND OF THREAT
21-25th SEPTEMBER 2015 LAS VEGAS MGM GRAND LAS VEGAS
1 1 1 Rende i dati macchina accessibili, usabili e di valore per chiunque. 119
1 2 Dati del Mainframe VMware Platform for Machine Data E’ facile adottare Splunk Exchange PCISecurity DB Connect MobileAgenti Syslog / TCP / altro Sensori , sistemi di controllo Ricco Ecosistema di Apps Tra sorgenti dati, casi d’uso e modelli di sfruttamento Stream 12 0
1 2 Dev.splunk.com40,000+ domande e risposte 500+ apps User Group Locali ed eventi SplunkLive! Una comunità molto attiva 12 1
1 2 ONLINE SANDBOX GRATUITA DOWNLOAD GRATUITO AMAZON MACHINE IMAGES (AMI) GRATUITO Facile da provare e iniziare 12 2 1 32
GRAZIE Contacts: Michele GUGLIELMO (Sales IT): mguglielmo@splunk.com Curzio TREZZIANI (Sales IT): : ctrezziani@splunk.com Matt DAVIES (Marketing) : mdavies@splunk.com Guillemette MARY (Marketing) : gmary@splunk.com

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Splunk live! Italy 2015

Editor's Notes

  • #4 Splunk safe harbor statement.
  • #5 Splunk has more than 1200 employees worldwide, with our global headquarters in San Francisco. Our 7,900 customers in 100 countries are using Splunk software to improve service levels, reduce operations costs, mitigate security risks, enable compliance, enhance DevOps collaboration and create new product and service offerings. Our products are designed to fit your needs and are built to be as frictionless to deploy as possible. Simple download Splunk software, point it at your data, and you’ll up and running in minutes. Please always refer to latest company data found here: http://www.splunk.com/company.
  • #6 Cosa sono i Dati Macchina e perchè sono cosi importanti? Di fatto quello dei dati macchina è uno dei segmenti di dati a più alta crescita, tra i più complessi e di maggior valore. Tutti i webservers, le applicazioni, gli apparati di rete e quelli mobile, i sensori – e qualsiasi altra tecnologia infrastrutturale che gira nella vostra azienda – genera un enorme flusso di dati, in una vasta gamma di formati imprevedibiliche sono difficli da processare e analizzare con metodi tradizionali o in modo tempestivo. Ma perchè questi “Dati Macchina” sono di cosi grande valore? Perchè contengono una traccia - la registrazione di una categoria/informazione – del comportamento degli utenti, di rischi di sicurezza logica, del comportamento delle applicazioni , dei livelli di servizio, di attività fraudolentae dell’esperienza dei clienti. Tra le caratteristiche dei dati macchina – delle 4 V del Big Data - le ultime due sono le più interessanti e sfidanti (difficili da gestire).
  • #7 La comprensione dei Machine offre valore utilizzabile dai CIO su svariate priorità strategiche sia per l’IT che per il Business. I CIO hanno bisogno di incrementare il bilanciamento tra l’innovazione che consente la crescita degli affari e la manutenzione dei sistemi, incrementando, tra le atre cose, il livello di sicurezza. Con la migliore visibilità che viene dai dati macchina I Responsabili IT indirizzano un ampia gamma di necessità – aiutandoli a creare un significativo vantaggio competitivo per il business.
  • #8 La missione di SPLUNK è rendere I dati macchina accessibili usabili e di valore per chiunque. Questa missione principe è ciò che guida le nostre priorità aziendali e di sviluppo del prodotto.
  • #9 La piattaforma Splunk base vi consente di: Raccogliere dati da qualsiasi sorgente – grazie alla tecnologia Universal forwarding e indicizzazione. Ricerca e analisi attraverso tutti i dati disponibili – con il potente linguaggio di ricerca (SPL) e la tecnologia “Schema-on-the-fly”. Ottenere rapidamente accesso ad una nuova conoscenza dai dati macchina per le persone IT e quelle di business, in tempo reale – grazie ad una interfaccia potente e ai cruscotti. Questo è ciò che chiamiamo Operational Intelligence.
  • #10 I clienti Splunk stanno ottenendo un incredibile valore grazie all’uso su casi e segmenti di mercato diversi. Dalla Fortune 100 al piccolo negozio, azienda manifatturiera, fornitore di servizi, società statali, tutti stanno migliorando i livelli di servizio, i costi operativi dell’IT mitigando i rischi legati alla sicurezza per raggiungere nuovi livelli di visibilità operativa. E mentre ottengono una nuova visibilità sui dati macchina sia in tempo relae che sullo storico, gli stessi clienti trovano nuove risposte e risolvono i problemi più sfidanti che l’IT e il Business stanno affrontando.
  • #11 Più di 7,900 clienti in 100 paesi hanno acquistato la licenza Enterprise di Splunk. Incluso la maggioranza delle aziende Fortune 100. Aziende manifatturiere, fornitori di servizi, società statali, tutti stanno migliorando i livelli di servizio, i costi operativi dell’IT mitigando i rischi legati alla sicurezza per raggiungere nuovi livelli di visibilità operativa. Una delle cose più interessanti che tutti i clienti Splunk hanno come fattore comune è la soddisfazione di uso del prodotto e il grande entusiasmo che esprimono nel parlare della loro esperienza con Splunk!
  • #12 Cosa fareste se una volta installato il software e puntato ai vostri dati poteste fare qualunque domanda abbiate? Questa è la potenza di Splunk. Il nostro software fu disegnato per essere scaricato e installato in qualche minuto. Il software che potete scaricare gratuitamente è lo stesso che scala fino a centinaia di TB al giorno e vi consente di porre domande trasversali a tutta la vostra infrastruttura – superando il limite dell’approccio a Silos. Più dati aggiungete più conoscenza ottenete. Tutti i dati sono rilevanti per gestire la vostra attività e supportare le scelte strategiche.
  • #13 L’ascesa del fenomeno Big Data ha costretto le Organizzazioni IT a spostare l’attenzione principale dai dati strutturati, e sistemi relazionali,per accomodare i dati non strutturati le cui caratteristiche sono principalmente il volume la velocità e la varietà dettati dalle applicazioni e dai sistemi moderni. Come i dati sono cambiati da strutturati a non strutturati, cosi l’approccio tecnologico richiede un cambiamento. Quando non sai che tipo di dati dovrai devi analizzare domani o a quali domande dovrai rispondere tra una settimana, la flessibilità diventa un elemento chiave nelle decisioni tecnologiche. La capacità di indicizzare qualsiasi tipo di dato, cercare trasversalmente attraverso i silos ed evitare di essere bloccati da uno schema rigido, aprono in nuovo mondo di analisi e conoscenza per tutta la vostra azienda. Lo SCHEMA in lettura (on the fly) – ti consente di porre qualsiasi domanda La RICERCA – consente una rapida esplorazione iterativa dei dati con analisi avanzate L’INDICIZZAZIONE UNIVERSALE – consente di acquisire qualsiasi tipo di dato macchina La SCALABILITA’ su Hardware commodity abilita l’analisi BIG DATA
  • #14 La piattaforma Splunk è utilizzata per raccogliere volumi di dati che partono da qualche GB a centinaia di TB al giorno. Con Splunk potete raccogliere e indicizzarein modo affidabile dati macchina da una singola sorgente a decine di migliaia di sorgenti. Tutto in tempo reale. Una volta che il dato è in Splunk potete cercare, analizzare fare report e condividere nuova conoscenza dei vostri dati. La piattaforma Splunk è ottimizzata per il tempo reale, bassa latenza e interattività in modo da rendere semplice esplorare analizzare e visualizzare i vostri dati. Questa è la descrizione di Operational intelligence. LA conoscenza ricavata dai dati macchina può essere utilizzata in molti casi d’uso diversi e può dare valore a tutta la vostra azienda. Ora Splunk Cloud è disponibile anche in Europa e offre Splunk Enterprise come servizio cloud-based – di fatto abilitandovi ad ottenere l’Operational Intelligence senza alcuno sforzo legato all’infrastruttura.
  • #15 Siccome Splunk può indirizzare svariati casi d’uso, potete iniziare da qualsiasi linea di business o dipartimento e crescere con il tempo per coprire tutte le vostre esigenze. I clienti che hanno tratto il massimo ritorno dell’investimento su Splunk sono quelli che si sono resi conto che l’analisi dei dati macchina crea vantaggio a tutte le parti dell’organizzazione. Per esempio raccogliendo i dati del web ti consente di: Al Team di IT Operations & Applications di ricevere informazioni in tempo reale su come gli aggiornamenti dell’infrastruttura web stanno lavorando in produzione, risolvendo possibili problemi prima che questi impattino sui clienti. Al Marketing ricavare conoscenza sulle tendenze di uso del sito web consentendo loro di preparare campagne di grande impatto. Alla Sicurezza di identificare le tracce di frode e bloccare attività fraudolente prima che possano avere impatto su clienti e azienda. Agli analisti di identificare e capire problemi come l’abbandono del carrello. Tutto questo usando una sola fonte dati.
  • #16 Splunk è una piattaforma aperta e completamente integrata. Questo signific ache puoi raccogliere, indicizzare, analizzare, generare report e fare predizione sui dati macchina con un solo prodotto. Splunk è una piattaforma di classe Enterprise con caratteristiche native di alta affidabilità e disaster recovery, accesso basato su ruoli e scalabilità pressochè infinita. Splunk è una piattaforma aperta con oltre 500 App disponibili e consente la personalizzazione attraverso SDK e API.
  • #17 Sia I professionisti dell’ IT che quelli di Business possono analizzare dati macchina per ottenere visibilità in tempo reale e operational intelligence. Con la nostra piattaforma per i dati macchina,le aziende possono migliorare in modo significativo le proprie performance in ampio numero di aree per esempio rispettare I livelli di servizio (SLA) ridurre costi, mitigare I rischi legati alla sicurezza, mantenere la rispondenza a policy e conformità e ottenere nuova conoscenza.
  • #19 Con Splunk puoi identificare e pinpoint problemi a livello di codice in qualsiasi fase del processo di sviluppo e di rilascio. Puoi trovare e sistemare bug velocemente cosi da poter distribuire più velocemente nuovi prodotti, ricavare informazioni dall’uso delle applicazioni, dal comportamento dei clienti e avere in tempo reale visibilità su ogni passo, sistema e processo coinvolti nel costruire, testare e distribuire nuovi prodotti ai clienti. La piattaforma universale Splunk per i dati macchina ti consente di consolidare tutte le informazioni su una console unificata per trovare la radice dei problemi, gestire proattivamente eventi e incidenti riducendo i tempi di risoluzione. Puoi creare velocemente allarmi per monitorare in modo proattivo la tua infrastruttura distribuita e i più complessi servizi e applicazioni. Con Splunk MINT, la nostra soluzione di Mobile Intelligence, stiamo estendendo l’Operational Intelligence alle applicazioni Mobile. Con Splunk MINT, abilitate la vostra capacità di rilasciare applicazioni mobile più affidabili e performanti con visibilità end to end attraverso le applicazioni mobile e la rispettiva infrastruttura appicativa di supporto. Puoi combinare e correlare I dati delle mobile app con dati provenienti da altri canali quali web, o desktop ottenendo con la piattaforma Splunk delle analisi d’uso tra canali di accesso dei clienti. Abbiamo molte app che monitorano le applicazioni cloud. La nostra Splunk App for Stream abilita la cattura in tempo reale dei dati della rete, tra infrastrutture distribuite inclusi private, public e hybrid Clouds. Ciò consente di ottenere visibilità su applicazioni, business e attività degli utenti senza la necessità di altri strumenti, abilitando svariati casi d’uso tra IT, Sicurezza e Business.
  • #20 Red Hat offre prodotti software open source alle aziende. Inizialmente Splunk fu utilizzato come tool per l’esercizio, ma velocemente si è espanso oltre. Oggi viene usato da oltre 300 persone. Team diversi lo usano come piattaforma per l’esercizio, Sicurezza, Enterprise Architecture, Systems Engineering, IT Engineering, Identity & Access Management, GSS Developers, IT Management. Prima Splunk: Creare visibilità era un’attività principalmente manuale e richiedeva molto tempo Per ottenere informazioni gli amministratori di sistema dovevano loggarsi su box e poi utilizzare il grep sui log. Tempi di risoluzione erano misurati in giorni e settimane Non c’era un unico punto per accedere ai dati macchina e visualizzarli La correlazione tra diverse fonti di dati era attività molto complessa Dopo Splunk: Sono stati in grado di indirizzare i problemi di Esercizio in modo proattivo, riducendo il numero totale degli incidenti, migliorando la qualità del codice e ricavando una incredibile visibilità sulle installazioni Cloud. In particolare: Riduzione del rumore dovuto agli allarmi: Ridotto il numero delle pagine spurie generate dai sistemi di monitoraggio, con conseguente diminuzione della fatica da parte degli amministratori nell’inseguire e capire quali fossero gli allarmi veramente critici. Improve Code Quality: With Splunk, the engg team was able to accelerate error reduction by 2 orders of magnitude in weeks, significantly exceeding their goals for the year. Now, they are able to quickly validate and troubleshoot code pushes to production, ensure that new code doesn’t negatively impact performance or user experience. Developers now have access to real-time production data, responding to issues much before end users detect these issues. When a user calls about a problem, they are able to guide them to a patch that has already been developed to address these issues thereby improving customer satisfaction. After just a few days of work with Splunk, the development team has been able to reduce the daily error rate by 1/3. Visibility into Cloud deployments: with Cloud becoming the default choice for most Redhat ‘s new applications, visibility into Cloud was critical. With Splunk, the Redhat team proactively monitor costs, enabling better budget planning, gain insights into performance and reliability of workloads moved to the cloud and enable detailed security audits.
  • #21 We have over 300 Apps dedicated to application and infrastructure management areas, including: Application Performance Management Server, Storage and Network Server Virtualization Operating Systems Custom and Business Applications Ticketing/Help Desk Mobile Applications We also deliver the following Splunk Premium Apps: Exchange App for Exchange Admin: Service Health, Performance & Message tracking VMware App for VMware/Win/Linux Admin: Infrastructure Health in virtual environments, Performance & Anomalies/Outliers NetApp App for OnTap for Storage Admin: Infrastructure Health for NetApp environments, Performance & Anomalies/Outliers
  • #22 A range of plugins, templates and full-fledged apps are available to help you collect, analyze and harness data from every layer of your technology stack. Even if you’re using a product that’s not listed here, Splunk still doesn’t limit you – you can still index data from that technology. One of the key benefits of using Splunk software is the ability to correlate machine data across silos, providing visibility across the entire Application Delivery and IT Ops landscape.
  • #24 Splunk is a Security Intelligence Platform and we can address a number of security use cases. We’re more flexible than a SIEM and can be used for non-security use cases. Splunk software can complement or replace existing SIEM deployments, while also addressing more complex security use cases, such as supporting fraud detection and finding insider threats.
  • #25 Our rapid ascent reflects the customer traction we have and value we deliver to customers – with thousands of security customers and 40% year-over-year growth, we are the fastest growing SIEM vendor in the market.
  • #26 The Spunk Security Intelligence Platforms consists of multiple components. Foundational to the platform is Splunk Enterprise, our core product. Every Splunk deployment includes this for indexing and storage.  Using this alone, customers can perform searches and easily build reports/dashboards from their data.  A variety of applications can be installed on top of the Splunk Enterprise, ranging from 3rd party vendor apps, community developed apps and Splunk Apps. You can build apps on top for your use or to share within your company. Apps are a collection of reports, dashboards, and searches purpose-built for a specific use.   Our premium security app is the Splunk App for Enterprise Security. It provides out-of-the–box security workflow, dashboards, reports, correlation rules that bring together security and infrastructure technologies across your company. Any of the apps can be mixed-and-matched to achieve the desired level of functionality. 
  • #27 To provide a complete, end-to-end view into the environment and to defend against sophisticated threats, including malware and APTs, security solutions must provide broad and deep coverage with the security and infrastructure elements. Organizations need a platform that provides out-of-box support and allows any technology/security/infrastructure device to be supported—this helps unify what has traditionally been silo efforts. Splunk Enterprise is a platform for machine data and provides visibility across these silos. The Splunk platform also provides role–based access control, which allows different people across the organization, including the security team, to access the data they need as part of their jobs, yet allows them to collaborate and see things across the environment. This is critical when orgs need to determine if an issue is a security, IT operations or an application issue.
  • #29 Splunk software analyzes and visualizes machine-generated data—a data type fundamentally different from the structured data analyzed by BI tools. Real-time insights from this new class of data provides critical insights in a timely fashion. Splunk software can provide access to machine data and also enrich machine data with structured data from relational databases.  For data at rest, Hunk provides an easy way to access the data without the need of specialized skills and MapReduce code. There are 4 key areas where Splunk helps accelerate business analytics: Digital Marketing – Real-time insights into marketing campaigns, user engagement and shopping cart conversion across multiple channels. Digital marketers, web/digital analyst looking to complement free tools and moving beyond single source of data (clickstream) benefit from using Splunk software. Customer Experience Analytics – Measure and analyze customer behavior and identifying opportunities to increase customer engagement, conversion. Web/Digital Analyst or WebOps teams responsible for providing a better user experience on the site require going deeper into the data and combining/correlating data across various sources. Product Analytics – Analyze product feature adoption, usage and effectiveness resulting in better conversion or user engagement. Product managers/analysts that monitor and optimize the website or mobile apps also benefit from Splunk, as they get usage/adoption of the features in real-time and can pinpoint areas of opportunities for improvement. Business Process Analytics - Business process analytics provides end-to-end real-time insights across the complete business process. Taking data from middleware and from various applications or touch points within websites or services help business owners, customer service organizations, business analyst monitor and optimize business processes.
  • #30 Domino’s Pizza is the world’s largest pizza delivery chain, serving over 1 million customers per day. Domino’s is consistently in the top 5 for online transactions, behind Amazon and Apple. As a result, web and app sales are a huge component of their business – 40% of US sales come through digital channels and need to be routed to the nearest Domino’s (source: http://www.dominosbiz.com/Biz-Public EN/Site+Content/Secondary/About+Dominos/Fun+Facts/). Splunk software is being used by the Domino’s Site Reliability team, which is responsible for ensuring online customers have the best experience possible. Before Splunk: Downtime impacts customer experience and sales, ability to resolve issues quickly is critical Addressing downtime was often reactive – they would see a dip in sales, and then manually search the log files to determine what happened It would take 2 – 3 hours to search and tie the logs back to the customers impacted When the executive team requested reports on promotion performance, it would involve someone late at night pulling the data and crunching the numbers daily. After Splunk: Proactive alerts: Domino’s created alerts to proactively notify the team before a dip in sales occurred, and enabled them to easily search and resolve issues within 5–15 minutes. Business Analytics: Domino’s uses Splunk to track sales, orders per minute, and coupons – down to the county level. Real-time promotion tracking & Exec Reports: Dashboard to track promotions in real-time for the marketing department – for instance, for 50% off online coupon promotions. Splunk software is now being used to generate automated reports that are emailed to the executive team.
  • #31 In addition to introducing features like data models and pivot, which allows business users access to machine data without using the search language, Splunk has built apps to enrich the data from relational databases (DB Connect) and use industry standard visualization using ODBC. The Splunk App for Stream taps into wire data and provides new insights that were not available for business users.  We have also built an ecosystem of app and partnerships with various technology providers to meet business analytics needs.  More apps are available on apps.splunk.com.
  • #33 Splunk’s use cases for Industrial Data and the Internet of Things include: Operational Efficiency: Using the data produced by devices and processes to generate insights into operations, availability and capacity. For example in a manufacturing environment, you can better understand short and long term trends in equipment behavior and production and use that understanding to continuously tune processes resulting in more efficient production and less unscheduled downtime. Remote Troubleshooting and Preventative Maintenance: When equipment goes down, you can use a combination of alarm, event and sensor data to quickly and efficiently troubleshoot the device and process. With a better understanding of the underlying issue, maintenance personnel will resolve issues faster, and in fewer trips. In addition, you can find patterns and correlations in your data to better predict needed maintenance and even mitigate failures. Security and Compliance: Connected sensors, machines and critical applications demand a serious security solution. Splunk software monitors all of your data, and can help you monitor for, and prevent, both outside and insider threats. In addition, Splunk reporting can be used to generate compliance reports from utilization and security perspectives. Device Utilization and Customer Analytics: gain insight into how end users are using the devices and systems you manage – in real world use cases. Monitoring for user error or patterns in end user demographics can provide insight valuable when revising device manuals and user interfaces, or even from a marketing perspective when marketing consumables or new products.
  • #34 NYAB is a supplier of innovative train control systems for the railroad industry. New York Air Brake’s Train Dynamic Systems Division is using Splunk to manage inter-train forces, the “slinky factor” inherent in large freight trains with 6 inches of flex between cars. With Splunk, they are able to: Produce insight and reports allowing the owners of the locomotives they manage to better train the engineers, and better manage the acceleration and braking of the trains throughout thousand mile journeys Managing this data with Splunk, they can produce 1% fuel savings for customers For their largest customers this can mean a billion dollars in savings a year
  • #35 Splunk has several applications and partnerships that make us especially relevant for the Internet of Things: Community apps such as modular inputs for REST Endpoints, Kinesis, Kafka, and JMS Messaging Services allow easy connection to and ingestion of the high velocity and volume data available from the web services and from web based messaging queues that are becoming so common in IoT data delivery. Splunk’s DB Connect allows connection to data stored in relational databases, as well as to traditional structured metadata sources which can be used for Splunk lookups. And for the makers in the house, a community supported Splunk Universal Forwarder for ARM architectures runs on platforms like Raspberry Pi for easy access to the data and applications running on those IoT devices. Strong partnerships with companies well established in the internet of things, including Kepware, CQCloud and DataFlare for industrial data collection, analytics and visualization, and ThingWorx and MachineShop for IoT platforms integration in the Enterprise.
  • #37 Thank you Stephen and Nate I’ll hand the rest of the morning off to Pike Reynolds, Director of Sales. Pike will be hosting the remainder of our main session, our customer speakers Come back in 15 minutes for our customer presentations
  • #43 Add multi-channel
  • #44 The Business Tesco.com is the e-commerce arm of Tesco PLC, a British multinational grocery and general merchandise retailer that operates in the United Kingdom, Europe, Asia and North America. Introduced in 2000, Tesco.com serves the UK market with grocery shopping from home, general merchandise, clothing, as well as banking and insurance services. Challenges Web analytics firm Alexa ranks Tesco.com at 40 among all U.K. sites based on monthly traffic. Tesco customers expect to be able to shop where, when and how they want, blurring the boundary between physical and online shopping. Tesco developers and business/web analysts and operations teams needed a better understanding of what products and website features customers were engaging and what pathways resulted in the highest lead conversions. Traditionally a Microsoft shop, including the use of .NET technologies to support its original Tesco.com platform, the company decided several years ago to transition to a Linux and Java platform for the next generation of its direct General Merchandising Online (GMO) website. Supporting both infrastructures led to a large and complex development and production mix, including more than 400 servers across 10 environments in the UK and at its offshore developers in India. This heterogeneous mix makes it challenging to monitor critical processes and troubleshoot development and production problems. Before Splunk, Tesco relied primarily on custom scripts to capture log data and make it available to developers and IT support teams. The influx of new systems and the need to support multiple groups overwhelmed the firm's homegrown log monitoring. "With the major upgrade to our GMO site, we needed a way for multiple developers to securely access logs at various geographic locations and multiple platforms—a way to tie it all together and make sense of errors and other behaviors," explains Tesco applications engineer Joshua Anderson. "In the meantime, web site escalations were coming from our service team and backing up in our queue—sometimes 250 at a time! Our previous system of harvesting log files and running reports overnight was just too slow and cumbersome." Enter Splunk About two and half years ago, a major Tesco partner recommended Splunk to Tesco's IT organization. "Once we started rolling Splunk out and looking at some of the information we could extract, it opened up our world—like putting on glasses for the first time," Anderson relates. Today, Tesco has a 250GB per day Splunk license and has deployed the system across nearly all of its servers. Over 300 developers, quality assurance, customer support, web site operations and business/Web analysts have Splunk access. The organization uses Splunk to troubleshoot problems, identify drivers for improving user behavior and accelerating development cycle. Breakthroughs Performance monitoring and troubleshooting improve customer experience One of the earliest revelations for the Tesco application management team was how easy it was to use Splunk to correlate log data into events that reveal root causes. "Early on, we were having trouble with checkout flow on the website," recalls Anderson. "I remember just typing in 'error' and 'payment' in Splunk and all of a sudden we were able to narrow directly down to timeframes and see that there was a problem with our connectivity and the IP address." The Tesco application support team used Splunk to quickly clear the error backlog and establish alerts and dashboards to help speed future problem identification and resolution. They used Splunk to create customer activity tracking dashboards that are continually monitored by support operations centers in the UK and India and help identify and resolve website error trends before they become widespread problems. In this way, Tesco was able to dramatically improve the experience of website visitors and reduce the incidence of lost revenue due to abandoned shopping carts. Application visibility enhances business performance With millions of visits per week to Tesco.com, application process visibility is critical for order tracking accuracy, real-time alerts and site performance. Two Splunk search heads and four indexers track customer activity and provide application visibility. Splunk is used to monitor Java-based messaging queues and bridge the gap between Java/Linux systems and Windows. "Every dashboard has an associated alert," Anderson says. "Splunk alerts are integrated with our Microsoft SCOM monitoring and service desk systems. Our business teams also use Google Analytics tools to see what flows through the Tesco website; however, those tools don't really look at the response from the server. We use Splunk to look at the raw logs to determine, for instance, what's causing a '404' error." Splunk helps the Tesco team better understand the impact on the customer of any site errors. Anderson notes: "We're able to look at the raw logs and see, firstly, where we are producing '404' errors and what is actually happening to our systems. Splunk allows us to see the percentage of customers who are receiving an error message and resolve those issues quickly before it has an adverse effect on sales or service." Development cycle acceleration Hundreds of Tesco engineering and test team members worldwide now have access to test environment logs via Splunk, which has led to faster, more agile development and shorter development cycles. In this way, collaboration has been enhanced among geographically separated development teams. "We use Splunk to triage our application errors and cluster them into groups for analysis by our development teams," Anderson explains. "We can identify issues and resolve them so much faster than ever before, that we've been able to adopt a more agile development process and cut development time by about 30% across the board." Operational visibility and business insight Splunk usage is growing beyond its original base to new areas within Tesco PLC. New uses of Splunk expand beyond search and investigate to use in helping understand and optimize web behavior in real time. "As we roll out Splunk to new groups, we are discovering how little visibility there was in the past," Anderson notes. "By standardizing and consolidating with Splunk, we are assisting areas such as grocery, direct and international businesses in all our regions in mapping process flows and visually representing transactions in dashboards with associated alerts. We are already starting to see similar benefits to what we have experienced in application support and development at Tesco.com."
  • #45 [Biz Analytics use case in bold below] Domino’s Pizza is the world’s largest pizza delivery chain, serving over 1 million customers per day. Domino’s is consistently in the top 5 for online transactions, behind Amazon and Apple. As a result, web and app sales are a huge component of their business – 40% of US sales come through digital channels and need to be routed to the nearest Domino’s (source: http://www.dominosbiz.com/Biz-Public-EN/Site+Content/Secondary/About+Dominos/Fun+Facts/). Domino’s Site Reliability team is responsible for ensuring online customers have the best experience possible – in addition to maintaining ecommerce uptime, the team oversees middleware, infrastructure, servers, global and local load balancing. Any downtime directly impacts customer experience and sales, so the ability to resolve issues quickly is critical. Prior to Splunk, the team response was often reactive – they would see a dip in sales, and then manually search the log files to determine what happened. It would take 2 – 3 hours to search and tie the logs back to the customers impacted. Using Splunk, Domino’s created alerts to proactively notify the team before a dip in sales occurred, and enabled them to easily search the logs and resolve issues within 5 – 15 minutes. Response times are also tracked by channel (online, app), as well as payment channels. For instance, if credit card response times are taking longer, they can troubleshoot to determine if the processor is having an issue, or if there’s an error on Domino’s side. Domino’s are also using Splunk to drive business decisions as well. Domino’s uses Splunk to track sales, orders per minute, and coupons – down to the county level. Splunk RESTful APIs integrate with Domino’s geo sales tracking applications, so sales can be monitored by region. They can also identify ISP outages in certain regions Oftentimes, the site reliability team could tell if a promotion was initiated before other teams, just by looking at the spike in traffic in the live files. The other teams would need to wait 24 – 48 hours for the analysis to come from the data warehouse. So, the team built a dashboard to track promotions in real-time for the marketing department – for instance, for 50% off online coupon promotions. Everything is now tied together from the start of an order. They can see when a customer is hitting their website or app, how long it takes before a store receives the order, and if coupons are used (or if there are any problems with coupons) and their effectiveness. Prior to Splunk, when the executive team requested reports on promotion performance, it would involve someone late at night pulling the data and crunching the numbers daily. Now, they use Splunk to generate automated reports that are emailed to the executive team. “When asked to show response times of data stores, I was able to provide answers within 30s (just pipe one search into another) and got a list of stores instantly. In the past we had to work on that for weeks.” Splunk is currently deployed over two data centers (live and failover) across 4 different production environments. Domino’s indexes up to 40 GB per day across 25 source types. By using Splunk, Domino’s is empowered to better utilize their existing technology to gain a competitive edge, help ensure exceptional customer satisfaction, and provide insights to make marketing decisions based on current promotion success. The result is a more agile, higher morale organization, with resources deployed to work on more strategic projects. Splunk Use: Application monitoring Real-time alerting Sales performance by geo and sales channels Apps used: Splunk Deployment Monitor, Google Maps Value Delivered: Issue resolution from 3 hours to 5 minutes $300,000 in cost savings vs. alternative APM tools Faster reporting on customer behavior and promotion
  • #48 An overview of John Lewis
  • #49 The journey up until Autumn 2013
  • #50 SU: Updated picture with newer icons and for readability 100GB Per day 14 month retention Indexers are physical Scalable to 800GB Might map search head expansion to project/team use Scale out and up with commodity servers 64 bit SLES on x86 All powered by technical teams
  • #51 The data that you Splunk – feel free to add more
  • #52 The benefit and application of the data you Splunked
  • #53 What isn’t in the logs 5003 error – costly Finding what WASN”T there Yellow line is drop off
  • #54 Real insight into customer journey Did JLP make it easier for customer based on this insight?
  • #55 OK to talk about these – they are in the video
  • #56 OK to talk about these – they are in the video
  • #57 The technical challenges and the organisational ones. What were the surprises? Why were the organisational harder How did you overcome them?
  • #58 Post the Autumn of 2013 – Black Friday & Cyber Monday – splunking historical data Real time insight over Christmas Clearance – busiest time of the year
  • #59 Bask in the glory  Big boosts for JLP over Black Friday/Cyber Monday Play up the importance of JohnLewis.com and its growth online How was Splunk used?
  • #60 How did you inform marketing from the machine data in Splunk. What kinds of examples I remember something about furniture and marketing emails?
  • #63 SU: As a summary, could you say what is Splunk value for John Lewis – in a few bullet points . The two I entered are just an example
  • #65 SU: As a summary, could you say what is Splunk value for John Lewis – in a few bullet points . The two I entered are just an example
  • #69 Clearly shows that there is enormous amount of data that needs to be processed. However, it is quite challenging to process this high volume and high velocity data. Social media metrics: http://www.radicati.com/wp/wp-content/uploads/2012/05/Social-Media-Market-2012-2016-Executive-Summary.pdf
  • #71 Let’s first define machine-generated data, or ‘machine data’ for short. Did you know that in your journey here you left a trail of logs and machine data – whether by plane, train or car. When you’re at work interacting with technology and applications. Your laptops. The phone you have in your pocket. Even the personal monitoring device your wearing on your wrist. We know this because we have customers in every one of these areas – that we’ll go through today. What makes machine data indispensable is that it contains a categorical record of activity and behavior – of your customers, your applications, servers, sensors, devices, and so on.
  • #73 Its becoming clear that the internet of things is the next evolution of the worlds networks, both public and private. Just as people became information generators over the last few years of the social media revolution, electronic devices are quickly becoming the largest producers of e-information out there. Whether its operational data, like alerts, alarms, process events or bug logs, sensor data recording information from device components and its environment, or data from end-user interactions, there is a tremendous wealth of insight that can be realized by capturing and analyzing these streams of information. Imagine the scale. Within 2-3 years, its very likely that every electronic device with a cost to consumer of $100 or more will be internet connected. With the potential for the typical connected citizen to own 5 or more of these type devices, each one of them will be generating continuous streams of information on a daily basis. The scale of that is staggering, and it is going to take machine data platforms like Splunk for those who are responsible for the production, maintenance, management of these devices to handle this type of scale without giving up the additional insight real-time analytics provides.
  • #74 If this happens on Internet in 60 seconds (2013). What happens in you organization?
  • #84 At CeBit2014, Volkswagen’s Data Lab chose splunk to demonstrate the power of the machine data generated by their next generation of electric vehicle – the e-up. There are some very interesting concepts and innovations in this dashboard. First is its capability to replay any vehicle’s journey for the selected time range. In the lower left, you can see the scrub controls, and vehicle activity is marked by a simple histogram.  All available sensors on the vehicle are “played back” in real-time or fast-forward mode, including vehicle speed, engine RPM, battery status, vehicle range, outdoor temperature, door and headlight status. This is a really great example of Splunk’s capabilities as a developer platform. Using Splunk 6’s built in web framework, a web developer was quickly able to develop an engaging and compelling dashboard in far less time than it would have taken using traditional or competing web data frameworks.
  • #90 Comcast Corporation (Nasdaq: CMCSA, CMCSK) (www.comcast.com) is one of the world’s leading media, entertainment and communications companies. Comcast has many different Splunk use cases. One of their use cases involves taking data from the set-top boxes to gain real time insights in to customer interaction with content served up by the set top box. Each set top box has a media access control (MAC) address that is unique and is associated with a specific customer. The set top box is capturing all customer interaction with device including which content the customer searched for, what the date of search was, what search results were displayed (this information is recorded a unique identifiers called IDA numbers) and what content was purchased. However, the set top box does not have any information on the customer including their profile. That information is stored in the billing system. Comcast is using Splunk to correlate data across set top boxes and billing systems to gain real-time business insights. Using the correlation criteria of MAC address, content displayed in search and time of purchase, Comcast is gaining a broad range of business insights into their customers. For example, these insights are helping Comcast understand revenues driven by search. By overlaying this information with geo location data, they are able to improve content mix and drive higher monetization. These insights are also helping Comcast improve content promotion based on region. Comcast is using the Splunk and Hadoop integration to visualize Comcast setbox log information. The setbox data comes to Hadoop, get pre processed and moved to Splunk for visualization.  Hadoop Input = High volume of data from many systems along a complex workflow, Developers expressing artistic prerogative on log formats, Many different data sources and formats Splunk Output = Drive operational intelligence, Improve user experience, Troubleshooting, root cause analysis, Track and measure success, Reports, alarms
  • #93 Taking Data off of 4200+ connected device collecting patient vitals. 3 benefits: Understanding device operations. Avoid millions of dollars in incremental operational costs. Nurses are very used to certain ways of doing things. Creating clinitian dashboards drove widespread adoption. Changed behavior from manual to connected. All data is electronically recorded, helps insure compliance with new healthcare act requirements. Addresses need for complete electronic health care record.
  • #98 Lumo Energy is an Australian energy retailing business with several power stations throughout Eastern Australia. They use a customized SCADA (supervisory control and data acquisition) system to monitor and control its machinery and equipment. They wanted to extend the capacity of their SCADA system to improve their ability to respond to price fluctuations in real time. They were also seeking more visibility into the infrastructure of their many power stations. Lumo uses Splunk to automate its monitoring of base electricity prices and predictions, which are provided by the Australian Energy Market Operator (AEMO). Splunk indexes all of the inbound data from AEMO, runs specific analysis and calculations specific to Lumo, and then securely provides pricing execution proposals to the stations. This way, AEMO can better predict and react to pricing fluctuations, thereby maximizing revenue. Lumo Energy also has greater control over their custom SCADA environment. Splunk dashboards display market demand and pricing information, power station status and output, resource utilization and other telemetry. Lumo Energy can respond faster to market fluctuations with greater operational intelligence and unparalleled visibility into plant and equipment efficiency. Splunk also provides fail-safe security for private online control of their energy assets operating in the Australian market. ----- Meeting Notes (4/7/14 15:26) ----- Acknowledge what they were already doing… What they got out of analyzing the data in realtime was…. Understand the difference between before and after. Reseaerch exact pricing
  • #110 Thank you Stephen and Nate I’ll hand the rest of the morning off to Pike Reynolds, Director of Sales. Pike will be hosting the remainder of our main session, our customer speakers Come back in 15 minutes for our customer presentations
  • #114 Michelle Routh, Alan Boehme, Splunk team (Dan McBreen, Chris Hutchinson) Thank you!
  • #115 Strategy & Execution – Ultimate Goal Business Intelligence - Brands are relevant - Peoples tastes evolving - Where are $$$ most effective Data Lake - Democratize - Unstructured Cloud & Auto - Many are moving, tip
  • #116 With every system we migrate… Loyalty Vending Social Fraud Security - Promotions 6 months / 6 sigmav
  • #117 Pours Machine health and inventory Splunk license
  • #120 La missione di SPLUNK è rendere I dati macchina accessibili usabili e di valore per chiunque. Questa missione principe è ciò che guida le nostre priorità aziendali e di sviluppo del prodotto.
  • #121 The Splunk platform consists of multiple products and deployment models to fit your needs. Splunk Enterprise – for on-premise deployment Splunk Cloud – Fully managed service with 100% SLA and all the capabilities of Splunk Enterprise…in the Cloud Hunk – for analytics on data in Hadoop Splunk Mint – to get insights into data from Mobile devices The products can pull in data from virtually any source to support multiple use cases. Splunk Apps extend and simplify deployments by providing pre-packaged content designed for specific use cases and data types.
  • #122 Splunk has an active community: There is also an emerging ecosystem of new companies building apps on top of the Splunk Enterprise platform. These companies are taking advantage of open APIs and new platform capabilities to create an entirely new generation of applications. How many of you have used Splunk Answers? Our technical support is consistently rated as industry leading and Splunk Answers has answers to thousands of questions. It’s the go to place for your questions – and answers. You can participate in meet-ups and User Groups or you can contribute to our forums. You can also local SplunkLive events to hear how your peers are using machine data.
  • #123 Splunk software is simple to deploy, scales from a single server deployment to global large-scale operations and delivers fast payback. Whether you’re using Hadoop, deploying in the cloud, or searching for an on-premises solution, getting started with Splunk software was designed from the ground up to be as frictionless possible. We have multiple options for getting started, designed to suit your needs: Try out Hunk, Splunk Cloud and Splunk Enterprise with our free online sandboxes. Want try it out on premises? Free downloads of Hunk and Splunk Enterprise are available. The product you download is the same product that scales to ingest petabytes of data per day. 3. Already running with Amazon Cloud deployments? AMIs for Splunk Enterprise and Hunk make it easy to get up and running.