The document describes a direct marketing campaign called "Be a Supermodel for a Day Contest" created by an advertising agency for the women's clothing retailer Agent 99. The campaign aimed to increase store traffic and sales by having potential customers enter a contest to win a photo shoot modeling Agent 99 clothing. The target audience was young women aged 15-30 interested in fashion. Flyers promoting the contest would be distributed to a hairstyling program at a local college. Metrics like redemption rates and purchases could then be used to measure the campaign's effectiveness. However, the campaign was never launched due to client requirements and timing constraints.