Email Marketing: 3 Tips for Producing Engaging Email ContentMarketingSherpa
Due to its relative low cost, audience reach and trackability, email is one of the most common marketing tools used today.
However, it doesn’t matter how effective you are at the technical aspects of email. Without quality content, you’ll have a fire hose that’s only releasing a trickle of water. According to MarketingSherpa’s 2012 Email Marketing Benchmark Report, 69% of the marketers we surveyed consider delivering highly relevant content a top objective.
To help you create relevant content, Daniel Burstein, Director of Editorial Content, and Courtney Eckerle, Reporter, both of MECLABS, will spend 60 minutes in the next MarketingSherpa webinar, sponsored by email technology provider Return Path, Inc., discussing:
-Taking inventory of your existing library of marketing content
-Building an editorial calendar
-Recycling content ideas
-Tips to help you generate high-quality email content
Recording link: http://bit.ly/sherpawebinar
The internet is woven into every aspect of insurance agency marketing: websites, email, social media marketing, SEO, local search...and more. But how to choose the programs for your insurance agency?
That depends on just a few factors, all of which are easily quantified, such as your sales objectives and their time horizons, your budget, and your internal capacity. Once you know these, it is a simple matter of reviewing the unique characteristics of different internet marketing options.
It is worth keeping mind that requirements for unique, informative, and engaging content are required across most internet marketing channels and campaigns.
You'll find out here how Inbound Marketing is a lead magnet and the right solution to increase your business visibility and e-reputation! Pycty will introduce you here the 8 mistakes you must no longer commit in your web marketing strategy.
The way people communicate, search for information, consume, has changed. Today, web marketing has to adapt. Opt for a relational marketing based on content marketing, social media strategy, SEO and lead nurturing.
In a few words: Pull Your Customers Toward You!
Discover here the conference Pycty gave at UBA.
Want to learn more: www.pycty.com
Presentation on optimizing social media and content marketing for better performance across the customer lifecycle. By Lee Odden, CEO of TopRank Online Marketing at SMBMSP (social media breakfast Minneapolis, St. Paul MN).
Three Strategies to Covert New Subscribers to Loyal BuyersMarketingSherpa
While your competitors are still sending generic blasts, you have a unique opportunity: take your email welcome campaign to the bank. Utilize it as the beginning of a positive and lasting relationship with your new subscribers.
Email Marketing: 3 Tips for Producing Engaging Email ContentMarketingSherpa
Due to its relative low cost, audience reach and trackability, email is one of the most common marketing tools used today.
However, it doesn’t matter how effective you are at the technical aspects of email. Without quality content, you’ll have a fire hose that’s only releasing a trickle of water. According to MarketingSherpa’s 2012 Email Marketing Benchmark Report, 69% of the marketers we surveyed consider delivering highly relevant content a top objective.
To help you create relevant content, Daniel Burstein, Director of Editorial Content, and Courtney Eckerle, Reporter, both of MECLABS, will spend 60 minutes in the next MarketingSherpa webinar, sponsored by email technology provider Return Path, Inc., discussing:
-Taking inventory of your existing library of marketing content
-Building an editorial calendar
-Recycling content ideas
-Tips to help you generate high-quality email content
Recording link: http://bit.ly/sherpawebinar
The internet is woven into every aspect of insurance agency marketing: websites, email, social media marketing, SEO, local search...and more. But how to choose the programs for your insurance agency?
That depends on just a few factors, all of which are easily quantified, such as your sales objectives and their time horizons, your budget, and your internal capacity. Once you know these, it is a simple matter of reviewing the unique characteristics of different internet marketing options.
It is worth keeping mind that requirements for unique, informative, and engaging content are required across most internet marketing channels and campaigns.
You'll find out here how Inbound Marketing is a lead magnet and the right solution to increase your business visibility and e-reputation! Pycty will introduce you here the 8 mistakes you must no longer commit in your web marketing strategy.
The way people communicate, search for information, consume, has changed. Today, web marketing has to adapt. Opt for a relational marketing based on content marketing, social media strategy, SEO and lead nurturing.
In a few words: Pull Your Customers Toward You!
Discover here the conference Pycty gave at UBA.
Want to learn more: www.pycty.com
Presentation on optimizing social media and content marketing for better performance across the customer lifecycle. By Lee Odden, CEO of TopRank Online Marketing at SMBMSP (social media breakfast Minneapolis, St. Paul MN).
Three Strategies to Covert New Subscribers to Loyal BuyersMarketingSherpa
While your competitors are still sending generic blasts, you have a unique opportunity: take your email welcome campaign to the bank. Utilize it as the beginning of a positive and lasting relationship with your new subscribers.
http://www.pointit.com - This presentation covers how to integrate search and email marketing for a comprehensive, successful online marketing campaign.
Deliver Engaging Content to Your Buyers: A Tale of Two Journeysion interactive
Buyers want more.
More access to more information before they talk to sales. More useful content that they can trust. More self discovery. More control.
BUT NOT MORE CONTENT.
Successful marketers are evolving to give buyers what they want across their journey. More static content is not the answer. Usefulness and utility separate an engaging interactive dialogue from a passive one.
This presentation will guide you through:
- Contrasting static and interactive buyer journeys
- How interactive content can support every stage of the journey with social sharing, lead generation, demand generation, sales enablement and inbound generation
- Using an interactive dialogue to provide rich, explicit insights for lead scoring, sales outreach and marketing segmentation
This is the presentation I gave as a webinar for SmartInsights annual Marketing Priorities BrightTalk summit, 11 January 2013. In it I discuss how B2B marketers need to master the basics before investing time and effort in promotion, driving traffic and building community. The webinar is available on Bright Talk here https://www.brighttalk.com/webcast/8551/63869
Learn to generate, qualify and deeply profile more leads. Take a look at ion's results-focused content marketing best practices. Get the next generation of strategies and tactics used by leading brands:
- How to convert significantly more leads from your content marketing
- How to build rich lead profiles including content consumption, buyer business challenges and readiness
- How marketing can evaluate content results in a radically different way
Take your lead generation, qualification and profiling to the next level.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
Slides from a presentation on findings from the 2010 State of Inbound Lead Generation report released by HubSpot in March 2010. Provides a highly quantitative look at best practices for lead generation via SEO, blogging, and Twitter.
The Roles of Analytics in Digital MarketingT.S. Lim
Presentation at the 4th Indonesian Statistical Analysis Conference (ISAC) 2018, held on Thursday, November 8, 2018 at the Parahyangan Catholic University Graduate School.
How a Content Marketing Company Does Content Marketingion interactive
Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation.
Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through:
- Goals and Strategy
- Content Marketing Cycle
- Planning and Process
- Execution and Evaluation
Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest.
Get the roadmap you need to put your content marketing program on the fast track to success.
Analyze this all things analytics- without presenter notesCarole Mahoney
Ad Club of Maine slide presentation without the presenter notes. See how to apply long standing marketing theory and process to inbound internet marketing using analytics.
http://www.pointit.com - This presentation covers how to integrate search and email marketing for a comprehensive, successful online marketing campaign.
Deliver Engaging Content to Your Buyers: A Tale of Two Journeysion interactive
Buyers want more.
More access to more information before they talk to sales. More useful content that they can trust. More self discovery. More control.
BUT NOT MORE CONTENT.
Successful marketers are evolving to give buyers what they want across their journey. More static content is not the answer. Usefulness and utility separate an engaging interactive dialogue from a passive one.
This presentation will guide you through:
- Contrasting static and interactive buyer journeys
- How interactive content can support every stage of the journey with social sharing, lead generation, demand generation, sales enablement and inbound generation
- Using an interactive dialogue to provide rich, explicit insights for lead scoring, sales outreach and marketing segmentation
This is the presentation I gave as a webinar for SmartInsights annual Marketing Priorities BrightTalk summit, 11 January 2013. In it I discuss how B2B marketers need to master the basics before investing time and effort in promotion, driving traffic and building community. The webinar is available on Bright Talk here https://www.brighttalk.com/webcast/8551/63869
Learn to generate, qualify and deeply profile more leads. Take a look at ion's results-focused content marketing best practices. Get the next generation of strategies and tactics used by leading brands:
- How to convert significantly more leads from your content marketing
- How to build rich lead profiles including content consumption, buyer business challenges and readiness
- How marketing can evaluate content results in a radically different way
Take your lead generation, qualification and profiling to the next level.
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
Slides from a presentation on findings from the 2010 State of Inbound Lead Generation report released by HubSpot in March 2010. Provides a highly quantitative look at best practices for lead generation via SEO, blogging, and Twitter.
The Roles of Analytics in Digital MarketingT.S. Lim
Presentation at the 4th Indonesian Statistical Analysis Conference (ISAC) 2018, held on Thursday, November 8, 2018 at the Parahyangan Catholic University Graduate School.
How a Content Marketing Company Does Content Marketingion interactive
Uberflip’s VP of Marketing, Hana Abaza and ion co-founder Anna Talerico come together for a content packed, content marketing presentation.
Get the inside scoop from a company that produces hundreds of webinars, thousands of blog posts and many more leads. Hana and Anna take you through:
- Goals and Strategy
- Content Marketing Cycle
- Planning and Process
- Execution and Evaluation
Learn how to use content to raise awareness, boost engagement and fuel lead and demand generation by focusing on more than just great content. We show you what a quality content experience looks like and how that experience differentiates your content from the rest.
Get the roadmap you need to put your content marketing program on the fast track to success.
Analyze this all things analytics- without presenter notesCarole Mahoney
Ad Club of Maine slide presentation without the presenter notes. See how to apply long standing marketing theory and process to inbound internet marketing using analytics.
How Webinars Can Fit into Your Content MarketingReadyTalk
In this webinar, experts will discuss webinar-related case studies from their team of reporters, along with an inside look at their own webinar efforts.
Their philosophy is to provide value to an audience (not push a product to prospective customers) with every webinar they conduct. Join us on May 31st, and hold them to that promise. Specifically, they'll discuss the three crucial phases of a webinar, with the goal of giving you (at the very least) one solid takeway to improve your own efforts:
Before: Developing webinar content and pre-event promotions
During: Managing the event in real-time and providing value to the audience
After: Reusing content and getting feedback
How Marketers Are Transforming Mounting Pressure, Challenges into Revenues B2B Lead Roundtable
Jen Doyle, Lead Author of the 2012 B2B Marketing Benchmark Report and Kaci Bower will guide you through a five-step funnel-optimization process that drive real marketing results to end 2011 with a bang.
Cost of Not Ranking on Page 1 of Google (how to calculate) - IMS SF June, 2012DemandWave
Presented by Paul Taylor, CEO of Webmarketing123, this presentation walks you through how to calculate the annual cost associated with not ranking on page 1 of Google. In this B2B example, we use a study conducted with a Semiconductor Manufacturer.
How to Qualify, Score and Nurture Leads for Optimal ROIReadyTalk
B2B buyers have a growing tendency and capacity to research their purchase decisions online long before they engage with Sales. As marketers, we now need to assess which leads are ready to engage, and which are still in the independent research phase. By sending leads to Sales too early, we jeopardize the deal by scaring them off, therefore putting our marketing dollars and company revenues at great risk.
So, how do you know when your leads are ready to engage, and how do you nurture those that aren't there yet?
Both of these questions and more will be answered during this 60-minute webinar, which will cover lead qualification, scoring and nurturing strategies for optimal lead generation ROI. We will also highlight MarketingSherpa's FUEL methodology for B2B marketing effectiveness from lead generation to sales conversion.
Pardot Elevate 2012 - The First Five Steps to Social Inbound MarketingPardot
Social is a hot topic in today’s business world. However, many don’t know what it is or how to engage with it. This session will walk you through an overview of today’s social technologies and how to get started with the basics.
The 2017 State of B2B Digital Marketing ReportDemandWave
Get a sneak peek of our sixth annual State of B2B Digital Marketing Report where nearly 200 B2B marketing leaders weighed in on the top goals and challenges of 2017.
How to FUEL Marketing Effectiveness from Lead Generation to Sales ConversionReadyTalk
Learn how to set the stage for marketing success and the FUEL that powers B2B marketing from lead generation to sales conversion. Also find out how to build a foundation for lead generation and nurturing programs, create superior content and learn effective lead generation tactics and strategies.
Lead Nurturing and Lead Scoring Software Accelerates Buying CycleRight On Interactive
Learn from savvy marketers how to accelerate the buying cycle with lead nurturing and lead scoring. Presented at ExactTarget Connections 10 customer conference on Sep 15, 2010 by Dave Morse of Delta Faucet, Bo Lowery of Wild Birds Unlimited, Jeremy Williams of Indiana Tourism, and Troy Burk of Right On Interactive.
Now is the time to integrate your social media and search marketing efforts. A presentation I delivered to Social Media Club Columbus on July 19, 2011.
How to generate leads using search and social mediaInTouch
How to Generate Leads Using Search and Social Media - Brian Carroll invites Todd Lebo and Jen Doyle of MarketingSherpa to show how to effectively deploy a search and social media campaign to generate leads.
Paul Thomas: How Lead Forensics can enhance Pay-Per-ClickLead Forensics
Lead Forensics MD Paul Thomas explains how the ground-breaking software can benefit B2B marketers embarking on PPC campaigns. Offering advanced website visitor identification and analytics, discover how Lead Forensics can ensure your PPC campaign generates a bounty of new business leads and helps you get more customers!
Keynote presentation from Jeffrey Pruitt, CEO of ethology, at Baidu World Conference in Beijing on September 2, 2011.
The confluence of content, social, and search have presented marketers with a uniquely new and challenging paradigm shift. Pruitt delves into the new breed of marketing that is driven by creating, optimizing, and distributing the different types of content required to engage customers on the social web, based on the data of many analysis tools.
Similar to Building an inbound marketing architecture (20)
Beyond Advertising: Creating Value Through all Email and Mobile TouchpointsMarketingSherpa
Watch this session live at 2:00pm EST on Wednesday, May 3, 2017. www.marketingsherpa.com/beyond
MarketingSherpa Summit was filled with real-world case studies from your peers. This webinar provides an opportunity to step outside your day-to-day role and ask big questions like, “Where do I want to take my organization, department or individual career?” — and learn how to transform your organization and career with customer-first marketing philosophies.
To help you do that, we’ve invited a pioneering researcher focused on reinventing advertising and marketing. In this webinar, Catharine Hays — the executive director of The Wharton Future of Advertising Program and co-author of “Beyond Advertising: Creating Value Through All Customer Touchpoints” — will share her research into customer-first marketing with over 200 thought leaders in marketing, technology, cultural anthropology and other disciplines from 22 countries.
In this webinar, you will learn:
The five forces of change affecting marketing and advertising
Insights, ideas and frameworks for adapting to how mobile technology has changed brands relationships with customers
How to challenge entrenched mental models of email and mobile marketing and advertising, including example pioneering customer-first marketers are taking
Customer-First Mobile Marketing: How B2B, B2C and nonprofit brands are succe...MarketingSherpa
Watch this session live at 3:40pm EST on Thursday, December 8, 2016 http://aamob.targetmarketingmag.com/session/customer-first-mobile-marketing-how-b-to-b-and-b-to-c-brands-are-succeeding-in-an-age-of-skeptical-customers-2/.
It has long been proven by academic literature that customer satisfaction leads to customer loyalty and an increased share of wallet (Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994)).
But how do you get satisfied customers? By engaging in customer-first marketing. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how B2B and B2C brands are improving their understanding of customers’ needs and wants…and using that knowledge to improve their mobile marketing.
In this session, you will learn from:
• The latest MarketingSherpa research with consumers (fielded in September 2016), including specific data about customers’ actions in response to mobile marketing
• Inspirational stories of customer-first marketing from NakedWines, Metropolis, Brian Gavin Diamonds and Door to Door Organics
Customer-First Email Marketing: How B2B, B2C and nonprofit brands are succeed...MarketingSherpa
Watch this session live at 2:45pm EST on Thursday, October 27, 2016 http://aaem.targetmarketingmag.com/session/customer-first-email-marketing/. It has long been proven by academic literature that customer satisfaction leads to customer loyalty and an increased share of wallet (Anderson, E. W., Fornell, C., & Lehmann, D. R. (1994)).
But how do you get satisfied customers? By engaging in customer-first marketing. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how B-to-B, B-to-C, and nonprofit brands his team has reported on are improving their understanding of customers’ needs and wants … and using that knowledge to improve their email marketing.
In this session, you will learn from:
The latest MarketingSherpa research with consumers (fielded in September 2016), including specific data about customers’ perception of email
A selection of case studies MarketingSherpa has chosen from hundreds of submissions to represent inspirational stories of customer-first email marketing, including Dell, Ebates, DonorsChoose, SCI Solutions, and Health Catalyst
What Do Customers Want? - Daniel Burstein presentation for Integrated Market...MarketingSherpa
Join us as we present this session LIVE at the Integrated Marketing Virtual Conference! Thursday, June 23, 2016 at 11:10 am EST.
http://bit.ly/28LRz7c
Two questions are crucial to every marketer’s success – how well do you know your target customers? And is customer intimacy at the forefront of your marketing campaign?
In this session, Daniel Burstein, director of editorial content, MarketingSherpa, shares what the marketing publication has discovered about customer-centric marketing. You will:
•Learn results of research with 2,021 consumers and 455 marketers to discover disconnects between what channels and marketing techniques customers prefer from brands … and what marketers are actually doing
•Discover ways to unveil customer insights with resources you may already have, with examples from case studies with CNET, Marriott, HomeAdvisor, WeddingWire and flash sale site Doggyloot
•Get inspired to craft customer interactions that end with a win-win – happy customers and better bottom-line results.
Learn from the case studies and research, get your questions answered, and have a little bit of fun while doing it.
Email, mobile, and social media marketing lessons from top performing b2-b a...MarketingSherpa
According to MarketingSherpa research with 2,057 U.S. adults, email is the most popular way (across every age group) customers want companies to communicate with them. And we’re sure you’ve been inundated with enough data about the growth of social media and mobile to want to discover ways to incorporate these channels into your marketing mix.
So to help you get a new idea or two for improving your email, social media and mobile marketing, in this session Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share customer-first marketing case studies from successful B2B, B2C and nonprofit brands like Door to Door Organics, DonorsChoose.org, and Optum.
You will learn how to attract, engage, and convert more customers through ideas to optimize your already existing campaigns and launch new marketing programs.
At MarketingSherpa Summit 2016, marketers came together from across the world to discuss and discover what works in digital marketing. With topics featuring Email & Mobile, Content & Social and Digital & Data, brand-side marketers and industry experts took the stage to share their case studies, insights and actionable takeaways.
Daniel Burstein, Courtney Eckerle and Shelby Dorsey — all from the MarketingSherpa Editorial Team — will discuss the most inspirational and actionable lessons from this year's event.
They'll cover the top takeaways from Summit to help you:
∙ Use social media and email to engage your customers
∙ Produce content within your everyday company cycle
∙ Cement a customer-centric strategy
∙ Use testing to improve and optimize
∙ Act on data to improve marketing performance
The MarketingSherpa blog post "How to Sell Your Marketing and Advertising Ideas to Your Boss and Clients (with free template)" includes a few tips for presenting your campaign, in addition to marketing and advertising ideas to help you win budget, resources and approval. Read the full post at http://sherpablog.marketingsherpa.com/marketing/how-to-sell-to-your-boss/.
How to Overcome the 3 Most Common Content Marketing Barriers to Increase Traf...MarketingSherpa
"Our customers … are really the best ambassadors …We want to make sure that we’re connecting with those people when they’re engaging in conversations online and make sure that we’re supporting them.”
– Shannon Hughes, Senior Director of Marketing, Udemy
MarketingSherpa reporters interview more than 250 marketers every year to find out what really works across marketing channels. In this session, Daniel Burstein, Director of Editorial Content, MarketingSherpa, will share how leading brands connect with their customers using content marketing as part of a multichannel strategy based on lessons from:
Udemy’s 43% increase in mentions across social media channels
IBM’s 291% increase in social referral traffic
River Pools & Spas’ 80% conversion rate
MarketingExperiments’ 232% increase in blog traffic
And many more B-to-B and B-to-C case studies
Content Marketing: Case Studies and Strategies for SuccessMarketingSherpa
Content created for UNF Social Media Class, presented by Daniel Burstein and Regina Love.
How can content marketing impact your marketing goals?
In this presentation, Daniel and Regina will define content marketing and explore how creating content attracts an audience and earns companies trust in the eyes of the modern customer.
Special Live Test Clinic: The MECLABS team reveals the results of LifeWay’s e...MarketingSherpa
Do you feel like you’ve tried just about every type of design and copy and still aren’t seeing results? What can you do to completely challenge your testing paradigm? Is it possible to leverage qualitative feedback to produce quantitative results? If so, how?
At Email Summit 2015, we brought these challenges from one of your peers – the marketers at LifeWay – to the entire audience of Marketers at Summit. This experienced peer group provided suggestions for improving LifeWay’s email marketing.
The team from MECLABS, MarketingSherpa’s parent research institute, then worked with LifeWay to test this qualitiatve feedback and will present key lessons learned from this experimentation during this unique live event we’ve dubbed a MarketingSherpa Web clinic.
Presented by Daniel Burstein, Rebecca Strally, and Diana Sindicich of MECLABS.
This content was originally developed for Dr. Goel's Social Media Class (Graduate level) at the University of North Florida. Learn how to use data to leverage your social media presence using a tested methodology and strategy.
Email Summit 2015: Top takeaways from this year's best sessionsMarketingSherpa
You give us 30 minutes, and we'll give you all of the greatest takeaways from two days of MarketingSherpa Email Summit 2015 sessions.
In our next MarketingSherpa webinar, sponsored by BlueHornet, we'll present the most valuable content from more than 13 sessions presented by marketers with transferable and inspirational insights into what works, and what doesn't, in email marketing today.
Join Daniel Burstein, Director of Editorial Content, and Jessica Lorenz, Event Content Manager, both of MarketingSherpa, for the in-depth recap of Email Summit 2015 to get ahead of your competition this year.
Content Marketing: Case studies and strategies for successMarketingSherpa
Presentation by Erin Hogg, Reporter, MECLABS, at UNF's Social Media Marketing class.
This presentation explores the familial relationship of content marketing and social media.
It also provides real examples and case studies of how content marketing is linked to sales and the concept of relationship marketing and establishing a life-long customer by building up company reputation and trust.
MarketingSherpa hosted the official Media Center at the Internet Retailer Conference and Exhibition (IRCE) and interviewed industry experts and in-the-trenches marketers about what's working in ecommerce. Watch all of the interviews at: http://www.MarketingSherpa.com/IRCE
Live from IRCE: Key insights from the MarketingSherpa E-commerce Benchmark StudyMarketingSherpa
What drives e-commerce marketing success today?
MarketingSherpa, thanks to a research grant by Magento, an eBay company, embarked on a nine-month research project to help answer this question. The result is the MarketingSherpa E-commerce Benchmark Study, which addresses 25 core e-commerce questions based on responses from 4,346 marketers.
Join us for this special MarketingSherpa webinar, broadcast live from the world’s largest e-commerce event – IRCE 2014 – where marketing thought leaders will discuss key charts from the Benchmark Study, and how e-commerce marketers can use this data to overcome challenges and improve results in their own companies. You’ll learn from three expert marketers as they discuss:
• Overall e-commerce conversion rates
• Channels that drive significant traffic
• Barriers to growth that e-commerce marketers face
This webinar is sponsored by Magento.
Download your complimentary copy of the MarketingSherpa E-commerce Benchmark Study: MarketingSherpa.com/Ecommerce
Marketing Mashup: Top takeaways from Web Opt Summit 2014MarketingSherpa
you have 30 minutes, we have all the highlights from Web Optimization Summit 2014 in New York City.
Join Daniel Burstein, Director of Editorial Content, and Allison Banko, Reporter, both of MECLABS, as they distill the "need-to-knows" from sessions with organizations such as The Boston Globe, Harvard Business School and Ancestry.com.
In this presentation, they'll cover the main takeaways from the stage, topics like:
- Sustainable competitive advantage
- Selling the intangible
- Moving beyond the landing page
- How, when and why minor changes have a major impact on conversions
- And many more
*Slides from this presentation will be sent to registrants at it's conclusion.
Omni-channel Marketing: Optimizing digital content efforts to maximize growth...MarketingSherpa
In this MarketingSherpa webinar, e-commerce veteran Tom Davis, Global Head of Ecommerce, Puma will share his unified approach to global e-commerce. Davis will speak about how Puma has overcome technological, operational and organizational challenges to embrace digital engagement with customers.
Davis will speak from his more than 15 years of management experience in this webinar, discussing constantly evolving best practices and exploring recent retailing trends. Currently, he oversees the global e-commerce business for Puma SE, which covers more than 30 countries. He possesses hands-on experience with business management (P&L), re-platforming, emerging market e-commerce strategy, customization and e-commerce operations.
How Whirlpool Took a 180-Degree Turn with Just One TestMarketingSherpa
“This is a testimony of how even the most seemingly mundane changes can have a startling impact and help change a culture,” Thomas Mender, Senior Manager or Database Marketing, Whirlpool, said.
In this MarketingSherpa webinar, Mender and Daniel Burstein, Director of Editorial Content, MECLABS, will provide you with a behind-the-scenes look at the Whirlpool Ice lead generation campaign.
Mender will also explain how he took what he learned from Email Summit 2013, and challenged the brand and agency teams to develop a version of the creative that focused solely on the business goal.
You will discover how:
• Mender overcame initial skepticism to move to a “less is more” approach.
• The team integrated online and offline marketing to maximize the email open rate and get consumers “in the door.”
• One minor change led to a 42% lift in clickthrough and helped create a test-and-learn culture at Whirlpool.
Visual Storyteller Job Opening: Is the next step in your career a Visual Stor...MarketingSherpa
Are you looking for a work environment where you can get your hands dirty and figure out what you do best?
If so, you could be a good fit for MECLABS…
Are you ready to:
Make a real difference for some of the world's leading organizations?
Expand your talent and intelligence with the world's foremost thought-leaders in sales and
marketing optimization?
Stand on the front lines of business success by helping the best in business do even better?
Ensure your professional dreams come true with an organization where learning is the highest objective?
If so, then you're ready for MECLABS!
As a Content Presentation Specialist, you will merge your story telling abilities with your eye for visual design by owning the support of all MECLABS presentations. You’ll be the go-to authority to help colleagues and thought leaders share their stories through:
• Editing presentation copy and repurposing content into a visual story.
• Insuring consistent methodology by being a gatekeeper for all MECLABS public presentations.
• Collaborating with Marketing to ensure consistent brand guidelines are adhered to in presentations.
• Creating visual elements for presentation design inside and outside of presentation tools.
• Supporting content such as:
• MarketingSherpa webinar presentations
• Live events (i.e., MECLABS Summits)
• MarketingSherpa Benchmark Reports (BMR)
• Staying informed and up to date on presentation technology and current trends.
• Providing logistical support for webinars.
• Managing and owning the MECLABS presentation library.
We’re ready for you if you have this experience and education:
• Bachelor’s degree in Journalism, Marketing, or a related field.
• Demonstrated ability to handle multiple tasks and extremely detail oriented.
• Demonstrated proficiency in the MS Office Suite.
• Advanced proficiency in MS Power point and Word.
• Exceptional communication skills, both verbal and written.
It would be a bonus if you had:
•Working knowledge or proficiency in graphic design software: InDesign, Photoshop, etc.
In addition to building your brightest future at MECLABS, you'll receive benefits like:
• A starting salary commensurate with overall qualifications including experience, education and meeting identified job profile
• A creative, fun work environment just five minutes from the beach
• Continuous professional development through mentorships and training courses
• Comprehensive health and dental insurance plans
• Company-paid short-term and long-term disability plans
• A generous Paid Time Off plan (PTO)
• Advancement opportunities
• Employee referral bonus program
Apply at http://www.meclabs.com/careers
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
1. Building an inbound marketing architecture
Learn how to synchronize search, social and content for
lead generation and customer conversion
Sponsored by:
July 26, 2012
5. MarketingSherpa Benchmark Research Library
• The collective wisdom of more
than 48,000 marketers
• Nearly 5,000 pages of analytical
commentary and marketer insights
• More than 6,000 charts and data
tables to validate what’s working –
and what’s not – in marketing
today
#sherpawebinar
6. Agenda
• What is inbound marketing, and why does it
matter so much today?
• How does an inbound marketing architecture
drive traffic to a point of convergence and
conversion?
• How do you launch an inbound marketing
architecture with a plan and purpose?
#sherpawebinar
8. In its simplest terms…
Inbound marketing is
about a lead finding
you, not you finding a lead.
#sherpawebinar
9. The Internet
has changed
buyers’
behaviors and
expectations.
#sherpawebinar
10. Buying Process 1.0 Buying Process 2.0
How customers used to shop How customers shop today
Sales enters buying process Sales enters buying process later
early on on
Sales answers questions Customers find answers to most
questions before engaging Sales
Difficult for customers to Endless research options via search
research choices and social media
Marketing has minor role, Marketing plays pivotal role across
restricted to early awareness stages with content delivery via
and consideration phases search and social channels
#sherpawebinar
11. “To be successful and grow your business and revenues, you
must match the way you market your products with the way
your prospects learn about and shop for your products.”
Brian Halligan, Co-author of Inbound Marketing, CEO, HubSpot
#sherpawebinar
12. Inbound marketing uses
organic search, social
media, and content
marketing to draw
prospects in to a point
of conversion.
#sherpawebinar
13. Poll Question-
Which of these is your most significant lead source?
• Blogs/Content/Whitepapers
• Email
• Organic search (SEO)
• Paid search (PPC)
• Social Media
#sherpawebinar
18. We know
Inbound works…
So how can you
do it well?
#sherpawebinar
19. • SEO, social and content are
each proven performers when
separately implemented.
• But, when strategically
Synchronize these synchronized into a
methodical strategy, the result
tactics into a is significantly reduced
systematic costs, increased sales, and
architecture improved ROI.
• Synchronizing these tactics
requires an architecture to
systematically channel traffic
to points of customer
conversion.
#sherpawebinar
21. With a hub-and-spoke architecture, leads converge on
customer conversion points
• The Inbound Marketing
architecture has three levels:
1. Foundation – organic search (SEO)
2. Spoke sites – social media
3. Hub sites – website and blog
• Objective is to systematically
drive traffic from search and
social media to specific
conversion points
#sherpawebinar
23. Case Study: Background
ID: Firefish Software, a recruiting software company
Location: MarketingSherpa Case Study Library
Number: #CS32198
Research Notes:
Problem: Capture the attention of their market despite a lower marketing
budget than their competition
Approach:
• Put entire marketing budget into a comprehensive inbound marketing
strategy
• Coordinate different inbound channels
• Avoid costs of attending tradeshows through virtual social media
interaction
#sherpawebinar
24. Step 1: Focus on multiple inbound channels
Aim:
• Create quality content that Firefish clients would find valuable
Methods: "If we do a webinar with a client, I
will then take my prep notes for
• Tackled several inbound channels at
that (webinar) and turn that into a
once blog post. We have to be really
• Focused on fact that web traffic smart about our resources right
only came from social media, other now because we don’t have a really
sites and organic search huge team.“
• Worked to get “the maximum - Ailsa Partridge, Online Marketing Executive, Firefish
mileage” out of any content they
created
#sherpawebinar
25. Step 2: Develop thought leadership
Aim:
• Guest blog and post content to other
relevant online communities
Methods:
• Offered blog exchanges
• Got involved in conversations in
external communities, like LinkedIn
• Continually weigh pros and cons of
doing this, e.g. time invested vs.
results
#sherpawebinar
26. Step 3: Interact with tradeshows virtually
Aim:
• Interact with tradeshow participants without actually attending and
paying for these events
Methods:
• Took advantage of conferences that are also online
• Uncovered the main points of each speaker and wrote blog posts by
lunch or break at the event
• Created whitepaper summarizing a conference and posted next day to
generate more discussion
• Promoted these posts through Twitter to drive engagement with event
attendees, a captive and interested audience
#sherpawebinar
27. Results
94% customer retention
Key performance metrics YoY Change
Leads generated + 190%
Website traffic + 335%
1.5:1 demo-to-customer conversion rate
"The Internet is democratizing the marketplace for many industries. It’s no longer about who
! has the biggest budget to spend on expensive advertising campaigns. Instead, potential clients
are making decisions based on the quality and authenticity of information they are finding
online.” – Ailsa Partridge, Online Marketing Executive, Firefish
#sherpawebinar
29. Level 1 – Organic search (SEO)
Everything begins with a search
• Goal of SEO is to help search
engines, in response to a search
query, find and rank your Web
content higher than competing
sites
• Timely and relevant content
influences search results and pulls
leads in to conversion points
#sherpawebinar
30. KEY POINT:
Ranking high in search engine
results today is necessary, not
optional.
#sherpawebinar
31. Search users click on organic search
results 70% of the time
Other
Which search result
5% link did you click on
first?
Paid search
25%
Organic search
70%
#sherpawebinar
32. 36%
59% of all organic clicks
go to the top 3 organic
Clickthrough Rate
search results
13%
10%
8%
6%
4% 4% 4% 3%
2%
1 2 3 4 5 6 7 8 9 10
Search Rank Position
Source: Clickthrough rates of Google 'US SERPS based on Optify data
#sherpawebinar
33. Keyword
research
Optimized
Conversions content and
How does pages
organic search
drive traffic
and
Links
conversions?
and
Traffic
Social
signals
Better
search
results
#sherpawebinar
35. Content sits at
the
Search intersection
of search and
Social
social.
1. Understand what your prospects and customers need to know
2. Produce optimize content based on relevant keywords
3. Deliver and socialize optimized content through social networks
#sherpawebinar
36. KEY POINT:
Focus on aligning content with
your goals, audience and
opportunities – and let that drive
the design and topic.
#sherpawebinar
37. Target content to stages in customer engagement cycle
Customer Engagement Cycle Stage Content Goal
• Raise general awareness of your brand
Awareness
• Increase website traffic
Consideration • Encourage consideration of and active
Inquiry interest in your products and services
• Get prospects to choose you over
Purchase
competitors
Retention • Retain customers
Setting even basic, high-level goals will provide a compass to keep you
on track when you're planning and publishing content.
#sherpawebinar
38. Example: Think like your ideal customer
Customer Engagement Cycle Stage Questions Asked
Awareness How can I find the best deals on footwear?
Consideration What do I need to consider when purchasing women’s running shoes?
Inquiry What types of running shoes does this company offer?
Purchase Why is it better to purchase from this company over another?
Retention What would make me purchase from this company again?
#sherpawebinar
39. Inventory existing content for repurposing
Existing content Repurpose existing content as
News releases Rewrite in conversational tone and post on blog
Video of CEO annual meeting Post video on YouTube
speech Convert audio to MP3 for downloadable podcast
Transcribe speech and post on blog
Customer case studies Create PowerPoint and post on SlideShare
Record PowerPoint with voiceover as video and post on YouTube
Post video (YouTube embed code) on blog
PowerPoint presentations Record with voiceover as video and post on YouTube
Convert audio to MP3 for downloadable podcast
Rewrite in conversational tone and post on blog
Self-published articles Rewrite in conversational tone and post as a blog series
Record audio to MP3 for downloadable podcast
Outdated blog posts Rewrite with updated titles, references, etc. and post on blog
#sherpawebinar
40. Level 2 – Social networks
Build and engage social networks
41. Level 2: Spoke sites – social networks
For community building and engagement
Social networks:
Bring together like-minded people
Provide a platform to share and
influence opinions
Give companies a great way to
listen and monitor
Offer people and companies a
place to congregate and converse
• Posts link to blog and website
content – and conversion points
#sherpawebinar
44. KEY POINTS:
• More than half of active Twitter users
follow companies, brands or products on
social networks.
• 79% of US Twitter followers are more
likely to recommend brands they follow.
• 67% of US Twitter users are more likely to
buy brands they follow.
Source: Edison Research, 2010
#sherpawebinar
45. Tactical plan for increasing reach on social networks
What we are currently doing What we plan to do
Interact with your target audience wherever they are
Use your existing web presence to promote your social networks
Content is king on social media too – so treat it like royalty.
Entice your target audience with compelling offers.
Make social sharing a mandatory part of email campaigns.
Mobilize and localize your social networks.
Test and optimize your social networks for continuous improvement.
#sherpawebinar
46. Regularly follow
discussion
46%
forums linked to their
industry
LinkedIn 35%
Regularly follow blogs
31% B2B decision-makers use
linked to their industry
a number of online
“social” resources to
Podcasts 24%
gather purchase
information.
Facebook 13%
Source: TriComB2B adn the University of Dayton School of Business Administration, "The Considered Purchase
Decision: What Matters, What Doesn't And What It Means For B2B Marketing and Sales," Sep 14, 2011
#sherpawebinar
47. Position yourself as a thought leader in your field
• Utilize Q&A forums, like LinkedIn or Quora, to develop
Where?
thought leadership.
• Go where people are looking for help and resources in
Who?
your industry, and offer your guidance and expertise.
• Set aside time every week to sift through questions
When?
related to your industry.
• Thoughtfully and thoroughly answer and address as
How?
many questions and concerns as you can.
• Avoid sales pitches and just provide information while
What? making sure your company and product affiliation is
front and center.
#sherpawebinar
48. Level 2: Spoke sites – multimedia sites
For content aggregation and sharing
• Multimedia –
videos, images, presentations –
is a driver of social media
popularity and adoption
• Multimedia content produces
highly favorable search rankings
Search engine crawlers find
multimedia content linked to social
networks, blogs and websites
#sherpawebinar
49. “Video is just one
part of a marketing
plan. It fits certain
messages and people
better than others.”
--Steve Garfield, Video Blogger
and Author of Get Seen
#sherpawebinar
51. Case Study: Background
ID: Orabrush, a breath-freshening tongue cleaner
Location: MarketingSherpa Case Study Library
Number: #HOW31864
Research Notes:
Problem: Product wouldn’t successfully sell through traditional
channels, despite years of trying
Approach:
• Develop an inbound marketing strategy from scratch through
experimentation, hard work and innovative marketing
• Build the YouTube channel into a full-blown inbound marketing hub
• Turn video viewers into customers right from their profiles
#sherpawebinar
52. Step 1: Create an effective YouTube page
Aim:
• Research successful YouTube channels and create a page combining the
best tactics
Methods:
• Moved beyond standard
YouTube channel page
templates
• Made channel page double
as a landing page with strong
call-to-action
• Encouraged people to follow
brand in social networks
#sherpawebinar
53. Step 2: Create more than one type of video
Aim:
• Feature three types of videos – each with a specific purpose
Methods:
• Conversion videos designed
to educate and encourage
conversions
• Engagement videos designed
to engage and entertain
YouTube audience
• Videos of unsolicited
customer reviews
#sherpawebinar
54. Step 3: Commit to consistency to ensure success
Aim:
• Consistently create content
to engage and retain fans
Methods:
• Developed a publishing
calendar planned months in
advance
• Published one video a
week, every week, as older
videos are not promoted as
often
• Stuck to a strict budget
#sherpawebinar
55. Step 4: Boost performance by purchasing ads
Aim:
• Attract visitors with ads, and then stretch ad clicks with viral content
Methods:
• Purchased ads in YouTube's "The real key is making sure you
Promoted Videos program have enough 'virality' and enough
• Relied on interesting content engagement and interest that you
to convince viewers to can stretch those clicks.“
subscribe and share with - Jeffrey Harmon, CMO, Orabrush
friends
#sherpawebinar
56. Step 5: Engage fans and peers
Aim:
• Meet social network expectation to interact
Methods:
• Tried to respond to as many
comments as
possible, despite volume
• Mined comments for video
ideas, making sure to credit
source of inspiration
• Interacted with fellow peers
#sherpawebinar
57. Results
Sales volume in stores is comparable to sales of
premium toothbrushes
Since launch of
Key performance metrics
first video
Subscribers 184K
Video views 47M
Landing page conversion rates 10x increase
! YouTube is Orabrush's primary marketing channel and represents 80% of its marketing.
#sherpawebinar
59. Level 3: Hub sites – blogs and websites
For traffic convergence and conversion
• Websites are the hub of the
marketing strategy
• Blogs are the hub of the social
media strategy
• Work together as a point of lead
convergence and conversion
• Landing page optimization
crucial to rate of customer
conversions
Incremental gains produce
significant financial impact
#sherpawebinar
60. Blog frequency impacts customer
acquisition
92%
78% Percent of
66%
70% blog users
56%
who
acquired a
43%
customer
through
their blog
Less than Monthly Weekly 2 - 3 times Daily Multiple
monthly per week times a day
Source: State of Inbound Marketing Report, HubSpot, March 2012
#sherpawebinar
62. Roll out the framework – with a plan and purpose.
63. • Number of sites not
important – a plan and a
purpose for each is
• Master each site before
rolling out the next
#sherpawebinar
64. Takeaways
• Get leads to find and choose you
using an inbound marketing
architecture
• Attract them with timely and
relevant search results
• Build and engage them with social
networks
• Create and share compelling
content
• Bring them to points of traffic
convergence and conversion
#sherpawebinar
65. More Leads. More Revenue. Less Work.
• Deliver more high-quality leads to Sales
• Align Sales and Marketing efforts
• Accelerate predictable revenue
Salesforce AppExchange #28 Most Promising #1 Fastest Growing Private Marketing Solution Forthcoming Book to
Best Marketing Automation Company in America Silicon Valley Company Winner be Published by Wiley
& Best Chatter Solution
w w w. m a r ke t o . c o m
Organic search (SEO) rated the top source for generating traffic and conversions.Unlike email, this source is “always on”Social media sites are not a big source on their own, but good social media practices augment organic search results
If a tree falls in the forest and no one is there to hear it…Increase reach to critical mass or social media won’t make a soundReach metrics vary – Likes, +1s, Followers – collectively, this is reach within your branded social networksThe greater your reach, the greater your potential to achieve objectivesTactical plan of action required to increase reach of social networks
How do B2B decision makers use social media?
When you position yourself as an expert in your market, the incentive for people to follow you and listen to your social media output increases.Utilize Q&A forums, like LinkedIn or Quora, to develop thought leadership"Go where people are looking for help and resources in your industry, andoffer your guidance and expertise.Choose a reasonable amount of time -- say, an hour a week -- to sift through questions related to your industry, and thoughtfully and thoroughly answer as many as you can.avoid sales pitches and just provide information while making sure your company and product affiliation is front and center. To make thisprocess more effective, be very specific about the topics you respond to.
“Video is just onepart of a marketing plan. It fits certain messages and people better than others.”
Use something like this worksheet. Figure out what the purpose is for each spoke and hub site. What is the conversion action?What do you want them to do on the social sites? Listen or participate? Big difference.Roll out sequence. Master each before rolling out the next. May not have resources or knowledge to manage well.
Attract timely and relevant search trafficBuild and engage social networksCreate and share compelling contentBuild an architecture to synchronize these channels because the whole is going to become greater than the sum of its parts.