This document discusses developing an effective social media strategy for corporate America. It emphasizes the importance of establishing executive level support, partnering internally across departments, developing brand irresistibility, and establishing metrics to measure social media's impact on brand value and revenue. The strategy outlined includes setting a baseline of current brand awareness and reach, developing comprehensive planning with partners that understand the industry, and integrating social media efforts with existing corporate systems and regular audits for ongoing improvement.
A Presentation from the Module Midwest Conference on how companies should approach integrating social media on the executive level. Additional insight into leveraging existing corporate infrastructure and maintaining brand value.
We look at the concept of Social Media and where it is headed in the future and the wide variety of social media applications businesses are using to enhance their brand and marketing strategy. We also investigate the do and don't of a social media policy.
I took out the video links in this presentation to optimise download time.
To view:
1. American Express:
http://www.youtube.com/watch?v=K2VSJ6dRiPs&feature=player_embedded
2. Social Media Policy
http://www.youtube.com/watch?v=8iQLkt5CG8I&feature=player_embedded
3. Yammer
http://www.youtube.com/watchv=vwwtcl6BDqU&feature=player_embedded
A fun presentation about the digital revolution aimed at South African employees to enlighten them in an interesting and memorable way. Inspired by Olivier Blanchard's Social Media ROI presentation.
Weibo: Seven Steps to Better Corporate Reputation, Crisis Preparedness and Di...Burson-Marsteller China
Weibo: Seven Steps to Better Corporate Reputation, Crisis Preparedness and Digital Communications in China” outlines an actionable framework towards online reputation management, crisis preparedness and brand communications on weibo – from developing a social media strategy to measuring results.
Social media has arrived, but how are B2B marketers responding to it?
Omobono reveal some of the best practice examples of business to business brands using social media, explore why it works and – most importantly – what can work for your business.
Visibility of what works in B2B is harder than in consumer marketing as so
much activity is select in its targeting and often commercially confidential.
In 2011 Omobono set out to share the best practice of B2B marketers so
that they could learn from their peers. Partnering with The Marketing
Society and ably supported by Circle Research, Omobono has researched
what B2B marketers really do in digital and what they think works.
In 2012 we also looked through the other end of the telescope to see how buyers are consuming
the information that marketers lay in their path, and what effect it has.
The results, gathered over 2 years, are based on the collective views of 170 senior marketers, spending
in the region of £100m between them, and 224 buyers with buying power of over £150 million. With
the survey being completed by senior decision makers at some of the world’s biggest companies, this is
a definitive guide against which B2B marketers can benchmark their own activities.
Challenges and Opportunities in the Internet for Media CompaniesJose Claudio Terra
Apresenta uma análise da contribuição e desafios enfrentados por empresas de mídia na elaboração, desenvolvimento e manutenção de portais corporativos. Alerta para a importância da estratégia de GC como forte aliada para o sucesso do empreendimento.
www.terraforum.com
A Presentation from the Module Midwest Conference on how companies should approach integrating social media on the executive level. Additional insight into leveraging existing corporate infrastructure and maintaining brand value.
We look at the concept of Social Media and where it is headed in the future and the wide variety of social media applications businesses are using to enhance their brand and marketing strategy. We also investigate the do and don't of a social media policy.
I took out the video links in this presentation to optimise download time.
To view:
1. American Express:
http://www.youtube.com/watch?v=K2VSJ6dRiPs&feature=player_embedded
2. Social Media Policy
http://www.youtube.com/watch?v=8iQLkt5CG8I&feature=player_embedded
3. Yammer
http://www.youtube.com/watchv=vwwtcl6BDqU&feature=player_embedded
A fun presentation about the digital revolution aimed at South African employees to enlighten them in an interesting and memorable way. Inspired by Olivier Blanchard's Social Media ROI presentation.
Weibo: Seven Steps to Better Corporate Reputation, Crisis Preparedness and Di...Burson-Marsteller China
Weibo: Seven Steps to Better Corporate Reputation, Crisis Preparedness and Digital Communications in China” outlines an actionable framework towards online reputation management, crisis preparedness and brand communications on weibo – from developing a social media strategy to measuring results.
Social media has arrived, but how are B2B marketers responding to it?
Omobono reveal some of the best practice examples of business to business brands using social media, explore why it works and – most importantly – what can work for your business.
Visibility of what works in B2B is harder than in consumer marketing as so
much activity is select in its targeting and often commercially confidential.
In 2011 Omobono set out to share the best practice of B2B marketers so
that they could learn from their peers. Partnering with The Marketing
Society and ably supported by Circle Research, Omobono has researched
what B2B marketers really do in digital and what they think works.
In 2012 we also looked through the other end of the telescope to see how buyers are consuming
the information that marketers lay in their path, and what effect it has.
The results, gathered over 2 years, are based on the collective views of 170 senior marketers, spending
in the region of £100m between them, and 224 buyers with buying power of over £150 million. With
the survey being completed by senior decision makers at some of the world’s biggest companies, this is
a definitive guide against which B2B marketers can benchmark their own activities.
Challenges and Opportunities in the Internet for Media CompaniesJose Claudio Terra
Apresenta uma análise da contribuição e desafios enfrentados por empresas de mídia na elaboração, desenvolvimento e manutenção de portais corporativos. Alerta para a importância da estratégia de GC como forte aliada para o sucesso do empreendimento.
www.terraforum.com
Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
As president of AAF for the National Student Advertising Competition (NSAC), we developed a thorough campaign for AOL (AIM) as an elite social media tool for the 18-24 age group covering research, analysis, media planning & strategy, creative execution, commercials, print ads, non traditional advertising, website strategy, and viral marketing. At the end of our term we pitched our campaign in Portland, Oregon among the Northwest Universities and as president, lead BYU - Idaho's advertising team of 25 members to place 2nd overall. Visit http://aaf.org/default.asp?id=122 to learn more about this HUGE event.
U.S. Digital future in focus 2012 (comScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
Online Image Management & Positioning Survey: Penn Schoen Berlandpsbsrch123
Penn Schoen Berland survey reveals that you need to leverage the technologies such as Mobile marketing, Search Marketing, Social Media Presence & Blog Marketing for the online image management & positioning of your Company. You will need to bring new ideas and innovative engagement tools to grow your Companies in the digital world
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
Since ancient times the ability to watch over remote locations gives one an added advantage to warfare and survival. Now with advanced imaging sensors and high communication, we could see any part of earth on a 24/7 basis.
Очень интересное исследование, которое относится, правда, к сфере В2С... Оригинал исследования можно взять здесь - http://l2thinktank.com/, но для просмотра требуется регистрация...
As president of AAF for the National Student Advertising Competition (NSAC), we developed a thorough campaign for AOL (AIM) as an elite social media tool for the 18-24 age group covering research, analysis, media planning & strategy, creative execution, commercials, print ads, non traditional advertising, website strategy, and viral marketing. At the end of our term we pitched our campaign in Portland, Oregon among the Northwest Universities and as president, lead BYU - Idaho's advertising team of 25 members to place 2nd overall. Visit http://aaf.org/default.asp?id=122 to learn more about this HUGE event.
U.S. Digital future in focus 2012 (comScore) -Feb12Retelur Marketing
Motivados por la ola de innovación de los dispositivos digitales y las nuevas plataformas tecnológicas de software, las cuales, los consumidores han adoptado rápidamente, introduciéndolas en sus hábitos de consumo digitales. 2011 marcó un emocionante año para la industria de medios digitales y marcó un año aún más trascendental por delante. (inglés)
Online Image Management & Positioning Survey: Penn Schoen Berlandpsbsrch123
Penn Schoen Berland survey reveals that you need to leverage the technologies such as Mobile marketing, Search Marketing, Social Media Presence & Blog Marketing for the online image management & positioning of your Company. You will need to bring new ideas and innovative engagement tools to grow your Companies in the digital world
Webinar: Leverage Digital Marketing to Grow your Agency's Retainer-Based Busi...Optify
Digital marketing services like SEO, social media and content marketing present a huge growth opportunity for agencies. In fact AdAge reported that digital revenue for agencies surged 16.4% in 2011 to $10.1 billion. Moreover, digital specialty agencies led all other agency segments in terms of growth in 2011, despite a weak economy. Digital services not only represent the largest growth potential for agencies, they are also ideal candidates for retainer-based contracts -think predictable monthly revenue, better resource planning, long-term customer relationships etc.
So how does your agency grab a share of this digital marketing revenue and convert one-off projects into retained services agreements?
Download this presentation to learn:
- The digital opportunity for agencies
- Which digital marketing services are best suited to retained contracts
- 6 tips for moving from project to retainer
- Ideas for packaging and pricing your service offerings
Since ancient times the ability to watch over remote locations gives one an added advantage to warfare and survival. Now with advanced imaging sensors and high communication, we could see any part of earth on a 24/7 basis.
What is the difference in social bookmarking and digital curation? Explore the options for curating and evaluating the flood of information that pours over your media streams. Track your personal learning network by implementing a curation blueprint that suits your style and time. Join in pinning, scooping, digging, and noting to organize your social media streams like a true ninja curator!
Spills, Sins & Starbucks: how we designed our cities around oil
The Gulf Coast Oil Spill is the worst environmental disaster in history. This talk explores the tragedy of the spill, and how our own dependence on fossil fuels is really to blame and a plan for how to transform our cities and suburbs to eliminate this addiction for good.
The design of our cities and suburbs is dictated by the automobile. From the width of the street, location of driveways, distance between buildings and the spacing of the structure, the automobile has irrevocably changed our cities from human scale to vehicle scale. This talk explores those connections.
Through the lens of the 7 Deadly Sins, this lecture examines the root causes leading up to the oil spill, the forces driving these events and the maps out several poignant and humorous alternatives we need to develop. If the Car Culture represents the 20th Century, then we need to redefine our culture for the 21st.
This brand new "bullet-point free" talk is presented by the acclaimed author of "Green Building for Dummies." It was hailed by Apartment Therapy as "phenomenal" and "engaging, funny and super interesting."
Lotus Education presentation with Sandy CarterLotus Education
When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !
B2B Marketing in the Age of the Always Addressable CustomerDemandWave
Buying cycles are getting longer and today’s empowered customer is in the driver’s seat. Marketers struggle to deliver the right message to the right audience at the right moment. With 70% of brand interactions taking place before the buyer reaches out, marketers must establish a brand ecosystem that encompasses the extended buying cycle.
Webmarketing123 CEO Paul Taylor and Forrester Analyst, Michael Greene discuss how to:
• Align marketing tactics across your entire brand ecosystem
• Close the loop on your measurement to optimize budgets
• Identify and avoid wasting media dollars due to poor measurement
• Set up a measurement framework for each marketing channel
• Overcome implementation challenges
A World Cafe event put on by the African SAP User Group (www.twitter.com/afsug) where we discussed the digital landscape in South Africa and the effect of Social Media on Business and CRM.
This is the Beezbox partnership program desciption.
If you or your company is keen developing additional revenue through social media services for business, check this out and contact us
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Elevating Tactical DDD Patterns Through Object CalisthenicsDorra BARTAGUIZ
After immersing yourself in the blue book and its red counterpart, attending DDD-focused conferences, and applying tactical patterns, you're left with a crucial question: How do I ensure my design is effective? Tactical patterns within Domain-Driven Design (DDD) serve as guiding principles for creating clear and manageable domain models. However, achieving success with these patterns requires additional guidance. Interestingly, we've observed that a set of constraints initially designed for training purposes remarkably aligns with effective pattern implementation, offering a more ‘mechanical’ approach. Let's explore together how Object Calisthenics can elevate the design of your tactical DDD patterns, offering concrete help for those venturing into DDD for the first time!
Elevating Tactical DDD Patterns Through Object Calisthenics
Module09 Oz
1. Brand Value, Brand
Strategy and Big Business
Social Media Planning for Corporate America
Oz Sultan - Corporate + Digital Strategist
@ozsultan | #Module09
2. Today we are connected
more than ever.
Ubiquity: Facebook Connect, Open Social, FindMeOn, Friendfeed
Folksonomy / Social Tagging: Digg, Del.icio.us, IBM Lotus Connections
Microblogs: Twitter, Yammer, Laconica, Plurk, Tinker
SN: Facebook, Bebo, Hi5, MySpace, Xing
Enterprise Search: Vivisimo, Endeca, FAST, Google, Autonomy
Aggregation Platforms: Force.com, Change.gov, Askelf.com
E-Commerce: ATG, BEA, PHP, .NET, Open Source
Intranet / Web: Forums, Groups, Wikis, Intranets, Community Portals
Media: Podcasts, Vlogs, Flicker, Tumblr, Web Video, HD, UGC
3. The Issue: How do you elevate
Social Media to the Business
Conversation?
A lack of Creativity [Internal, Agency or Otherwise] has led to
strategies that eventually undermine the business, rather than
foster it.
The Brand needs to be understood and managed as an asset
Brand Trust ratings have dropped 50% over the last 9 years
Brand Quality perceptions fell by 24% over the past 13 years
Developing Brand Value is a key to success
Consumers Are Driven by Research, Not Advertising
The Conversation must be made an executive level issue
SOURCE: BAV 1993 - 2007, THE BRAND BUBBLE
4. The Corporate Brand is an
Intangible Asset that determines
your Market Value.
Not all brands are equal in driving financial Value
IBM for example, has valued their brand as high as $64 Bn in the
last few years
Brand Irresistibility is a cornerstone in developing a Strategy that
will allow you to drive brand value while improving the bottom line
Irresistible Brands embody badge value, possess innate purpose,
can reinvent, engage customers on their terms, don’t force
devotion and move culture
Brand Irresistibility may help defray financial losses versus your
market competitors for up to 2 Quarters!
SOURCES: BAV 1993 - 2007, THE BRAND BUBBLE, THE GRAPH
5. Existing Brand Value
needs a Baseline.
BAV DEMO (www.thebrandbubble.com)
Special Thanks to John Gerzema for permission to
use the BAV and BAV data.
6. Social is the next wave of Brand
Equity to tie to Revenue and
Valuation.
Tools are Nascent
BV impacts need
monitored
Demographic
segments are key
Voice alone,
however is not an
entirely accurate
measure
SOURCE: IMMEDIATE FUTURE
7. The Graph is complex.
Brands
Friends
Context
Content
Context Edges
Edges
Context
Edges
You
Context
Edges
Context
Edges
Media
Locations
8. Now take the Networks
in context. LINKEDIN 76M 40M
MYSPACE BEBO
Brands
Friends
36M
75% of 18 - 24 yos are already on 1 or
more social networks
Context
Content
Context Edges
Edges
TWITTER
Context
35% of Adults engage in Social Edges
Networking
10M You
Context
HI5
Edges
Context
Future Growth is in the 35 - 55 yo Edges
Media
Locations
Demographic
60M
A Corporate Strategy for Success needs
FACEBOOK
to minimally possess data ties to existing
Corporate BI, CRM, and E-commerce
200M
Solutions
NETWORKS HAVE
Web services to ‘socialize’ brands are
SIGNIFICANT USER
emerging, but lack integration into the
OVERLAP
fabric of the social web
Asynchronous and Synchronous
communication paths need to be
understood and measured
SOURCES: FACEBOOK, VENTUREBEAT, COMSCORE, ADAGE, BEBO, PEW AMERICAN LIFE 2009
9. New Metrics Should Reveal
Insight or tie to Status Quo.
If you don’t have a baseline, ROI means Nothing.
Existing Metrics for Online and Offline Marketing must be evaluated
Remember: Social Media makes Customer Service, Trust and Marketing your Keys.
With an integrated Social Media Plan, Online Advertising becomes a technique tied to a
strategy, not the Strategy itself!
Understand what your existing BAV (if applicable) and Market reach is
ROI / ROBI should be tied to plan. New programs should “test the waters” before
setting hard and fast C-level expectations
Where currently applicable, BI tools or Corporate Information Systems should be
integrated with new technology(e.g. ORACLE BI, Hyperion, SAP XI BUS, etc)
Centralized data collection and Dashboards will aid in CSR, CR, Sales and Marketing
endeavors
This is a key topic I will be elaborating upon in the near future
10. Strategic Planning and Partnership
is necessary to ensure success.
Comprehensive Planning should leverage a partner that can translate the
complex Social landscape
Partnership between Marketing, Technology and a “blessing” by Legal is
fundamental to Success.
Yes, this is a C level conversation where the CMO needs involved
The Strategy is Costly, Implementation is cheap. Remember this with Social!
Only 25% of companies are spending more than $100k a year on social media
and it’s not yet a line item1
If you spend peanuts on social media, you’ll get…peanut butter–not filet
mignon–when it comes to seeing results1
Plan and spend, not spend and plan
SOURCES: 1:FORRESTER “SOCIAL MEDIA PLAYTIME IS OVER”
11. Synopsis
Establish C level Champions
Partner Internally (Marketing + Technology + Legal)
Engage someone who understands your Business and Industry
Establish your Baseline!
Develop Core Metrics and Leverage existing CIS systems where possible
Develop Irresistibility
Remember! Social requires constant touch points
Customer Service + Marketing + Irresistibility = Social
Perform Routine Audits
To parrot Forrester “Playtime is Over”
12. Thanks!
OZ SULTAN
CORPORATE + DIGITAL STRATEGIST
BLOG:WWW.NEWSOCIALECONOMY.COM
E: OZSULTANX@GMAIL.COM
T: @OZSULTAN
LINKEDIN: LINKEDIN.COM/IN/OZSULTAN
FACEBOOK: OZ SULTAN
ASW: OZ SULTAN
REMEMBER, YOUR PLACE IN THE SOCIAL ECONOMY IS UP TO YOU.