Telenors nye mote-app. SoBazaar er en sosial markedsplass for mote, der innholdet i stor grad er brukergenerert. Brukerne kan også gjøre direkte kjøp i appen, men selve kjølpsprosessen skjer via samarbeidspartnere. Dette er et sosialt sted der man både skal se på klær, like dem eller "love", som det heter i SoBazaar

1. your daily fashion fix
@SOBAZAAR
#SOBAZAAR
jeanette@sobazaar.com

2. WHAT DO I
WEAR
TODAY?

3. Shops, magazines, bloggers, celebrities,
fashionistas, Instagram and friends
help us make fashion decisions.

4. And then you have to find and buy
from
lots of different shops
- retail, online and on mobile.

5. This is why we created
FIND FASHION INSPIRATION
from your friends, fashionistas and
favorite brands
BE A FASHION INSPIRATION
to the community
SHOP
anything anytime

6. EVERY DAY.
BE INSPIRED. BE THE INSPIRATION

7. FIND & FOLLOW
FRIENDS &
FASHIONISTAS
DISCOVER PRODUCTS
& STYLES THROUGH
THEIR BOARDS
SEE THEIR
FAVORITE
PRODUCTS
BE INSPIRED
STAY UP TO DATE
WITH YOUR
FAVORITE BRANDS

8. BE THE INSPIRATION
YOUR
PROFILE
LOVE & KEEP
PRODUCTS IN
YOUR LOVE LIST
CREATE BOARDS
AND SHARE WITH
THE COMMUNITY
COMMENT &
INTERACT WITH
THE COMMUNITY

9. SEE PRICE, POPULARITY,
INFORMATION & BUY
DIRECTLY FROM THE APP
BUY YOUR FAVORITE PRODUCTS

10. OUR
COMMUNITY

11. 100
PRICE POINT (USD)
GENDER
TYPE PRODUCTS PURPOSE
AGE (YEARS) PROFILE
CREATING
CONSUMING
0
1000
10
SHOPPING
INSPIRATION
0
20
60
40
80
LOCATION
RURAL
URBAN
CUSTOMERPRODUCT
DISCOUNT (%)
0
75
25
50
100
SOBAZAAR TARGET GROUP
COMMERCIAL
EDGY & UNIQUE

12. SOBAZAAR BRANDS

13. SOBAZAAR PARTNERS

14. SINCE FASHION KNOWS NO BORDER
WE’RE GOING GLOBAL THIS YEAR

15. CONTACT@SOBAZAAR.COM
@MYSOBAZAAR
@SOBAZAR
@MYSOBAZAAR

16. SOGIRL
SOBLOGGERS
16

17. 17
User stats
Gender
Age
Location
Clicks per user
Boards created per day or user
Commetns

18. 18
We influence users throughout their fashion consideration
- Make them aware of items through SOBAZAAR, friends and influencers
- Encourage them interact with items through loves and board creation
- Help inform their consideration to purchase items by providing information about ite
- Help them buy items through our purchase platform
- And we’re building an army of SOBAZAAR advocates as a result of it
WE CAPTURE THE USER THROUGHOUT ALL STAGES

19. User Content Auto (brand)
Content
Local Global
Friends
Influencers
Shopping Social
The SOBAZAAR positioning in a social universe
This one without competitors
Gender, user/brand/editoral, price

20. 20
BACKUPS

21. 21
Case study

22. SOBAZAAR TEAM AND ADVISORS

23. 23

24. InfluencersPersonal Relations
Mass Market
Niche
The SOBAZAAR positioning in a social universe

25. Q2, 2014Q1, 2013 Q2, 2013 Q3, 2013 Q4, 2013 Q1, 2014 Q3, 2014
LIVEGoodiez SOBAZAAR
3- Next Gen, iterate, scale
Next Generation App
Awaiting Apple release
1.01 Feed me & 1.02
Rediscover
Q1, 2015
L1 L2 NG
The product journey – NG will take us to PMF

26. 26
DISCOVE
RSEE WHO FOLLOWS
SEE THEIR FAVORITE
PRODUCTS
STAY UP TO DATE WITH
YOUR FAVORITE BRANDSTRENDING USERS

27. facebook/instagram - everywhere is
for everyone. nowhere where girls
can be only girls
social media phenomenon going
niche.
fashion knows no borders. local +
global.
combining influencers & friends
“Let girls be girls”
27

28. Jarle: «Once ready - Focus IMMEDIATELY the BIGGEST market you
think you can WIN»
Tommy: I am DRIVEN by creating globally SCALABALE &
AUTOMATED systems
Jeanette (2014): This fashion app is in reality a social media
for women
Nina: Our marketing (Instagram, Facebook, CRM system)
is created for an International fashion-loving female audience
Karin: Why waste valuable time going local, when you need to go
global ( Entry point US, not UK)
QUOTES FROM THE TEAM