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Digital Proposal for Qatar Traffic Department

Digital MarketingProposal for Qatar Traffic Department, Ministry of Interior in Qatar.

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Digital Proposal for Qatar Traffic Department

  1. 1. Company Profile Taking Creativity To The Next Level
  2. 2. 1. Introduction 2. A Proven Formula 3. Nuts and Bolts 4. Our Expertise 5. Proposal 6. Get in Touch Our Agenda
  3. 3. Why do you need Digital Marketing?
  4. 4. Commissioned: ICT Qatar Population studied: Online users in Qatar Sample: 1,000 adults. 500 Qataris. 500 non-Qataris Data Collection: CATI (Computer Assisted Telephonic Interviews) Interview Length: 15 minutes Understanding Digital Behavior in Qatar
  5. 5. Digital Media Usage in Qatar
  6. 6. Digital Media Usage in Qatar 97% 44% 46% 48% 39% 65% 7% 17% 92% 78% 38% 26% 13% 34% 1% 11% 82% 89% 30% 27% 10% 33% 10% 0% 0% 20% 40% 60% 80% 100% 120% WhatsApp Facebook Twitter BBM SnapChat Instagram Path Forums Qataris Arab Expats Non-Arab Expats
  7. 7. Digital Media Usage in Qatar
  8. 8. The Digital Audience- Qatar Very high penetration of Facebook in Qatar – Total population: 2.4 Million – Total Facebook population: 1.5 Million • Males: 1.1M • Females: 0.3M • Male to female skew is representative of the entire Qatar population, which is 75% males
  9. 9. How Qatar Ministries are using Social Media
  10. 10. What do we do? We do Digital Marketing for medium to large sized businesses in Qatar. Founded in 2011 by an Indian, and backed by Jaidah Group. Our company is based in Doha, Qatar, so that we can provide a high quality service and more value for money in the region.
  11. 11. About Us Wearea digital communicationsfirmfocusedondigitalbusinessandsocialmedia. We help our clients, businesses and organizations, leverage the power of social media by embedding social technologies into all their processes through a 4 pillars approach: CommunicationEfficiency Customer Experience Connected Enterprise CommunityEngagement We provide services related to: DigitalMedia Marketing | Website&MobileApps | AugmentedReality | so·cial force | [ attrib. ] your social business accelerator Digitization 4CE
  12. 12. 1. Introduction 2. A Proven Formula 3. Nuts and Bolts 4. Our Expertise 5. Proposal 6. Get in Touch Our Agenda
  13. 13. A Proven Formula There are many ways to drive traffic and create engagement. We have a solid approach that is proven successful in a post Panda, Penguin and Hummingbird world. 3. Social Media Engagement 2. Content Marketing 1. Website Optimization We will build a list of potential customers for you. We will regularly createand share high qualitycontent. We will help you make your websiteawesome. + +
  14. 14. Strategy 1: Website Optimization We will work closely with your PR/marketing and tech team to make your website awesome. Our Approach: • Complete SEO and CRO Audit of your website, with clear recommendations • We will project manage and complete all the required fixes • Setup Google Analytics with a custom dashboard and weekly reports that go straight to you • Setup Google Webmaster Tools • Setup keyword rank tracking and reporting • Every month we will check the health of your website
  15. 15. Strategy 2: Content Marketing To become the authority on a topic, we need to create unique content around it then tell the people. We want you to be the Authority in: • What is your objective? • How does it compare with other goals? • Where can you buy find the information? • How can I make use of information? • What are the benefits to the society and state? We should create these Content Types: • Video • Blog • Infographics/Images • Social Media • Site content And Seed it across these channels: • Blog • Instagram • YouTube • LinkedIn • Facebook • Twitter • Google+
  16. 16. Strategy 3: Social Media Engagement We will use social media to find and reach out to Qatar Residents, then say “Hello” Objectives 1. Create a list of potential interactors 2. Create awareness of organization 3. Drive traffic to website and social media Reporting Dashboard We will setup a Google Document to track all your traffic and our progress. We can also work with your CRM system if you give us access. Official Facebook/LinkedIn Page We will act on your behalf based on agreed scripts to reach out to people in your voice. Official Microblogs/Instagram and Snapchat We will be active in Twitter and Instagram on your behalf, listen for engagement opportunities, and reach out to potential customers proactively.
  17. 17. 1. Introduction 2. A Proven Formula 3. Nuts and Bolts 4. Our Expertise 5. Proposal 6. Get in Touch Our Agenda
  18. 18. Like any partnership we will take time to learn your business and test what will work for you. Kick-Off Schedule Phase 3: Live Service / OngoingEngagement 1- 2 weeks Phase 0: Mobilization 1 month Phase 1: Testing/ Optimization 2-3 months Phase 2: Content & Community Buildingand Engagement 3 months 0. We need 1-2 weeks to ensure we have the structure in place and all your assets setup. 1. During this time we will setup accounts with various strategies to see what works 2. Focus on building a large community ready to activate 3. After we have normalized we formalize the digital branding strategy and continue our delivery as partners.
  19. 19. Account Manager SEO Specialist Community Specialist Content Manager Artist/Designers Application Developers Reporting Specialist You. Us. Our relationship doesn’t need to be complicated. Let’s meet weekly Via Skype or GoToMeeting Your Team
  20. 20. Quality is usually the first concern when companies consider outsourcing. We take it very seriously! Our Quality Process 7 Reasons We Can Be Trusted: 1. We allocate a “Account Manager” to all our clients 2. We setup a “Client Dashboard” in Google Docs that tracks all work done, website results/KPIs, campaign schedules and approvals, and the editorial calendar 3. We do Digital Media Training (Across Asia Pacific with Digital Vidya) 4. We run Weekly Meetings with our clients and ask for feedback 5. We build a Social Listening Tool hosted online and editable by both parties 6. We provide Weekly Reporting on website and social media performance, emailed directly to clients 7. We are the Authorized Digital partners with Windchimes and OMLogic (Google Preferred Partners) for Digital Tools.
  21. 21. 1. Introduction 2. A Proven Formula 3. Nuts and Bolts 4. Our Expertise 5. Proposal 6. Get in Touch Our Agenda
  22. 22. 1. Introduction 2. A Proven Formula 3. Nuts and Bolts 4. Our Expertise 5. Proposal 6. Get in Touch Our Agenda
  23. 23. Understanding the Organization- Qatar Traffic Department QATAR TRAFFIC What makes Qatar Traffic Department special? - Comprehensive Organizing smooth traffic flow, patrolling roads and official processions Issuing and renewing vehicle licenses Observing strict traffic laws, catching violators and collecting fines. - Modern Providing social services for community members Promoting traffic awareness through information and traffic guidance - Supportive Cavalry and Heritage police initiative Supervising, quality control and final installation. Electronic archives system and traffic magazines - Unique Supervision and management Started to utilize internet at daily works of the department. To achieve the highest standards of smooth and safe flow of traffic and movement Encourage participation and involvement of public in traffic management.
  24. 24. Social Elements for Qatar Traffic Department • Social needs to become a place of conversations around road safety • From history to quirky facts – social to encompass all aspects • These elements will help the brand to: – Educate residents on new traffic rules, safe driving, environment – Spread awareness about the safe driving and road safety – Engage the audience with relative concepts on vehicles movement, environment and safe driving.
  25. 25. Communication Approach  Building brand awareness about Qatar Traffic Department  Building visibility for different initiatives across web  Increase eyeballs , queries & website visits  Perception change among Qatar residents related to traffic  Establish Qatar Traffic as Innovator in Road Safety and Education in GCC.
  26. 26. Department Objectives • Prevent and reduce road accidents. • Effective enforcement of traffic regulations. • Inculcate a sense of discipline amongst road users and educate the public including school children on road safety. • Ensure smooth and secure traffic movement for special occasions and VIP duties with minimum inconvenience to public. • Develop a sense of responsiveness and sensitivity to the needs of the public. • Assist and advice various agencies in coordinated development of infrastructure for smooth and safe flow of traffic. • Ensure protection of the environment and take appropriate steps for prevention of noise and air pollution. • Encourage participation and involvement of public in traffic management.
  27. 27. Social Media Approach Connect Collaborate Considerate Context Conversations 5 C's of Social Media Engagement Humanizing the Brand #QatarTraffic Leveraging social media, launching the “Engagement Channel” preaching opportunities, communicating while celebrating Qatar’s achievements !
  28. 28. Communication Approach- Qatar Traffic Police Primary channels - FB, Twitter, YouTube, Instagram  Aesthetic planning & design with interactive graphics  User-base building in Qatar region  Focus content & information seed on different aspects of Qatar Traffic  Create thought / knowledge leadership position in traffic rules and road safety  Propagate marketing communication on optimized social channels  Showcasing user experience through multimedia content  Activity management and monitoring on social media  Activity promotion via social ads (Fb, YouTube and LinkedIn) ( Innovative Campaigns)
  29. 29. Content Strategy- Social Media Networks Twitter YouTube LinkedIn Instagram Facebook Content mix to keep the audience interested & engaged Engaging people in conversations and establishing a connect with them
  30. 30. Highlight Achievements and Projects – Qatar Traffic #QatarTraffic A Sample Poster Series on Facebook Featuring Stories of traffic achievements and history in Qatar
  31. 31. Qatar Traffic- Star Driver Campaigns #StarDriver A Sticker/badge with STAR ratings to the drivers and residents in Qatar.  Issue 1 to 5 star ratings in the form of stickers to drivers while ISTHMARA  Build a sense of pride and achievements among residents  Ratings will work in favor of taxi drivers and common residents  Tourists and residents will feel more confident and brings healthy competition  A token of appreciation by ministry to all the safe drivers in Qatar.  Helps drivers in getting respectable driving jobs in the state of Qatar.  People will shares their badges/stickers on social media
  32. 32. Awareness Campaigns– Cellphone Campaign
  33. 33. Awareness Campaigns– Seatbelts and Child Safety
  34. 34. Awareness Campaigns– Pedestrians and Cyclists
  35. 35. Awareness Campaigns– Over speeding
  36. 36. 1. Introduction 2. A Proven Formula 3. Nuts and Bolts 4. Our Expertise 5. Proposal 6. Get in Touch Our Agenda
  38. 38. GETIN TOUCH Qatar +974 3352 7908