5. Our services in Web design and development
Web design and development
Software development
Mobile App development
Flash and E-commerce websites
PSD to HTML
6. Online Marketing services we offer
Social Media monitoring, reporting and analysis
Community management
Online reputation management
Social media campaigns
Search engine optimisation
Google advertising
Facebook advertising
7. What do we offer in Creative content services
Logo, Brochures and Mailers
Layout Design
Banner Design and Infographics
Interactive Presentations
Content Writing
Newsletters, flyers, business cards and letterheads
14. Things that we do on Facebook
• Fans and Followership Growth
• Join and Participate on Group Forums
• Promotions: Contest and Offers
• Monitor and Engage on Daily Basis!
• Customise the Facebook Page
• Apps and Custom Tabs Development
15. • Tweet often but not too often.
• Share interesting and useful news items.
• Maintain a healthy follower/following ratio
• Keep a healthy balance between personal and professional tweets.
• Doesn’t just update, but also responds to others.
• Stay away from spamming, hate, and nudity.
• Retweet interesting and happening tweets
• Use of #Tags, @(Replies), RT (Retweet) and DM’s
Things that we do on Twitter
16. Themes Updates Projects Campaigns
Objective Maintaining relations in a
frequent manner
Mid to long-term
realization of objectives
Short-term realization of
objectives
Duration continuous 1-3 weeks Avg. 1 month
Frequency of
new content
creation
High (almost daily) High: during the project
new content is shared
almost continuously
Low: the same content is
used repeatedly
throughout the campaign
Intensity Low Average High
Media Pressure low Average High
Target Group New Fans Regular Fans Repetition
Media Choice Social networks Social networks and
Forums
All online channels
including video sites
Type of content Formal and informal ‘did-you-
knows’, news, events, sneak-
peek specific etc.
Content in function of
project objectives like
launches, services,
agendas etc.
Commercial content,
contests, cause etc.
Our Social Editorial Process
17. Measuring Awareness Engagement Listening Innovation
Value Goals Improve SEO
Extend our Brand
through leadership
Dialogue & with our
ecosystem
Influence the
Influencers
Monitor
Sentiment
Elicit feedback
Co-innovate
Success KPI’s Mentions
Referring links
New visitors
Organic Rankings
Syndication
Build channels
# Blog comments
# Twitter Engagements
Build channels
# Engagement
# of issues
addressed
Build Community
# of Customer
members
# of content
uploads
Tools &
Channels
PRWeb
Blog
Twitter
Facebook
YouTube
Microsites
Blog
LinkedIn
Twitter
Facebook
Flickr
YouTube
Twitter
Blog
Community
Blog
Value
Drivers
Cost of advertising
Cost of SEO & PPC
User groups
Events
Analyst meetings
Customer
service costs
Competitive
intelligence
Development
bandwidth
User group events
Our Online Matrix and KPI’s