This document discusses digital pricing strategies and lessons learned from Logos Bible Software. It provides tips for setting prices like finding the best price that makes a profit and brings customers back. It suggests delivering real value through limited-time deals and discounts. Other recommendations include offering multiple price points and bundles, allowing users to self-select options, and selling niche products others don't buy to leave money on the table. The goal is to maximize revenue through pricing while gaining and retaining customers.
Getting Started with Ecommerce for Food & Beverage Brands: Creating Your Chan...Christie Lee
Succinct analysis of ecommerce for food and beverage CPGs. If you're just getting into the space, I'll help you think about your online channel strategy. If you're selling online already, I share optimization strategies.
We'll cover:
1) Online Sales Landscape: who the key ecommerce players are and the underlying 2019/2020 drivers of growth
2) Creating your Ecommerce Strategy: deep dive of how Amazon, Walmart, and Direct to Consumer work and the tradeoffs of each channel
3) Optimizing your online sales: key metrics to track, questions to ask, and strategies to try for each channel
Getting Started with Ecommerce for Food & Beverage Brands: Creating Your Chan...Christie Lee
Succinct analysis of ecommerce for food and beverage CPGs. If you're just getting into the space, I'll help you think about your online channel strategy. If you're selling online already, I share optimization strategies.
We'll cover:
1) Online Sales Landscape: who the key ecommerce players are and the underlying 2019/2020 drivers of growth
2) Creating your Ecommerce Strategy: deep dive of how Amazon, Walmart, and Direct to Consumer work and the tradeoffs of each channel
3) Optimizing your online sales: key metrics to track, questions to ask, and strategies to try for each channel
Amazon Growth workshop was presented at Linnacademy in Manchester. The workshop focused on three areas crucial for growing your business on Amazon - Organic Search Ranking, Winning the buy box and Paid Ads
Ensuring a good product catalog is a necessity to improve a seller’s performance on e-marketplace. In this course you will learn how to make a good catalog.
MBA 671 Business Strategy Game_Company A_Team Presentation_061914 by Binta Au...Mark Susor
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Great tips, resources, best practices and how-to's on Internet Marketing and Interactive Media esp. on how they affect products to plan launch and grow a wildly successful business.
Amazon Growth workshop was presented at Linnacademy in Manchester. The workshop focused on three areas crucial for growing your business on Amazon - Organic Search Ranking, Winning the buy box and Paid Ads
Ensuring a good product catalog is a necessity to improve a seller’s performance on e-marketplace. In this course you will learn how to make a good catalog.
MBA 671 Business Strategy Game_Company A_Team Presentation_061914 by Binta Au...Mark Susor
MBA Strategic Management Course. Presentation outlines strategy utilized in global marketplace. The Business Strategy Game_2014 Industry Champion. Competition-based global strategy simulation; senior executive at the best-performing company in an industry setting where teams of students ran companies and crafted strategies aimed at achieving superior financial performance and market leadership; the exercise was conducted in a course at Benedictine University (MBA 671_Strategic Management). Team ranked 6th. Worldwide.
Great tips, resources, best practices and how-to's on Internet Marketing and Interactive Media esp. on how they affect products to plan launch and grow a wildly successful business.
Sales and marketing in a down market - How to sell value not price. This slide show focuses on selling the intrinsic value of niche and luxury brands rather than discounting.
Introducing Exploding Your Sales Advanced Pricing Strategies Goldmine. Inside this eBook, you will discover the topics about pricing strategies getting started, the bigger picture, pricing with regard to competition, rule premium products sell at premium prices, rule wowing through price is a bad move, don’t be afraid, times are changing, increase sales by presenting choices, rewards for customers equals more cash for you, trials and lead generation, banning the word cheap, value added, adding value explained, cut-off dates, limited numbers done right and so much more
Randy Aimone discusses why 90% of american businesses don't maximize their income strategies due to poor pricing strategies.
We discuss more profitable pricing,
Learn a basic framework for measuring returns from loyalty marketing, see real data from small businesses that are using rewards programs, and understand how to optimize returns from loyalty.
Startups are cool. They are Sexy. But why do people fail so often. This presentation talks about some insights on startup culture. Being a part of IT culture from quite some time I usually speak with startups and discuss their problems, viewpoints and solutions. It's an attempt to bring some key challenges and solutions to a common platform. Thoughts welcome.
Exceeding Customer Expectations with Personalization - They Key to increasin...Nosto
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See the webinar slides to learn to:
- Understand the power behind personalization
- Implement and utilise the ACRO model
- Generate an effective return on your marketing spend
- Exceed customer expectations and increase your CLTV
In this webinar Nosto’s Head of Customer Success Jan Soerensen also ran through real-life examples and tried and tested recommendations on how you can exceed customer expectations with personalization to increase CLTV.
MIT LisbonMBA One Day Crash Course: Disciplined Entrepreneurship Themes 4, 5, 6Elaine Chen
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You have permission to do something incredible.
Whether you'd like to start a different career, earn greater income, or perhaps accomplish something unrelated to your job, you can do it! And now is the time to start. In Start Next Now, successful entrepreneur Bob Pritchett shares his guiding principles, which have grown his company to over 440 employees today. You won't find mere inspirational puffery here. This fast-paced book provides you with an actual plan to start achieving your goal before you even finish reading.
So what are you waiting for? It's time to start next now.
How to quit college -- and get away with it!Bob Pritchett
Notes from my talk on how to quit college. It's not for everyone, but it might be for you. This presentation presents good reasons to quit and useful tips on how to take responsibility for your own education, even if you choose to stay for the degree.
Thoughts on getting ahead, specifically in your career and earnings. This is the blunt, direct advice I give employees one-on-one, and what I'm sharing with my kids as they head off to college.
A set of slides for basic email training in a business environment. Covers basics of style, etiquette and security. A generic presentation with no reference to any specific company or email software.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
3. The best price makes a profit and brings
the customer back.
The value should be real, and you should
be proud of it.
Don‟t devalue your product.
Deliver Real Value
4. Different messages:
◦ Limited Time
◦ Exclusive
◦ Best Price
◦ Auction
Different channels:
◦ Academic Discount
◦ Twitter / Facebook Specials
◦ Email Lists
Multiple Pricing Options
5. Have multiple price points
◦ Users know which bear they are
Let people choose a size
◦ Always have a way for a user to spend more
At each size, offer add-ons
Ask “Do you want fries with that?”
Allow Users to Self Select
6. Good for the user (better value)
Good for the vendor (fewer transactions)
Spreads costs of narrow products
Monetizes low-volume products
Bundle
7. Differentiate your product
Make a new product if necessary
Turn old products into new products
Don’t Sell a Commodity
8. If you don‟t have a product so expensive
no one has ever bought it, you are leaving
money on the table.
Sell Something No One Buys
You make a profit on a project when your income is greater than your expenses. The trick is finding a way to ensure that will be the case for a specific project. STORY: How I was forced into the pre-pub program.
How it WorksPropose a project, market it as if it is complete, with early discountTake pre-orders with credit cardsRaise the price as you approach cost recoveryStart production when costs are coveredShip product, process orders, raise the price
Price starts at significant discount.
Price goes up once initial “loyal user” orders are in and first email promotion goes out.
The last purchasers, and those who purchase after we commit to the project, pay a price just slightly below retail.After we actually ship we move up to retail price.DetailsOnly early investment is in product design/marketingRoughly 30-40% discount at start, discount goes down over timeUsers are conditioned over time to place orders earlyUsed on projects from $6.50 - $999.95
Figures of SpeechUsers aren’t rational; many don’t place orders until production is assured, even though the price is higher during that period.This title sold well long after it shipped.
Greatest Book Video SeriesThis title had two email pushes, and then a final push when it went into production. After is shipped sales flat-lined.We have learned that almost all titles will pick up sales once in production, so we skip ahead on some of those if they’re over 75% and we want to do the project.
UrgencyDiscount for loyal customersGives users a feel for what’s comingLets users set priorities for developmentOutlet for user pressure to do unprofitable projectsTransparency
This is a 1790 proposal from the Thomas Jefferson papers. The conditions state the expected page count and format and indicate that “Whenever names are obtained for two hundred copies, the work shall be put to press.”
Project is worth doing for $10,000 revenue.We only care about covering costs and making money, and may not even know how to price some of these projects.Let the users set the price based on their interest.
Actual curve for a large commentary project. Explain curve and how, once it is broken, users have remainder of week to push it higher and make sure they get in, while also lowering the price. Note: Many users don’t participate, and we raise the price afterwards. We tend to sell another 20-30% of orders (at a higher cost) after establishing the best price, and continue to sell afterwards.
Handout has more details; would love to talk pricing and e-book strategy. Shameless plug for book.