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Living Up
The Startup Dilemma
6 Things
You Need To Start
1 2 3
4 5 6
People Idea Plan
$$$$ Turn Idea Into
Product
Managing
Evolution
A Team
You Need To Build
Domain Expertise
Team with smart skills
Let meetings be there quite often
Non business types are loved more
Product development team delivers certainly better
Think
Like An Investor
What’s the problem?
Define a solution
Will customers really care?
Yes they will. Design their solution
Why win?
Because you’re here to make a difference
Gross characteristics of financial forecast
Don’t focus on profits, make a good product, revenues will
follow you
Think
Like An Investor
What’s the problem?
Define a solution
Will customers really care?
Yes they will. Design their solution
Why win?
Because you’re here to make a difference
Gross characteristics of financial forecast
Don’t focus on profits, make a good product, revenues will
follow you
There’s literally no original idea left to
‘build something new’
BUT
There’s must be a better way always and
‘there you make a difference’
Depth of Critical
Thoughts
Depth of Critical
Thoughts
Should Revolve Around Your Business
MeasureTheDepthofBusinessSituation
Basic rules of business
# of competitors
Depth of value-add
What are customer options?
MeasureTheDepthofBusinessSituation
Basic rules of business
# of competitors
Depth of value-add
What are customer options?
Know relevant models
What are competitive models?
What are historical models?
Why have predecessor technologies failed?
MeasureTheDepthofBusinessSituation
Basic rules of business
# of competitors
Depth of value-add
What are customer options?
Know relevant models
What are competitive models?
What are historical models?
Why have predecessor technologies failed?
Know your own model
What are you betting on?
How soon does it have to work?
What’s important to your success?
MeasureTheDepthofBusinessSituation
Business Plan Remains A Catalyst To Test
The People
Raising
Money
Angels, Friends, and Family
Govt. grants of various kinds
Venture Capital
Many different flavors and tastes
Tradeoff between dilution and time
How much do you need to get to the next milestone?
$$$
Getting
Early
Get revenue, ‚traction‛, start selling
Customer satisfaction more important that product and technology
Build customer relationships and customer feedback loop
Make mistakes early and cheaply
Build Domain Expertise
Become A
Domain Expert
Focus on success of customer—every decision should be weighed against this
Listen to customers—Fine line between vision and passion, and being stubborn
All startups are in the service business
More things liable to change than stay constant
Everyone sells
Be the voice of the customer
Sell The Vision, Plan To Struggle
Vision
&
Struggle
2X Rule: Everything takes twice as long and costs twice as much
Sales learning curve
Be realistic about valuation milestones
Raise more money; relax about valuation
Reality Check
Too Scared To Get Failed
But WHY?
Good intentions…but it is a slippery slope
It isn’t supposed to be comfortable
What culture do you want to establish?
It is okay to be small for awhile
What do you really need?
Minimum now vs. cash crunch
Growth and progress are not linear
Few Good Things:
The Real Menu
Few Good Things:
The Real Menu
Invest in Culture Early
Invest in ‚team‛ values: balance, support, communication,
shared values, collaborative, flexible job descriptions
Promote Openness
Consistent values + clear priorities simplifies management
Managing The Cubicles
Communicate goals and objectives, Share successes and
failures, Enroll people; Encourage debate
Knowing What You’re Good At
Focus on your strengths, Complement yourself, Focus
outward
A Great Product is Nothing
It’s Pure Wine
It’s An Execution Play
Build Useful Products
Build Great Companies
Share Your Thoughts On
Startup Culture
Drop a line:
er.neerajdhull@gmail.com

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Living Up The Startup Dilemma

  • 2. 6 Things You Need To Start 1 2 3 4 5 6 People Idea Plan $$$$ Turn Idea Into Product Managing Evolution
  • 3. A Team You Need To Build Domain Expertise Team with smart skills Let meetings be there quite often Non business types are loved more Product development team delivers certainly better
  • 4. Think Like An Investor What’s the problem? Define a solution Will customers really care? Yes they will. Design their solution Why win? Because you’re here to make a difference Gross characteristics of financial forecast Don’t focus on profits, make a good product, revenues will follow you
  • 5. Think Like An Investor What’s the problem? Define a solution Will customers really care? Yes they will. Design their solution Why win? Because you’re here to make a difference Gross characteristics of financial forecast Don’t focus on profits, make a good product, revenues will follow you
  • 6. There’s literally no original idea left to ‘build something new’
  • 7. BUT
  • 8. There’s must be a better way always and ‘there you make a difference’
  • 10. Depth of Critical Thoughts Should Revolve Around Your Business
  • 12. Basic rules of business # of competitors Depth of value-add What are customer options? MeasureTheDepthofBusinessSituation
  • 13. Basic rules of business # of competitors Depth of value-add What are customer options? Know relevant models What are competitive models? What are historical models? Why have predecessor technologies failed? MeasureTheDepthofBusinessSituation
  • 14. Basic rules of business # of competitors Depth of value-add What are customer options? Know relevant models What are competitive models? What are historical models? Why have predecessor technologies failed? Know your own model What are you betting on? How soon does it have to work? What’s important to your success? MeasureTheDepthofBusinessSituation
  • 15. Business Plan Remains A Catalyst To Test The People
  • 16. Raising Money Angels, Friends, and Family Govt. grants of various kinds Venture Capital Many different flavors and tastes Tradeoff between dilution and time How much do you need to get to the next milestone? $$$
  • 17. Getting Early Get revenue, ‚traction‛, start selling Customer satisfaction more important that product and technology Build customer relationships and customer feedback loop Make mistakes early and cheaply
  • 19. Become A Domain Expert Focus on success of customer—every decision should be weighed against this Listen to customers—Fine line between vision and passion, and being stubborn All startups are in the service business More things liable to change than stay constant Everyone sells Be the voice of the customer
  • 20. Sell The Vision, Plan To Struggle
  • 21. Vision & Struggle 2X Rule: Everything takes twice as long and costs twice as much Sales learning curve Be realistic about valuation milestones Raise more money; relax about valuation
  • 23. Too Scared To Get Failed But WHY? Good intentions…but it is a slippery slope It isn’t supposed to be comfortable What culture do you want to establish? It is okay to be small for awhile What do you really need? Minimum now vs. cash crunch Growth and progress are not linear
  • 24. Few Good Things: The Real Menu
  • 25. Few Good Things: The Real Menu Invest in Culture Early Invest in ‚team‛ values: balance, support, communication, shared values, collaborative, flexible job descriptions Promote Openness Consistent values + clear priorities simplifies management Managing The Cubicles Communicate goals and objectives, Share successes and failures, Enroll people; Encourage debate Knowing What You’re Good At Focus on your strengths, Complement yourself, Focus outward
  • 26. A Great Product is Nothing It’s Pure Wine
  • 28. Build Useful Products Build Great Companies
  • 29. Share Your Thoughts On Startup Culture Drop a line: er.neerajdhull@gmail.com