Jirafe Insights provides merchants with data insights to help grow their revenue in three main ways: 1) It allows merchants to segment customers and target them with personalized messaging based on their behavior to increase sales. 2) Merchants can identify where customers are abandoning carts or getting stuck in the purchase funnel in order to improve conversion rates. 3) Insights helps merchants increase sales of specific high-performing products and optimize merchandising, marketing, and inventory practices. On average, merchants see a 20% revenue increase within the first 90 days of actively using Insights.

1. 29 Ways To Grow Your Revenue

2. What Is Jirafe Insights?
Jirafe Insights gives you a view of your store’s customer, marketing,
product, and abandoned cart data so that you can sell more!
Benefits:
• Segment customers so you can target them with messaging based on their
behavior.
• Pinpoint where your customers are getting stuck in the purchase funnel and
convert them.
• Increase sell through rates, and improve inventory turnover.

3. How Will Insights Help My Business?
Other Quick Facts:
• Marketing - On average, Insights can help increase the efficiency of digital advertising
campaigns by 15 to 20%.
• One customer even saw a 300% increase in conversions after shifting their Facebook ad
spend to Adwords!
• Merchandising - Success rates vary by type of merchant, but typically merchants see a 30 to
50% improvement in conversion rates for products.
• One merchant even saw a 60% increase in units sold quarter over quarter.
• Abandoned Carts - Merchants have been able to reduce cart abandonment rates by 15%
or more using Insights.
On average, customers will see a 20% revenue increase in the first 90
days if actively using Insights

4. Merchandising Insights

5. Your Actions:
• Merchandise your homepage and special landing pages or shops with
these products.
• Promote rockstar products through social media channels.
• Lead customer acquisition campaigns with these items.
Best-Converting Products
Rockstar Products

6. Example
Birchbox Creates A Special Section On Their Site for Best Sellers

7. Your Actions:
• Boost sell through rates by leading paid campaigns with these items.
• Place these products on your homepage to see if they drive additional
revenue.
• Introduce these products more widely to customers via email marketing.
Less Visited, High-Converting Products
Promising Products

8. Example
Old Navy Leads Email Campaigns To Existing Customers With Emerging Products

9. Your Actions:
• Create product bundles to improve your customers’ average order value.
• Send customers follow up emails about similar products they may like.
• Show related products together, or display them during checkout.
Top Products Often Purchased Together
Products Purchased Together

10. Example
Nasty Gal Makes Product Suggestions Based On Items Purchased Together

11. Your Actions:
• Lead sales with most discounted products.
• Offer these items on checkout page to increase customer spend.
• Consider a price adjustment for particular items.
Learn Which Products Sell Primarily When A Discount Is Applied
Most Discounted Products

12. Example
Kenneth Cole Uses Sales As A Way To Bring Customers Back To Their Site

13. Customer Insights

14. Your Actions:
• Enroll your best customers into loyalty programs to keep them coming back.
• Never send these customers offers with discounts.
• Email your best exclusive offers and give them a sneak preview of new
products.
Know Which Customers Purchase Without Discounts
Best Full-Price Customers

15. Example
Sephora Keeps Their Best Customers Coming Back With Loyalty Programs

16. Your Actions:
• Use retargeting to try to encourage customers to go through with a purchase.
• Send a follow-up email offering free shipping or a discount.
Improve Conversion Rates By Knowing Which Products Your Customers Are Looking At
Viewed But Did Not Purchase

17. Example
ModCloth Retargets Through Ad Campaigns On Various Websites
And Social Media Platforms

18. Your Actions:
• Launch a “buy one get one discounted” campaign to try to increase their order value.
• Suggest additional products at check out to encourage customers to purchase
additional items.
• Ensure that this group is aware of all of your promotions.
Repeat Purchasers With Low Order Sizes
Low Average Order Value

19. Example
Charlotte Russe Targets Low AOV Customers With Customized Offers Based
On Preferences And Leads With A Discounted Offer

20. Your Actions:
• Email high-value, inactive customers with win back offers.
• Enroll these customers in rewards programs to encourage loyalty, and more
frequent purchases.
High Value, Inactive customers
Customers At Risk

21. Example
Crocs Uses Win-Back Campaigns To Target Inactive Customers

22. Abandoned Cart Insights

23. Your Actions:
• A/B test product descriptions, images, or pricing.
• Try using different calls to action to see if it affects conversion rates.
• Follow up, with a reminder email about products that are left in carts.
• Incorporate social proof points about products, such as customer reviews or images.
Products Abandoned In Carts, And Revenue Lost As A Result
Most Abandoned Products

24. Example
Crate & Barrel Sends Emails To Customers That Leave Products In Their Carts

25. Marketing Insights

26. Your Actions:
• Focus your marketing spend on the channels that bring you the most high-
value customers.
• Optimize your ads for for your best converting channels.
• Focus retargeting efforts on marketing channels that convert well.
Learn Which Channels Bring Your Best Customers
Customer Lifetime Value By Channel

27. Example
Anthropologie Uses Facebook To Acquire New Customers

28. Thank You!