Sales and marketing in a down market
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Sales and marketing in a down market - How to sell value not price. This slide show focuses on selling the intrinsic value of niche and luxury brands rather than discounting.
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Sales and marketing in a down market
- 1. Sales and Marketing in a Down Market: How to Sell Value Not Price Recession overview Understanding value Case studies Guerilla Marketing tools eMarketing tools Food trends
- 5. SOS at Fancy Food Show
- 17. Core value is “Brand value” Robert Mondavi
- 29. Break :15 Next: Value Marketing Tools Guerilla Marketing eMarketing Traditional Marketing
- 38. Paid links: Use sampling to build customer database #1 Gmail link
- 39. Paid links: Use sampling to build customer database #2 Landing Page
- 40. Paid links: Use sampling to build customer database #3 Opt-in page
- 43. Trends Giada De Laurentiis
- 46. “ We cannot direct the wind, but we can adjust our sails” Bertha Calloway “We just stayed after it” Sam Walton “Sell value” SOS