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MDCE Presentaition 2015
- 2. National Retail Specialist Tucker Rocky & Bikers Choice 28 years in Powersports retail 13 years traveling working with Brick & Mortar retailers Design Retail solutions for owned brands Consulting and collaborating with Brick and Mortar retailers on improving ROI and retail relevance. Jennifer Robison
- 3. Get Retail Relevant A journey to making money with accessories goods
- 4. What does it Mean to Get Retail Relevant?
- 5. To have a place to Showcase the most relevant brands and products for your customers
- 7. Show You How To 1 Enhance customer experience 2 Communicates to customers 3 Help customers make a buying decision
- 8. Goal Boost Sales Boost Turns Boost Product Engagement Boost Selection and Season offerings Stay Relevant to todays consumers
- 10. Visual Merchandising Elements Also • Story telling • Balance • Symmetry • Unexpected details Visual Merchandising Elements Signage Boosting Lighting Color Traffic Flow DisplaysWOW Factor Utilize Packaging Showcase brands Reset Categories
- 11. 7 Profit Killing Elements Lack of Theme Clutter Random brands and products Under Merchan dised Over Merchan dised New products lost Too much product variety or too little
- 20. The Process Identify Analyze Eliminate Boost
- 21. • Does the store feel stale? • Re-evaluate the floor plan • How does it flow? • Does your floor plan and merchandising make you want to see everything? • Is your store too dark? • Do you have what you need on hand? • Do you have things you don’t need on hand? • Do you have proper stocking levels of essential goods to support vessel sales? • Do you have new products coming for the up coming season planned? • Has the store been the same layout for multiple years • Is your merchandise too light or too heavy? • Do you have old dated fixtures, lighting, flooring, counters & finishes Ask your self or your team
- 22. Evaluate your Showroom Reset Traffic flow Reset Categories Seasonalize Theme Lifestyle Brand Showcase Reset Sale / Clearance Formula: Reset Refresh Reimagine
- 23. Also Do products you sell come from a strong brand name? Do you have brand displays now? Do you use signs to direct consumers to products and brands. Are your brands consistent with todays consumer wants?
- 24. Distinct Categories Lubricants Essentials •Rope, bumper Maintenance & service goods’ Electronics Lifestyle accessories for vessel Life vests & Wet suits Casual wear Ski’s & Boards
- 25. Visual Merchandising Goal is… Balance
- 26. Make a Bold Statement
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- 30. End capping
- 32. Stock up on chemical stock
- 34. Offer deep selection on key products
- 42. Sale & Clearance
- 45. Strive for Graduated Elevation
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- 56. Stock it & Feature
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- 59. Its in the Details -
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- 62. Lighting
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- 66. List of TO Do’s Themes / Storytelling Color / to create impact Props & Unexpected details / Graphics Balance / Symmetry & Scale Focal Points & Pyramids Vertical and Horizontal Merchandising
- 67. Take always • Rebalance the space and displays • Fill in products that are incomplete • Widen offerings of top sellers • Make sure your categories are strong • Tell stories on your end caps New /seasonal… • Get out of dead producst • Add new goods brands • Do housekeeping, add lighting or change lighting • Remove all old displays that no longer functional or current • Add goods to point of sale area to increase add on sales Review your space
- 68. Thank You! For digital downloads of materials from this session, please visit www.marinedealerconference.com/2015downloads Jennifer Robison Tucker Rocky Distributing Jrobison@tuckerrocky.com