News Pulse is a survey that gauges into the dynamics of News con-sumption in Egypt across all sources and platforms blending both traditional and online media. It measures and identifies the actual performance vs. the potential of every News source.
How RTB Can Increase Your Revenue -- Paul Childs, Experienced Chief Marketing Officer, Mopub (The White Nights: Mobile Games Conference http://www.wnconf.com/).
Презентация Майка МакКиэна "Глобальные тренды мультимедиа"KazakhstanPressClub
Майк МакКИЭН (Mike McKEAN), Ассоциированный профессор Школы журналистики Университета Миссури выступил на Медиа Курултае по теме "Глобальные тренды мультимедиа"
The latest statistics published by NTA show that telecom penetration rate in Nepal has risen to 95%. Ncell remains the market leader in telephony whereas NTC dominates data services.
How RTB Can Increase Your Revenue -- Paul Childs, Experienced Chief Marketing Officer, Mopub (The White Nights: Mobile Games Conference http://www.wnconf.com/).
Презентация Майка МакКиэна "Глобальные тренды мультимедиа"KazakhstanPressClub
Майк МакКИЭН (Mike McKEAN), Ассоциированный профессор Школы журналистики Университета Миссури выступил на Медиа Курултае по теме "Глобальные тренды мультимедиа"
The latest statistics published by NTA show that telecom penetration rate in Nepal has risen to 95%. Ncell remains the market leader in telephony whereas NTC dominates data services.
Measurable Impact: Using TV Data to Build Better Attribution Models and Under...MediaPost
Fragmentation has led to gaps in viewer insights. When measuring business outcomes, the standard approach no longer applies. With TV data, brands now have the tools to smash the silos between TV and digital in order to uncover actionable insights into the factors that impact ad and cross-screen effectiveness. From broadcasters focused on tune-in viewership to brands driving website or retail conversions, data insights power the way marketers understand the complete path to purchase.
Presenter: JC Clarke, RVP, Sales Central, Samba TV
All Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based VideoMediaPost
Implementing an audience-based cross-platform video strategy across a large media holding company is a long journey – and one that Omnicom Media Group has recently embarked upon. OMG’s advanced TV platform—a component of Omnicom’s Omni people-based precision marketing and insights platform—ties together audience-based TV planning, buying and measurement capabilities across data-driven linear TV, household-addressable and IP-delivered OTT platforms. Jonathan will share the vision, trajectory and some early lessons learned on the early part of this journey.
Health & Insurance - Presentation by Min-Sung Sean Kim, Partner of Allianz Ventures at the NOAH Conference Berlin 2017, Tempodrom on the 23rd of June 2017.
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
For example, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When broken down by Hispanic subgroups, bilingual Hispanics dominate in terms of minutes used, as they spend more than 762 minutes per month talking on their mobile devices.
Courtesy of: Nielsen
This presentation summarizes our research on 40 companies from around the world that are leveraging Artificial Intelligence to improve the Healthcare Industry. They are all well-funded, have highly qualified CEOs & Boards, and are poised to achieve their product development milestones.
The I-Square Ventures proprietary rating algorithm indicates that almost all of these companies will receive more funding, and/or be acquired by larger companies.
Reaching an Engaged Audience in a Multiplatform World with NewsyMediaPost
Newsy is the next-generation national news network that provides “news with the why,” built to inform and engage with the top stories across every platform. A leader in the OTT space and upcoming launches planned on new platforms, Newsy continues to attract a highly engaged (and growing) audience making it a strong option for advertisers looking to reach an 18-54 cross platform audience.
Going Beyond Hybrid - Measurement of Digital Consumption in a Multi-Screen World is a presentation by Hannu Verkasalo, CEO of Verto Analytics. The presentation talks about the challenges and solutions for measuring digital consumption in a multi-screen world. It was presented at asi's 2014 European Radio & Television Symposia in Madrid on November 22, 2014.
Apresentação da associação americana que regula mídia digital out of home, oferecida aqui pela ABDOOH. Dados para justificar um pouco do que acreditamos aqui na agência no que diz respeito à relação direta que existe entre PROXIMIDADE e RELEVÂNCIA, além da valorização do MOMENTO ao invés da mídia.
Cloud Computing: A Key to Effective & Efficient Disease Surveillance Systemidescitation
Cloud computing, a future generation concept
characterized by three entities: Software, hardware &
network designed to enhance the capacity building
simultaneously increasing the throughput by extending the
reach for any system without having heavy investment of
infrastructure and training new personnel. It is becoming
a major building block for any sort of businesses across the
globe. This paper likes to propose a cloud as a solution for
having an effective disease surveillance system. Till now,
multiple surveillance systems come into play but still they
lack sensitivity, specificity & timeliness.
Ramadan TV Scene in 2014 & how it is different from Ramadan 2013!
- Timeline of Watching TV in Ramadan in key Arab countries.
- Prime time of Watching TV in Ramadan in key Arab countries.
-Comparing Ramadan 2014 with Ramada 2013
Measurable Impact: Using TV Data to Build Better Attribution Models and Under...MediaPost
Fragmentation has led to gaps in viewer insights. When measuring business outcomes, the standard approach no longer applies. With TV data, brands now have the tools to smash the silos between TV and digital in order to uncover actionable insights into the factors that impact ad and cross-screen effectiveness. From broadcasters focused on tune-in viewership to brands driving website or retail conversions, data insights power the way marketers understand the complete path to purchase.
Presenter: JC Clarke, RVP, Sales Central, Samba TV
All Aboard! A Cross-Agency Mission Toward Cross-Platform Audience-Based VideoMediaPost
Implementing an audience-based cross-platform video strategy across a large media holding company is a long journey – and one that Omnicom Media Group has recently embarked upon. OMG’s advanced TV platform—a component of Omnicom’s Omni people-based precision marketing and insights platform—ties together audience-based TV planning, buying and measurement capabilities across data-driven linear TV, household-addressable and IP-delivered OTT platforms. Jonathan will share the vision, trajectory and some early lessons learned on the early part of this journey.
Health & Insurance - Presentation by Min-Sung Sean Kim, Partner of Allianz Ventures at the NOAH Conference Berlin 2017, Tempodrom on the 23rd of June 2017.
When we look across the swath of digital consumers in the U.S., Hispanics are now the most avid smartphone users around. In fact, according to the most recent Total Audience Report, they’re on their phones for more than 14 hours a month for app, audio, video and web purposes. And when it comes to the other things we do with our phones—including talking—the same trend seems to hold true.
For example, Nielsen Mobile Insights has found that the average Hispanic mobile user uses 658 minutes per month on their mobile plan, which is significantly more than the average of 510 minutes per month for all consumers. When broken down by Hispanic subgroups, bilingual Hispanics dominate in terms of minutes used, as they spend more than 762 minutes per month talking on their mobile devices.
Courtesy of: Nielsen
This presentation summarizes our research on 40 companies from around the world that are leveraging Artificial Intelligence to improve the Healthcare Industry. They are all well-funded, have highly qualified CEOs & Boards, and are poised to achieve their product development milestones.
The I-Square Ventures proprietary rating algorithm indicates that almost all of these companies will receive more funding, and/or be acquired by larger companies.
Reaching an Engaged Audience in a Multiplatform World with NewsyMediaPost
Newsy is the next-generation national news network that provides “news with the why,” built to inform and engage with the top stories across every platform. A leader in the OTT space and upcoming launches planned on new platforms, Newsy continues to attract a highly engaged (and growing) audience making it a strong option for advertisers looking to reach an 18-54 cross platform audience.
Going Beyond Hybrid - Measurement of Digital Consumption in a Multi-Screen World is a presentation by Hannu Verkasalo, CEO of Verto Analytics. The presentation talks about the challenges and solutions for measuring digital consumption in a multi-screen world. It was presented at asi's 2014 European Radio & Television Symposia in Madrid on November 22, 2014.
Apresentação da associação americana que regula mídia digital out of home, oferecida aqui pela ABDOOH. Dados para justificar um pouco do que acreditamos aqui na agência no que diz respeito à relação direta que existe entre PROXIMIDADE e RELEVÂNCIA, além da valorização do MOMENTO ao invés da mídia.
Cloud Computing: A Key to Effective & Efficient Disease Surveillance Systemidescitation
Cloud computing, a future generation concept
characterized by three entities: Software, hardware &
network designed to enhance the capacity building
simultaneously increasing the throughput by extending the
reach for any system without having heavy investment of
infrastructure and training new personnel. It is becoming
a major building block for any sort of businesses across the
globe. This paper likes to propose a cloud as a solution for
having an effective disease surveillance system. Till now,
multiple surveillance systems come into play but still they
lack sensitivity, specificity & timeliness.
Ramadan TV Scene in 2014 & how it is different from Ramadan 2013!
- Timeline of Watching TV in Ramadan in key Arab countries.
- Prime time of Watching TV in Ramadan in key Arab countries.
-Comparing Ramadan 2014 with Ramada 2013
BRANDpuls is a Brand & Marketing Management tool that analyses consumer consumption and
attitudes towards brands. It gives an in-depth analysis on various segments and helps clients identify
and better understand consumers. BRANDpuls combines different market indicators and includes a large
number of product categories.
Ipsos MediaCT is pleased to publish a new wave of NRS for 2011, in Kingdom of Saudi Arabia. This wave is
conducted between January and May 2011, with a naonal representave sample of 5,076 persons aged 15
years and above, using Face to Face methodology.
Ipsos MediaCT is pleased to publish a new wave of TLM for 2011, in Kingdom of Saudi Arabia. This wave is
conducted between ………………..2011, with a naonal representave sample of ….. persons aged 15 years and
above, using the CATI methodology.
1. Ipsos MediaCT widens its range of surveys with News Pulse
The survey portfolio has kick-started in EGYPT with more waves queuing in the pipeline.
Scope of work Methodology
News Pulse is a survey that gauges into the dynamics of News con- News Pulse is conducted online via a robust well established panel of
sumption in Egypt across all sources and platforms blending both 22,000 panelists in Egypt. Questionnaire links are sent to the email
traditional and online media. It measures and identifies the actual inbox of the panelists. Proper screening ensures that the targeted
performance vs. the potential of every News source. selection criteria and the control of the quotas are in place
News Pulse thoroughly covers all media sources with a particular The Instrument
zoom -in on the TV News consumption all the way to the TV channels
Around 40 comprehensive questions are designed carefully to tackle
names and the existing fierce competition amongst both dedicated
all the angles of News consumption
News and GE broadcasters. Lots of techniques and filters have been
applied for a better assessment of the TV News landscape. Every
News broadcaster will be able to picture where it stands amongst TV Data Control
competitors but also amongst Non-TV and indirect competitors. The online methodology enables us to check the data as often as
needed and to ensure coherence and consistency as we achieve the
Area of coverage sample.
News Pulse wave 1 is conducted in Egypt main cities with 70% being
achieved in Cairo/Alexandria Deliverables
Sample A comprehensive PowerPoint presentation covering all the
data with in-depth analysis.
Sample size is 1,000
Aged 20+ years Tabulation and reporting on TabX software
Male: Female= 70%: 30%
With the main selection criteria being News consumptions higher
than three times a week.