The document discusses how technology can drive sustainable and balanced global growth. It notes that the world is changing rapidly with massive economic shifts from Western to Eastern economies. It also highlights major demographic changes like rapid urbanization and aging populations. The document argues that future competition will be between cities and technology can play a role in sustainable growth by creating services that improve productivity, are environmentally friendly, and benefit areas like transportation, education, healthcare and more. It envisions a future where networked information allows communities to be run more efficiently and sustainably.

1. Wim Elfrink Chief Globalisation Officer Executive Vice President, Cisco Services The Network As The Platform to Drive Sustainability

2. The World is Changing… Massive Economic Rebalancing The World’s Top 10 Economies Source: World Bank/Angus Maddison. The World Economy: Historical Statistics; World Bank; IMF 1820 China 28.7% India 16.0% France 5.4% U.K. 5.2% Prussia 4.9% Japan 3.1% Austria 1.9% Spain 1.9% U.S. 1.8% Russia 1.7% 1999 U.S. 30.0% Japan 14.5% Germany 6.6% U.K. 4.7% France 4.7% Italy 3.8% China 3.8% Spain 2.0% Canada 2.1% Mexico 1.6% 2009 U.S. 24.3% Japan 8.7% China 8.6% Germany 5.7% France 4.6% U.K. 3.7% Italy 3.6% Brazil 2.7% Spain 2.5% Canada 2.3% 2050 China 32.7% U.S. 17.8% India 17.4% Brazil 5.3% Mexico 4.3% Russia 4.0% Indonesia 3.2% Japan 3.1% U.K. 2.4% Germany 2.3%

3. The World is Changing… The World is Changing… Major Demographic Shifts Source: World Population Prospects: 2008, World Urbanization Prospects: 2009, United Nations Population Division; BCG Aging Shrinking Hypergrowth 700M urbanized worldwide - Next 10 years … 100 New 1M+ Cities by 2025 More than 50% of Saudi Arabia is under 25 By 2050, the population will grow by 66% Saudi Arabia is 82% urbanized… … will be 85% by 2025 and 90% by 2050 500,000+ population: 717 emerging-market cities today… additional 371 by 2030 Stimulus packages worldwide - urban revitalization. $30 - $40 trillion infrastructure spend in emerging markets - Next 20 years 3 B People Connected to the Internet - Next 10 years

4. Future Competition is between Cities “ International competition is now increasingly based on cities, and clusters instead of individually…this will help accelerate the concerted development of cities and rural areas…” Cui Gong Hao, Professor, Urban and Regional Planning, Nanjing University, China “ This is the Urban Century.” Ban Ki-moon, Secretary-General, United Nations “ The strategic and economic policies of the 20th century are obsolete and it is time to find new ones.” Council on Foreign Relations, February 2010 “ Technology has become the engine of globalisation.” World Bank

5. Technology’s Role in Sustained & Balanced Growth 2004 2010 2020 2015 2005 300 Million Devices Enable Productivity Create New Services Environmentally Friendly

6. Transportation Real Estate Sports & Entertainment Government Utilities Education Healthcare Safety & Security SUSTAINABILITY Social Environmental Economic Running a Community, Village, City, Country, the World on Networked Information

7. Imagine the Possibilities for Citizens of the Future Economic, Social and Environmental Services

8. What Are the Benefits? $1 / Doctor Visit $1 Month / Student Energy Savings  50% Traffic  20% Water  80% In the Next Decade Crime Rates  20%

9. What Will it Take? Visionary Leadership Global Open Standards Smart Regulation Private Public Partnerships New Ecosystem

10. The Industrialization of the Internet The Internet of Things 2011 2013 2009 1997 2007 2005 2003 2001 1999 Productivity 1% 5% 2% 3% 4% Business Consumer Industrial Phase 1 Phase 2 Phase 3 The Network as the Platform

11. What Will Be Next? 14 yrs old First TV 20 yrs old First Cell Phone 30 yrs old 40 yrs old First Plane Ride First VPN Connection 50 yrs old First TelePresence