Promosteer & Family Jo Training @ VBusiness Center
Social Media Stats in Jordan
Why Social Media?
Social Media Strategy.
Social Media integration.
Corporate Social Media Policy
Success & Failure Stories from Jordan
Social Media Tips
20. Top E-commerce Websites in Jordan
(based on avg. monthly internet reach*)
• Markavip.com: 9%
• Amazon.com: 6%
• Alibaba.com: 4%
• Ebay.com: 2%
Source: Ipsos-Gemius Audience Measurement Study
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21. Smart Phones & Mobile Apps Usage in
Jordan
Source: Ipsos MENA
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31. COMMUNICATION LIES AT
THE HEART OF EVERY
SUCCESSFUL – AND
UNSUCCESSFUL - BUSINESS
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32. Assignment: Draft your Strategy
1. Your target audience
2. Your objectives
3. Your message
4. Your communication channels
5. Your success metrics
6. What distinguishes your business from
others? How will you appeal to your
customer’s heart?
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34. Perception is everything
• Perception is the process by which
humans collect information and a basis for
how humans see things.
• In order to get more customers, I need to
work on the perception of my target
audience.
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35. WE ARE CURRENTLY HERE
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Samsung vs. Apple
Being cool vs. having a smart phone that’s smarter than other smart phones.
37. To change that, we need to understand that…
Educate Persuade
Change their ways
of perceiving
Change their
understanding &
Opinions
Knowledge Opinion
Understanding Judgment
Leads
to
Leads
to
Good Poor Good Neutral Bad
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38. Your existence on Social Media
LISTEN
To customers
IDENTIFY
Influencers
ENGAGE
With multiple
stakeholders
MEASURE
outputs
YOU
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39. ONCE YOU IDENTIFY YOUR
AUDENCE, YOU NEED TO
TAILOR YOUR MESSAGE
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40. Your Message
What am I trying to
say?
Why do I want to say
it?
To whom am I
saying it?
How do I intend to
say it?
Your
Message
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42. Why do my customers leave?
Unhappy Customers
Organization
arrogance
Lack of
understanding
of their needs
Poor Service
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48. Case Study: Barack Obama
Source: Veterans United
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49. LISTEN
• Independent airline British Caledonian’s
Slogan was: ‘We never forget you have a
choice.’
• They listened to what their customers said
about them.
• Their service was second to none, so they
could compete against the big national
carriers by fulfilling what their customers
need.
• Result was higher number of repeat
passengers (loyalty).
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57. Corporate Social Media Policy
Corporate
Accounts
Social
Media
Policy
Employees
personal
accounts
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Assignment
Draft your corporate social media policy:
• Put some guidelines for your corporate
social media accounts.
• Put some guidelines for your employees
accounts.
59. Success Stories from Jordan
• Zain Jordan:
Customer Service through
Social Media.
Integrate CSR & Social
Media.
• Roya TV
Integrate TV with Social Media.
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60. CSR & Social Media
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61. Failure Stories from Jordan
• GAM (Greater Amman Municipality)
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