IPSOS Statistics Internet Middle East
•
2 likes•3,630 views
The document discusses trends in internet, social media, online streaming, downloads, games and smartphone usage across several Middle Eastern and North African countries based on a 2013 study by Ipsos. Some key findings include: - Internet penetration increased in all studied countries, with rates ranging from 55-92% across countries like Saudi Arabia, UAE, Egypt, Lebanon and others. - Social network usage grew significantly, with penetration rates among internet users ranging from 81-99% across countries. - Online streaming and downloads also increased substantially year-over-year in most countries studied. - Smartphone ownership rose markedly, with penetration rates among total populations ranging from 36-79% in countries like Saudi Arabia, UAE
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Viewers also liked
Viewers also liked (20)
Similar to IPSOS Statistics Internet Middle East
Similar to IPSOS Statistics Internet Middle East (20)
Recently uploaded
Recently uploaded (20)
IPSOS Statistics Internet Middle East
- 1. The Digital Landscape 2014 @IpsosMENA @ElieAounLeader Elie Aoun – MediaCT - MEAP President
- 2. 20 million interviews per year 5,000 clients worldwide Ranked3rdlargest Market Research firm in the world Publicly traded on Paris Stock Exchange 1600+ full-time professionals Direct presence in 85 countries IPSOS TODAY
- 3. More than 1 million interviews per year 800 clients in MENA Leading research agency in MENA 950+ full-time employees, 1,500+ freelance interviewers Covering more than 20 MENA countries IPSOS MENA TODAY More than 25 years of experience in the MENA market
- 4. What happened in 2013?
- 5. Our study started in 9 MENA countries
- 6. We talked with 25,928 people
- 7. Internetpenetration Increased in ALL countries A Quick Pinch of Salt …. Electronic Games Penetration Increased /remained stable. Social Networks penetration Increased in ALL countries Smartphones penetration Increased in ALL countries Online Streaming & Online downloads Penetration Increased /remained stable.
- 8. Internet in MENA (Key Markets)
- 9. INTERNET IN KSA 60% Internet Penetration KSA 8.5 Million Internet Population 82% Internet Penetration 12.3Million Internet Population
- 10. INTERNET IN UAE 75% Internet Penetration 5Million Internet Population 63% Internet Penetration 9.4Million Internet Population UAE 92%6.1Million
- 11. INTERNET IN EGYPT -Urban 26% Internet Penetration 5.5Million Internet Population Egypt (Urban) 44% Internet Penetration 9.2 Million Internet Population
- 12. INTERNET IN LEBANON 56% Internet Penetration 1.7Million Internet Population 63% Internet Penetration 9.4Million Internet Population 61% 1.9 Million Internet Population
- 13. INTERNET IN KUWAIT 64% Internet Penetration 1.7Million Internet Population 63% Internet Penetration 9.4Million Internet Population Kuwait 79% 2.1Million
- 14. INTERNET IN JORDAN 55% Internet Penetration 2.2 Million Internet Population 63% Internet Penetration 9.4Million Internet Population Jordan 56% 2.3 Million
- 16. Social Media penetrationIncreasedin all countries compared to last year. Active daily users also increasedin all countries compared to last year.
- 17. KSA UAE Egypt Kuwait Lebanon Jordan 81% 87% 89% 87% 87% 95% 72% 71% 73% 76% 76% 94% PENETRATION OF SOCIAL NETWORKS AMOUNG INTERNET USERS
- 19. 95% 99% 99% 98% 90% 99% 93% 99% 99% 98% 83% 100% KSA UAE Egypt Lebanon Kuwait Jordan PENETRATION OF AMOUNG SOCIAL NETWORK USERS 2012 2013
- 20. 33% 28% 19% 18% 46% 10% 57% 43% 35% 28% 48% 10% KSA UAE Egypt Lebanon Kuwait Jordan 2012 2013 PENETRATION OF AMOUNG SOCIAL NETWORK USERS
- 22. Online content streaming consumption Increasedin all countries compared to last year.
- 23. Kuwait 49% Lebanon 23% KSA 43% 2012-51% 2013-63% KSA 2012-42% 2013-56% Egypt 2012-60% 2013-60% UAE 2012-37% 2013-37% Lebanon 2012-75% 2013-86% Jordan 2012-62% 2013-68% Kuwait PENETRATION OF ONLINE STREAMING AMOUNG Internet USERS
- 25. More people now downloadcontent online when compared to last year
- 26. UAE -64% KSA -71% Jordan -55% Lebanon -68% Kuwait -51% Egypt -66% HOW MANY OF THE INTERNET USERS DOWNLOAD CONTENT 2013
- 28. E-Gamespenetration slightly increased or remained stable in most countries.
- 29. 45% 29% 20% 37% 37% 32% PENETRATION OF E-GAMESAMOUNG TOTAL POPULATION - 2013 KSA UAE Egypt Kuwait Lebanon Jordan
- 30. 45% 29% 20% 37% 37% 32% PENETRATION OF ONLINEGAMES AMOUNG E-GAMERS -2013 KSA UAE Egypt Kuwait Lebanon Jordan 38% Play Online 49% Play Online 57% Play Online
- 31. TOP DEVICE USED TO PLAY E-GAMES PER COUNTRY KSA UAE Egypt Kuwait Lebanon Jordan
- 33. Smartphones penetration increase in all countries with no exceptions!
- 34. 63% 79% 61% 72% 36% 63% 49% 69% 5% 6% KSA UAE Egypt Kuwait Lebanon SMARTPHONESPENETRATION ACROSS TOTAL POPULATION* *Not considering multiple devises
- 35. KSA UAE Egypt Kuwait Lebanon MOBILE INTERNET ACCESS ACROSS SMARTPHONE OWNERS* *Not considering multiple devises 83% 84% 68% 85% 90% 71% 68% 74% 77% 84%
- 36. Thank You For Your Trust ! Don’t Forget! FOLLOW US : @IpsosMENA Check our Reports on: slideshare.net/IpsosMENA