Ipsos Mediact has published a new wave of TLM for 2011 in Saudi Arabia, based on a nationally representative sample of 5,076 individuals aged 15 and above, employing CATI methodology. The study emphasizes statistical accuracy and rigorous quality control procedures, ensuring reliable data collection across diverse demographics. Results will be available in various formats, including PowerPoint highlights and specialized applications for further insights.

1. Ipsos MediaCT is pleased to publish a new wave of TLM for 2011, in Kingdom of Saudi Arabia. This wave is
conducted between ………………..2011, with a na onal representa ve sample of ….. persons aged 15 years and
above, using the CATI methodology.
The Sample High Value Data
The sample is set to meet the highest quality in the aim of ensuring Strict control procedures have been applied throughout the data collec-
accurate and reliable results. The sample size was large, for two ma- on phase. This involves ensuring that the sample and all related issues
jor reasons (1) sta s cal accuracy – the range of sta s cal confi- have been properly executed (sample selec on, subs tu on, sample
dence limits a ached to each result should be as small as possible – control…), data collec on has been carried out in the most precise way,
and (2) possibility of reading the results on any specific demographic controls and back-checks have been implemented according to Ipsos
variables. The sample of 5,076 persons reflected the adults’ popula- norms. Very detailed briefing and extensive training sessions have been
on 15 years and above, represen ng the popula on of Kingdom of undertaken to facilitate the complexity of the research and ensure the
Saudi Arabia spread over the different genders, ages and regions. high value of the data collected. As for the control, rigorous procedures
The sample has been balanced over the fieldwork period by day of were applied through several means; control by the supervisors with the
the week. interviewers, back-check and phone call-backs, as well as on the IT level.
The Interview Media Coverage
The interviews have been carried out using the CATI methodology. The TLM covers TV.
The interviews have been conducted by a team of interviewers, very
well trained and specialist on CATI ques onnaire research, with par-
cular emphasis on how the respondent should be selected and how
the ques ons should be administered.
Data Repor ng and Delivery
The reports and applica ons are available and will be delivered in the following formats:
• Topline Results on PowerPoint highligh ng the major results
• A CD containing Tabx; a built‐in cross tabula on applica on, designed exclusively for Ipsos Clients
for addi onal insight on the results of the study.
• Xplan and Zplan, the applica ons so ware solu on for planning, browsing, post‐buys and
media op miza on. They are a must have state‐of‐the‐art applica ons
(The cost of Xplan and Zplan is by number of users).

2. Regional
Elie Aoun
E-mail: elie.aoun@ipsos.com Mobile UAE: +971 50 6249907 Mobile Lebanon: +961 3 348283
Lebanon , Syria & Iraq
KSA
Joseph Helou Email: joseph.helou@ipsos.com Phone: +966 2 6655284245
QATAR
Elie Nawar Email: elie.nawar@ipsos.com Phone: +966 2 6655284244
Tarek Sheikh Al Shabab Email: tarek.sheikhshabab@ipsos.com Phone: +971 4 4408980
Kuwait
Bilal Al Mourad Email: Bilal.Almourad@ipsos.com Phone: +965 2626025
Jordan
Mohammed Jarrar Email: mohammed.jarrar@ipsos.com Phone: +962 6 5697193
Oman
Tarek Sheikh Al Shabab Email: tarek.sheikhshabab@ipsos.com Phone: +971 4 4408980
Egypt
Aiman Al Kaissouni Email: Aiman.El-Kaissouni@ipsos.com Phone: +20 12 2488820/1
UAE
Tarek Sheikh Al Shabab Email: tarek.sheikhshabab@ipsos.com Phone: +971 4 4408980
Andre Youssef Email: andre.youssef@ipsos.com Phone: +971 4 4409980
Bahrain
Elie Nawar Email: elie.nawar@ipsos.com Phone: +966 2 6655284244
Tarek Sheikh Al Shabab Email: tarek.sheikhshabab@ipsos.com Phone: +971 4 4408980