Digital media for marketing meeting 2011
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The document discusses trends in digital media usage and opportunities for brands. It notes that digital media reached mass adoption much faster than previous forms of media. Key points include the rise of multitasking behaviors, augmented reality, and using banners, email newsletters, social media like Facebook and Twitter, and influencers or bloggers to engage audiences. Measurement of viral sharing and conversion is important. An integrated approach across TV, online, and social media can help drive brand awareness and engagement. Privacy issues also need consideration regarding platforms like Facebook.
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【参考URLなどはここから見れます！】
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株式会社forEstの後藤匠と申します。
スライドを見ていただければわかっていただけると思いますが、弊社では「高校生と大学生をオンラインで繋ぐプラットフォーム」を立ちあげております。そこで、多くの大学生に講師として、協力してもらいたいと思っています！
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