BlogWell New York Social Media Case Study: Walgreens, presented by Chris CataniaSocialMedia.org
In his BlogWell New York presentation, Walgreens' Online Community Manager, Chris Catania, shares how they use community management strategies to build relationships, support culture change, and engage employees.
He gives a detailed summary of their four big challenges starting out, how they overcame those challenges, metrics from the 6-month program, and how they intend to improve moving forward.
Watch the video of this presentation here: https://vimeo.com/66653506
FCB Partners Webinar: Weaving Social into Customer-Facing ProcessesFCBPartners
Vanessa DiMauro, Founder and CEO of Leader Networks, will share her insights on the dramatic evolution of online communities as they’ve gone from invisible to unavoidable. Until recently, online communities and social channels were largely experimental, and generally irrelevant to business operations. While they’ve increasingly served an important marketing role, the insights gained from digital channels have rarely been leveraged internally. However, it’s now clear that social business is here to stay and the firms that use digital channels to listen, collaborate, and react to customers have a significant competitive advantage. This webinar will discuss how to use online communities as a powerful catalyst to customer and other stakeholder relationships.
How Social Media Marketers Lie and What To Do About ItWhite Horse
ocial media marketers often downplay the paid media programs that fuel their success. Learn the truth about holistic media planning that takes advantage of the powerful synergy between paid and social media for stronger campaign results.
Making the Business Case for Social Customer Care Blake Morgan
Making the Business Case for Social Customer Care
• Identifying and communicating the ROI
• Understanding what your company’s decision-makers care about
to develop a persuasive case
• Getting key internal influencers to believe in the social customer
care program
• Developing a clear understanding of what resources you have and
what resources you will need to develop an implementation plan
Blake Landau
Social Media Program Manager, Digital Support
BlogWell New York Social Media Case Study: Corning, presented by Nicola PytellSocialMedia.org
In her BlogWell New York presentation, Corning's Supervisor of Social Media Programs, Nicola Pytell, explains how they maximized a grassroots social media program.
She goes into detail about how Corning got — and is strategizing to keep and grow — the attention of their fans using social media.
BlogWell New York Social Media Case Study: Walgreens, presented by Chris CataniaSocialMedia.org
In his BlogWell New York presentation, Walgreens' Online Community Manager, Chris Catania, shares how they use community management strategies to build relationships, support culture change, and engage employees.
He gives a detailed summary of their four big challenges starting out, how they overcame those challenges, metrics from the 6-month program, and how they intend to improve moving forward.
Watch the video of this presentation here: https://vimeo.com/66653506
FCB Partners Webinar: Weaving Social into Customer-Facing ProcessesFCBPartners
Vanessa DiMauro, Founder and CEO of Leader Networks, will share her insights on the dramatic evolution of online communities as they’ve gone from invisible to unavoidable. Until recently, online communities and social channels were largely experimental, and generally irrelevant to business operations. While they’ve increasingly served an important marketing role, the insights gained from digital channels have rarely been leveraged internally. However, it’s now clear that social business is here to stay and the firms that use digital channels to listen, collaborate, and react to customers have a significant competitive advantage. This webinar will discuss how to use online communities as a powerful catalyst to customer and other stakeholder relationships.
How Social Media Marketers Lie and What To Do About ItWhite Horse
ocial media marketers often downplay the paid media programs that fuel their success. Learn the truth about holistic media planning that takes advantage of the powerful synergy between paid and social media for stronger campaign results.
Making the Business Case for Social Customer Care Blake Morgan
Making the Business Case for Social Customer Care
• Identifying and communicating the ROI
• Understanding what your company’s decision-makers care about
to develop a persuasive case
• Getting key internal influencers to believe in the social customer
care program
• Developing a clear understanding of what resources you have and
what resources you will need to develop an implementation plan
Blake Landau
Social Media Program Manager, Digital Support
BlogWell New York Social Media Case Study: Corning, presented by Nicola PytellSocialMedia.org
In her BlogWell New York presentation, Corning's Supervisor of Social Media Programs, Nicola Pytell, explains how they maximized a grassroots social media program.
She goes into detail about how Corning got — and is strategizing to keep and grow — the attention of their fans using social media.
BlogWell New York Social Media Case Study: Verizon, presented by Laurie ShookSocialMedia.org
In her BlogWell New York presentation, Verizon's Portfolio Leader, Laurie Shook, explains how they implemented a social business platform for better enterprise collaboration.
She shares their observations, results, and key takeaways from launching the internal communication system in 90 days.
Watch the video of this presentation here: https://vimeo.com/66653502
Queensland Food & Wine How to Develop On-line CommunitiesJustin Tamsett
This presentation explores how to establish an on-line community in 4 steps. We also share the powerful & profound ways why you should have an on-line community in your business - the stats are amazing!
The presentation talks about the FMCG Sector in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the FMCG Sector
This is a social media generation and the tenets of marketing and reaching consumers have changed drastically.This presentation is an epiphany on how social media works for the FMCG industry.
Curious about the corporate approach to customer care? The 2013 Customer Experience Management Benchmark Study, by Digital Roots and Execs in the Know, details corporate trends and insights in traditional care, as well as emerging channels like mobile, interactive chat, and social media for customer care.
Inside the minds of mobile marketers in china mma china nishtha mehta (phd) &...Nishtha Mehta
For the first time on this forum, the agency & their clients are coming together to share & discuss their insights and learning on what it takes to grab a chunk of the Mobile advertiser’s budget - like from Unilever.
How to get advertisers in China to shift their ¥¥ from traditional media or even from other digital media towards Mobile media which is your media, your platform. What has our China Mobile marketing experience taught us - we’d like to share in this forum and discuss in the company of great minds of Mobile advertisers in China. This will shed light on different aspects ranging from creativity to measurement to innovation.
Nishtha Mehta, consulting partner, head of mobile capability for PHD China and David Porter, media director for Unilever North Asia come together to discuss this.
The research findings here have been supported by the world federation of advertisers (WFA).
- The Evolution of B2B Social Media Channels
- Social Media Advertising and its Implications on other forms of Digital Marketing
- Evolving Technologies -Social Media Analytics, Content Curation & Targeting Influencers
- Future Trends for Social Media in the Enterprise
- Summary & Key Take-aways
BlogWell New York Social Media Case Study: Verizon, presented by Laurie ShookSocialMedia.org
In her BlogWell New York presentation, Verizon's Portfolio Leader, Laurie Shook, explains how they implemented a social business platform for better enterprise collaboration.
She shares their observations, results, and key takeaways from launching the internal communication system in 90 days.
Watch the video of this presentation here: https://vimeo.com/66653502
Queensland Food & Wine How to Develop On-line CommunitiesJustin Tamsett
This presentation explores how to establish an on-line community in 4 steps. We also share the powerful & profound ways why you should have an on-line community in your business - the stats are amazing!
The presentation talks about the FMCG Sector in India. It takes you through the current scenario and also gives you some insights and recommendations on how one can leverage via Social Media in the FMCG Sector
This is a social media generation and the tenets of marketing and reaching consumers have changed drastically.This presentation is an epiphany on how social media works for the FMCG industry.
Curious about the corporate approach to customer care? The 2013 Customer Experience Management Benchmark Study, by Digital Roots and Execs in the Know, details corporate trends and insights in traditional care, as well as emerging channels like mobile, interactive chat, and social media for customer care.
Inside the minds of mobile marketers in china mma china nishtha mehta (phd) &...Nishtha Mehta
For the first time on this forum, the agency & their clients are coming together to share & discuss their insights and learning on what it takes to grab a chunk of the Mobile advertiser’s budget - like from Unilever.
How to get advertisers in China to shift their ¥¥ from traditional media or even from other digital media towards Mobile media which is your media, your platform. What has our China Mobile marketing experience taught us - we’d like to share in this forum and discuss in the company of great minds of Mobile advertisers in China. This will shed light on different aspects ranging from creativity to measurement to innovation.
Nishtha Mehta, consulting partner, head of mobile capability for PHD China and David Porter, media director for Unilever North Asia come together to discuss this.
The research findings here have been supported by the world federation of advertisers (WFA).
- The Evolution of B2B Social Media Channels
- Social Media Advertising and its Implications on other forms of Digital Marketing
- Evolving Technologies -Social Media Analytics, Content Curation & Targeting Influencers
- Future Trends for Social Media in the Enterprise
- Summary & Key Take-aways
Presentation delivered at the Digital Marketing Show 2013 (www.digitalmarketingshow.co.uk)
Speaker Info:
Chris Scull, UX Consultant
020 7173 2800
www.readingroom.com
http://blog.readingroom.com/
How to get your customers to rave about you (building an advocate community f...Dan Spicer
Talk delivered at SprintEurope conference for community management professionals (25th Feb 2015).
The most talked about and most loved brands are those that create a deep connection with their customers and build brand advocacy.
The best advocacy programs enable customers to ‘control’ the image of a brand in their own hands and promote this image to their respective networks. They empower company’s fans, turning what once was a one-way marketing channel into an expansive web of promotional conversations, extending the visibility and reach of brand messaging. It may seem scary for brands to relinquish ‘control’ however in this fast-paced social media world are brands really in control in the first place?
Dan Spicer from Hootsuite is a regular speaker on digital and social media, having presented at the annual NUS Conference, #WorkingDigital Conference, Digital Marketing Show and The Great Business Show.
Read his presentation "Building an Advocate Community' from Oi15!
Ready, Set, Launch! Using Social Media to Improve Product and Service LaunchesGleanster Research
According to respondents to the Q4 2013 Social Listening survey, 8 out of 10 marketers had used social media to promote and launch new products and services. But these efforts are largely limited to two main activities: brand promotion and social listening. With so much money, time, and effort leading up to a launch social media can and should be used for more strategic activities.
WHY ISN’T MIDDLE EAST B2B COMPANIES SOCIAL MEDIA STRATEGY FIRING????Browne & Mohan
This presentation will give you a deeper insight about the Current B2B Social media trends/Challenges in the Middle East. And also provide a sturdy process framework to overcome these challenges.
In 2014, Twitter users tweeted 277,000 times every minute. Facebook users shared more than 2.4 million pieces of content. And Instagram users posted 216,000 new photos. Do you know how much of that digital information was created by your audiences about your brand or organization? And how much of it was in response to your marketing efforts? How can you sift through volumes of social data to tell which element of your paid, owned and earned campaign activity is the most effective?
Join this webinar to learn:
--How to stop being overwhelmed by the amount of social data out there by using the appropriate measurement tools.
--How to figure out which of your marketing efforts are actually paying off.
--How to use social listening to find out who is talking about your brand and on which platforms.
--How to move from data to actionable insights.
Forward thinking organizations understand that social business is so much more than a marketing campaign, however many struggle with finding the starting line for ways to bring social business into their organization. This presentation take executives through a structured approach for developing social business initiative from concept to pilot, including ROI measures. Mini-case studies help bring concepts to life.
Just when you think you’ve mastered social media… along comes UGC, the “visual web” and SnapChat. We explore practical tips on how to adapt 6 key social media trends.
Ready, Set, Launch: Using Social Media to Improve Product & Service Launches Visible Technologies
Product and service launches are often the biggest marketing event of the year. Are yours as good as they can be? In this webinar, we take a look at social media trends and how marketers can move beyond listening, exploring how social media can be used as a powerful strategic asset in product launches. Watch this webcast to learn:
- Why social media is the perfect source of insights around pricing, messaging, targeting, etc.
- How social media can be used to inform and optimize the launch lifecycle
- About real-world case studies where social media greatly improved launches
To learn more, contact us: bit.ly/VisibleContact
Social Media Bootcamp 2013
Cory Edwards-Adobe Presentation
Adobe's Journey:>From Social as an After-Thought to an Integrated Social Business Framework that Scales
Guest: Serena Ehrlich, Director, Social and Evolving Media at Business Wire
What PR professionals will learn:
Simple ways to get your story noticed
Why data is your friend
How to choose the metrics that matter most
From Concept to Conversation: Generating Lead Engagement through B2B Content ...DigitalMarketingShow
Presentation delivered at the Digital Marketing Show 2015 by Chris Field, Fieldworks.
http://www.fieldworksmarketing.co.uk/exclusive-report-how-retailers-choose-technology/
Presentation delivered by Rachael Pollard, Global Performance Marketing Director for JUST EAT at the Digital Marketing Show Refresh on the 30th September 2015.
5 Priceless Marketing Automation Campaigns For Any B2B BusinessDigitalMarketingShow
Presentation by James Ford, eTrigue, delivered at the Digital Marketing Show 2014.
For more information on the slides, please email: james.ford@etrigue.com
A Best Practice Guide to Channel Partner Social Media Enablement Utilising th...DigitalMarketingShow
Presentation by Olivier Choron, CEO, purechannelapps, and Angela Leech, Channel Marketing Program Manager EMEA, Adobe Systems, delivered at the Digital Marketing Show 2014.
Enhancing a Luxury Furniture E-commerce Store with Expert Shopify ManagementSunTec India
SunTec India's expertise in Shopify store management has been a game-changer for a luxury furniture e-commerce business. Through meticulous optimization of product listings, strategic SEO practices, and an enhanced user experience, this case study details the successful outcomes of their collaboration, including increased traffic, higher conversion rates, and stronger brand presence.
Read more- https://shorturl.at/yl3MU
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
1. Building an Advocate Community
Examples from How Hootsuite Gets Their Customers Raving About
The Brand
Community Lead, EMEA
Let’s be friends -> @DanSpicer
Dan Spicer
7. *Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice,
and Rand Leeb-du Toit, December 11, 2013.
of businesses
will lose market
position
Social Business Incompetence
8. *Gartner Predicts 2014: Seizing the Digital Business Advantage, by Jorge Lopez, Diane Morello, Stephen Prentice,
and Rand Leeb-du Toit, December 11, 2013.
cede dominance
Social Business Incompetence
1 in 5
9. of executives
not engaged
*Brian Solis: New Slides and Data: The State of Social Business Evolution in 2013
Social Business Incompetence
2
13. just 20% of brands use advocate and
experts programs in their marketing
YET…
*MarketingCharts2014
14. Who are your Brand Advocates?
Customers Influencers Employees
Advocate: one that argues for a cause, a supporter or defender
Brand advocates are customers, employees or influencers such as bloggers who love your
brand. The best advocates have a social presence and passion for your brand and industry.
Debra Trappen
@debra11
15k twitter followers
Bryan Kramer
@BryanKramer
117k Twitter
followers
Diana Luong
Works for Hootsuite
613 Instagram followers,
12k Instagram on her Etsy store
21. Steps Toward Building An Advocate Community
Purpose
Utilise a set of targeting techniques to identify fans/super-fans in
order to build/grow an advocate community
Develop a feedback loop/program and utilise advocate knowledge
to improve brand/product/service
Layer in offline initiatives to complement online activities (targeted to
specific shared interests/values within the community)
Define a purpose and a set of clear objectives for advocates
Implement long-term actions (gamification, exclusivity options,
evergreen content etc.) to create a sustainable community
Feedback
Action
Offline
Identify
24. Ambassadors Increase our Global Reach
Amplification
Product releases shared
with ambassadors to
drive 200% more
engagement & reviews
Insights
Share regional insights,
offer product feedback
and support initiatives
in 15 languages
Support
Engage and support
our 15,000 registered
customers in the
Support Forum with
80% response rate
Events
Drive localisation
efforts by hosting
200 events
Empower engaged users to act as brand advocates to help build and grow Hootsuite’s global
community
40. The Outcome: Engaged Advocates Who Review Our Product
● Over 200+ blog posts written
by our ambassadors in Q3/4
● 10% of app reviews on iTunes
contributed by Ambs.
● Total Twitter reach of
#HootAmb: 4.5 million!
41. Key Takeaways
● Define a clear purpose and set of objectives for
advocates
● Target the super-user/super-fan (not the
‘influencer’) to launch your advocate community
● Focus on long-term, repeatable actions to create
a sustainable community
● Layer in offline initiatives aligned with shared
interests of the advocate community (education,
inspiration, entertainment)
● Develop a feedback loop and adjust strategy
on-going