Journey to Fully Integrated Digital Marketing By Gijs van KersenMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Juniper Networks' Journey to Integrated Digital Marketing Campaigns. PRESENTATION: Journey To Fully Integrated Digital Marketing - Given by Gijs van Kersen - @gijsvk - Senior Manager Marketing Operations EMEA - Juniper Networks. #MarTech DAY2
Foundations for Search and Social Strategies, SES London 2014Jonathan Beeston
The changing world of search and social media, and how you can create a framework for a united search and social media strategy. Presentation from Search Engine Strategies, London 2014.
Google is updating all the time. All its updates have one goal, that is, to make the users search experience as enjoyable and rewarding as possible. In this presentation (which we did for SES London), we talk through a number of Google changes from the last year, and make some bold predictions for the future.
Journey to Fully Integrated Digital Marketing By Gijs van KersenMarTech Conference
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: Juniper Networks' Journey to Integrated Digital Marketing Campaigns. PRESENTATION: Journey To Fully Integrated Digital Marketing - Given by Gijs van Kersen - @gijsvk - Senior Manager Marketing Operations EMEA - Juniper Networks. #MarTech DAY2
Foundations for Search and Social Strategies, SES London 2014Jonathan Beeston
The changing world of search and social media, and how you can create a framework for a united search and social media strategy. Presentation from Search Engine Strategies, London 2014.
Google is updating all the time. All its updates have one goal, that is, to make the users search experience as enjoyable and rewarding as possible. In this presentation (which we did for SES London), we talk through a number of Google changes from the last year, and make some bold predictions for the future.
My slides from the final session of Day 2 at SES London 2014. Your PPC Masterplan: Putting It All Together.
It covers off looking for some of the gaps in existing activity and finding ways to make your PPC work smarter, particularly if you're on a small budget. Finally, it gives you ideas on ways to find activity that is likely to be incremental and takes you on the journey that we've been on, in trying to do our own analysis to determine whether or not our PPC activity was incremental.
Embrace the chaos of integrated search and content strategiesDave Freeman
In September 2013, Google moved completely to an encrypted search model, and the majority of keyword data evaporated. The biggest impact of this change is on the integration of paid, owned, and earned media.
Gain insight into the change and how to adapt your strategies in order to provide integration across channels.
Breathing New Life Into Your Email Marketing Campaign: SES London / Click ZPhilip Storey
At SES London, I talked about how marketers can leverage the potential of email marketing through case studies and examples of successful strategies.
If you want to see how Lyris can transform the performance of your email marketing strategy, drop me a message
Keyword Datamining & Research - SES London 2014Bastian Grimm
My talk at SES London 2014 covering processes, ideas and tools for keyword data mining, keyword research as well as keyword categorization for additional revenue opportunities.
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
Topic: How can your digital content cater for all your customers?
* What assumptions are you making about your who your site visitors are? What data/evidence do you have to show to support it?
* Find out what your visitor/followers are after (stop guessing!)
* Recognise the cumulative benefit of the long-tail of interactions with different customers
* Take steps to get on top of your Digital Comms to-do list
* You'll never get everything, to everyone in every channel. It is OK to admit it. Break your activities down into blocks in your main channels- run them for a period, reassess, improve, branch out where necessary.
Filthy Linking Rich: Driving the Right Traffic to your Site
Link building is a core component of SEO. You still need links in order to rank well and drive targeted traffic. This session will cover how links currently influence the algorithms, and will show you how to build links through social media and content generation. It will also address:
Free and paid linking tools.
Issues that may affect how your pages rank.
Foundational, media, and universal link-building tactics
Enterprise Content Optimization - Building-in and Managing SEO, Content Strat...Andrew Delamarter
Learn how to build-in and maintain SEO and Content Marketing into your large enterprise digital presence and workflows. Includes Content Strategy and Marketing checklists, SEO quality gates, and key content and inbound marketing metrics. Presentation from SES San Francisco 2013 by Andrew Delamarter.
My slides from the final session of Day 2 at SES London 2014. Your PPC Masterplan: Putting It All Together.
It covers off looking for some of the gaps in existing activity and finding ways to make your PPC work smarter, particularly if you're on a small budget. Finally, it gives you ideas on ways to find activity that is likely to be incremental and takes you on the journey that we've been on, in trying to do our own analysis to determine whether or not our PPC activity was incremental.
Embrace the chaos of integrated search and content strategiesDave Freeman
In September 2013, Google moved completely to an encrypted search model, and the majority of keyword data evaporated. The biggest impact of this change is on the integration of paid, owned, and earned media.
Gain insight into the change and how to adapt your strategies in order to provide integration across channels.
Breathing New Life Into Your Email Marketing Campaign: SES London / Click ZPhilip Storey
At SES London, I talked about how marketers can leverage the potential of email marketing through case studies and examples of successful strategies.
If you want to see how Lyris can transform the performance of your email marketing strategy, drop me a message
Keyword Datamining & Research - SES London 2014Bastian Grimm
My talk at SES London 2014 covering processes, ideas and tools for keyword data mining, keyword research as well as keyword categorization for additional revenue opportunities.
Search Keyword & Social Data Mining by @Aleyda from @WooRank at #SESLONAleyda Solís
In a multi-channel, multi-device and Not Provided age where can we go and how we can identify more revenue opportunity for our Search Marketing efforts? Take a look in this presentation!
Topic: How can your digital content cater for all your customers?
* What assumptions are you making about your who your site visitors are? What data/evidence do you have to show to support it?
* Find out what your visitor/followers are after (stop guessing!)
* Recognise the cumulative benefit of the long-tail of interactions with different customers
* Take steps to get on top of your Digital Comms to-do list
* You'll never get everything, to everyone in every channel. It is OK to admit it. Break your activities down into blocks in your main channels- run them for a period, reassess, improve, branch out where necessary.
Filthy Linking Rich: Driving the Right Traffic to your Site
Link building is a core component of SEO. You still need links in order to rank well and drive targeted traffic. This session will cover how links currently influence the algorithms, and will show you how to build links through social media and content generation. It will also address:
Free and paid linking tools.
Issues that may affect how your pages rank.
Foundational, media, and universal link-building tactics
Enterprise Content Optimization - Building-in and Managing SEO, Content Strat...Andrew Delamarter
Learn how to build-in and maintain SEO and Content Marketing into your large enterprise digital presence and workflows. Includes Content Strategy and Marketing checklists, SEO quality gates, and key content and inbound marketing metrics. Presentation from SES San Francisco 2013 by Andrew Delamarter.
From Concept to Conversation: Generating Lead Engagement through B2B Content ...DigitalMarketingShow
Presentation delivered at the Digital Marketing Show 2015 by Chris Field, Fieldworks.
http://www.fieldworksmarketing.co.uk/exclusive-report-how-retailers-choose-technology/
Presentation delivered by Rachael Pollard, Global Performance Marketing Director for JUST EAT at the Digital Marketing Show Refresh on the 30th September 2015.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Integrated Digital Marketing
1. London • 10–13 February 2014 • #SESLON @KevGibbo
Integrated Digital Marketing
e: kgibbons@blueglass.co.uk
t: @kevgibbo
w: www.blueglass.co.uk
2. London | 10–13 February 2014 | #SESLON | @kevgibbo
Why Integrated?
3. London | 10–13 February 2014 | #SESLON | @kevgibbo
Biggest Mistakes of Marketing Campaigns
= Starting With the Wrong Questions
4. London | 10–13 February 2014 | #SESLON | @kevgibbo
If You’re Chasing the Google Algorithm
Something is Wrong!
5. London | 10–13 February 2014 | #SESLON | @kevgibbo
“Your brand is the single most important
investment you can make in your business”
Steve Forbes
6. London | 10–13 February 2014 | #SESLON | @kevgibbo
Every Campaign Should Start With Goals
7. London | 10–13 February 2014 | #SESLON | @kevgibbo
• Profit per Customer?
• Number of
Customers?
• Market Share?
• Total Revenue?
• Net Profit?
• Volume of Sales?
• Average Order Value?
But It Needs to be Aligned & Measuring
the Right Goals
8. London | 10–13 February 2014 | #SESLON | @kevgibbo
d Strategy, Not Channel-Specific Tactics
Brand
Strategy
SEO
PPC
Social
Media
Digital
PR
Marketing
Strategy
Digital
Strategy
Affiliate
9. London | 10–13 February 2014 | #SESLON | @kevgibbo
The Whole Should be Greater than the
Sum of its Parts
10. London | 10–13 February 2014 | #SESLON | @kevgibbo
g Your AudienceMonitoring Your AudienceConverting Your Audience
Targeting Your AudienceMarketing to Your Audience
y Around Audience
11. London | 10–13 February 2014 | #SESLON | @kevgibbo
• How does your audience interact with your website?
• What do prospects need before they purchase?
• Is your tone of voice consistent across all channels?
• How many channels do customers typically come from?
• Do returning customers have a different behaviour to
new visitors?
• Can you tailor the experience to multiple personas?
• What is the lifetime value of a new customer?
Focus on Consumers
12. London | 10–13 February 2014 | #SESLON | @kevgibbo
How Are Brands Integrating?
13. London | 10–13 February 2014 | #SESLON | @kevgibbo
Vertical Search is Much More than
Organic & Paid
14. London | 10–13 February 2014 | #SESLON | @kevgibbo
Be the Vertical Market Leader –
Don’t Rely on Google, Build an Audience
15. London | 10–13 February 2014 | #SESLON | @kevgibbo
You Want Users to Come Back Directly -
Get them to Subscribe, Follow & Download…
16. London | 10–13 February 2014 | #SESLON | @kevgibbo
Ditch Silos & Get Buy-In From Full Team
Maximise Synergies & Speed Up Process
17. London | 10–13 February 2014 | #SESLON | @kevgibbo
Make Content Central
18. London | 10–13 February 2014 | #SESLON | @kevgibbo
Tactics Get Oversaturated
Biggest Mistake is Content Made by SEOs for SEOs
(It’s not about sharing content with your mates)
19. London | 10–13 February 2014 | #SESLON | @kevgibbo
It’s Not Just About Creating a Buzz
20. London | 10–13 February 2014 | #SESLON | @kevgibbo
Not Everything Is Going to Be a Winner
21. London | 10–13 February 2014 | #SESLON | @kevgibbo
Successful campaigns require a sustained
content strategy (not 1 infographic!)
22. London | 10–13 February 2014 | #SESLON | @kevgibbo
Learn What Works & Scale Quality Content
23. London | 10–13 February 2014 | #SESLON | @kevgibbo
Great Content Isn’t Produced in a Silo
24. London | 10–13 February 2014 | #SESLON | @kevgibbo
Make Content Consumer-Led to Resonate &
Tell Your Brands Story to an Audience
25. London | 10–13 February 2014 | #SESLON | @kevgibbo
Every Story Needs an Audience…
If you haven’t got one, leverage someone else’s!
26. London | 10–13 February 2014 | #SESLON | @kevgibbo
Carefully Craft Content Specifically For Them
Data Driven = More Newsworthy & Shareable
27. London | 10–13 February 2014 | #SESLON | @kevgibbo
Then Promote It From All Angles
28. London | 10–13 February 2014 | #SESLON | @kevgibbo
We’re on the Same Team!
29. London | 10–13 February 2014 | #SESLON | @kevgibbo
Promoted business card
content:
- Generated links/shares from
authority environmental blogs
- Increased ranking for “business
cards” from #3 to #1 in Google!
Leverage Organic Search from Overall Strategy
30. London | 10–13 February 2014 | #SESLON | @kevgibbo
dia Integration
word StrategyBrandingAudience Targeting
ble Platform Insights
Ads
31. London | 10–13 February 2014 | #SESLON | @kevgibbo
Promote to Social Influencers &
Authority Authors
32. London | 10–13 February 2014 | #SESLON | @kevgibbo
Capture & Retarget Potential Customers
Again & again (via multiple channels)
33. London | 10–13 February 2014 | #SESLON | @kevgibbo
Key Takeaways
34. London | 10–13 February 2014 | #SESLON | @kevgibbo
1 Single Digital Marketing Budget
= Huge Benefits
• Flexibility cross channels
• Ditch channel specific silos
• No internal budget fighting
• Greater team transparency
• Higher agility & better ideas
• More efficient & effective
use of time
• Focus on real-world results
35. London | 10–13 February 2014 | #SESLON | @kevgibbo
Q1 - Stabilise
• Analytics
Auditing
• SEO Auditing
• Content Strategy
• PPC Review &
Retargeting Plan
Q2 - Formalise
• CRO Testing
Plan
• Grow Affiliate &
Display
Opportunity
• Upscale PPC
Q3 - Energise
• Social Media
Marketing &
Promotions
• Email
Marketing –
Customer
Relationship
Management
Diversify your Marketing
Short, Mid & Long-Term Multi-Channel Strategy
36. London | 10–13 February 2014 | #SESLON | @kevgibbo
Focus on Brand & Audience Building
Consider the Risk of Relying Too Heavily on Google
37. London | 10–13 February 2014 | #SESLON | @kevgibbo
Kevin Gibbons
e: kgibbons@blueglass.co.uk
t: @kevgibbo
w: www.blueglass.co.uk