SlideShare a Scribd company logo
CASE STUDY: GOVERNMENT & SOCIAL
Melbourne: (03) 9571 1199
Sydney: (02) 9420 2337
TO SEGMENT YOUR TARGET PLEASE GET IN
TOUCH
www.latitudeinsights.com.au
Segmenting drinking related lifestyles
for behaviour change
The business issue
RMIT University, a partner of VicHealth, aimed to
identify key interventions to reduce the incidence
of harmful drinking amongst Victorians.
Our approach
The purpose of this research was to gain insights into
alcohol consumption and its connection to Victorians’
lives, to identify key segments and explore impact of
communications.
Latitude Insights recommended research that
explored values, attitudes and behaviour of the target
audience. In doing so, Latitude Insights was able to:
› Understand key behaviours and motivations to
provide behaviour change strategies
› Determine the reasons behind the limited impact
of previous campaigns on creating real behaviour
change
› Segment the target audiences to inform future
communications
› Identify the most compelling communications
messaging for each segment
The methodology
Latitude Insights designed two Insights
Communities to host 200 Victorians. One
community was designed for an 18-35 year old
demographic, whilst the other hosted those
30+years.
The results
The research provided RMIT with a
segmentation of drinking identities that future
communication directions.
Advantages of the methodology
› Both secure and accessible, giving members
the convenience of participating when and
where suits them
› Given the sensitive nature of the topic, the
online affords participants a degree of
anonymity. This in turn encourages more
honest and open feedback
› Discussions are both spontaneous and
prompted and therefore allows for greater
context within findings
› The iterative nature of the research gives
greater flexibility and ability to dig deeper and
go beyond the obvious

More Related Content

What's hot

Measuring the Success of Your Community
Measuring the Success of Your CommunityMeasuring the Success of Your Community
Measuring the Success of Your Community
CMX
 
Creating Engaging Content in the Government Sector - Kate Symes
Creating Engaging Content in the Government Sector - Kate SymesCreating Engaging Content in the Government Sector - Kate Symes
Creating Engaging Content in the Government Sector - Kate Symes
Granicus
 
Driving engagement and growth through segmentation. Engagement conference, 22...
Driving engagement and growth through segmentation. Engagement conference, 22...Driving engagement and growth through segmentation. Engagement conference, 22...
Driving engagement and growth through segmentation. Engagement conference, 22...
CharityComms
 
Integrating your digital activity: top tips for collaborative working
Integrating your digital activity: top tips for collaborative workingIntegrating your digital activity: top tips for collaborative working
Integrating your digital activity: top tips for collaborative working
CharityComms
 
Confronting Conflict in Online Communities
Confronting Conflict in Online CommunitiesConfronting Conflict in Online Communities
Confronting Conflict in Online Communities
Carrie Melissa Jones
 
Evolving Customer Experience Management through Social
Evolving Customer Experience Management through SocialEvolving Customer Experience Management through Social
Evolving Customer Experience Management through Social
Rob Howard
 
Brand tracking options | Brand evaluation | Brand Breakfast | 4 October 2017
Brand tracking options | Brand evaluation | Brand Breakfast | 4 October 2017Brand tracking options | Brand evaluation | Brand Breakfast | 4 October 2017
Brand tracking options | Brand evaluation | Brand Breakfast | 4 October 2017
CharityComms
 
Building digital support systems. Digital communications trends 2016 and beyo...
Building digital support systems. Digital communications trends 2016 and beyo...Building digital support systems. Digital communications trends 2016 and beyo...
Building digital support systems. Digital communications trends 2016 and beyo...
CharityComms
 
Measuring digital maturity to drive culture change | Digital conference | 27 ...
Measuring digital maturity to drive culture change | Digital conference | 27 ...Measuring digital maturity to drive culture change | Digital conference | 27 ...
Measuring digital maturity to drive culture change | Digital conference | 27 ...
CharityComms
 
Measuring impact from more accurate social media listening and timely engagem...
Measuring impact from more accurate social media listening and timely engagem...Measuring impact from more accurate social media listening and timely engagem...
Measuring impact from more accurate social media listening and timely engagem...
SocialMedia.org
 
Take Control of the Donor Journey
Take Control of the Donor JourneyTake Control of the Donor Journey
Take Control of the Donor Journey
Derek Laney
 
Social, political and economic trends you need to know about | The future of ...
Social, political and economic trends you need to know about | The future of ...Social, political and economic trends you need to know about | The future of ...
Social, political and economic trends you need to know about | The future of ...
CharityComms
 
Cause Advocacy Strategy: How to Reach Today's Donors and Volunteers
Cause Advocacy Strategy: How to Reach Today's Donors and VolunteersCause Advocacy Strategy: How to Reach Today's Donors and Volunteers
Cause Advocacy Strategy: How to Reach Today's Donors and Volunteers
Dynamic Signal
 
How to find, engage and work with social influencers | Charity digital confer...
How to find, engage and work with social influencers | Charity digital confer...How to find, engage and work with social influencers | Charity digital confer...
How to find, engage and work with social influencers | Charity digital confer...
CharityComms
 
How do we get people to do things for the common good? Parkinson's in the wor...
How do we get people to do things for the common good? Parkinson's in the wor...How do we get people to do things for the common good? Parkinson's in the wor...
How do we get people to do things for the common good? Parkinson's in the wor...
CharityComms
 

What's hot (15)

Measuring the Success of Your Community
Measuring the Success of Your CommunityMeasuring the Success of Your Community
Measuring the Success of Your Community
 
Creating Engaging Content in the Government Sector - Kate Symes
Creating Engaging Content in the Government Sector - Kate SymesCreating Engaging Content in the Government Sector - Kate Symes
Creating Engaging Content in the Government Sector - Kate Symes
 
Driving engagement and growth through segmentation. Engagement conference, 22...
Driving engagement and growth through segmentation. Engagement conference, 22...Driving engagement and growth through segmentation. Engagement conference, 22...
Driving engagement and growth through segmentation. Engagement conference, 22...
 
Integrating your digital activity: top tips for collaborative working
Integrating your digital activity: top tips for collaborative workingIntegrating your digital activity: top tips for collaborative working
Integrating your digital activity: top tips for collaborative working
 
Confronting Conflict in Online Communities
Confronting Conflict in Online CommunitiesConfronting Conflict in Online Communities
Confronting Conflict in Online Communities
 
Evolving Customer Experience Management through Social
Evolving Customer Experience Management through SocialEvolving Customer Experience Management through Social
Evolving Customer Experience Management through Social
 
Brand tracking options | Brand evaluation | Brand Breakfast | 4 October 2017
Brand tracking options | Brand evaluation | Brand Breakfast | 4 October 2017Brand tracking options | Brand evaluation | Brand Breakfast | 4 October 2017
Brand tracking options | Brand evaluation | Brand Breakfast | 4 October 2017
 
Building digital support systems. Digital communications trends 2016 and beyo...
Building digital support systems. Digital communications trends 2016 and beyo...Building digital support systems. Digital communications trends 2016 and beyo...
Building digital support systems. Digital communications trends 2016 and beyo...
 
Measuring digital maturity to drive culture change | Digital conference | 27 ...
Measuring digital maturity to drive culture change | Digital conference | 27 ...Measuring digital maturity to drive culture change | Digital conference | 27 ...
Measuring digital maturity to drive culture change | Digital conference | 27 ...
 
Measuring impact from more accurate social media listening and timely engagem...
Measuring impact from more accurate social media listening and timely engagem...Measuring impact from more accurate social media listening and timely engagem...
Measuring impact from more accurate social media listening and timely engagem...
 
Take Control of the Donor Journey
Take Control of the Donor JourneyTake Control of the Donor Journey
Take Control of the Donor Journey
 
Social, political and economic trends you need to know about | The future of ...
Social, political and economic trends you need to know about | The future of ...Social, political and economic trends you need to know about | The future of ...
Social, political and economic trends you need to know about | The future of ...
 
Cause Advocacy Strategy: How to Reach Today's Donors and Volunteers
Cause Advocacy Strategy: How to Reach Today's Donors and VolunteersCause Advocacy Strategy: How to Reach Today's Donors and Volunteers
Cause Advocacy Strategy: How to Reach Today's Donors and Volunteers
 
How to find, engage and work with social influencers | Charity digital confer...
How to find, engage and work with social influencers | Charity digital confer...How to find, engage and work with social influencers | Charity digital confer...
How to find, engage and work with social influencers | Charity digital confer...
 
How do we get people to do things for the common good? Parkinson's in the wor...
How do we get people to do things for the common good? Parkinson's in the wor...How do we get people to do things for the common good? Parkinson's in the wor...
How do we get people to do things for the common good? Parkinson's in the wor...
 

Similar to RMIT study - drinking related lifestyles

ICRB consulting -Social Sector
ICRB consulting -Social SectorICRB consulting -Social Sector
ICRB consulting -Social Sector
Sumeet malhotra
 
LRD showcase poster
LRD showcase posterLRD showcase poster
LRD showcase poster
Matthew Heiligstedt
 
The Local Government Research Group
The Local Government Research GroupThe Local Government Research Group
The Local Government Research Group
Christine Maddern (Market & Social Researcher)
 
Drinking Related Lifestyles Research Report
Drinking Related Lifestyles Research ReportDrinking Related Lifestyles Research Report
Drinking Related Lifestyles Research Report
Latitude Insights
 
EFFECTS OF MICRO-FINANCE OPERATIONS & STATUS OF WOMEN EMPOWERMENT
EFFECTS OF MICRO-FINANCE OPERATIONS & STATUS OF WOMEN EMPOWERMENTEFFECTS OF MICRO-FINANCE OPERATIONS & STATUS OF WOMEN EMPOWERMENT
EFFECTS OF MICRO-FINANCE OPERATIONS & STATUS OF WOMEN EMPOWERMENT
Kunthavai ..
 
Policy Uses of Well-being and Sustainable Development Indicators in Latin Ame...
Policy Uses of Well-being and Sustainable Development Indicators in Latin Ame...Policy Uses of Well-being and Sustainable Development Indicators in Latin Ame...
Policy Uses of Well-being and Sustainable Development Indicators in Latin Ame...
StatsCommunications
 
The Social Research Group
The Social Research GroupThe Social Research Group
Report- Impact of CSR on financial performance of the company
Report- Impact of CSR on financial performance of the companyReport- Impact of CSR on financial performance of the company
Report- Impact of CSR on financial performance of the company
Bindu Priya Pasham
 
Analysis of CSR practices in the banking sector.pdf
Analysis of CSR practices in the banking sector.pdfAnalysis of CSR practices in the banking sector.pdf
Analysis of CSR practices in the banking sector.pdf
HammaFrombardo
 
Esrc targets june 10 2010
Esrc targets   june 10 2010Esrc targets   june 10 2010
Esrc targets june 10 2010
Mohammed (MIDHAL) Dhalech
 
Transfer learning about human-centred design (HCD) in delivery of public ser...
Transfer learning about human-centred design (HCD) in delivery of public ser...Transfer learning about human-centred design (HCD) in delivery of public ser...
Transfer learning about human-centred design (HCD) in delivery of public ser...
Roberto Colanzi
 
20/20 PR Client Presentation (MRL)
20/20 PR Client Presentation (MRL)20/20 PR Client Presentation (MRL)
20/20 PR Client Presentation (MRL)
Breonna Riddick
 
LGRG Credentials
LGRG CredentialsLGRG Credentials
LGRG Credentials
Anna Lethborg
 
LYIP Project Report
LYIP Project ReportLYIP Project Report
LYIP Project Report
Treasure Oyelade
 
CADCA Assesment Primer
CADCA Assesment PrimerCADCA Assesment Primer
CADCA Assesment Primer
University of New Mexico
 
How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...
Cyber Mum
 
SK development planning 2.ppt
SK development planning 2.pptSK development planning 2.ppt
SK development planning 2.ppt
MarielSuaisoAngeles
 
64968.PDF
64968.PDF64968.PDF
CIW AOHC - 2015 CACHC Conference Presentation
CIW AOHC - 2015 CACHC Conference PresentationCIW AOHC - 2015 CACHC Conference Presentation
CIW AOHC - 2015 CACHC Conference Presentation
cachc
 
Tuesday22
Tuesday22Tuesday22
Tuesday22
Kamen Dimitrov
 

Similar to RMIT study - drinking related lifestyles (20)

ICRB consulting -Social Sector
ICRB consulting -Social SectorICRB consulting -Social Sector
ICRB consulting -Social Sector
 
LRD showcase poster
LRD showcase posterLRD showcase poster
LRD showcase poster
 
The Local Government Research Group
The Local Government Research GroupThe Local Government Research Group
The Local Government Research Group
 
Drinking Related Lifestyles Research Report
Drinking Related Lifestyles Research ReportDrinking Related Lifestyles Research Report
Drinking Related Lifestyles Research Report
 
EFFECTS OF MICRO-FINANCE OPERATIONS & STATUS OF WOMEN EMPOWERMENT
EFFECTS OF MICRO-FINANCE OPERATIONS & STATUS OF WOMEN EMPOWERMENTEFFECTS OF MICRO-FINANCE OPERATIONS & STATUS OF WOMEN EMPOWERMENT
EFFECTS OF MICRO-FINANCE OPERATIONS & STATUS OF WOMEN EMPOWERMENT
 
Policy Uses of Well-being and Sustainable Development Indicators in Latin Ame...
Policy Uses of Well-being and Sustainable Development Indicators in Latin Ame...Policy Uses of Well-being and Sustainable Development Indicators in Latin Ame...
Policy Uses of Well-being and Sustainable Development Indicators in Latin Ame...
 
The Social Research Group
The Social Research GroupThe Social Research Group
The Social Research Group
 
Report- Impact of CSR on financial performance of the company
Report- Impact of CSR on financial performance of the companyReport- Impact of CSR on financial performance of the company
Report- Impact of CSR on financial performance of the company
 
Analysis of CSR practices in the banking sector.pdf
Analysis of CSR practices in the banking sector.pdfAnalysis of CSR practices in the banking sector.pdf
Analysis of CSR practices in the banking sector.pdf
 
Esrc targets june 10 2010
Esrc targets   june 10 2010Esrc targets   june 10 2010
Esrc targets june 10 2010
 
Transfer learning about human-centred design (HCD) in delivery of public ser...
Transfer learning about human-centred design (HCD) in delivery of public ser...Transfer learning about human-centred design (HCD) in delivery of public ser...
Transfer learning about human-centred design (HCD) in delivery of public ser...
 
20/20 PR Client Presentation (MRL)
20/20 PR Client Presentation (MRL)20/20 PR Client Presentation (MRL)
20/20 PR Client Presentation (MRL)
 
LGRG Credentials
LGRG CredentialsLGRG Credentials
LGRG Credentials
 
LYIP Project Report
LYIP Project ReportLYIP Project Report
LYIP Project Report
 
CADCA Assesment Primer
CADCA Assesment PrimerCADCA Assesment Primer
CADCA Assesment Primer
 
How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...How social media is bridging the gap between local government and citizens in...
How social media is bridging the gap between local government and citizens in...
 
SK development planning 2.ppt
SK development planning 2.pptSK development planning 2.ppt
SK development planning 2.ppt
 
64968.PDF
64968.PDF64968.PDF
64968.PDF
 
CIW AOHC - 2015 CACHC Conference Presentation
CIW AOHC - 2015 CACHC Conference PresentationCIW AOHC - 2015 CACHC Conference Presentation
CIW AOHC - 2015 CACHC Conference Presentation
 
Tuesday22
Tuesday22Tuesday22
Tuesday22
 

More from Latitude Insights

Mobile App
Mobile AppMobile App
Mobile App
Latitude Insights
 
Understanding the decision maker's journey in aged care
Understanding the decision maker's journey in aged careUnderstanding the decision maker's journey in aged care
Understanding the decision maker's journey in aged care
Latitude Insights
 
Connecting with Consumers on Social Media
Connecting with Consumers on Social MediaConnecting with Consumers on Social Media
Connecting with Consumers on Social Media
Latitude Insights
 
Insights Community gaining insights into personal experiences of Anxiety
Insights Community gaining insights into personal experiences of AnxietyInsights Community gaining insights into personal experiences of Anxiety
Insights Community gaining insights into personal experiences of Anxiety
Latitude Insights
 
Consumer Testing of MySuper Product Dashboard
Consumer Testing of MySuper Product DashboardConsumer Testing of MySuper Product Dashboard
Consumer Testing of MySuper Product Dashboard
Latitude Insights
 
In My Shoes - beyondblue Insights Community
In My Shoes - beyondblue Insights Community In My Shoes - beyondblue Insights Community
In My Shoes - beyondblue Insights Community
Latitude Insights
 
Losing Control in Qualitative Research
Losing Control in Qualitative ResearchLosing Control in Qualitative Research
Losing Control in Qualitative Research
Latitude Insights
 
The Curious Nature of User Generated Content
The Curious Nature of User Generated ContentThe Curious Nature of User Generated Content
The Curious Nature of User Generated Content
Latitude Insights
 
Consumers as Researchers - can mobile get us closer to consumer truths?
Consumers as Researchers - can mobile get us closer to consumer truths?Consumers as Researchers - can mobile get us closer to consumer truths?
Consumers as Researchers - can mobile get us closer to consumer truths?
Latitude Insights
 
When new meets old - online research methods for governement
When new meets old - online research methods for governementWhen new meets old - online research methods for governement
When new meets old - online research methods for governement
Latitude Insights
 

More from Latitude Insights (10)

Mobile App
Mobile AppMobile App
Mobile App
 
Understanding the decision maker's journey in aged care
Understanding the decision maker's journey in aged careUnderstanding the decision maker's journey in aged care
Understanding the decision maker's journey in aged care
 
Connecting with Consumers on Social Media
Connecting with Consumers on Social MediaConnecting with Consumers on Social Media
Connecting with Consumers on Social Media
 
Insights Community gaining insights into personal experiences of Anxiety
Insights Community gaining insights into personal experiences of AnxietyInsights Community gaining insights into personal experiences of Anxiety
Insights Community gaining insights into personal experiences of Anxiety
 
Consumer Testing of MySuper Product Dashboard
Consumer Testing of MySuper Product DashboardConsumer Testing of MySuper Product Dashboard
Consumer Testing of MySuper Product Dashboard
 
In My Shoes - beyondblue Insights Community
In My Shoes - beyondblue Insights Community In My Shoes - beyondblue Insights Community
In My Shoes - beyondblue Insights Community
 
Losing Control in Qualitative Research
Losing Control in Qualitative ResearchLosing Control in Qualitative Research
Losing Control in Qualitative Research
 
The Curious Nature of User Generated Content
The Curious Nature of User Generated ContentThe Curious Nature of User Generated Content
The Curious Nature of User Generated Content
 
Consumers as Researchers - can mobile get us closer to consumer truths?
Consumers as Researchers - can mobile get us closer to consumer truths?Consumers as Researchers - can mobile get us closer to consumer truths?
Consumers as Researchers - can mobile get us closer to consumer truths?
 
When new meets old - online research methods for governement
When new meets old - online research methods for governementWhen new meets old - online research methods for governement
When new meets old - online research methods for governement
 

Recently uploaded

AHMR volume 10 number 1 January-April 2024
AHMR volume 10 number 1 January-April 2024AHMR volume 10 number 1 January-April 2024
AHMR volume 10 number 1 January-April 2024
Scalabrini Institute for Human Mobility in Africa
 
2024: The FAR - Federal Acquisition Regulations, Part 40
2024: The FAR - Federal Acquisition Regulations, Part 402024: The FAR - Federal Acquisition Regulations, Part 40
2024: The FAR - Federal Acquisition Regulations, Part 40
JSchaus & Associates
 
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
ii2sh2v
 
Antyodaya saral portal haryana govt schemes
Antyodaya saral portal haryana govt schemesAntyodaya saral portal haryana govt schemes
Antyodaya saral portal haryana govt schemes
narinav14
 
Item # 10 -- Historical Presv. Districts
Item # 10 -- Historical Presv. DistrictsItem # 10 -- Historical Presv. Districts
Item # 10 -- Historical Presv. Districts
ahcitycouncil
 
World Food Safety Day 2024- Communication-toolkit.
World Food Safety Day 2024- Communication-toolkit.World Food Safety Day 2024- Communication-toolkit.
World Food Safety Day 2024- Communication-toolkit.
Christina Parmionova
 
加急办理华威大学毕业证硕士文凭证书原版一模一样
加急办理华威大学毕业证硕士文凭证书原版一模一样加急办理华威大学毕业证硕士文凭证书原版一模一样
加急办理华威大学毕业证硕士文凭证书原版一模一样
uu1psyf6
 
原版制作(英国Southampton毕业证书)南安普顿大学毕业证录取通知书一模一样
原版制作(英国Southampton毕业证书)南安普顿大学毕业证录取通知书一模一样原版制作(英国Southampton毕业证书)南安普顿大学毕业证录取通知书一模一样
原版制作(英国Southampton毕业证书)南安普顿大学毕业证录取通知书一模一样
3woawyyl
 
How To Cultivate Community Affinity Throughout The Generosity Journey
How To Cultivate Community Affinity Throughout The Generosity JourneyHow To Cultivate Community Affinity Throughout The Generosity Journey
How To Cultivate Community Affinity Throughout The Generosity Journey
Aggregage
 
Combined Illegal, Unregulated and Unreported (IUU) Vessel List.
Combined Illegal, Unregulated and Unreported (IUU) Vessel List.Combined Illegal, Unregulated and Unreported (IUU) Vessel List.
Combined Illegal, Unregulated and Unreported (IUU) Vessel List.
Christina Parmionova
 
PPT Item # 5 - 318 Tuxedo Ave. (sign. review)
PPT Item # 5 - 318 Tuxedo Ave. (sign. review)PPT Item # 5 - 318 Tuxedo Ave. (sign. review)
PPT Item # 5 - 318 Tuxedo Ave. (sign. review)
ahcitycouncil
 
PPT Item # 8&9 - Demolition Code Amendments
PPT Item # 8&9 - Demolition Code AmendmentsPPT Item # 8&9 - Demolition Code Amendments
PPT Item # 8&9 - Demolition Code Amendments
ahcitycouncil
 
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
ssuser05e8f3
 
原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样
原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样
原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样
yemqpj
 
2024: The FAR - Federal Acquisition Regulations, Part 41
2024: The FAR - Federal Acquisition Regulations, Part 412024: The FAR - Federal Acquisition Regulations, Part 41
2024: The FAR - Federal Acquisition Regulations, Part 41
JSchaus & Associates
 
PUBLIC FINANCIAL MANAGEMENT SYSTEM (PFMS) and DBT.pptx
PUBLIC FINANCIAL MANAGEMENT SYSTEM (PFMS) and DBT.pptxPUBLIC FINANCIAL MANAGEMENT SYSTEM (PFMS) and DBT.pptx
PUBLIC FINANCIAL MANAGEMENT SYSTEM (PFMS) and DBT.pptx
Marked12
 
Awaken new depths - World Ocean Day 2024, June 8th.
Awaken new depths - World Ocean Day 2024, June 8th.Awaken new depths - World Ocean Day 2024, June 8th.
Awaken new depths - World Ocean Day 2024, June 8th.
Christina Parmionova
 
China Politics social economic political
China Politics social economic politicalChina Politics social economic political
China Politics social economic political
ajatjamwal123
 
TRUE BOOK OF LIFE 1.15 OF TRUE JESUS CHRIST
TRUE BOOK OF LIFE 1.15 OF TRUE JESUS CHRISTTRUE BOOK OF LIFE 1.15 OF TRUE JESUS CHRIST
TRUE BOOK OF LIFE 1.15 OF TRUE JESUS CHRIST
Cheong Man Keong
 
Indira awas yojana housing scheme renamed as PMAY
Indira awas yojana housing scheme renamed as PMAYIndira awas yojana housing scheme renamed as PMAY
Indira awas yojana housing scheme renamed as PMAY
narinav14
 

Recently uploaded (20)

AHMR volume 10 number 1 January-April 2024
AHMR volume 10 number 1 January-April 2024AHMR volume 10 number 1 January-April 2024
AHMR volume 10 number 1 January-April 2024
 
2024: The FAR - Federal Acquisition Regulations, Part 40
2024: The FAR - Federal Acquisition Regulations, Part 402024: The FAR - Federal Acquisition Regulations, Part 40
2024: The FAR - Federal Acquisition Regulations, Part 40
 
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
原版制作(Hope毕业证书)利物浦霍普大学毕业证文凭证书一模一样
 
Antyodaya saral portal haryana govt schemes
Antyodaya saral portal haryana govt schemesAntyodaya saral portal haryana govt schemes
Antyodaya saral portal haryana govt schemes
 
Item # 10 -- Historical Presv. Districts
Item # 10 -- Historical Presv. DistrictsItem # 10 -- Historical Presv. Districts
Item # 10 -- Historical Presv. Districts
 
World Food Safety Day 2024- Communication-toolkit.
World Food Safety Day 2024- Communication-toolkit.World Food Safety Day 2024- Communication-toolkit.
World Food Safety Day 2024- Communication-toolkit.
 
加急办理华威大学毕业证硕士文凭证书原版一模一样
加急办理华威大学毕业证硕士文凭证书原版一模一样加急办理华威大学毕业证硕士文凭证书原版一模一样
加急办理华威大学毕业证硕士文凭证书原版一模一样
 
原版制作(英国Southampton毕业证书)南安普顿大学毕业证录取通知书一模一样
原版制作(英国Southampton毕业证书)南安普顿大学毕业证录取通知书一模一样原版制作(英国Southampton毕业证书)南安普顿大学毕业证录取通知书一模一样
原版制作(英国Southampton毕业证书)南安普顿大学毕业证录取通知书一模一样
 
How To Cultivate Community Affinity Throughout The Generosity Journey
How To Cultivate Community Affinity Throughout The Generosity JourneyHow To Cultivate Community Affinity Throughout The Generosity Journey
How To Cultivate Community Affinity Throughout The Generosity Journey
 
Combined Illegal, Unregulated and Unreported (IUU) Vessel List.
Combined Illegal, Unregulated and Unreported (IUU) Vessel List.Combined Illegal, Unregulated and Unreported (IUU) Vessel List.
Combined Illegal, Unregulated and Unreported (IUU) Vessel List.
 
PPT Item # 5 - 318 Tuxedo Ave. (sign. review)
PPT Item # 5 - 318 Tuxedo Ave. (sign. review)PPT Item # 5 - 318 Tuxedo Ave. (sign. review)
PPT Item # 5 - 318 Tuxedo Ave. (sign. review)
 
PPT Item # 8&9 - Demolition Code Amendments
PPT Item # 8&9 - Demolition Code AmendmentsPPT Item # 8&9 - Demolition Code Amendments
PPT Item # 8&9 - Demolition Code Amendments
 
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
Bangladesh studies presentation on Liberation War 1971 Indepence-of-Banglades...
 
原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样
原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样
原版制作(DPU毕业证书)德保罗大学毕业证Offer一模一样
 
2024: The FAR - Federal Acquisition Regulations, Part 41
2024: The FAR - Federal Acquisition Regulations, Part 412024: The FAR - Federal Acquisition Regulations, Part 41
2024: The FAR - Federal Acquisition Regulations, Part 41
 
PUBLIC FINANCIAL MANAGEMENT SYSTEM (PFMS) and DBT.pptx
PUBLIC FINANCIAL MANAGEMENT SYSTEM (PFMS) and DBT.pptxPUBLIC FINANCIAL MANAGEMENT SYSTEM (PFMS) and DBT.pptx
PUBLIC FINANCIAL MANAGEMENT SYSTEM (PFMS) and DBT.pptx
 
Awaken new depths - World Ocean Day 2024, June 8th.
Awaken new depths - World Ocean Day 2024, June 8th.Awaken new depths - World Ocean Day 2024, June 8th.
Awaken new depths - World Ocean Day 2024, June 8th.
 
China Politics social economic political
China Politics social economic politicalChina Politics social economic political
China Politics social economic political
 
TRUE BOOK OF LIFE 1.15 OF TRUE JESUS CHRIST
TRUE BOOK OF LIFE 1.15 OF TRUE JESUS CHRISTTRUE BOOK OF LIFE 1.15 OF TRUE JESUS CHRIST
TRUE BOOK OF LIFE 1.15 OF TRUE JESUS CHRIST
 
Indira awas yojana housing scheme renamed as PMAY
Indira awas yojana housing scheme renamed as PMAYIndira awas yojana housing scheme renamed as PMAY
Indira awas yojana housing scheme renamed as PMAY
 

RMIT study - drinking related lifestyles

  • 1. CASE STUDY: GOVERNMENT & SOCIAL Melbourne: (03) 9571 1199 Sydney: (02) 9420 2337 TO SEGMENT YOUR TARGET PLEASE GET IN TOUCH www.latitudeinsights.com.au Segmenting drinking related lifestyles for behaviour change The business issue RMIT University, a partner of VicHealth, aimed to identify key interventions to reduce the incidence of harmful drinking amongst Victorians. Our approach The purpose of this research was to gain insights into alcohol consumption and its connection to Victorians’ lives, to identify key segments and explore impact of communications. Latitude Insights recommended research that explored values, attitudes and behaviour of the target audience. In doing so, Latitude Insights was able to: › Understand key behaviours and motivations to provide behaviour change strategies › Determine the reasons behind the limited impact of previous campaigns on creating real behaviour change › Segment the target audiences to inform future communications › Identify the most compelling communications messaging for each segment The methodology Latitude Insights designed two Insights Communities to host 200 Victorians. One community was designed for an 18-35 year old demographic, whilst the other hosted those 30+years. The results The research provided RMIT with a segmentation of drinking identities that future communication directions. Advantages of the methodology › Both secure and accessible, giving members the convenience of participating when and where suits them › Given the sensitive nature of the topic, the online affords participants a degree of anonymity. This in turn encourages more honest and open feedback › Discussions are both spontaneous and prompted and therefore allows for greater context within findings › The iterative nature of the research gives greater flexibility and ability to dig deeper and go beyond the obvious