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InnovateUsHow can your eBusiness make more money?
Kevin McCaffrey
Help Businesses   Increase Website Profit
TRAFFIC + CONVERSION = PROFIT
What is Conversion          Your Web Page
What is Conversion          Your Web Page
A Target£350 Million   +10%
1000 Visitors2.0%                   20+10%                   +10%2.2%                   22 Only another 2 People out of 980
1000 Visitors
What Affects Conversion?• Usability            • Persuasion  – Website Design        – Visitor Motivation  – Page Structur...
What Can you Improve    •   Headline    •   Call To Action    •   Buttons    •   Images    •   Compelling Offer    •   Gua...
What Can you Improve          Objection vs Counter Objection    Objection                  Counter-objection•   Don’t trus...
Conversion Rate Optimisation           #CRO     Graphic Design     Website Development     Copywriting     Data Analys...
Split Test Examples
Split Testing
Split Testing Software
38% Increase incompleted trialsubmissions
Lessons• Emotional Copywriting   • Future Tests• Big Button with            • Dark on Light  Contrasting Colour         • ...
11% Increase in Purchases
Lessons                   Future Tests• Big Product Images     •   Add More Images• Clear Call to Action                  ...
303% Increase in Revenue
Conclusion• Usability• Persuasion• Set Yourself a 10% target
Contactkevin@conversion-rate-services.com@ConversionRate_Kevin McCaffreyDownload the White Paper:How You Can Increase Conv...
Amazon Kindle Fire              15 A4 Pages 
Features vs Benefits•   1280x800 HD display with polarising filter and anti-glare technology for rich colour and    deep c...
How can your eBusiness make more money?
How can your eBusiness make more money?
How can your eBusiness make more money?
How can your eBusiness make more money?
How can your eBusiness make more money?
How can your eBusiness make more money?
How can your eBusiness make more money?
How can your eBusiness make more money?
How can your eBusiness make more money?
How can your eBusiness make more money?
How can your eBusiness make more money?
How can your eBusiness make more money?
How can your eBusiness make more money?
How can your eBusiness make more money?
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How can your eBusiness make more money?

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Optimising your Website for conversions is becoming increasingly important. This presentation is an introduction to conversion rate optimisation with some examples.points and examples.

Published in: Business
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How can your eBusiness make more money?

  1. 1. InnovateUsHow can your eBusiness make more money?
  2. 2. Kevin McCaffrey
  3. 3. Help Businesses Increase Website Profit
  4. 4. TRAFFIC + CONVERSION = PROFIT
  5. 5. What is Conversion Your Web Page
  6. 6. What is Conversion Your Web Page
  7. 7. A Target£350 Million +10%
  8. 8. 1000 Visitors2.0% 20+10% +10%2.2% 22 Only another 2 People out of 980
  9. 9. 1000 Visitors
  10. 10. What Affects Conversion?• Usability • Persuasion – Website Design – Visitor Motivation – Page Structure – Understanding Objections – Forms & Funnels – Social Proof & Authority Research Web Analytics User Tracking Surveys
  11. 11. What Can you Improve • Headline • Call To Action • Buttons • Images • Compelling Offer • Guarantee • Testimonials
  12. 12. What Can you Improve Objection vs Counter Objection Objection Counter-objection• Don’t trust your company• Don’t believe in product• Don’t understand• Too risky
  13. 13. Conversion Rate Optimisation #CRO Graphic Design Website Development Copywriting Data Analysis Marketing
  14. 14. Split Test Examples
  15. 15. Split Testing
  16. 16. Split Testing Software
  17. 17. 38% Increase incompleted trialsubmissions
  18. 18. Lessons• Emotional Copywriting • Future Tests• Big Button with • Dark on Light Contrasting Colour • Bullet Points• Supporting Images • Images• Social Proof • Video• Authority• Commitment & Consistency
  19. 19. 11% Increase in Purchases
  20. 20. Lessons Future Tests• Big Product Images • Add More Images• Clear Call to Action • Customer Reviews• Multiple Payment Options • Video/Audio• Collect In Store • Image Zoom• Phone Number on Product Page • Free Delivery• Delivery Estimate• Customer Reviews
  21. 21. 303% Increase in Revenue
  22. 22. Conclusion• Usability• Persuasion• Set Yourself a 10% target
  23. 23. Contactkevin@conversion-rate-services.com@ConversionRate_Kevin McCaffreyDownload the White Paper:How You Can Increase Conversion By 20% in 10 Weeks
  24. 24. Amazon Kindle Fire 15 A4 Pages 
  25. 25. Features vs Benefits• 1280x800 HD display with polarising filter and anti-glare technology for rich colour and deep contrast from any viewing angle• Exclusive Dolby audio and dual-driver stereo speakers for immersive, virtual surround sound• Worlds first tablet with dual antenna, dual-band Wi-Fi for ultra-fast downloads and HD streaming• High performance 1.2 Ghz dual-core processor with Imagination PowerVR 3D graphics core for fast and fluid performance• Thin, light and portable. Beautifully simple, with no set-up required and no software to install• One-month free trial of LOVEFiLM Instant video streaming for unlimited access to thousands of movies and TV series.• Ultra-fast web browsing and e-mail over built-in Wi-Fi, with integrated support for Facebook, Twitter, Gmail, and more, as well as Exchange calendar, contacts, and email• Available in 16 GB or 32 GB, plus free unlimited cloud storage for all your Amazon content• All the extras, including a front facing HD camera for free Skype-to-skype calls plus an HDMI port for viewing your content on your TV or other devices

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