Search engine optimisation factors in 2016 and new Yoast SEO features that can you help optimise your site's pages.

1. Search Engine Optimisation
& Yoast SEO in 2016
Marcin Kilarski
WebInnovation.ie
Twitter: @marcinkilarski WordPress Slack: @marcin

2. #1 on Google

4. Basics

5. google.com/webmasters/tools/mobile-friendly
Mobile-friendliness

6. gtmetrix.com
Page-load time

7. “A 1 second delay in page
response can result in a 7%
reduction in conversions.”
“When auto-parts retailer
AutoAnything cut loading
times in half, it experienced a
13% increase in sales.”

8. Backlinks

9. Search Engine Results Pages

10. Your Page

11. Low Quality Backlinks

12. High Quality Backlinks

13. Content

14. Uniquely Valuable

15. Long-form article

16. Easy to read

17. Proof Words

18. Related Terms

19. User Signals

20. Click-through rate

21. Pogo-sticking

22. Time on Site

23. Yoast SEO Plugin

29. ★ Sentence length
★ Paragraph length
★ Use of subheadings
★ Use of passive voice
★ Use of transition words
★ Flesch Reading Ease score
New checks in Yoast 3.3

31. Thank You
Marcin Kilarski
WebInnovation.ie
Twitter: @marcinkilarski WordPress Slack: @marcin