The document outlines an agenda for a Minneapolis Marketing Authority meeting focusing on internet marketing experiences, current issues, and roundtable discussions. It includes details on individual backgrounds in internet marketing, particularly in eCommerce and SEO, and highlights current projects such as buyeyeglasses.com and its features aimed at increasing prescription sales. Additionally, it discusses Google's social platform Google+ and its components for sharing content and connecting with users.

1. Minneapolis Marketing Authority
Jan 17th, 2012

2. Agenda
Introductions
– What You Currently Do?
– Experience with Internet Marketing
– Current Issues/Questions
Roundtable Discussion
– Current Issues
– Open Table
Topics of Interested
Random “Stuff”

3. Background
10 Years Internet Marketing Experience
– Started with Email Marketing
– Built a Boston based Internet Consulting Agency
• From $180k to $2 Million in 2 Years
• Managed $35 Million in Client Revenues
– Left to Start My Own Business
• Operate Several Ecommerce & Content Websites
• Small Consulting Practice for Select Clients
I started this group to share and learn
with others

4. Background
Areas of Expertise
– eCommerce
– Search Engine Optimization
– Online Advertising
– Social Media
– Conversion Optimization

5. Background
Web Portfolio
– eCommerce
– Luxury Real Estate
– Niche Topics
– Social Network

6. Background
Michelle Schmidt
• 10 Years Internet Marketing Experience
– Currently Operates IceLinkDesign.net

7. Agenda
Introductions
–What You Currently Do?
–Experience with Internet Marketing
–Current Issues/Questions

8. Agenda
General Discussion
– Open Forum / Questions
– News & Events
– My Current Project / Discussion
– Google +1 Introduction

9. Current Project
BuyEyeglasses.com Re-Deployment
• New Brand & Design
• Sync with Supplier
• Add Complex Product Filtering
• Increase Prescription Orders

10. Current Project
New Branding & Design
OLD
NEW

11. Current Project
Sync with Supplier
•
•
•
Poorly Managed
Missing Fields
Not Standardize
External MySQL
Inventory XML
Feed
Supplier XML Feed
Web Based Reports and
Manual Matching
Magento Store
Automated & Manual Matching to
Sync

12. Current Project
Complex Filtering
Brand Filtering Only
Multi-Dimensional

13. Current Project
Increase Prescription Sales
• Problems:
–
–
–
–
–
“Opt In” Model
Complicated Wizard
No Decision Tree
Fields Not Required
Frame / Prescription Combine

14. Current Project
Other Features
• Category Pages
– No Refresh Add to Cart & Indicator
– Quick View Modal
• Product Page
– Prescription Configurator
– Credibility Indicators
– Social Proof

15. Current Project
Other Features
• Product Page
example
– Prescription Configurator
– Credibility Indicators
– Social Proof

16. Google
Google +1

17. Google
Highlights
• Add the Button
• Pick Size
http://www.google.com/+1/button/
http://www.google.com/webmasters/+1/button/index.html
• Make Sure Add Canonical Tag
– Tells Google Page to Prioritize
<link rel="canonical" href="http://www.example.com/product.php?item=widget&sort=num">

18. Google
Components
– Circles
– Hangouts
– Home
– Sparks
– Profile
– Photos

19. Google
Stream
• Shows Info Shared
– You Can Share Content Here
– What Your Friends Are Sharing https://plus.google.com/u/0/
• Analogous to FB News Feed

20. Google
Circles
• Not FB or Twitter
– More Control
– Cannot Simply Friend or Follow

21. Google
Hangouts
• Video Chat
• Up to 10 People
• Click on Hangout
• Install Plugin

22. Google
Photos
• Upload
• Share Similar to Facebook

23. Google
Other
• Finding People / Clients
– Circles > Find People
– Use Circle+ Chrome Extension to Facilitate
– Directories
• gglpls.com
• Recommendedusers.com

24. Google
Other
• Updating Profile
– Icon in Top Toolbar
• Creating a Page
– On Stream Click Create Page
• Posting to Facebook

25. Google
Other
• Posting to Facebook
– Go to facebook.com/mobile and click on Send me
my upload email
– Click send me my upload email
– Create a new circle in G+

26. Google
Other
• Posting to Facebook
– Add a contact name with FB email
– Edit FB Page for Mobile Updates