Winning with Digital Customer Experience (DCX): Strategy Session for Industrial Marketers & Sales

1. Winning with Digital Customer Experience (DCX):
Strategy Session for Industrial Marketers & Sales
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2. Before We Begin
q This webinar will be available afterwards at
http://marketing.wtwhmedia.com/ & email
q Q&A at the end of the presentation
q Hashtag for this webinar: #WTWHwebinar
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3. Moderator
Marshall Matheson
WTWH Media
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Presenter
Jay Hopper
CADENAS PARTsolutions

4. Digital
Customer
Experience
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15. Digital is transforming
the way we do everything
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16. Buying has changed
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18. It’s no different for
industrial manufacturers
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19. “Customers are 50-70%
through the buying process
before engaging the supplier”
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20. Manufacturers must
deliver an exceptional
digital experience
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21. Be easy to buy from
Give customers exactly
what they need to make
a purchasing decision.
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22. Extend your digital experience
Marketing Sales Customer
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Service

23. Digital Experience Elements
Internal External
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24. Online tools for today’s engineers
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25. Frustrations of Engineers
• Finding the right part
• Understanding options
• Calculating the right part number
• Go through hoops to purchase
• Order errors & updates
• Time wasted drawing supplier parts
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26. Suppliers must deliver info
& tools customers need to
make purchasing decisions
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27. Engineers want
online tools & 3D
product data to
find, research and
buy your products
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57% will choose another
supplier if they have 3D data

28. You win!
When you provide the
info, tools & remove
the barriers . . .
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(and your customer wins too)

29. Get Designed In
Find & Select Download Order
Exact Part Needed Into the design Your Part #
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Customer Experience

30. Extended Value
Marketing Sales Service
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Improved Results

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DCX examples

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33. “The main thing is we want to be easy to do
business with. Anything we can do to help
customers get information they need as quick
as possible is a good thing."
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Jennifer Grahn
Global Website Manager
DE-STA-CO

34. 9,000 leads/mo.
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85% conversion

35. "The #1 reason
customers buy from
MiSUMi is online CAD
configuration”
Patrick Esposito
Marketing Director
MiSUMi USA
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Powered by PARTsolutions

36. $550M annual online revenue
1.4M downloads/mo.
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Powered by PARTsolutions

37. Embedded Digital Experience
360% sales lead increase
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Powered by PARTsolutions

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39. Improving your Digital
Customer Experience
With Digital Product Data & Platforms
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40. Making it easy for buyers to
find & purchase your products
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41. Author Once, Deliver Anywhere
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42. Distributors
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Web & CAD
Mobile
3D PDF
Data Sheets
Realistic
Digital
Images
Social
Trade Show
Entertainment
Online Communities
OEMs

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44. DCX in practice
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45. Total DCX
§ Clean Design
§ Educational Multimedia
§ Cross Sell, Up Sell, Advertise
§ 3D Product Configurator
§ Automatic Part # Generator
§ No pop-up or alternate paths
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3D PDF
Data Sheets
§ Generated Instantly
§ On Demand, Dynamic
§ Orderable Part Numbers
§ Shareable with Purchasing
§ Distributor Specific Info
§ 2D Drawings & Specs
§ 3D Interactive Previews
§ Print Friendly Layout

48. Mobile Apps
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49. take aways
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50. Prioritize
Listen
Leverage
Amplify
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51. Prioritize
Listen
Leverage
Amplify
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Digital Assessment

52. Prioritize
Listen
Leverage
Amplify
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53. Prioritize
Listen
Leverage
Amplify
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3D CAD

54. Prioritize
Listen
Leverage
Amplify
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55. Contact:
Jay Hopper
VP, Marketing & Business Development
jay.hopper@partsolutions.com
513-453-0453
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Questions
Marshall Matheson
WTWH Media
mmatheson@wtwhmedia.com
Phone: 805-895-3609
Twitter: @mmatheson
Jay Hopper
CADENAS PARTsolutions
Jay.hopper@partsolutions.com
Phone: 513-453-0453

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Thank You!
q This webinar will be available at
http://marketing.wtwhmedia.com & email
q Tweet with hashtag #WTWHwebinar
q Connect with WTWH Media