Claire Wozencroft discusses strategies for enhancing online presence amidst economic constraints, emphasizing the importance of low-cost marketing tools such as articles, social media, and email marketing. She highlights the significant digital engagement metrics, including billions of emails, social media users, and video streams, to illustrate the potential reach for businesses. Wozencroft encourages businesses to leverage modern platforms to build awareness and credibility, thereby shortening sales cycles and reducing costs.

1. Presented By:
Claire Wozencroft
Sales & Marketing Director
T: 01432 268175
M: 07904 556047
E: claire@v8media.co.uk
How to get more for less!
Making the most of your online presence.

2. •Economic Climate
• Cut backs on marketing spend
• Businesses spending less
• Need to reach wider audience at fraction of the cost
• Many companies looking to shorten sales cycle and
lower sales cost
Current Situation

3. Your Business & the Web
• Number of emails sent on the Internet in 2009 – 90
Trillion
• Active Facebook users – 500 Million
• Number of blogs on the Internet - 126 Million
• Number of Tweets sent on Twitter since 2006 – more
than 10 Billion
• Number of videos streamed each day on YouTube – 2
Billion

4. What Can you do?
• Low/No Cost Tools:
– Articles
– Social Media Tools
– Directories
– Email Marketing
– Forums
– Links

5. Articles
Write articles about topics your potential clients would be
interested in. This achieves two goals with one easy action:
•You reach potential clients
•You establish yourself as an expert.
Once written then:
•Submit to directories
•Link on other websites
•Blogs
•Link on Forums, Facebook, Twitter or LinkedIn etc

6. Blogs
• Keep your blog up to date
• Great content written in your own
voice - avoid using corporate wording.
• Add social bookmarking tools.
• Feed subscription buttons - allow
users to subscribe to your blog by
providing a Feed Subscription Button
that they can use.
• Submit to blog directories - this will
help to increase the visibility of your
blog, particularly in the search
engines.

7. Social Media
Research now shows that
people don’t trust
television and radio
adverts the way they used
to.
But they trust their friends
and their opinions. That’s
where Social Media
comes handy.

8. Social Media is for leads and sales
Social Media is for B2B and B2C

9. Social Media

10. Other Tools
Email Marketing
Small business marketing can also be done
effectively through email. If you implement a
solid e-mail marketing campaign you will
create a consistent awareness of your
products and services among existing and
prospective customers.
Mobile Websites
Low cost, simple and convenient. £122.9
million being spent via mobile in a 21.2bn
online retail spending market.
Link it Up
Links can be an effective and low cost
marketing tool to market your small business
online.

12. What we do
We make clever, smart and attractive websites that deliver measurable business results

13. Claire Wozencroft
Sales & Marketing Director
T: 01432 268175
M: 07904 556047
E: claire@v8media.co.uk