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DIGITAL MARKETING TRAINING
Creating Leaders in Digital World
ADVANCE & PRACTICAL
DISCOVER LEARN EVOLVE
LIVE
DIGITAL
MARKETING
TARINING
AND
PLACEMENT
1 Training Program – 9 Certifications
Afer completion of training not only you will become
Digital Marketing Expert but also become a Google Certified Professional.
Become
CERTIFIED PROFESSIONALG GO EO L
Adwords Fundamental
Certifications
Adwords Search Certification Hubspot Certification
Adword Mobile Certification
Adwords Shopping
Certification
Adwords Video Certification
Google Adwords Display
Certificate
Google Analytics Certificate Digital Marketing Certificate
Free domain & Hosting
Wordpress Websites Designing
Individual Focus
28 Courses Modules
100% Practical Delivery Methods
Micro Batch Size
Job , Freelancing , Business Learning Point of View
7+Years of Experienced Trainers
Live money spend on Social Media Campaign
Google Analytics Access
Google Webmaster Access
50+ Latest Tools
100% Job Placement Assistance
Placement Preparation
. Guaranteed Internship of 2 Months
ISO 9001:2015 Certified
Google Certifications
Lifetime Learning Support
Live Project Learn Experience
Lowest Fees For Advanced Digital Marketing
REASONSWHYWOULDYOULIKE?DIGITALTRAINEE
Remarketing &
Conversion
(Google Adwords)
Social Media
Optimization
Facebook/Instagram
Marketing
Twitter Marketing
Linkedin
Marketing
Social Media
Automation
Whats app
Marketing
Google Analytics
E-Mail Marketing Online Reputation
Management
Making Money
via Adsense
You Tube SEO
& Adsense
Affiliate Marketing Freelancing
Projects
Lead Generation
for Business
Growth Hacking
Overview
Digital Marketing
Overview
Search Engine
Optimization
Google
Webmaster
Local SEO
Content
Marketing
Website Planning
& Creation
(on Wordpress)
App Creation App store
Optimization
Search Engine
Marketing
(Google Adwords)
Online Display
Advertising
(Google Adwords)
Mobile
Marketing
(Google Adwords)
Video/Youtube
Marketing
(Google Adwords)
WHAT YOU LEARN ?
The only Digital Marketing Program where you get in-depth knowledge of all 28 Modules of Digital Marketing
with Practical hand-on experience
1oo% Practical Digital Marketing training . Learn all 28 Modules & get ahead.
DIGITAL MARKETING
OVERVIEW
What is Marketing?
How we do Marketing?
What is Digital Marketing?
Benefits of Digital Marketing?
Digital Marketing Platforms & Strategies
Digital Marketing vs Traditional Marketing
Defining Marketing Goals
Latest Digital Marketing
Case Studies of Digital Campaigns
Percentage of Web Analytics Success lies in the people you have behind goals.
. Introduction to Onpage
. URL Optimization
. Heading Optimization
. Image alt tag Optimization
. Content Optimization
. Meta tag Optimization
. Sitemap
. Canonical Tags
. Redirections
. Secure Sockets Layer
. Domain name is SEO
. Website Speed
. How Search Engine Works?
. Components of Search Engine
. Introduction to Keyword Research
. Types of Keywords
. Keyword Research Methodology
. Business Analysis & Categorization
. What is Link Building?
. Types of Link Building Methods
. Do follow vs no follow
. Link Building Guidelines
. Link analysis Tools
. Article
. Guest Blogging
. Press Release
. Link Building Resources
. Local Business Directories
. Social Bookmarking
. Classified Ads
. Question & Answers
. Blogging & Commenting
. Google Keyword Planner
. Market Research & Analysis
. New Keyword Ideas
. Competition Analysis
. Finalizing the Keyword list
. Google Algorithm
. Panda
. Penguin
. Humming Bird
. Pigeon
. Latest updates in Google
SEARCH ENGINE
OPTIMIZATION
Introduction to Search Engine
Keyword Research & Competition
Onpage Optimization
Offpage Optimization
INTRODUCTION TO
WEBMASTER TOOL
. Structure Data
. Rich Cards
Search Appearance
. Search Analytics
. Links to your site
Search Traffic
Google Index
Crawl
Security Issues
Web Tools
. Internal Inks
. Manual Actions
. International Targeting
. Data Highlighter
. HTML Improvements
. Accelerated Mobile Pages
. What is Content Marketing?
. Introduction of Content Marketing
. Objective to Content Marketing
. How to write Great Compelling Content
. What is Local SEO?
. Importance of local SEO
. Submission of Google My Business
LOCAL
SEO
. Completing the Profile
. Local SEO Ranking Signals
. Local SEO Negative Signals
. Citations & Local Submissions
CONTENT
MARKETING
. Keyword research for Content Ideas
. Optimizing Content for Search Engines
. How to Market your Content?
. How to Increase Opt-in Mail List with content Marketing
. Case study of Content Marketing
. Introduction to Paid Marketing
. Google Account setup
. Interface Tour & Billing Setting
. Account Structure
. Campaign Setting
. Types of CPC'S
. Bidding Strategies
. Ad Formats
. Ad Guidelines
.Ad Extensions
. Ad group Setup
. Keyword Match Setup
. Keyword Research Setup
. Understanding Ad Auction
. What is Quality Score?
SEARCH ENGINE
MARKETING
. What is ASO?
. ASO Goal
. Why is ASO Important?
. ASO best practices
. ASO Strategy
. ASO Case Study
APP STORE
OPTIMIZATION
. Designing as per your Requirement
. How to download free apk file?
. Introduction Google Play Console
. Process to upload App in Playstore
. ASO Strategy
APP
CREATION
. Importance of App
. Benefits of Mobile App for Business
. App Creation Tool
. Choose Relevant Layout
Planning & Conceptualizing Website
WEBSITE
PLANNING & CREATION
. What is Web Hosting & Web Server?
. Different types of Web Severs
. Different types of Websites
. Based on Functionality
. Based on Purpose
. Understanding Internet
. Difference between Web & Internet
. Understanding Websites
. Understanding Domain Name & Domain Extensions
. Booking a Domain name & Web Hosting
. Adding Domain name to Web Server
. Adding webpage & Content
. Adding Plugins
. What is Display Advertising?
. How display Ads works?
. Benefits of Display Advertising
. Creating a Display Campaign
. Bidding Strategies
. How to Build Remarketing List?
. Step by Step Remarketing Campaign
. Result analysis of Remarketing Campaign
. Implementation of Conversion Tracking
. Result Analysis of Conversion Tracking
. What is Conversion?
. Importance of Conversion Tracking
Conversion (Google Adwords)
. What is Remarketing?
. Benefits of Remarketing Strategy
. Manual Remarketing vs Dynamic Remarketing
REMARKETING &
CONVERSION ( GOOGLE ADWORDS )
. Creating Targeting Groups
. Targeting option in Video Ads
. Types of Ad Formats
. Measuring the Result of Campaign
VIDEO
MARKETING( GOOGLE ADWORDS )
. Importance of Video Marketing
. Create a Video Campaign
. Location Targeting
. Bidding Strategies
. Mobile Marketing Goals
. Targeting option in Mobile Apps
. Mobile Ad formats
. App Creation Strategy
.Reporting in Mobile Ads
Mobile Marketing ( Google Adwords )
. Mobile Apps install Campaign
. Mobile Apps Engagement
. Growth in Mobile Industry
. Promoting Sites in Mobile Apps
. Benefits of Mobile Marketing
. Customization Tools
. Reporting
. Access Levels
. Change History Tool
. Display Planner Tool
. Trageting option in Display
. Network keyword based
. Calculating ROI
. Segment filters
. Search Term & Ad Auctions
ONLINE DISPLAY
ADVERTISING(GOOGLE ADWORDS )
SOCIAL MEDIA
OPTIMIZATION
. What is Social Media?
. SMM vs SMO
. Benefits of using SMM
. Social Media Statistics
. Why use Social Media Marketing?
. Social Media Strategy Dimensions in Posts
. Imapct of Social Media in SEO
.Facebook Account Setup
. Personal Account Properties
. Facebook Marketing Strategy
. Competition Analysis
. Facebook Business Page Setup
. Types of Business Pages
. Cover photo Designing
. Increase the Likes to Page
. Page Management Option
. Types of Posts & Statistics
. Dimension in Posts
. Creative posts Strategy
. User Engagement Metric
. Facebook Insights
.Facebook Groups
. Facebook Apps Creations
. Integration FB in Site
. What is Twitter?
. Benefits of Twitter
. How Brands use Twitter?
. Profile Creation & Management
. Customizing the Profile
. Types of Tweets & Statistics
. Content Strategy for Twitter
. Post your first Tweet
. Analysis of Big Brand
. Twitter Contests
. What is Hash Tag?
. Hashtags and its ues
. Tools for Twitter Marketing
. Twitter Annalytics
. Pins & Links
. Generating Engagements
. Using Infographics
. Integrating Pinterest in Site
. Engagement Metrics for Pins
. Pinterest Analytics
. Benefits of Google+ in SEO
. Creating Profile
. Managing Connections
. Creating Google+ Page
. Types of Pages
. Content Strategy & Statistics
. Posting on Google+
. Increasing the Reach & Followers
. Linking Google+ with Site
. Google+ Badge Integration
. Google+ Groups
. What is Instagram?
. Instagram Statistics
. How Brands use Instafram?
. Creating Instagram Account
. Tour of Instagram Account
. Content Strategy & Tips
. Picture Dimensions
. Filters in Instagram
.Using Hashtag
. Popular Brands on Instagram
. Advertising options in Instagram
. What is Linkedin
. Benefits of Linkedin Network
. Create a Linkedin Profile
. Optimizing the Profile
. Skills & Endorsements
. Recommendations in Linkedin
. Creating new Connections
. Posting Content in Profile
. Linkedin Groups
. Finding Jobs in Linkedin
. Creating Company Page
. Customization of Page
. Posting in Linkedin Page
.What is Pinterest?
. How Brands use Pinterest?
. Creating a Pinterest Account
. Customizing the Profile
. Pinterest Strategy
. Boards in Pinterest
FACEBOOK TWITTER GOOGLE+
LINKEDIN PINTEREST INSTAGRAM
FACEBOOK/INSTAGRAM
ADVERTISING
.What is Facebook/Instagram Advertising?
.Types of Promotions
.Audience Targeting
. Advanced Audience Targeting
. Bidding Strategies
. Ad format ad Dimensions & Rules
. Re-Marketing Strategy
. Conversion Tracking
TWITTER
MARKETING
. What is Twitter Advertising?
. Types of Promotions
. Audience Targeting
. Advanced Audience Targeting
. Bidding Strategies
. Ad Formats
. Ad Dimensions & Rules
. Remarketing Strategy
. Conversion Tracking
. What is Linkedin Advertising?
. Types of Promotions
. Audience Targeting
. Advanced Audience Targeting
LINKEDIN
MARKETING
. Bidding Strategies
. Ad Formats
. Ad dimensions & Rules
. Re-Marketing Strategy
. Conversion Tracking
. What is Social Media Automation?
. Social Media Automation / Management Tool
1)Buffer
2)Hootsuit
3)Postcron
SOCIAL MEDIA
AUTOMATION
.Setup Connection with Facebook, Twitter,
Linkedin , Instagram etc
. Post Scheduling in Post
. Add/ Remove Profiles in Tools
. Performance Analysis
. Why should you use Whatsapp Business
. Whatsapp Marketing Strategies
. Whatsapp Business Features
. Business Profiles
. Can set Auto Replies
. See Statistics on Messages
. Can choose the Business Type
. Different Logo
WHATSAPP
MARKETING
. Whatsapp Marketing So ware , Tools
. Whatsapp Bulk Sender
. WA Panel
.Whatsapp Channel
. Bulk Whatsapp Marketing
. Whatsapp Marketing Services
. What is a Analytics?
. Importance of Analytics for Business
. Popular Analytics So ware
. Key performance Metrics [KPI] IN Analytics
. Visits & Users
GOOGLE
ANALYTICS
. Installing Analytics code in Site
. Analytics Account Structure
. Interface tour of Google Analytics
. General Tools in Analytics
. Real-Time Reports
. Settings in Analytics
. Time on Page/Site
. Bounce Rate
. Exit Rate
. Conversion Rate
. Engagement
. Introduction to Google Analytics
. What is Conversion?
. Conversion process & Funnel
. Behavior Overview
. Site Content
. Traffic source Overview
. SEO Traffic
. Audience Overview Report
. Active Users
. Biographic User
. User Behavior
. Technology
. Mobile
. User flow Report
Audience Report
. Adwords Traffic
. Social Traffic
. Campaign
Traffic Report
. Site Speed Analysis
. In page Analytics
Behavior Report
. Types of Conversions
. Conversion Reports
Conversion Tracking
EMAIL
MARKETING
. Creating an Email Campaign
. What is Newsletter?
. Design a Newsletter
. Reports
. Marketing Automation
. Account Setup & Settings
. Email Marketing Strategy
. Creating a Subscriber List
. Integration of Forms in Site
. Import Subscriber in List
. Types of Email Marketing
Campaign
. What is Email Marketing?
. Importance of Email Marketing
. Popular Email Marketing So ware
. Email Marketing Goals
. Introduce to Email Chimp
. Mail Chimp Pricing Structure
ONLINE REPUTATION
MARKETING
. Areas to analyze in ORM search
. Engine Results Blogs & Websites
. Reviews & Complaints
. Social Media Sites
. What is ORM?
. Why we need ORM?
. Examples of ROM
. Generate a ORM Report
. Top Affiliate Marketing Networks,
Methods of Promotions
. Affiliate Marketing Networks, Reports &n ROI
. Affiliate Marketing payment Models
best Resources for Affiliate Marketing
AFFILIATE
MARKETING
. How to create YouTube Channel?
. YouTube Keyword Research
. Publish a High-Retension Video
. YouTube Ranking Factors
. Video Comment
.Subscriber a er watching Videos
. Basics of Google Adsense
. Adsence code Installation
. Different types of Ads
. Increasing your Profitability through Adsense
. Effective tips in Placing Video, Image & Text
. Ads your Website Correctly
. Google Adsense Policy Overview
. Apply for Adsense Account Help
GOOGLE
ADSENSE
YOUTUBE
SEO & ADSENSE
. Basics of YouTube Adsense
. How to create creator Studio in
YouTube & Verify your Channel
.Video Title
. Description
. Video Tags
. Video Shares
. CTR ( Click Through Rate)
. Thumbs up/ Thumbs Down
. Video Length
YouTube Video Optimization
. Promote your Video
. Use of Playlists
. Increasing your Profitability through
YouTube channel
. Different types of Ads
. Linking Google Adsense with
YouTube Adsense
YouTube Adsense
. What is Affiliate Marketing , Apply
for Affiliate Marketing Network?
. How Affiliate Marketing Works,
Understanding the Dashboards?
. How to find Affiliate Niche,
Promoting the Affiliate Products?
.Understanding Lead Generation for Business
. Why Lead Generation is Important?
. Understanding Landing Page
. Understanding Thank You Page
. Landing Page vs Website
. Best practices to create Landing Page
LEAD GENERATION FOR
BUSINESS
. Best practices to create Thank You Page
. What is A/B Testing?
. How to do A/B Testing?
. Converting Lead into Sale
.Understanding Lead Funnel
GROWTH HACKING
OVERVIEW
. Growth Hacking Basics
. Role of Growth Hacker
. Customer Life Cycle
. What is Conversion Optimization Techniques?
. Growth Hacking case Studies
FREELANCING
PROJECTS
. What is Freelancing?
. How does Freelancing Works?
. How to Grab Freelancing Projects?
. How to Pitch Client for Project?
. Freelancing Templates/Proposal
. Freelancing Caution / Pricing / Packages
. How to work on Freelancing Project?
. Reporting & Suggestions
. Websites for Freelancing Projects
DISCOVER LEARN EVOLVE
contact@globalinfocloud.com
www.globalinfocloud.com
info@globalinfocloud.com
CONNECT WITH US
+91 7448175025/7030924840/7030937422

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DIGITAL MARKETING TRAINING ADVANCED & PRACTICAL

  • 1. DIGITAL MARKETING TRAINING Creating Leaders in Digital World ADVANCE & PRACTICAL DISCOVER LEARN EVOLVE
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  • 4. Free domain & Hosting Wordpress Websites Designing Individual Focus 28 Courses Modules 100% Practical Delivery Methods Micro Batch Size Job , Freelancing , Business Learning Point of View 7+Years of Experienced Trainers Live money spend on Social Media Campaign Google Analytics Access Google Webmaster Access 50+ Latest Tools 100% Job Placement Assistance Placement Preparation . Guaranteed Internship of 2 Months ISO 9001:2015 Certified Google Certifications Lifetime Learning Support Live Project Learn Experience Lowest Fees For Advanced Digital Marketing REASONSWHYWOULDYOULIKE?DIGITALTRAINEE
  • 5. Remarketing & Conversion (Google Adwords) Social Media Optimization Facebook/Instagram Marketing Twitter Marketing Linkedin Marketing Social Media Automation Whats app Marketing Google Analytics E-Mail Marketing Online Reputation Management Making Money via Adsense You Tube SEO & Adsense Affiliate Marketing Freelancing Projects Lead Generation for Business Growth Hacking Overview Digital Marketing Overview Search Engine Optimization Google Webmaster Local SEO Content Marketing Website Planning & Creation (on Wordpress) App Creation App store Optimization Search Engine Marketing (Google Adwords) Online Display Advertising (Google Adwords) Mobile Marketing (Google Adwords) Video/Youtube Marketing (Google Adwords) WHAT YOU LEARN ? The only Digital Marketing Program where you get in-depth knowledge of all 28 Modules of Digital Marketing with Practical hand-on experience 1oo% Practical Digital Marketing training . Learn all 28 Modules & get ahead.
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  • 7. . Introduction to Onpage . URL Optimization . Heading Optimization . Image alt tag Optimization . Content Optimization . Meta tag Optimization . Sitemap . Canonical Tags . Redirections . Secure Sockets Layer . Domain name is SEO . Website Speed . How Search Engine Works? . Components of Search Engine . Introduction to Keyword Research . Types of Keywords . Keyword Research Methodology . Business Analysis & Categorization . What is Link Building? . Types of Link Building Methods . Do follow vs no follow . Link Building Guidelines . Link analysis Tools . Article . Guest Blogging . Press Release . Link Building Resources . Local Business Directories . Social Bookmarking . Classified Ads . Question & Answers . Blogging & Commenting . Google Keyword Planner . Market Research & Analysis . New Keyword Ideas . Competition Analysis . Finalizing the Keyword list . Google Algorithm . Panda . Penguin . Humming Bird . Pigeon . Latest updates in Google SEARCH ENGINE OPTIMIZATION Introduction to Search Engine Keyword Research & Competition Onpage Optimization Offpage Optimization
  • 8. INTRODUCTION TO WEBMASTER TOOL . Structure Data . Rich Cards Search Appearance . Search Analytics . Links to your site Search Traffic Google Index Crawl Security Issues Web Tools . Internal Inks . Manual Actions . International Targeting . Data Highlighter . HTML Improvements . Accelerated Mobile Pages . What is Content Marketing? . Introduction of Content Marketing . Objective to Content Marketing . How to write Great Compelling Content . What is Local SEO? . Importance of local SEO . Submission of Google My Business LOCAL SEO . Completing the Profile . Local SEO Ranking Signals . Local SEO Negative Signals . Citations & Local Submissions CONTENT MARKETING . Keyword research for Content Ideas . Optimizing Content for Search Engines . How to Market your Content? . How to Increase Opt-in Mail List with content Marketing . Case study of Content Marketing
  • 9. . Introduction to Paid Marketing . Google Account setup . Interface Tour & Billing Setting . Account Structure . Campaign Setting . Types of CPC'S . Bidding Strategies . Ad Formats . Ad Guidelines .Ad Extensions . Ad group Setup . Keyword Match Setup . Keyword Research Setup . Understanding Ad Auction . What is Quality Score? SEARCH ENGINE MARKETING . What is ASO? . ASO Goal . Why is ASO Important? . ASO best practices . ASO Strategy . ASO Case Study APP STORE OPTIMIZATION . Designing as per your Requirement . How to download free apk file? . Introduction Google Play Console . Process to upload App in Playstore . ASO Strategy APP CREATION . Importance of App . Benefits of Mobile App for Business . App Creation Tool . Choose Relevant Layout Planning & Conceptualizing Website WEBSITE PLANNING & CREATION . What is Web Hosting & Web Server? . Different types of Web Severs . Different types of Websites . Based on Functionality . Based on Purpose . Understanding Internet . Difference between Web & Internet . Understanding Websites . Understanding Domain Name & Domain Extensions . Booking a Domain name & Web Hosting . Adding Domain name to Web Server . Adding webpage & Content . Adding Plugins
  • 10. . What is Display Advertising? . How display Ads works? . Benefits of Display Advertising . Creating a Display Campaign . Bidding Strategies . How to Build Remarketing List? . Step by Step Remarketing Campaign . Result analysis of Remarketing Campaign . Implementation of Conversion Tracking . Result Analysis of Conversion Tracking . What is Conversion? . Importance of Conversion Tracking Conversion (Google Adwords) . What is Remarketing? . Benefits of Remarketing Strategy . Manual Remarketing vs Dynamic Remarketing REMARKETING & CONVERSION ( GOOGLE ADWORDS ) . Creating Targeting Groups . Targeting option in Video Ads . Types of Ad Formats . Measuring the Result of Campaign VIDEO MARKETING( GOOGLE ADWORDS ) . Importance of Video Marketing . Create a Video Campaign . Location Targeting . Bidding Strategies . Mobile Marketing Goals . Targeting option in Mobile Apps . Mobile Ad formats . App Creation Strategy .Reporting in Mobile Ads Mobile Marketing ( Google Adwords ) . Mobile Apps install Campaign . Mobile Apps Engagement . Growth in Mobile Industry . Promoting Sites in Mobile Apps . Benefits of Mobile Marketing . Customization Tools . Reporting . Access Levels . Change History Tool . Display Planner Tool . Trageting option in Display . Network keyword based . Calculating ROI . Segment filters . Search Term & Ad Auctions ONLINE DISPLAY ADVERTISING(GOOGLE ADWORDS ) SOCIAL MEDIA OPTIMIZATION . What is Social Media? . SMM vs SMO . Benefits of using SMM . Social Media Statistics . Why use Social Media Marketing? . Social Media Strategy Dimensions in Posts . Imapct of Social Media in SEO
  • 11. .Facebook Account Setup . Personal Account Properties . Facebook Marketing Strategy . Competition Analysis . Facebook Business Page Setup . Types of Business Pages . Cover photo Designing . Increase the Likes to Page . Page Management Option . Types of Posts & Statistics . Dimension in Posts . Creative posts Strategy . User Engagement Metric . Facebook Insights .Facebook Groups . Facebook Apps Creations . Integration FB in Site . What is Twitter? . Benefits of Twitter . How Brands use Twitter? . Profile Creation & Management . Customizing the Profile . Types of Tweets & Statistics . Content Strategy for Twitter . Post your first Tweet . Analysis of Big Brand . Twitter Contests . What is Hash Tag? . Hashtags and its ues . Tools for Twitter Marketing . Twitter Annalytics . Pins & Links . Generating Engagements . Using Infographics . Integrating Pinterest in Site . Engagement Metrics for Pins . Pinterest Analytics . Benefits of Google+ in SEO . Creating Profile . Managing Connections . Creating Google+ Page . Types of Pages . Content Strategy & Statistics . Posting on Google+ . Increasing the Reach & Followers . Linking Google+ with Site . Google+ Badge Integration . Google+ Groups . What is Instagram? . Instagram Statistics . How Brands use Instafram? . Creating Instagram Account . Tour of Instagram Account . Content Strategy & Tips . Picture Dimensions . Filters in Instagram .Using Hashtag . Popular Brands on Instagram . Advertising options in Instagram . What is Linkedin . Benefits of Linkedin Network . Create a Linkedin Profile . Optimizing the Profile . Skills & Endorsements . Recommendations in Linkedin . Creating new Connections . Posting Content in Profile . Linkedin Groups . Finding Jobs in Linkedin . Creating Company Page . Customization of Page . Posting in Linkedin Page .What is Pinterest? . How Brands use Pinterest? . Creating a Pinterest Account . Customizing the Profile . Pinterest Strategy . Boards in Pinterest FACEBOOK TWITTER GOOGLE+ LINKEDIN PINTEREST INSTAGRAM
  • 12. FACEBOOK/INSTAGRAM ADVERTISING .What is Facebook/Instagram Advertising? .Types of Promotions .Audience Targeting . Advanced Audience Targeting . Bidding Strategies . Ad format ad Dimensions & Rules . Re-Marketing Strategy . Conversion Tracking TWITTER MARKETING . What is Twitter Advertising? . Types of Promotions . Audience Targeting . Advanced Audience Targeting . Bidding Strategies . Ad Formats . Ad Dimensions & Rules . Remarketing Strategy . Conversion Tracking . What is Linkedin Advertising? . Types of Promotions . Audience Targeting . Advanced Audience Targeting LINKEDIN MARKETING . Bidding Strategies . Ad Formats . Ad dimensions & Rules . Re-Marketing Strategy . Conversion Tracking . What is Social Media Automation? . Social Media Automation / Management Tool 1)Buffer 2)Hootsuit 3)Postcron SOCIAL MEDIA AUTOMATION .Setup Connection with Facebook, Twitter, Linkedin , Instagram etc . Post Scheduling in Post . Add/ Remove Profiles in Tools . Performance Analysis . Why should you use Whatsapp Business . Whatsapp Marketing Strategies . Whatsapp Business Features . Business Profiles . Can set Auto Replies . See Statistics on Messages . Can choose the Business Type . Different Logo WHATSAPP MARKETING . Whatsapp Marketing So ware , Tools . Whatsapp Bulk Sender . WA Panel .Whatsapp Channel . Bulk Whatsapp Marketing . Whatsapp Marketing Services
  • 13. . What is a Analytics? . Importance of Analytics for Business . Popular Analytics So ware . Key performance Metrics [KPI] IN Analytics . Visits & Users GOOGLE ANALYTICS . Installing Analytics code in Site . Analytics Account Structure . Interface tour of Google Analytics . General Tools in Analytics . Real-Time Reports . Settings in Analytics . Time on Page/Site . Bounce Rate . Exit Rate . Conversion Rate . Engagement . Introduction to Google Analytics . What is Conversion? . Conversion process & Funnel . Behavior Overview . Site Content . Traffic source Overview . SEO Traffic . Audience Overview Report . Active Users . Biographic User . User Behavior . Technology . Mobile . User flow Report Audience Report . Adwords Traffic . Social Traffic . Campaign Traffic Report . Site Speed Analysis . In page Analytics Behavior Report . Types of Conversions . Conversion Reports Conversion Tracking EMAIL MARKETING . Creating an Email Campaign . What is Newsletter? . Design a Newsletter . Reports . Marketing Automation . Account Setup & Settings . Email Marketing Strategy . Creating a Subscriber List . Integration of Forms in Site . Import Subscriber in List . Types of Email Marketing Campaign . What is Email Marketing? . Importance of Email Marketing . Popular Email Marketing So ware . Email Marketing Goals . Introduce to Email Chimp . Mail Chimp Pricing Structure ONLINE REPUTATION MARKETING . Areas to analyze in ORM search . Engine Results Blogs & Websites . Reviews & Complaints . Social Media Sites . What is ORM? . Why we need ORM? . Examples of ROM . Generate a ORM Report
  • 14. . Top Affiliate Marketing Networks, Methods of Promotions . Affiliate Marketing Networks, Reports &n ROI . Affiliate Marketing payment Models best Resources for Affiliate Marketing AFFILIATE MARKETING . How to create YouTube Channel? . YouTube Keyword Research . Publish a High-Retension Video . YouTube Ranking Factors . Video Comment .Subscriber a er watching Videos . Basics of Google Adsense . Adsence code Installation . Different types of Ads . Increasing your Profitability through Adsense . Effective tips in Placing Video, Image & Text . Ads your Website Correctly . Google Adsense Policy Overview . Apply for Adsense Account Help GOOGLE ADSENSE YOUTUBE SEO & ADSENSE . Basics of YouTube Adsense . How to create creator Studio in YouTube & Verify your Channel .Video Title . Description . Video Tags . Video Shares . CTR ( Click Through Rate) . Thumbs up/ Thumbs Down . Video Length YouTube Video Optimization . Promote your Video . Use of Playlists . Increasing your Profitability through YouTube channel . Different types of Ads . Linking Google Adsense with YouTube Adsense YouTube Adsense . What is Affiliate Marketing , Apply for Affiliate Marketing Network? . How Affiliate Marketing Works, Understanding the Dashboards? . How to find Affiliate Niche, Promoting the Affiliate Products?
  • 15. .Understanding Lead Generation for Business . Why Lead Generation is Important? . Understanding Landing Page . Understanding Thank You Page . Landing Page vs Website . Best practices to create Landing Page LEAD GENERATION FOR BUSINESS . Best practices to create Thank You Page . What is A/B Testing? . How to do A/B Testing? . Converting Lead into Sale .Understanding Lead Funnel GROWTH HACKING OVERVIEW . Growth Hacking Basics . Role of Growth Hacker . Customer Life Cycle . What is Conversion Optimization Techniques? . Growth Hacking case Studies FREELANCING PROJECTS . What is Freelancing? . How does Freelancing Works? . How to Grab Freelancing Projects? . How to Pitch Client for Project? . Freelancing Templates/Proposal . Freelancing Caution / Pricing / Packages . How to work on Freelancing Project? . Reporting & Suggestions . Websites for Freelancing Projects