This document outlines the steps to create a digital marketing strategy, starting with identifying target personas and conducting a competitor analysis. It emphasizes the importance of diversifying digital channels, creating unique content, and continuously monitoring performance. Lastly, it suggests executing and optimizing the strategy based on regular assessments and market changes.

1. HOW TO
CREATE A
DIGITAL
MARKETING
STRATEGY

2. STEP 1
What to consider when identifying
a target persona:
IDENTIFY TARGET AUDIENCE
AND BUILD PERSONAS
Demographics
Behaviors
Interests
Pain Points

3. STEP 2
What competitors are bidding on
relevant keywords you'd like to target?
How are competitors messaging their
target audience?
What channels are competitors
advertising on?
How do competitors rank organically
compared to you?
How much are competitors' monthly
digital ad budgets?
CONDUCT COMPETITOR
LANDSCAPE ANALYSIS

4. STEP 3
Don't put all your eggs in one
basket - Diversify the digital
channels & meet your customers
where they are.
Each channel should include its
own KPIs, as they all serve different
purposes.
Identify a proper measurement
platform like Google Analytics to
measure marketing dollars &
channels.
DETERMINE NECESSARY
DIGITAL MARKETING
CHANNELS

5. STEP 4
CREATE CONTENT &
UNIQUE VALUE
PROPOSITION PLAN
Create Content & Unique Value
Proposition Plan
Plan your content for each
channel.
Don't start from scratch. Create a
consistent, reusable, and
reworkable messaging
framework for each channel.
Make sure your offering is unique
& differentiated in the market.

6. Launch your digital marketing strategy.
Ensure your digital marketing strategy is
ongoing, fluid, and based on performance
& market shifts.
Continuously monitor & analyze
campaigns for effectiveness. Include daily,
weekly & monthly checkpoints in each
channel.
Conduct monthly reports and quarterly
business reviews (QBRS). Adjust/pivot
strategy based on findings, if necessary.
EXECUTE & OPTIMIZE DIGITAL
MARKETING STRATEGY
STEP 5

7. CONTACT US
Phone
Email
Website
+91 886 607 2968
Info@techmediasquare.com
www.techmediasquare.com