This document outlines the key stages in planning a digital marketing strategy: 1) Define business goals and desired outcomes of digital marketing efforts, 2) Research competitors to understand their strategies, 3) Identify digital channels that best reach the target audience, 4) Develop a content plan for those channels using types of content the audience will value like blog posts, videos and infographics. The overall process focuses on understanding the target audience and competitors to create a focused strategy.

1. Identify and create detailed
buyer personas to understand
your ideal customers better.
2
Understanding Your
Target Audience
Stage of Planning a
Digital Marketing
Strategy
Start by clearly defining your
business goals and what you
want to achieve with your
digital marketing efforts
Research your competitors to
gain insights into their digital
marketing strategies.
Select the most appropriate
digital marketing channels
to reach your target
audience
Develop a content plan that
aligns with your chosen
channels and resonates with
your target audience. Consider
the types of content (blog
posts, videos, infographics, etc.)
that will best convey your
message and provide value.
Defining Goals
1
3
4
5
Competitor Analysis
Choosing
Digital Marketing
Channels
Content Strategy
devinespectrum81@gmail.com
8100386814