This document outlines eROI's marketing and sales plan from Q4 2014 to 2015. It includes summaries of phases 1 through 4, which involve journey mapping, defining the sales process, social media and thought leadership strategies. The plan aims to improve email performance, content, and the customer experience across touchpoints.
To show a clear path forward for our employees, partners, and clients, our Exec Team + I painted a vivid picture of what the agency was going to look like and the goals we were going to accomplish in the year 2020. This presentation charts eROI's evolution from June 2014 to Dec 2020, staying true to our values throughout the next 6 years but deepening our service offering by driving innovation across email, web, and social.
Our values guide us in all the decisions we make now and in the future: We are one making our partner’s passions our own with boundless curiosity, seeking to inspire and be inspired. In order to serve our partners better, we will continue to grow without sacrificing our commitment to culture.
This Vision presentation takes a stake in the ground with our Big Hairy Audacious Goal (BHAG) of being chosen by Ad Age as top Small Agency of the Year by 2020. To accomplish this, we are going to execute on some big initiatives:
1. 10,000 Why Moments
--We starting collecting marketers and entrepreneurs transformative why moments in 2013, creating a special edition book. We are going to add focus to this effort, by creating a long-term study and explore the American Dream in 2015.
2. eROI will evaluate + choose 1 "venture partner" - a small consumer brand with big potential but small marketing resources
--We put our money where our mouth is by only getting paid if we drive revenue + increase brand equity
3. Drive innovation starting with email marketing first
--Beginning with our 8 email marketing touches over 3 months for the 6 eROI events that we are hosting for Design Week Portland, we are going to re-define how brands and consumers interact with email. There hasn't been true creative innovation in the email medium for a long time. There is opportunity to drive truly immersive experiences in email and eROI will lead this effort.
4. Taking a thought leadership role in evangelizing the value of the Fluid Web
--The Fluid Web is a tech-agnostic approach to the web that removes barriers and enables human communication.
Please take a look at our Vision for 2020 and share your thoughts on where digital marketing campaigns are headed over the next 6 years.
YOU CAN DOWNLOAD THIS TEMPLATE HERE :
PowerPoint : http://graphicriver.net/item/multipurpose-powerpoint-presentation-vol-14/11889659
Keynote : http://graphicriver.net/item/multipurpose-keynote-presentation-vol-13/11886960
One of the key reasons why startups fail is the lack of traction. Often, founders struggle to convey the value the product delivers for a specific target group. Watch Tommaso Di Bartolo and his talk on: How to get your customer wanting your product?
Through this ebook, you can learn how to strengthen your brand, build the best website for your business, and optimize your site to make it easier for people to discover on Google.
Top Web Development & Social Media Agency in UAE | Brainy Bulls Company ProfileSyed Waqas Saghir
Brainy Bulls is the result of our desire to provide our clients the absolute best of what technology and innovation have to offer in a digital business environment. Our ultimate goal is to offer the finest services and improve the overall growth of our clients' businesses within the cut-throat market.
A solid foothold of creative ideas, expertly seasoned skills and the ability to deliver a product with the highest efficiency is what drives us strongly in the international market.
Our unmatched technical skills, creative capabilities, professional experience of years, intuitive understanding of the industry and innovative strategies will really upscale and upgrade your business.
To show a clear path forward for our employees, partners, and clients, our Exec Team + I painted a vivid picture of what the agency was going to look like and the goals we were going to accomplish in the year 2020. This presentation charts eROI's evolution from June 2014 to Dec 2020, staying true to our values throughout the next 6 years but deepening our service offering by driving innovation across email, web, and social.
Our values guide us in all the decisions we make now and in the future: We are one making our partner’s passions our own with boundless curiosity, seeking to inspire and be inspired. In order to serve our partners better, we will continue to grow without sacrificing our commitment to culture.
This Vision presentation takes a stake in the ground with our Big Hairy Audacious Goal (BHAG) of being chosen by Ad Age as top Small Agency of the Year by 2020. To accomplish this, we are going to execute on some big initiatives:
1. 10,000 Why Moments
--We starting collecting marketers and entrepreneurs transformative why moments in 2013, creating a special edition book. We are going to add focus to this effort, by creating a long-term study and explore the American Dream in 2015.
2. eROI will evaluate + choose 1 "venture partner" - a small consumer brand with big potential but small marketing resources
--We put our money where our mouth is by only getting paid if we drive revenue + increase brand equity
3. Drive innovation starting with email marketing first
--Beginning with our 8 email marketing touches over 3 months for the 6 eROI events that we are hosting for Design Week Portland, we are going to re-define how brands and consumers interact with email. There hasn't been true creative innovation in the email medium for a long time. There is opportunity to drive truly immersive experiences in email and eROI will lead this effort.
4. Taking a thought leadership role in evangelizing the value of the Fluid Web
--The Fluid Web is a tech-agnostic approach to the web that removes barriers and enables human communication.
Please take a look at our Vision for 2020 and share your thoughts on where digital marketing campaigns are headed over the next 6 years.
YOU CAN DOWNLOAD THIS TEMPLATE HERE :
PowerPoint : http://graphicriver.net/item/multipurpose-powerpoint-presentation-vol-14/11889659
Keynote : http://graphicriver.net/item/multipurpose-keynote-presentation-vol-13/11886960
One of the key reasons why startups fail is the lack of traction. Often, founders struggle to convey the value the product delivers for a specific target group. Watch Tommaso Di Bartolo and his talk on: How to get your customer wanting your product?
Through this ebook, you can learn how to strengthen your brand, build the best website for your business, and optimize your site to make it easier for people to discover on Google.
Top Web Development & Social Media Agency in UAE | Brainy Bulls Company ProfileSyed Waqas Saghir
Brainy Bulls is the result of our desire to provide our clients the absolute best of what technology and innovation have to offer in a digital business environment. Our ultimate goal is to offer the finest services and improve the overall growth of our clients' businesses within the cut-throat market.
A solid foothold of creative ideas, expertly seasoned skills and the ability to deliver a product with the highest efficiency is what drives us strongly in the international market.
Our unmatched technical skills, creative capabilities, professional experience of years, intuitive understanding of the industry and innovative strategies will really upscale and upgrade your business.
Fusio India with its creative team becomes India's leading Graphic Design Company. Our nifty team of designers brings digital ideas to life with artistically executed, bar-raising designs edifying a rapport for your business.
Website Must-Haves and the E-Commerce RealityShane O'Neill
Your website is your #1 salesperson. So why would you not provide it all the tools for success? We’ll look and consumers expectations and the type of must have content/functionality to secure that customer. We’ll also take a look at the reality of ecommerce. It’s not just about online transactions. It’s about how consumers shop today, make decisions and purchase. We’ll look at realistic expectations and the realities of how consumers are shopping and buying online and how you can steer your online presence so that it generates sales.
A highly qualified experienced User Interface Designer and Frontend Designer who is computer literate and able to work on his own initiative. A good team member with multi-level communications skills.
Social business - innovation, organization and leadershipLeaderlab
Social Media and a more open and transparent world challenge us to rethink the way we do business, the way we organize and the way we lead.
Globalization, Tranparency, Social Media, Collaborative software - all part of a social revolution that forces companies to engage in Social Business Innovation and Open Business Leadership.
What can we learn from LEGO, Google, Starbucks, Proctor & Gamble and Nike?
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...LHBS
What we think about in customer service could be wrong, from what customers want to who’s the best personality for teams.
Technology research firm Gartner Inc. (previously CEB) recently presented findings from a number of studies carried out within the realm of customer service across the world.
The research spanned many different industries and consisted of over 125,000 customers, over 5000 service representatives, over 100 companies and revealed three major findings.
We explore these findings and offer actionable steps and useful resources to begin customer service transformations within any company.
I produced this book in 2010 to give an overview of my work and achievements over the 17 years to 2010; from Technical Illustrator & 3D specialist, Designer, Creative Director, and Marketing Consultant to Managing Director.
The book explores the key areas of my skill base; strategy, management, new business development, client services, creative direction and digital marketing, through a series of in-depth case studies.
From Nov 2010 until the end of July 2014 I was responsible for leading the interactive offering and team for Designworks across Asia and Pacific region. Designworks is one of Australasia's leading strategic design practices with offices in Auckland, Wellington, Sydney, Melbourne and Christchurch and over 120 employees.
I formalised the Interactive offering taking it from a team of 2 to a successful and thriving 20 strong group of highly motivated digital specialists across Auckland and Wellington. I delivered exceptional results reporting significant revenue growth in the 3.5 years I was with Designworks and in 2013 grew fee revenue by over 70% year-on-year with very strong underlying margin.
An overview of implementation Social Media as part of marketing tools for Small Businesses. Shared during seminar workshop session together with Akademi Berbagi @AkademiBerbagi with TELKOM
Finding it hard to sell social media to the boss? This comprehensive presentation is full of the facts that support why social media is becoming a mainstream business tool. Did you know that more than 40% of Australian businesses gain new customers through social networks?
Fusio India with its creative team becomes India's leading Graphic Design Company. Our nifty team of designers brings digital ideas to life with artistically executed, bar-raising designs edifying a rapport for your business.
Website Must-Haves and the E-Commerce RealityShane O'Neill
Your website is your #1 salesperson. So why would you not provide it all the tools for success? We’ll look and consumers expectations and the type of must have content/functionality to secure that customer. We’ll also take a look at the reality of ecommerce. It’s not just about online transactions. It’s about how consumers shop today, make decisions and purchase. We’ll look at realistic expectations and the realities of how consumers are shopping and buying online and how you can steer your online presence so that it generates sales.
A highly qualified experienced User Interface Designer and Frontend Designer who is computer literate and able to work on his own initiative. A good team member with multi-level communications skills.
Social business - innovation, organization and leadershipLeaderlab
Social Media and a more open and transparent world challenge us to rethink the way we do business, the way we organize and the way we lead.
Globalization, Tranparency, Social Media, Collaborative software - all part of a social revolution that forces companies to engage in Social Business Innovation and Open Business Leadership.
What can we learn from LEGO, Google, Starbucks, Proctor & Gamble and Nike?
Everything You Thought About Customer Service & Loyalty is Wrong // Toolbox S...LHBS
What we think about in customer service could be wrong, from what customers want to who’s the best personality for teams.
Technology research firm Gartner Inc. (previously CEB) recently presented findings from a number of studies carried out within the realm of customer service across the world.
The research spanned many different industries and consisted of over 125,000 customers, over 5000 service representatives, over 100 companies and revealed three major findings.
We explore these findings and offer actionable steps and useful resources to begin customer service transformations within any company.
I produced this book in 2010 to give an overview of my work and achievements over the 17 years to 2010; from Technical Illustrator & 3D specialist, Designer, Creative Director, and Marketing Consultant to Managing Director.
The book explores the key areas of my skill base; strategy, management, new business development, client services, creative direction and digital marketing, through a series of in-depth case studies.
From Nov 2010 until the end of July 2014 I was responsible for leading the interactive offering and team for Designworks across Asia and Pacific region. Designworks is one of Australasia's leading strategic design practices with offices in Auckland, Wellington, Sydney, Melbourne and Christchurch and over 120 employees.
I formalised the Interactive offering taking it from a team of 2 to a successful and thriving 20 strong group of highly motivated digital specialists across Auckland and Wellington. I delivered exceptional results reporting significant revenue growth in the 3.5 years I was with Designworks and in 2013 grew fee revenue by over 70% year-on-year with very strong underlying margin.
An overview of implementation Social Media as part of marketing tools for Small Businesses. Shared during seminar workshop session together with Akademi Berbagi @AkademiBerbagi with TELKOM
Finding it hard to sell social media to the boss? This comprehensive presentation is full of the facts that support why social media is becoming a mainstream business tool. Did you know that more than 40% of Australian businesses gain new customers through social networks?
Build Your 2016 Sales Plan with Scott SambucciSalesQualia
These are the presentation slides to accompany the virtual workshop hosted in December 2015 by Scott Sambucci.
Topics: Selling to the enterprise, Identifying customer problems, Targeting industries and prospecting, determining value propositions, and developing implementation plans.
Recording: https://www.youtube.com/watch?v=9dvoU_Xuqkc
Ragnar Sass, Pipedrive - "Most important KPIs for early stage SaaS startups",...Igor Yazdan
- How to kick start KPI driven culture in early team.
- How to get first paying clients.
- How to measure advisors & investors.
- Why location matter so much.
- Power of saying NO & killing features.
SaaS & Big Data - Presentation by Ragnar Sass, Co-Founder of Pipedrive at the NOAH 2015 Conference in London, Old Billingsgate on the 12th of November 2015.
11 sales tools to improve your businessAmure Pinho
Discover 11 amazing web tools to improve your sales strategies and grow your business.
This is a visual presentation based on Guilherme Junqueira's post called Startup Sales Setup:
http://www.guilhermejunqueira.com/setup-de-vendas-para-startups/
Get app => http://bit.ly/2wJxN9c
Call Tracker - the best way to save your phone calls to Pipedrive CRM
No matter where you are!
Call Tracker for Pipedrive CRM is a mobile app intended to transfer data from smartphone into Pipedrive. It is exactly what you need if you want to record calls, track their duration, add your comments, create rules for tracking, add voice notes. It also lets you work with separate Contact: create and edit info.
The app is able to work offline and pending activities will sync automatically when the Internet connection is restored.
In this presentation, Sam Lippman discusses the necessity of having an exhibit and sponsorship sales plan and how to build one with Kellie Shevlin of Craft Beverage Expo and Ryan Brown of NTP.
Our Sales Enablement Plan Playbook is a planning methodology that highlights our premium tool-kit of tools & templates to help you develop a sales enablement plan that increases your win-rate, deal-size and % reps attaining quota.
business development sales plan is an overview of the coaching program for how to generate leads and sales of your products, services and solutions
More info available at http://www.fraserhay.co.uk
sales plan
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From Click Consult's Benchmark Search Conference 2015, Bridgewater Hall, 30th June. Presented by Colin Woon, O2 UK, @colindwoon - Beyond fundamentals in SEO for large corporates. #benchmarksearchconf
This was a talk given at UXFest in Boston, Oct 1, 2013.
UX: The New Brand Order
Customers remember experiences, not your logo. We will discuss the shift in user experience as the lead role in defining and expressing brand in a company. We will explore and demonstrate the economic relationship between brand and experience. We will also discuss the sometimes adversarial issues that come between those on the branding side and those on the user experience side. We will discuss case studies from the speaker's personal experience with Coca-Cola, American Airlines, Merrill Lynch and SeaChange International. We will then present a six step roadmap to achieve success in this New Brand Order.
Auto dealers Internet Marketing ResearchJavier Chero
Car Dealers latest internet marketing report that allows you to understand the power of branding and the strenght of have an effective internet marketing campaign that target your bottom line profit: ROI
This is LPLs Guide for ADIs on how to make the most of your driving lessons profile on www.lowpricelessons.com
Everything from getting started, optimising your profile, understanding the analytics and benchmarking to going Pro and more.
A company's website is one of the most visible manifestations of the brand. The study ranks and rates the top ten consulting firm sites and provides best practices in website branding.
:// Introduction to LinkedIn
••❥ FREE Social Media Crash Course
http://c4compete.com/smm-crash-course/
:// Want my best business advice, join my C4 Elite. I send you love letters every single week.
••❥ http://c4compete.com/smm-crash-course/
:// Got a question? I'm here to help.
••❥ chloe@c4compete.com
:// Say hi on social
••❥ Facebook: http://facebook.com/chloe.forbeskindlen
••❥ Snapchat : http://snapchat.com/add/c4compete
••❥ Instagram : http://instagram.com/c4compete
••❥ Twitter : http://twitter.com/c4compete
••❥ LinkedIn: http://www.linkedin.com/in/chloeforbeskindlen
••❥ Facebook : http://facebook.com/c4compete
1 Hritik Sihra BUS 192 E-Business Plan Design an.docxrobert345678
1
Hritik Sihra
BUS 192
E-Business Plan Design and Analysis
Business Name
Double Deals Firm
Mission Statement
Make ourselves indispensable to our clientele by providing them with the most engaging
online purchasing experience imaginable.
Company Description
The main headquarters of Double Deals Firms are located in Bentonville, Arkansas, in
the United States. The Federal Trade Commission's (FTC) principles and regulations govern
Double Deals Corporation's incorporation, despite the fact that there is no single regulatory
entity in the United States that is responsible for regulating e-business. The mission of the
organization is to improve the standard of living of as many people as possible across the globe
through the distribution of high-quality goods. As of the 31st of December in the year 2022,
Product/Services Summary
The garments, grooming products, sporting goods, personal care items, personal care
products, sporting goods, personal care items, furniture, consumer electronics, stationery, kitchen
products, groceries, and musical instruments are some of the product lines offered by the Double
Deals company.
2
Competitor Analysis (both digital and physical)
Double dealing Firms anticipates engaging in direct or indirect competition for market
share with a great number of other corporations in the United States and around the world. The
company will quickly expand to become one of the largest organizations in the e-commerce
market as well as in the world, despite the fact that it is just beginning as a little online retail
shop at this time. There are primarily two types of businesses that are in competition with this
company: internet competitors and physical competitors. Competition for double offers Firms in
the online area may come from companies like as Overstock, and Alibaba, to name just a few of
the available options. Even though the majority of Double deals Firms' revenue will come from
online sales, the company will still have a large position in the market for traditional brick-and-
mortar stores. In the realm of traditional brick-and-mortar retail, Double Deals Firms anticipates
facing potential competition from the likes of Walmart, Big Lots, Target, and Costco, amongst
other well-established businesses.
Marketing Strategy (4 Ps of marketing)
Product, Price, Place, and Promotion are referred to as the "Four P's of Marketing," which
is another name for the "Marketing Mix." These are the four main components that make up a
marketing plan (Zebari et al., 2019). DoubleDeals Firms seeks to improve its chances of raising
product awareness as well as improving consumer engagement, conversion, loyalty, and
retention by paying attention to these components. Regarding the product aspect, the corporation
intends to concentrate its efforts on selling and marketing commodities that put the requirements,
interests, and preferences of customers in t.
Lead Generation Campaigns That Rock: How To Create and Execute (and Sell) ThemOptify
As a B2B or agency marketer, your primary goal is to generate leads for your sales team or your clients. Creating lead generation campaigns that work is not a simple task, but it is possible.
View this presentation and learn:
- How to use Optify to build a simple lead gen campaign
- Best practices on putting together a lead gen campaign, including best practices for landing pages, autoresponse emails and more
- How to package and price lead gen campaigns as a new service your agency can offer
- How to sell lead gen campaign services to your existing customers and to your prospects
Learn more and watch the recorded webinar here http://www.optify.net/webinars/how-to-build-lead-gen-campaigns
Bowery Capital - Guide To Startup Sales ToolsNic Poulos
Bowery Capital is a VC based in NYC & SF investing in early-stage business software startups. We accelerate our portfolio companies' growth by focusing squarely on support around early customer acquisition. We've helped many B2B startups build & scale sales teams and know that sometimes you need the right tools to win. So we thought it would be helpful to aggregate some of our team's & founders' learnings around early-stage sales tools that work. We hope startups will find this resulting guide to be helpful and encourage everyone to reach out via Twitter, LinkedIn or email with any feedback so we can update & improve it over time!
Web Design Proposal PowerPoint Presentation Slides SlideTeam
Need to present web project proposal? Here we bring Web Design Proposal PowerPoint Presentation Slides that can impress your buyers. Take advantage of the website development proposal PPT slide while introducing your company to prospecting clients. This PowerPoint complete deck contains slides on proposal outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. Website designing and development proposal PowerPoint layout may be used to present your company expertise, tools, and techniques that you use in your web design process. Let your buyer know how exactly you complete each stage of the web design process, from planning and design to testing and deployment. Download the web development proposal presentation design to secure a deal for your company. Spread the buzz with our Web Design Proposal PowerPoint Presentation Slides. Generate interest with your views.
Web Design Proposal Powerpoint Presentation SlidesSlideTeam
“You can download this product from SlideTeam.net”
Need to present web project proposal? Here we bring Web Design Proposal PowerPoint Presentation Slides that can impress your buyers. Take advantage of the website development proposal PPT slide while introducing your company to prospecting clients. This PowerPoint complete deck contains slides on proposal outline, target audience demographic archetypes, project objectives, design process, marketing approach, mobile apps, social media approach, search marketing, project phases, and timeline, about us, our team, clientele, a record of success, case study and company logo, etc. Website designing and development proposal PowerPoint layout may be used to present your company expertise, tools, and techniques that you use in your web design process. Let your buyer know how exactly you complete each stage of the web design process, from planning and design to testing and deployment. Download the web development proposal presentation design to secure a deal for your company. Spread the buzz with our Web Design Proposal Powerpoint Presentation Slides. Generate interest with your views. https://bit.ly/3aFL1pI
E-Commerce and online-Marketing Course, Phase 2
Part one, University of Georgia, Professor Bahman Moghimi
بخش دوم درس تجارت الکترونیک، جلسه اول درس بازاریابی اینترنتی. بهمن مقیمی
عضو هیات علمی دانشگاه گرجستان
تفلیس
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
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1. eROI MARKETING & SALES PLAN
PHASE 1 - 4 SUMMARY
Q4, 2014 - 2015
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2. It started in December, 2013.
Are we walking our talk?
Internal marketing and sales assessment
kicked off...
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3. EMAIL USER EXPERIENCE
ATTRIBUTE DEFINITION RECOMMENDATIONS
Image Load Times √ Images within emails load quickly, requiring little
waiting time in both desktop and mobile
environments.
Load times are fast on desktop and mobile.
Mobile Compatibility √ Emails are optimized for viewing on mobile devices,
including smartphones and tablets.
Mobile emails format well.
Email-to-Destination
Continuity !
Tone, messaging and images are consistent from
the email to the destination page upon click
through.
On mobile, most destination content does not show up, or is poorly
formatted for mobile viewing. Blog posts don’t scale to fit the screen
correctly, and landing pages don’t return any content.
Recommend removing hard-code to send people to mobile site, instead
send people to Think post which will scale to fit on mobile.
Plain Text Version !
Plain text version that delivers your message on
email clients with plain-text-only settings.
Text emails don’t hold formatting, and the link/image heavy design
doesn’t leave much compelling content in text-only views. It’s mostly
complicated tracking links followed by a bit of text.
Recommend editing text-only view to be more user-friendly and using
bit.ly or similar to make tracking links shorter in text-only views.
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4. EMAIL PERFORMANCE
Email Performance is the combined open, click through and
unsubscribe rates, and the revenue generated by each send.
Our engagement metrics are subpar and on a steady decline.
Engagement has steadily fallen throughout this year
culminating in a design week recap that had no clicks
whatsoever. Our lack of focus with our email content, send
consistency, value proposition and continuity between our
on-site vs. email message are all causes of this trend. We need
to hone in on why someone should read our blog and sign up
for our email. Great content, that brings organic search visits
related to our core competencies we will be defining is key
to bringing quality leads and general traffic to eROI.com
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5. CONTENT ASSESSMENT
ATTRIBUTE DEFINITION RECOMMENDATIONS
Mobile Content Experience !
Site is optimized for mobile viewing as content is
easily readable and actionable.
The mobile site experience is vastly different from the desktop
experience. The top nav is small, and buttons are not defined at the top,
while the main image that takes up the bulk of the real estate only takes
a user to the contact page. Once into the site, the experience improves
somewhat, but you are only allowed to see the portfolio page, not any of
the other pages within the eROI site.
Recommend moving from a separate mobile site into a responsive or
adaptive site that retains all content and functionality.
Usefulness of Content !
Site contains content and tools that makes it easy for
users to easily shop and purchase. Promotions,
features and benefits are easily identified and
actionable.
User specific information such as purchase history,
account info and order status are readily available.
Lots of content on the Think page, and a good look at eROI culture in
the Who page and on the contact page. What’s missing is a glimpse at
what our process is like, what we bring as far as strategy goes, and
what to expect when someone chooses eROI as a partner. The Think
page also needs to show true thought leadership to encourage sharing
and subscribing.
While the site shouldn’t be overly sales-focused, it currently doesn’t
have much sales language or strong CTAs at all.
User
Friendliness/Readability !
Site allows for easy, intuitive navigation across
product categories, with easy-to-read product pages
and a streamlined checkout process.
The top navigation is clear and well laid out, as well as the footer links.
Multi-colored text within the pages gives the appearance of links, when
there aren’t any links there.
Recommend using a consistent color for links and removing colored
text otherwise.
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6. Our findings were clear and obvious.
Now, we needed a plan to improve.
So began the Marketing & Sales plan.
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7. eROI MARKETING & SALES PLAN
PHASE I: JOURNEY MAPPING + SALES PROCESS
JULY 8, 2014
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8. UNDERSTAND OUR CUSTOMER + STREAMLINE OUR
EFFORTS
Our goal in Phase I is to visualize an eROI
prospect’s journey, from unawareness to
advocate and understand priorities and
triggers along to way.
Additionally, we are seeking to define the
“who, what & when” of our sales process, to
better capitalize on our opportunities.
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9. M&S PLAN OBJECTIVES
eROI MARKETING & SALES PLAN
MARKETING + PR + SOCIAL CHANNELS + EVENTS
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25 PARTNER PROSPECTS IDENTIFIED/MONTH
10 QUALIFIED
LEADS/MONTH
6 CAPABILITIES
PRESENTATIONS/MONTH
3 PROPOSALS/MONTH
1 NEW BUSINESS
WIN/MONTH
10. eROI MARKETING & SALES PLAN
JOURNEY
MAPPING
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11. OVERVIEW & APPROACH
eROI MARKETING & SALES PLAN
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Finding the path
Partners and clients come to eROI in many
varied ways. Whether they come from
networking, search, or word of mouth, we
will be more successful if we can define and
refine the journey that they take.
The customer journey starts with the
potential partner being completely
unaware of eROI, and ends with a
successful partnership and advocacy by
those partners.
DALE
ALLISON
12. TIMING
eROI MARKETING & SALES PLAN
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Moving along the path
Each step along the journey is time agnostic.
We recognize that while the journey is
presented linearly, it does not necessarily
happen along a straight line. Steps can be
retraced, people can linger for a long time in
some of these categories, and sometimes
people will never advance into the sales
process.
Our strategies will recognize this and try to
speed people up where we can, and use
people along the way to add new prospects
into the funnel.
13. FROM UNAWARE...
eROI MARKETING & SALES PLAN
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… TO ADVOCATE
14. eROI MARKETING & SALES PLAN
DALE’S
JOURNEY
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15. eROI CUSTOMER JOURNEY
eROI MARKETING & SALES PLAN
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Dale’s Journey
Unaware
Dale first learns about eROI after seeing a tweet from
Deschutes about Portland Madness. He spends
twenty minutes filling out a bracket.
Aware
Noticing lagging performance in their email
marketing, Dale allocates some of his marketing
budget to hire an agency. He wants to revitalize the
Patagonia eCommerce emails to set them apart from
their normal sends.
Using a mental list of agencies he’s come in contact
with (including eROI), he starts his search.
16. eROI CUSTOMER JOURNEY
eROI MARKETING & SALES PLAN
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Dale’s Journey
Interest
Looking over the eROI website, Dale dives
into case studies and capabilities. After
looking at the work we’ve done with Nike
and FMJ, he decides to reach out to eROI
via the Contact Form on eROI.com
SALES
Working through the pitch process, the
Pitch Team creates a proposal that will
focus on a series of apparel line launches.
Each new launch includes a series of
emails, a microsite and social strategy.
17. eROI CUSTOMER JOURNEY
eROI MARKETING & SALES PLAN
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Dale’s Journey
Partner
Dale is ecstatic about the results of the eROI partnership.
He credits the campaigns with a 15% lift in email revenue
and a 50% increase in website traffic from social. His
numbers got him a meeting with the head of Global Brand
Strategy to talk about the successes of the program
where he was able to present the detailed eROI
performance report.
Weeks later, while catching up with a former colleague he
mentions the successes he had with the program. Dale’s
friend is a marketing manager for Sierra Nevada brewery,
and has just started looking for a digital agency to work
with. Dale passes along Leslie’s contact information. ADVOCATE
18. eROI MARKETING & SALES PLAN
eROI SALES
PROCESS
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19. LEAD SOURCES
eROI SALES PROCESS
New business opportunities for eROI are typically arising through four key sources
and can be grouped based on our familiarity with the prospect and opportunity:
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Website Inquiry
Web form submission via eroi.com,
regardless of referral source
Direct Email
Emails sent directly to sales@eroi.com
and/or Ryan/eROI employee
Phone Call
Call in directly to front desk and/or
eROI employee
Networking
Contact made in person at industry
and networking events
WARM LEAD
Referral, networking contact, Why Project recipient
Has context and familiarity w/ eROI
More likely to convert
75% of current opportunities
Example: Fred Meyer Jewelers
COLD LEAD
Cold call, cold email, web search
No previous contact w/ eROI
Less likely to convert
25% of current opportunities
Example: LinkedIn
RELATIONSHIP
20. PROSPECT ONBOARDING
eROI MARKETING & SALES PLAN
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Regardless of lead source or opportunity tier, ALL new inquiries and opportunities
will be included in the following universal process:
STEP 1: INFORMATION CAPTURE IN ASANA
STEP 2: TRIGGERED THANK YOU EMAIL
STEP 3: FOLLOW UP PHONE CALL
STEP 4: PERSONAL EMAIL
STEP 5: CAPABILITIES PRESENTATION
The five steps in this sequence will be termed “Prospect Onboarding”.
Following onboarding, the Opportunity Tier will determine capabilities + proposal
21. CAPABILITIES DECKS
OWNER: M
The content that goes into the Capabilities Deck and the method of delivery and/or presentation will be determined by the
opportunity tier. As a rule, ALL NEW BUSINESS PROSPECTS RECEIVE A CAPABILITIES DECK.
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A MASTER eROI Capabilities Deck will be built and updated quarterly, which will
contain slides and case studies that speak to the full gamut or eROI service offerings.
This will be a go-to resource across the team for building these decks.
SOFTWARE
Deck creation and
presentation lead by Tyler
SIMPLE
Project managed and
presented by M&S
Coordinator, bringing in
additional team members
for presentation as needed.
COMPLEX
Project managed by M&S
Coordinator, contributed
to and presented by Pitch
Team.
Formal proposal scoped
and created following
capabilities, delivered by
Pitch Team.
IDEAL
Project managed by M&S
Coordinator, contributed
to and presented by Pitch
Team.
Formal proposal scoped
and created following
capabilities, delivered by
Pitch Team.
PROSPECTS RECEIVE COMBINED CAPABILITIES + PROPOSAL
22. eROI MARKETING & SALES PLAN
PHASE II: SOCIAL MEDIA + THOUGHT LEADERSHIP
JULY 25, 2014
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24. DEFINING A STYLE
eROI MARKETING & SALES PLAN
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Our Voice
eROI social channels should have a well-defined
voice and point of view.
Messaging should be concise and tightly
edited. Style will be reflective of our
nature as an agency: bold, youthful,
energetic, irreverent, even a bit cheeky.
25. DEFINING A STYLE
eROI MARKETING & SALES PLAN
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Defining a visual style that doesn’t tax design
Bold. Clean.
Discoverable.
We should use brand colors sparingly but
effectively. Imagery shouldn’t be
overworked; content should stand on its own.
26. PROMOTING CLIENT WORK
eROI MARKETING & SALES PLAN
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Type Of Work When to Promote Follow Up
Live websites and social
At launch and periodically
campaigns
while live*
Campaign completion
with performance data
Email-Specific Campaigns Creative: After deployment Post-deployment with
performance data
Retainer Work Full campaigns: After
Performance reporting is
complete
Upon case study
completion
*AE/AC of a project should flag the social team at least 1 week in advance of any campaign
launch.
27. SOCIAL TEAM
eROI MARKETING & SALES PLAN
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The Social Team will be comprised of 4-5 people who will manage the day-to-day
operations of all social channels. The Social Team Lead will manage long-term
strategy, content calendars and the weekly synch team meetings.
Like other committees at eROI, people will be
appointed to the team, and assigned indefinitely,
with team changes made as needed.
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eROI MARKETING & SALES PLAN
CHANNEL
SPECIFICS
29. CHANNEL MATRIX
eROI MARKETING & SALES PLAN
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CHANNEL FACEBOOK TWITTER INSTAGRAM LINKEDIN GOOGLE+ PINTEREST
THOUGHT LEADERSHIP
CULTURE
NETWORKING/HIRING
NEWS
CLIENT INTERACTION
30. FACEBOOK
eROI MARKETING & SALES PLAN
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The melting pot of Social
Facebook is a place to aggregate content from all over the Web. Idea posts, links,
photos, events and other content all live on Facebook.
With the challenges of organic reach, Facebook posts need to be highly shareable,
and relevant to our audience. Over time, more people will be reached as the
algorithms reward that high-quality content.
Create posts that ask questions, assert our point
of view and generally encourage participation.
31. INSTAGRAM
eROI MARKETING & SALES PLAN
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Get out of the office, and get off the phone.
Instagram for business is a different animal than personal Instagram accounts.
Imagery needs to be sharp, styled, and be backed with purpose. That’s not to say we
can’t use Instagram for those cultural moments, we just need to elevate the quality.
32. AUTHORS
eROI MARKETING & SALES PLAN
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Upleveling quality. Writing strategically
+ Each eROI employee will write or contribute to one blog post per year
− As eROI grows as an agency, we will no longer be able to support two posts by
each employee
− Remaining weeks will be filled with posts around internal campaigns or to fill a
strategic need identified by Performance or the Social Team
− ex. Writing a post that will take the place of a 404 page that is being linked to
by outside site.
+ Incentivize promotion and overall blog performance with monthly recognition and
YouEarnedIt prizes
+ FUTURE: Add Ideas posts onto Social Dashboard for the week
33. AUTHOR TIMELINE
eROI MARKETING & SALES PLAN
AUTHOR DRAFTING POST REVISIONS
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2 WEEKS 1 WEEK PUBLISHED
Identify strategic
targets, keywords,
content type, etc.
First Draft reviewed
by employee’s Exec
Member
Design and Dev
needs flagged and
resourced.
Content finished
and sent for
proofing
Keywords, hashtags
and influencers
identified
Topics approved by
Manager,
Performance and
Social Lead
3-8 WEEKS
34. CONTENT
eROI MARKETING & SALES PLAN
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Posts need to be written with a purpose
+ Which persona are you talking to? Write to 10% of our audience.
+ What problem are you trying to solve for them?
+ How is eROI uniquely qualified to solve it?
+ What is eROI’s distinct point-of-view (it’s ok to be controversial)?
+ Write the blog in a way that would speak to the persona (How would you get them
to click on the link? To read the whole thing? What different types of content can
you use?)
+ How will the persona find this content (search, sharing, etc)?
35. POSTING SCHEDULE
eROI MARKETING & SALES PLAN
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Blog Posts have been scheduled out through the end of the year.
Asana tasks and assignments are handled by the
AE/AC assigned to Content.
36. eROI MARKETING & SALES PLAN
PHASE II: EMAIL + EVENTS + PR
AUGUST 8, 2014
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37. eROI MARKETING & SALES PLAN
EMAIL STRATEGY
+ ACQUISITION
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38. SIGN UP FOR OUR NEWSLETTER
People want stories that matter to them
and content they can actually use. People
want to be part of something.
We’re not asking your permission to send
you emails.
We’re inviting you into our community.
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39. DATABASE GROWTH
eROI MARKETING & SALES PLAN
Multiple opportunities exist to grow our eROI email database by utilizing the very
tactics and capabilities we sell ourselves on to clients.
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WHY SHOULD WE FOCUS ON THIS?
+ Increased audience size for content distribution and sales opportunities
+ Credibility as an email-specialized agency through a large, active database
+ Opportunity to test effectiveness of new tactics and glean real-time statistics
CURRENT DATABASE SIZE: 7,215
GROWTH GOALS
END OF 2014: 9,000
END OF 2015: 20,000
CURRENT ACQUISITION EFFORTS:
+ Sign-up fields on eROI.com (Homepage, Think posts)
+ Tab on eROI Facebook
+ Opt-In on Portland Madness submissions
40. GROWTH OPPORTUNITIES
eROI MARKETING & SALES PLAN
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ON-SITE SIGN UP
New eROI.com will contain
multiple opportunities to
register for the eROI
community.
+ CONNECT in site
header/footer
+ Customized opt-in fields in all
Case Studies, Work posts and
Ideas posts
Action Items:
Event registration module on
new eROI.com (In progress)
Customized email sign up links
within specific modules of new
eROI.com (In progress)
EVENT REGISTRATIONS
As eROI begins hosting more
events in 2014-15, we will capture
event registrations directly
through eROI.com, always
including an opt-in for our
community.
Additionally, we will create a
station (laptop, iPad, etc) to
manually capture email addresses
at all eROI events.
Action Items:
Event registration module on new
eROI.com (In progress)
Creation of email capture page, on
display and/or circulated at eROI-hosted
events
SOCIAL CHANNELS
Select eROI social channels will
have opportunities to join our
email community.
+ Facebook sign up tab
+ Links within select social posts
across all channels
+ Google+ sign up tab?
Action Items:
Creation of Facebook and
Google+ sign up tabs/pages
Acquisition content/posts built
into content team planning
OPT-IN THROUGH eROI
CAMPAIGNS
Through our own promotional
campaigns like Portland
Madness, we have the
opportunity to create
interactive digital experiences.
Prompting users to join our
community is an intuitive and
high-yielding component.
Action Items:
Pro-active campaign creation
within eR+D that drive email
opt-ins
41. Emails from eROI have a recognizable and consistent look, feel and tone,
which will carry over into the new email efforts proposed.
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42. EMAIL TRIGGERS
eROI MARKETING & SALES PLAN
WHY SHOULD WE FOCUS ON TRIGGERS?
+ We want to personalize the email experience based on how they came into the funnel
+ Slowly transition them into the lifecycle emails
+ Invite audience to connect through other social channels
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SALES INQUIRY
Set expectations of what’s to
come and in the mean time, share
eROI work examples.
Cadence:
One touch trigger, immediately
after inquiry submission
JOBSEEKERS
Inform jobseeker we’ve received
their application and invite them to
learn more about the eROI team.
Phase 1: Confirmation & lifecycle
series. Phase 2: Account Login
Cadence:
One touch trigger, immediately
after submitting resume/cover
letter through email
GENERAL SIGNUP
Let them know what they can
expect from eROI emails. Provide
work examples, culture updates
and thought leadership to help
innovate
Cadence:
Three-touch email series over 14
days.
43. MONTHLY DEPLOYMENTS
eROI MARKETING & SALES PLAN
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After the user goes through the welcome series, they are
transitioned into the Lifecycle series. We want to create content
that is useful and innovative so users look forward to receiving their
engagement email.
Industry Content eROI Specific Content
+ Happenings & Insights + New Partners + Campaign Launches
+ Local Events Calendar + Client Quotes + New Blog Posts
+ New Team Members
Our plan is to create a modular eROI email template, with
interchangeable content, deployed on a monthly basis.
44. PREFERENCE CENTER
eROI MARKETING & SALES PLAN
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Built into the framework of new eROI.com will be an email preference center, a best-practice
that we consistently recommend to partners but, to-date, have not executed
ourselves.
BENEFITS TO eROI
+ Create and build experience in segmentation within our own email list
+ Gain insights into what topics and site sections are of the most interest to our audience
+ Identify, through hidden fields, which pages/modules are driving the most registrations
+ Provide a tangible example of a preference center in pitches and proposals
A customized ET preference center is being explored within new eROI.com
and will go live is a phased rollout, following the site launch.
45. eROI MARKETING & SALES PLAN
EVENT HOSTING
& HOSPITALITY
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46. eROI HAS A GOAL OF CREATING MEMORABLE EVENTS
Through hosting events, our focus on
unique, sharable experiences for our
audiences will carry over into our own
physical space.
eROI has the opportunity to create
memorable events and build a local
reputation by going above and beyond in
our hospitality towards event guests.
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47. eROI HOSTED EVENTS
eROI MARKETING & SALES PLAN
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The renewed energy and social layout of eROI’s new office makes this an ideal
location for hosting events that draw industry peers, like-minded professionals and
current/potential partners.
EACH eROI HOSTED EVENT PROVIDES:
+ Opportunity for entertaining and involving current
or potential clients
+ Database acquisition through event registration
and attendance
+ Increased awareness and credibility of eROI in the
local business and agency communities, establishing
our office as a destination for quality events
+ Opportunity to establish ourselves as leaders in
high-caliber hospitality and event hosting
48. EVENT PLANNING
eROI MARKETING & SALES PLAN
Event planning requires a legitimate time commitment for creating valuable,
worthwhile content and set-up/breakdown of the event itself.
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1. FORMAT + CONTENT
WHO: Events Committee w/ 1-2 Exec
team members- Complete team TBD
HOW:
- Quarterly and/or monthly event
planning meeting to determine…
Event format
Content/Speakers
Dates
Plan for Outreach
2. PROMOTION + OUTREACH
WHO: M&S Coordinator
HOW:
- Event/Registration module on eROI.
com
- Promotion in monthly/qtrly eROI
emails
- Social channel promotion - Content
Team
- Outreach to local event calendars and
online communities/forums
- Press release to local media
3. EXECUTION
WHO: M&S Coordinator + Office
Coordinator
HOW:
- Creation of event checklist and
assignment of responsibilities
- Responsible as a team for all
food/drink/bar set-up
- Facilitating set-up and breakdown of all
events, assigning team members as
needed
OUR GOAL IS TO HOST TWO EVENTS PER QUARTER AT eROI
SHORT TERM NEED: DETERMINE EVENTS BUDGET & RESOURCING REQUIREMENTS
49. EVENT FORMATS
eROI MARKETING & SALES PLAN
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+ eROI CONTENT/SPEAKER
+ AGENCY ROUNDTABLE
+ PANEL
+ GUEST SPEAKER/Q&A
+ OPEN HOUSE/FIRST THURSDAY
+ AGENCY NIGHT
+ ART SHOW/DIGITAL GALLERY
+ PARTNERSHIP EVENT
+ MEET-UPS, NETWORKING
+ INTERACTIVE/HACKATHON
+ FUNDRAISERS
PARTNERSHIP OPPORTUNITIES:
American Marketing Association, AIGA, Local Colleges/Universities (Art Institute, PSU), Local Media
Outlets (Oregonian, KGW), Non-Profits & Charities, Portland Ad Federation, Social Media Club PDX, EO
50. eROI MARKETING & SALES PLAN
PHASE III: PLANNING & EXECUTION
AUGUST 21, 2014
eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART
51. INTERNAL PROJECTS, NEW ASSET CREATION, CLIENT WORK
The next 16 months will be some of the
most ambitious in our history, spanning a
new website launch, creation of several new
assets and a major marketing initiative.
To accomplish this, we need careful
planning, scoping, scheduling and
communication.
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51
52. eROI MARKETING & SALES PLAN
Q3 - Q4, 2014
EXECUTION
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53. CAMPAIGN & ASSET CREATION TIMELINE
Q3 2014 Q4 2014
AUG SEPT OCT NOV DEC
INTERNAL
EVENTS
Black Butte
10/2-4
Q4 Offsite
12/16
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HOSTED
EVENTS
DWP
10/6-10
Volunteer
Day
Design Week Wrap-up 10/23
eROI.com
eROI.com and
Anniversary
Campaign
Brainstorm
Holiday Gifts
to Clients
Deliver 12/2
Office
Redesign Purchase
Lobby
Furniture and
Lighting
Desks
Delivered
Entrance Floor
Redone
Room
Signage
Kitchen
Update
54. eROI MARKETING & SALES PLAN
Q1 - Q2, 2015
EXECUTION
eROI / 505 NW COUCH, SUITE 300 / PORTLAND, OR 97209 / eROI.COM / PERFORMANCE IS ART 54
55. CAMPAIGN & ASSET CREATION TIMELINE
Q1 2015 Q2 2015
JAN FEB MAR APR MAY JUN
INTERNAL
EVENTS
Q1 Offsite Friends of
the Children
Q2 OffsIte
HOSTED
EVENTS
Anniversary
Party
eROI Hosted
eROI.com
Launch
eROI.com
Campaign
Launch
Email
Template Deploy
Presentation
Template Template Master
Capabilities
3 - Touch
Welcome ET
Sales/Job
Triggers ET
Content
Speaking
Sheets
Design
Week Brainstorm Execution
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