Rusted Youth is a full-service digital marketing agency that specializes in digital strategy, social media marketing, SEO, email marketing, web design, and other services. They customize strategies for each client to market their brand effectively online. Their services include conducting digital media audits, developing Facebook and Twitter strategies, increasing online visibility through "hype strategies", monitoring brands across social networks, building responsive websites, creating mobile marketing solutions, and more. They aim to represent clients' brands online and help reach goals through proactive digital solutions.

1. Digital Marketing Solutions for Your
Brand

2. DIGITAL MARKETING
OVERVIEW!
At Rusted Youth, one of our strengths is that we are a full social media marketing
agency in addition to a proper Branding/Marketing Agency. This means we are
focused on providing our clients with world-class representation by implementing
the essentials needed to market and build your brand in today s digital world. We
work along side your company to customize a strategy that speaks as a direct
ambassador for your services and products. We specialize in Digital Strategy, SEM,
SEO, CRM, Email Marketing, E-Commerce, Web Design and Programming, Social
Online Representation, Blogging, Customer Service and Social Analyst. Our
services reflect your goals and accommodate your customer s needs with precise
proactive strategies and the right solutions to solve any gaps in your brand s
digital DNA.

3. SERVICES!
Digital Media Audit
We use a range of techniques to analyze your brand s social presence relative to
your competitive set. These techniques include chatter indexing, video content
mining and competitive landscape assessment in networks like YouTube, MySpace,
Facebook, Twitter, Blogger and Flickr. We also license and use a variety of social
marketing analytic platforms that allow us to gather the data necessary to identify
your key influencers. We discover where your audience is today, what they are
talking about and the frequency with which they are talking about your brand and
competitive set. We also take a step back to assess the system of social channels
that together represents where your brand is today and where it should be. Our
social media audits help shape and justify strategic decisions.
DELIVERABLE: DIGITAL MEDIA AUDIT W/
FINDINGS & INSIGHT REVIEW OF DATA

4. SERVICES!
Facebook Consultation
 Analysis of Brand positioning, equity and viewer retention metric
 Design Custom engagement strategy including; Driving Likes and Posting
Strategy, Sponsored Stories and Advertising, Lead Generation and Offsite Data
Capture
 Design Consumer Call to Action Programs, Develop a Customer Service
Program
 Manage CPC and CTR through Facebook methodology and best practices to
maximize return and lower costs
DELIVERABLE: ANALYZE, DEVELOP,
IMPLEMENT FACEBOOK STRATEGY

5. SERVICES!
Twitter
 Develop unique community attributes and hash-tag campaigns for Brand to
drive engagements
 Develop and manage meaningful connections with consumers, fans, or other
businesses
 Use in-house tools to manage followers in a multi-point, open-text searchable
database where profiles, tweets, website, social graph and demographic data
is instantly accessible
 Data Analytics; Drill and index follower s digital assets. Query followers with
instant open text search. Curate and create loops around criteria that is
important to the user. Track and analyze interaction on a granular level
DELIVERABLE: INCREASE FOLLOWERS,
COMPREHENSIVE DATA COLLECTION,
DIRECT VOICE TO CONSUMER

6. SERVICES!
Hype Strategies
Through proprietary tools we have the ability to drive mass traffic to social media
sites. Thereby capturing terrific momentum needed to launch an impactful
campaign. This momentum coupled with a thorough digital strategy allows for
multiple windfalls such as Relevant Search, Keyword Positioning, SEO and SEM
within the Social Graph that is Digital Media. Proper management of this
momentum can turn web traffic into commerce with high realistic conversion rate.
Hype Strategy is a excellent tool to get eyes on your product and is a much need
service to anyone s arsenal for complete online viral marketing. Mass momentum
to your own space with targeted traffic created by Us captures Twitter Followers,
YouTube Views & Facebook Fans & Likes on an epic scale.
DELIVERABLE: INCREASE VISITORS,
FOLLOWERS, IMPRESSIONS MULTI-PLATFORM

7. SERVICES!
Brand Monitoring
Having a full-time team that can monitor your brand across multiple social
networks is crucial for any company with a social presence. Social monitoring,
content optimization and tracking consumer sentiment are all necessary to ensure
that your marketing campaign and social profile are engaging your customers. At
the same time aggregating and monitoring social analytics and marketing data
provide your brand with real-time crisis management and consumer feedback that
helps prevent marketing disasters and allows for consumer-focused qualitative
insights. Deliverables include:
• Social Media Audit
• Social Strategy Summary
• Crises Management Document
• Social Media Guidebook
• Daily Brand Monitoring
• Weekly Reporting
• Social SEO
• Content Optimization

8. SERVICES!
THE WEB: Computers, Tablets, Smart Phones!
We cover all aspects of Digital Media Technology. From User Experience to
Programming and Database Architecture. Our team has expertise in software
development, working with our clients to create custom software solutions. We will
work closely with our clients to oversee mobile web development, android
development, Blackberry development, iPhone application development, iPad
development, Search Engine Optimization, Search Engine Marketing, Website design,
and website development.
We can build or oversee the building of web sites and
applications using the following languages: HTML5,
CSS3, JavaScript, PHP, Python, Groovy, Ruby,
MySQL, ActionScript, and Objective C. We are also
proficient in frameworks such as jQuery, Wordpress,
Code Igniter, Ruby on Rails, Sinatra, Grails, and
Django.
DELIVERABLE: INTEGRATED MULTI-PLATFORM
MICROSITE AND SINGLE PURPOSE WEBSITES

9. SERVICES!
Content Distribution
We establish communication channels through social media such as profiles,
groups, events, blogs, wikis, applications, podcasts, live web broadcasts and
virtual worlds. We also have interactive branded Facebook Applications and
Landing Pages that will help brand your social presence and allows you to run
sweepstakes, contests, promotions; collect data and even sell products through
our Social Stores. Our Content Optimization package also creates on-brand
content within established social channels. We have a variety of methods for
content creation such as finding talent to represent your brand (e.g., celebrity
bloggers), training your resources and creating content in-house. Our content
creation techniques can also be used to suppress off-brand content, making
undesirable content more difficult to find during search.
DELIVERABLE: MONTHLY EDITORIAL
CALENDAR

10. SERVICES!
Mobile
Our domain expertise and proprietary technology allow us to design and
implement impactful mobile marketing solutions, enabling our clients to engage
and connect with their consumers anytime and anywhere. We ensure full
integration with our clients social, interactive and digital marketing initiatives
creating a seamless 360 degree integrated marketing solution.
SMS Marketing

 MMS Marketing
 Wi-Fi, Geo-location Marketing
 Mobile Websites and Apps
QR Code Marketing

DELIVERABLE: INTEGRATED MOBILE
SOLUTIONS

11. Alex Fredericks : 1.973.573.0338 : alex@rustedyouth.com