To scale and grow your digital marketing agency, you need to offer more to your clients. Easy right? Not so fast.
Do you spend more money and time hiring and training staff to support new services, or do you risk quality of work by bringing in independent contractors?
Check out these webinar slides to learn clever, time-saving ways to expand your agency offerings and increase profits. You’ll also learn how to:
• Fill gaps that are hurting your revenue.
• Gain and retain quality clients.
• Use a secret swiss army knife of targeting tools not seen anywhere else.
Presented at 360 iDev Denver 2012
We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget.
With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business.
We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base.
Google search ads allow you to reach people who are actively looking for your product or service. But what about all the people who aren’t searching? The best way to get in front of this audience at minimal cost is through the Google Display Network (GDN).
Check out these webinar slides to learn:
• A clear picture of Google Display ads and their benefits.
• How to setup a Google Display campaign.
• Ad types, image sizes, costs, and targeting parameters.
• How to target even more audiences outside of the GDN.
Every day, people watch 5 BILLION videos on YouTube.
With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platform’s competitive landscape, how do you make your ads “unskippable”?
Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. You’ll also learn:
- How to build a strong affinity for your brand.
- How to create content that spreads brand awareness.
- How to generate more top-of-funnel leads.
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
With its level of sophistication and complexity, Facebook advertising is already overwhelming. Sprinkle in constant changes and policy updates, and how do you keep up? Over the past few months, there have been several major changes to the Facebook platform that you should know about.
Check out these webinar slides to learn what these changes are and how to make sense of everything.
You’ll learn:
• The 5 major changes, including those related to the Apple iOS 14 update.
• The effects these changes could be having (positive and negative) on your accounts.
• How to adapt your marketing strategy to continue seeing success on Facebook.
Two tenured digital experts dive into the most important Google & Facebook lessons they learned this year, that will help you be successful in the year to come.
Your lessons will cover:
Account structures that DON'T work.
The most successful ad types for each platform.
Clever ad copy to increase conversions.
The reason video needs to be part of your 2021 plan.
That's only a sneak peek!
In this Google Ads 101 session, our experts:
- Provide a clear picture of Google Display ads and their benefits.
- Walk you through setting up a Google Display campaign.
- Clarify ad types, image sizes, costs, and targeting parameters.
You’ll leave this session feeling equipped to start your own Google Display Ads campaign that yields results.
Using marketing analytic s to make the right decisions.fastmailsender
You need not pay attention to every single like and share, but it is important to know where your audience is coming from whether the network is leading to website visitors and especially buyers, the demographic breakdown of customers who found your website through social media, etc.
Presented at 360 iDev Denver 2012
We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget.
With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business.
We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base.
Google search ads allow you to reach people who are actively looking for your product or service. But what about all the people who aren’t searching? The best way to get in front of this audience at minimal cost is through the Google Display Network (GDN).
Check out these webinar slides to learn:
• A clear picture of Google Display ads and their benefits.
• How to setup a Google Display campaign.
• Ad types, image sizes, costs, and targeting parameters.
• How to target even more audiences outside of the GDN.
Every day, people watch 5 BILLION videos on YouTube.
With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platform’s competitive landscape, how do you make your ads “unskippable”?
Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. You’ll also learn:
- How to build a strong affinity for your brand.
- How to create content that spreads brand awareness.
- How to generate more top-of-funnel leads.
What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive!
Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn:
- Average CPCs in 2021 for the top five PPC platforms.
- 13 platform-specific tips to lower your CPC.
- The one mistake you should avoid with CPCs.
With its level of sophistication and complexity, Facebook advertising is already overwhelming. Sprinkle in constant changes and policy updates, and how do you keep up? Over the past few months, there have been several major changes to the Facebook platform that you should know about.
Check out these webinar slides to learn what these changes are and how to make sense of everything.
You’ll learn:
• The 5 major changes, including those related to the Apple iOS 14 update.
• The effects these changes could be having (positive and negative) on your accounts.
• How to adapt your marketing strategy to continue seeing success on Facebook.
Two tenured digital experts dive into the most important Google & Facebook lessons they learned this year, that will help you be successful in the year to come.
Your lessons will cover:
Account structures that DON'T work.
The most successful ad types for each platform.
Clever ad copy to increase conversions.
The reason video needs to be part of your 2021 plan.
That's only a sneak peek!
In this Google Ads 101 session, our experts:
- Provide a clear picture of Google Display ads and their benefits.
- Walk you through setting up a Google Display campaign.
- Clarify ad types, image sizes, costs, and targeting parameters.
You’ll leave this session feeling equipped to start your own Google Display Ads campaign that yields results.
Using marketing analytic s to make the right decisions.fastmailsender
You need not pay attention to every single like and share, but it is important to know where your audience is coming from whether the network is leading to website visitors and especially buyers, the demographic breakdown of customers who found your website through social media, etc.
WordStream delivers 10 of the hottest tips for getting more leads and sales from advertising online.
Walk away knowing:
- Why more clicks doesn't always mean more customers.
- How to effectively use Lookalike audiences on Facebook.
- How to take advantage of Ad Extensions on Google.
- The power of remarketing and so much more!
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Shopping Campaigns: Play Like Every Day Is A Holiday. PRESENTATION: Strategies to Take Your Holiday Shopping Campaigns to Light Speed - Given by Todd Bowman, @toddbowman68 - Merkle, Director, SEM and Feeds. #SMX #14C
Join WordStream's webinar where our very own Mark Irvine (voted #1 Most Influential PPC Expert of the Year), will reveal the top Google Ads changes that will help you beat the competition in 2020.
Mark will share expert insight, including:
- The change behind why your ads might not be showing up.
- The intelligent tool that will help you reach new audiences.
- The area where Google expects massive growth in 2020.
Webinar 2009 Service and Support Metrics Survey Results: A Look Behind the Sc...Parature, from Microsoft
As a service and support professional, you hear a lot about best practices in the support center. But what is really happening behind the scenes in today's service center? To find out, Parature and SupportIndustry.com conducted the 2009 Service & Support Metrics Survey. Respondents shared valuable data on metrics directly related to running their support operations, as well as providing humorous insights about some of their most challenging customer interactions.
In this webinar, narrated with industry insight and analysis, Pete McGarahan of McGarahan and Associates, and Gary McNeil, VP of Marketing for Parature will deliver the results of the survey with practical advice and a recommended course of action for all support centers. Attendees will be able to benchmark their own organization's performance against what others are doing today. All participants will also receive a full copy of the survey results.
When it comes to Google Ads, effective paid search management is essential. Negative keywords help you fine-tune the keywords in your campaign to maximize ad relevance, fully optimize your ad, and therefore, boost your return on investment (ROI).
The benchmarks are in.
Wouldn't it be nice to know exactly how you match up against your biggest Google competitors? Well, now you can.
In this webinar we're releasing REAL Google Ads industry data. This is your chance to be the very first to indulge in the actionable (yet surprising) insights.
You'll get a front-row seat to the most critical performance metrics, including:
- Click-through-rate.
- Cost-per-click.
- Conversion rate.
Don't miss out on the chance to not only see the data, but understand how to use it to crush your business goals this quarter.
How to Get a Positive Lift from Negative KeywordsDemandWave
Taking advantage of this feature is one of the simplest and effective ways to improve the ROI from your PPC campaigns. Negative keywords are like a filter that prevent your ads from showing up for searches that you decide are irrelevant. Don't waste your marketing budget on clicks that will not generate qualified leads.
Learn how to identify and eliminate unnecessary spending in your PPC campaigns and improve ROI.
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
Originally presented by Catalyst's Head of Social, Kieley Taylor, at the WPP Global Retail Forum 2017, this presentation provides five key strategies for ensuring paid social campaigns deliver business results.
Now, more than ever, it is essential to optimize online campaigns. WordStream is here to help you freshen up your ads and prepare for all the changes ahead.
Join us online to learn:
- How to pivot your ad strategy in times of change.
- How to get creative with Facebook ads.
- How to sharpen ad copy for any industry.
It's time for a digital Spring cleaning! Break out the duster and let's make those ads sparkle. Save your seat now.
Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)NewsCred
Google Analytics (GA) provides very powerful analytics tools right out of the box. However, most marketers are not familiar enough with what those tools can do, and are therefore not using them to their full advantage.
Rick Koletavitoglu presents the 150birds sales deck. A more effective and affordable alternative to hiring a marketing manager—ideal for property management companies, dental practices, and law firms. Small businesses subscribe to our marketing teams for a variety of reasons:
• Our holistic marketing plans waste less on ads and spread your budget across more activities, leading to increased funnel conversion rates.
• A flat monthly fee makes our program an affordable and hassle-free alternative to in-house hiring or working with marketing agencies.
• Faster and more reliable than working with messy freelance marketplaces. Your team of trusted specialists is constructed and managed based on your specific requirements.
Our experts have just finished putting the finishing touches on our highly anticipated 2021 search advertising industry benchmarks, which includes real data from 20 of the top industries.
With data straight from Google and Microsoft, you'll be able to find out where you stand against your direct competitors in the most critical performance metrics including:
- Average cost per click
- Average click-through rate
- Average cost per lead
- Average conversion rate
Developing the digital Strategy
Developing the right campaigns and winning offers
Brainstorming content marketing by segments
Distributing the content to attract an audience (SEO, paid traffic, social media)
Marketing through email
Annual digital budget
Marketing KPIs
My citychannels.com tech startup pitch deck 2020Marcus Duke
MYCITYCHANNELS URBAN SOCIAL MEDIA ENCYCLOPEDIA
All-In-One Public Business Forum – Geolocation Business Directory – Freelancer Gig Jobs – Virtual Community Service – PPV Performers – Volunteer Editors – Points – Rewards – Raffles – Build a #Channel for any Person, Place or Thing – SEARCH for all #Channels or Scroll to the bottom for full list.
WordStream delivers 10 of the hottest tips for getting more leads and sales from advertising online.
Walk away knowing:
- Why more clicks doesn't always mean more customers.
- How to effectively use Lookalike audiences on Facebook.
- How to take advantage of Ad Extensions on Google.
- The power of remarketing and so much more!
Overcome Holiday Marketing Challenges: How to Make the Best Use of Your Next ...Tinuiti
In this webinar, our Growth Media experts partnered with influencer marketing tool AspireIQ to discuss how you can get the best use out of your marketing spend during the holiday season, and see great results during a critical time of year.
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Shopping Campaigns: Play Like Every Day Is A Holiday. PRESENTATION: Strategies to Take Your Holiday Shopping Campaigns to Light Speed - Given by Todd Bowman, @toddbowman68 - Merkle, Director, SEM and Feeds. #SMX #14C
Join WordStream's webinar where our very own Mark Irvine (voted #1 Most Influential PPC Expert of the Year), will reveal the top Google Ads changes that will help you beat the competition in 2020.
Mark will share expert insight, including:
- The change behind why your ads might not be showing up.
- The intelligent tool that will help you reach new audiences.
- The area where Google expects massive growth in 2020.
Webinar 2009 Service and Support Metrics Survey Results: A Look Behind the Sc...Parature, from Microsoft
As a service and support professional, you hear a lot about best practices in the support center. But what is really happening behind the scenes in today's service center? To find out, Parature and SupportIndustry.com conducted the 2009 Service & Support Metrics Survey. Respondents shared valuable data on metrics directly related to running their support operations, as well as providing humorous insights about some of their most challenging customer interactions.
In this webinar, narrated with industry insight and analysis, Pete McGarahan of McGarahan and Associates, and Gary McNeil, VP of Marketing for Parature will deliver the results of the survey with practical advice and a recommended course of action for all support centers. Attendees will be able to benchmark their own organization's performance against what others are doing today. All participants will also receive a full copy of the survey results.
When it comes to Google Ads, effective paid search management is essential. Negative keywords help you fine-tune the keywords in your campaign to maximize ad relevance, fully optimize your ad, and therefore, boost your return on investment (ROI).
The benchmarks are in.
Wouldn't it be nice to know exactly how you match up against your biggest Google competitors? Well, now you can.
In this webinar we're releasing REAL Google Ads industry data. This is your chance to be the very first to indulge in the actionable (yet surprising) insights.
You'll get a front-row seat to the most critical performance metrics, including:
- Click-through-rate.
- Cost-per-click.
- Conversion rate.
Don't miss out on the chance to not only see the data, but understand how to use it to crush your business goals this quarter.
How to Get a Positive Lift from Negative KeywordsDemandWave
Taking advantage of this feature is one of the simplest and effective ways to improve the ROI from your PPC campaigns. Negative keywords are like a filter that prevent your ads from showing up for searches that you decide are irrelevant. Don't waste your marketing budget on clicks that will not generate qualified leads.
Learn how to identify and eliminate unnecessary spending in your PPC campaigns and improve ROI.
Definitive Guide to B2B Marketing in the Digital AgeCarolyn Bao
B2B Marketing has changed. 89% of B2B buyers use the internet during their B2B research process, according to a joint study by Google and Millward Brown Digital.
Direct sales are still critical, but strategic digital marketing will fuel the sustainable growth of the company, through generating demand, and empowering sales. I just published a B2B Marketing Guide that shows B2B marketers how to build a robust B2B technology brand, using all forms of digital marketing tools.
Originally presented by Catalyst's Head of Social, Kieley Taylor, at the WPP Global Retail Forum 2017, this presentation provides five key strategies for ensuring paid social campaigns deliver business results.
Now, more than ever, it is essential to optimize online campaigns. WordStream is here to help you freshen up your ads and prepare for all the changes ahead.
Join us online to learn:
- How to pivot your ad strategy in times of change.
- How to get creative with Facebook ads.
- How to sharpen ad copy for any industry.
It's time for a digital Spring cleaning! Break out the duster and let's make those ads sparkle. Save your seat now.
Google Analytics: Setting Up Your Content Hub to Measure Conversions (Part 1)NewsCred
Google Analytics (GA) provides very powerful analytics tools right out of the box. However, most marketers are not familiar enough with what those tools can do, and are therefore not using them to their full advantage.
Rick Koletavitoglu presents the 150birds sales deck. A more effective and affordable alternative to hiring a marketing manager—ideal for property management companies, dental practices, and law firms. Small businesses subscribe to our marketing teams for a variety of reasons:
• Our holistic marketing plans waste less on ads and spread your budget across more activities, leading to increased funnel conversion rates.
• A flat monthly fee makes our program an affordable and hassle-free alternative to in-house hiring or working with marketing agencies.
• Faster and more reliable than working with messy freelance marketplaces. Your team of trusted specialists is constructed and managed based on your specific requirements.
Our experts have just finished putting the finishing touches on our highly anticipated 2021 search advertising industry benchmarks, which includes real data from 20 of the top industries.
With data straight from Google and Microsoft, you'll be able to find out where you stand against your direct competitors in the most critical performance metrics including:
- Average cost per click
- Average click-through rate
- Average cost per lead
- Average conversion rate
Developing the digital Strategy
Developing the right campaigns and winning offers
Brainstorming content marketing by segments
Distributing the content to attract an audience (SEO, paid traffic, social media)
Marketing through email
Annual digital budget
Marketing KPIs
My citychannels.com tech startup pitch deck 2020Marcus Duke
MYCITYCHANNELS URBAN SOCIAL MEDIA ENCYCLOPEDIA
All-In-One Public Business Forum – Geolocation Business Directory – Freelancer Gig Jobs – Virtual Community Service – PPV Performers – Volunteer Editors – Points – Rewards – Raffles – Build a #Channel for any Person, Place or Thing – SEARCH for all #Channels or Scroll to the bottom for full list.
Do you have a strategy in place to emerge from COVID-19 ahead of your competition? In this webinar, financial, data, and marketing experts will break down the three most important parts of your income statement to focus on to successfully navigate the current COVID-19 situation and accompanying economic consequences.
We will share examples and case studies of how businesses have catapulted themselves ahead of their competitors by focusing on specific activities during economic downturns, such as increasing the ROI on marketing efforts and implementing cost cutting measures (improving customer retention and reducing process inefficiencies).
We can only speculate how the economy will recover following the pandemic. There is the possibility of a “V” rebound – sharp downturn followed by sharp upturn, but that is becoming less and less likely each day. Businesses need to prepare a “U” or an “L” or even a Nike-style “swoosh” type recover that could take up to 24 months.
What we do know is that Covid19 marks an inflection point: The world after it is unlikely to resemble the one before it. CEO’s need to remake their organizations to cope with the “new normal”.
Scott Entrepreneur Express, October 14, 2010 PresentationSandy Ratliff
FREE workshop geared towards small business owners as well as those who are thinking about becoming entrepreneurs. Accessing resources is crucial for a small business to start or grow. But in these challenging economic times finding financing, new customers/markets and accessing help within state and federal government can be difficult.
The Virginia Department of Business Assistance has partnered with Scott County Economic Development, Scott County Chamber of Commerce, and Wachovia Bank to offer a workshop designed to provide insight into areas of business ownership that often go overlooked and help connect you to FREE resources available to small business.
If you have questions or require additional information, contact the Scott County Chamber of Commerce at 54276-386-2525.
Scott County is partnered with Sandy Ratliff with the Virginia Department of Business Assistance to conduct this workshop.
Nj Ad Club Preso 2009 Adv In Econ Downturngregpadley
Presentation for the NJ Ad Club regarding advertising during economic downturn. How to leverage media, message and maximize budget. More importantly, what the future holds for marketers.
Data, Demographics & Direct Marketing - On Wed., May 13, Statesman Media presented a B2B-focused seminar featuring speakers from across the research spectrum. From database marketing and customer transactional analysis to field surveys and focus groups, experts discussed the measurements businesses need to ensure they're driving tangible results and making the most of their marketing dollars.
Understanding Social+Digital Strategies For Your HNW Wealth Management PracticeApril Rudin
It is no longer a choice but now "table stakes" to maintain a digital/social media presence to provide content to your clients, prospects and referrals while also attracting end HNW investors and potential referral sources.
Here is how...
Baby Boomers: The shape of digital successSiegel+Gale
At ad:tech in San Francisco, Thomas Mueller, global director, dynamic media at Siegel+Gale, spoke to interactive marketers about digital demographics and how to connect with the boomer generation -- a highly influential group of consumers. Thomas revealed key insights into the boomer mindset and shared case studies of three organizations that have implemented successful campaigns targeting this group.
How to Optimize Your Marketing Strategy in Times of ChangeFalcon.io
Times are changing, and so is your customers’ focus. Audience fragmentation and diversification in customer needs are posing a challenge for brands, who do not only need to personalize their content, but also meet their audiences where they are. For that reason, it is vital for brands to find new ways to engage with their audience through highly interactive and seamless digital experiences.
Taking a close look at Pernod Ricard's success stories of its brands like Absolut Vodka, Jameson, Havana Club, and Beefeater, this webinar will help you navigate the challenges of multi-channel campaign planning.
Focusing on the FMCG industry this webinar will help you uncover:
- Strategies for effective cross-channel social media optimization.
- How to ensure brand consistency across channels and teams.
- How to engage with an increasingly diverse audience.
Watch full webinar here: https://www.falcon.io/webinars/cross-channel-strategy/
Over the past few decades, the demographics and psychographics of people have shifted. As has the world around through through the prevalence of technology, content and social communications. These factors have shifted what people look for when deciding where to live. As a result, cities are having to change the ways in which they plan their spaces, provide services and communicate with current and prospective residents. Assuming they want to remain relevant, that is. Marketers in the private sector have been doing these things successfully for hundreds of years. It is time cities learned a thing or two from marketers in order to use more modern tools such as big data and content marketing to attract and retain visitors and residents.
Presented by Michael Barber and Matt Carmichael from Livability.com
Growing business under the Affordable Care Act requires managing change and taking advantage of new opportunities. Our SSG team has helped national and regional leaders in the healthcare sector ready themselves for the changing landscape.
An inspiring and entertaining look at the Young & Free young adult marketing program.
Young & Free started as an interesting social media experiment for a mid-sized credit union in Alberta, Canada seeking to attract new young adult members. More than half a decade later, this innovative integrated marketing program has turned into a movement within the credit union movement. There are now more than 100,000 Young & Free members at credit unions in 11 U.S. states and two Canadian provinces. Tim will tell the story of how an interesting idea combined with social media, traditional marketing, grass roots community involvement and hard work have translating into business success with the allusive young adult segment. Learn from firsthand experience and come away with strategies that you can apply to your credit union.
Similar to Accelerating Your Agency: How to Do More with Less and Scale at Speed (20)
Your website is your online storefront, where visitors can learn more about your offerings, build trust in your brand, and eventually become leads and customers.
But having a beautiful, easy-to-navigate site isn’t going to gain you more customers if no one can find your site in the first place.
In fact, 61% of marketers say their biggest challenge is generating qualified traffic and leads.
Check out these webinar slides to learn:
• Ways to drive qualified traffic to your site – both free and paid tactics
• The importance of setting goals and measuring website traffic
• Why website traffic is important
Our experts analyzed data from nearly 20,000 search ad campaigns from business of all types and sizes in North America, to bring you real results from 20+ of the top industries.
We’ve removed the complexities, making it so simple for you to see where you stand against your direct competitors in the most critical performance metrics including:
• Average cost per click
• Average click-through rate
• Average cost per lead
• Average conversion rate
Check out these webinar slides to gain access to the exclusive data you will not find anywhere else.
Lead generation marketing plays a critical role in expanding and promoting your business. But with millions of free resources and offers competing for attention online, acquiring new leads and turning them into paying customers can feel like a never-ending challenge.
So, what’s the best way to capture and engage your target customers in an extremely crowded online space? Check out these webinar slides to learn:
- How to find the best types of promotions for every industry that maximizes your ROI.
- How to use promotions to convince your prospects to take action.
- How to grow your email and mobile database, social followers, website traffic, and foot traffic.
We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year.
So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022?
We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn:
• How to audit your 2022 Google Ads performance so far
• Data and insights to help maintain ROI through the second half of the year
• New Google Ads tips to capture and nurture leads
Social media is a game – each site has its own playbook and cheat codes, and you can’t use the platforms aimlessly if you want to win more leads and customers!
Since each site is different, how does your business outmaneuver the competition in a space that seems so familiar?
Check out these webinar slides as we break down the winning elements of each social media network including Facebook, LinkedIn, and Twitter, PLUS a special Snapchat guest to cover it all.
You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today?
We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn:
• What IS a good marketing ROI?
• The 4 key marketing metrics to focus on this year.
• Your best marketing strategies for 2022 and the metrics that matter for each.
We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more.
So what’s changing and how do you need to adapt?
We've got the inside scoop (literally!). Check out these webinar slides to learn:
• Google Ads evolution and trends for 2022.
• Data and insights on impression share & click inflation.
• New ideas to try, keyword strategies, and more!
So what’s new, what’s tried-and-true, and what’s best for YOU in 2022? Check out these webinar slides to learn:
- The 14 best marketing channels of 2022.
- How to decide which ones are best for your business.
- Practical tips to succeed on each one.
Find out what you need to toss, keep, or add to your marketing mix this year so your business can look, feel, and perform its best.
The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare?
Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to:
• Identify the best marketing channels for your business
• Come up with creative ideas to attract customers
• Create an achievable budget and plan
Google's at it once again, unleashing a slew of big changes to its advertising platform in recent months.
This means you'll have some exiting new features to enhance your digital marketing strategy, but you’ve got some learnin’ to do!
Don’t sweat it, we got your back. Check out these webinar slides to learn:
• Big changes happening to Expanded Text Ads.
• What’s the deal with Google’s new “monthly spend limit”
• Insights into new ad policies, and much more!
With consumers spending over 8 hours a day online, a strong online presence is crucial for any business that wants to survive today. But the definition of “strong” may not be what you think!
In these webinar slides, we’ll unpack what a strong online presence really means and show you how to get there. You’ll walk away knowing how to:
- Increase your visibility in search engines, directories, and social media sites.
- Achieve a credible online appearance and reputation.
- Build, engage, and convert your audience into happy customers.
It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both.
Check out these webinar slides to learn:
• Why you need to integrate your SEO and PPC strategies.
• How to combine them to rank higher in search results.
• How to allocate budget between SEO and paid media campaigns.
Check out these webinar slides learn actionable ways to combat the increase of online viewers against the flatline of Facebook advertising. You’ll learn:
- How to reimagine ad engagement for where your consumers are today.
- How to keep your ads fresh and up to date.
- How to strategically serve your ads at the most relevant times.
- And more!
Facebook advertising is overwhelming.
That’s why we’ve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth!
Learn everything you need to know for successful Facebook advertising in 2021, including:
- The different Facebook ad types and when to use them.
- How to leverage data to outperform your competitors.
- How to use your ads to expand your reach and increase engagement.
Whether you’re starting your first campaign or looking to improve an existing one, you’ll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.
Learn strategies you can implement to ensure business growth and get as much as possible out of your budget.
You'll learn:
- How to utilize search partner and display ads the right way.
- How to segment your target audience for effective reach.
- How to understand and improve your ad campaign structure.
WordStream delivers 8 actions that will help you increase the effectiveness of your ads on both Google and Facebook.
You will discover:
- Tips to increase clicks and conversions.
- Tactics to ensure you are generating qualified traffic.
- How to minimize wasted spend.
- Why testing is important & so much more!
We dive deep into 8 of our BEST tips for writing an effective ad. You will learn actionable strategies to help optimize your clicks and transform your Google & Facebook ads.
You will also discover:
Ways to meet the users needs.
Methods to optimize for smaller devices.
How to use ad copy to prevent wasted clicks.
The truth about keyword stuffing & so much more!
Our very own Holly Niemiec (Top PPC Expert of 2020) and Kelly McGee (US Search Awards Winner) will share expert tips on how to maximize opportunity and growth for your business, even with limited resources.
You’ll learn:
- How to cut costs
- How to pursue additional funding
- Creative ways to stay afloat (while also looking toward the future).
Two of our in-house agency experts share top sales and servicing strategies that will help you win new business and retain your clients, covering topics such as:
- Perfecting your pitch using data-backed insights.
- Communicating with your clients effectively.
- Top-secret account management tips used by Wordstream's paid media team.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
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• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The Forgotten Secret Weapon of Digital Marketing: Email
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Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
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Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
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- The impact of user experience and SEO
First Things First: Building and Effective Marketing Strategy
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-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
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Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
2. Erin Green
• 14 years in marketing with focus on strategy and digital media
• Worked with leading organizations like M.D. Anderson, Susan
G. Komen, Weill Cornell Medicine, Nike, and FedEx
• Worn every hat you can in the agency space: Sales,
Service, Development, Design, Analytics, Enablement
• Into scuba diving and performance driving
• On a mission to visit 100 beaches
3. How are we different?
It’s all in the name.
LOCAL.
The heart and dedication of a LOCAL
partner, powered by a national network. Our
award-winning journalism and community
connections through 260 daily brands in 46
states across the country makes us the
largest media company in the U.S. Together,
we reach over 155 million consumers - that's
1 in 2 adult
Americans* actively seeking information on
what's happening around them - who choose
to come to us as their trusted source for local
news and entertainment.
iQ.
We match our LOCAL, trusted
brands with innovative technology
and intelligence. Our IQ.
Which, of course, is our industry-leading
technology, digital marketing services, and
tools we've built through partnership and
the strategic acquisitions of ThriveHive,
ReachLocal, and Wordstream, to
help businesses across the country grow and
thrive.
Sources: Gannett Investor Relations (Note, ex-Guam there are 260 local dailies across
47 states); Comscore September 2019 de-duplicated audience report.
4. 1
2
3
We have three
goals for
today’s
discussion…
Dive into the shifts and
challenges we’ve since in the
agency space.
Explore what you can do to gain
a competitive edge in the
marketplace.
Discuss strategies that allow you to
scale and grow without taking on
overhead.
6. Evolution of Agencies
• Constant race to stay ahead of the curve as
the industry changes
• More than new buzz words or adding the
latest hot platform to your list of services
• Companies hadn’t future-proofed their
business model or rethought their revenue
engines
7. Biggest Challenges
Agencies Face
Sources: Industry Snapshot; Advertising Agencies in the U.S. Sep. 2020. ibisworld.com. Web.
28 Oct. 2020; RSWUS New Year Outlook. 2020. Rswus.com. Web. 28 Oct. 2020; Ad Age
Agency Report. 30 Apr. 2020. Adage.com. Web. 28 Oct. 2020.]
51%
Expanding
Client Roster
Biggest Chann
22%
Determining
the Right
Media Mix
13%
Client
Retention
9. Buying Cycles
• Economic downturn meant that budgets
were tightened across the board.
• For many businesses, staff was reduced or
reallocated forcing teams to do even more
with less.
• This meant that every dollar spent carries
even more risk, so decision scrutiny
increased.
10. Client Expectations Have Shifted
B2B sales are starting to
feel much more like B2C
in terms of
expectations.
By 2025 Millennials
will account for 75%
of the workforce.
73% currently influence
purchase decisions.
80% of B2B buyers
expect a B2C
Experience.
This means much more research
and need to justify ROI
73% of consumers
want to feel like a
top priority.
Emotional marketing
and truly feeling
understood were
critical.
Merit’s B2B Millennial Report, Foleons 2021 B2B Buyer’s Insights Report, LIQ Healthcare Study.
12. Partnerships Created Stability
• Reliance on single elephant account models
were detrimental to agencies.
• Agencies with single product portfolios often
couldn’t sustain the competition crunch.
• In person relationships and client
entertainment no longer was viable as a
retention/sales strategy
13. What Agencies Said Helped them Win
Selling with
Data
Leading with
Creative
Superior
Technology
Meaningful
Reporting
15. Unparalleled research
resources – both local and
national
What sets us apart is that we are using all the insights from our
124MM+ users, data and learnings from millions of leads we have
driven, and nationally proven marketing best practices to give you the
smartest ways to invest your money.
It’s a competitive space out there, and research & insights can
give you an edge to understanding your audience better than
the competition
17. Methodology:
Sorted lowest to highest then
scored (1-3,142) by count and
index for each variable.
Scores are then averaged,
with highest-scoring counties
having the best potential
Consumer Concentration
strategy
&
insights
FAMILY HHS (HAVE KIDS, MARRIED COUPLE); HHLDR AGE 35-54WITH $200K+ INCOMES
(c)2021Claritas, L.L.C.
• 25.8MM or 31% of US Family
HHs are a married couple
with children
• 5.6MM or 4% of US HHs have
incomes of $200K+ and a
HHLDR age 35-54
19. PRIZM PREMIER SEGEMENTATION
Who are my best
customers?
Where can I find my
best customers?
How can I reach my
best customers?
What are my best
customers like?
PRIZM Premier defines every U.S. household as one of 68
demographic and behavior types, or segments, to help marketers
discern those consumers’ likes, dislikes, lifestyles and purchase
behaviors.
Used by thousands of marketers with Fortune 500 companies, PRIZM
Premier provides the “common language” for marketing in an
increasingly diverse and complex American marketplace.
LIFESTAGE
$
HIGH
LOW
MIDLIFE SUCCESS
Young Digerati
Upward Bound
The Cosmopolitans
Up-and-Comers
Connected Bohemians
Young and Influential
Urban Achievers
Y1
04
13
21
25
31
34
35
YOUNG ACHIEVERS
Aspiring and Listeners
Striving Selfies
Generation Web
Metro Grads
Struggling Singles
Y2
40
47
48
50
54
STRIVING SINGLES
Red, White and Blue
New Melting Pot
Small-Town Collegiates
Low-Rise Living
Family Thrifts
Young and Rustic
New Beginnings
Y3
55
59
60
63
64
65
66
ACCUMULATED WEALTH
Networked Neighbors
Country Squires
Winner’s Circle
Executive Suites
Fast-Track Families
Kids and Cul-de-sacs
New Homesteaders
Beltway Boomers
F1
02
05
06
10
11
14
15
16
YOUNG ACCUMULATORS
Township Travelers
Home Sweet Home
Big Sky Families
White Picket Fences
Pools and Patios
F2
23
26
27
29
30
MAINSTREAM FAMILIES
Second City Startups
Bright Lights, Li’l City
Kid Country, USA
Country Strong
Campers and Camo
F3
33
37
39
44
51
SUSTAINING FAMILIES
Multi-Culti Mosaic
Urban Modern Mix
Multi-Culti Families
Second City Generations
Bedrock America
F4
42
45
56
61
68
AFFLUENT EMPTY NESTS
Upper Crust
Movers and Shakers
Money and Brains
Gray Power
Big Fish, Small Pond
Cruisin’ to Retirement
M1
01
03
07
08
09
12
CONSERVATIVE
CLASSICS
Urban Elders
Mayberry-Ville
American Dreams
Empty Nests
Middleburg Managers
Pickup Patriarchs
Country Casuals
M2
17
18
19
20
22
24
28
CAUTIOUS COUPLES
Traditional Times
Toolbelt Traditionalists
Hometown Retired
Domestic Duos
City Roots
Heartlanders
American Classics
Simple Pleasures
Lo-Tech Singles
M3
32
36
38
41
43
46
49
52
53
SUSTAINING SENIORS
Back Country Folks
Golden Ponds
Crossroad Villagers
Park Bench Seniors
M4
57
58
62
67
Younger
Years
Family
Life
Mature
Years
20. Target Group Methodology
Generate a PRIZM-based profile on syndicated variables:
• Vacations plan to take next 12 months: All-inclusive resort
• Vacations plan to take next 12 months: Beach or lake vacation
• Households with children < 18: Married Couple Family
• Households with incomes $200,000+
…and create a Target Group of the segments which index highest for a
combination of the above.Then, run reports to learn about theTarget Group’s
media and technology usage and attitudes as well as where they’re most
likely to live.
Findings:
• AmongTarget Group households, Family Life represents 55%, Mature
Years represents 30% and YoungerYears represents 15%
• TheTarget Group accounts for 20,498,828 or 16% of households across
the country
strategy
&
insights
24. 269 169 110 79 124 54
Income Magazine Radio
QUINTILE 1: HEAVIEST
by index
OUTDOOR/OUTOF HOME
• See digital/video ads at gas stations
• See ads on billboards, sent to phone, sports/
entertainment venues
Target Media & Technology Usage
ONLINE/MOBILE
• Average 20+ hours/week
• Use video chatting 1-10 hours/wk
• MOST TRUSTED MEDIA
RADIO
• Use satellite radio, Pandora, Spotify, NPR
• Has paid streaming music subscription
• Preferred formats are pop contemporary, country,
hot AC, classic rock
NEWSPAPER
• Read USA TODAY website
• Read electronic edition
• Use mobile device to read
MAGAZINE
• Read business/finance, general editorial and
parenting titles
• “Good escape”
TELEVISION
• Use Prime Video, Hulu, Netflix, YouTube
• Watch via DVR, OTT and on-demand
• TV is preferred streaming device
SOCIAL
• Average 1-2 hours daily
• Use Instagram 1-10 hours/week
• Use to find out about products, services
SOCIAL MEDIA USAGE BY INDEX
129 193 147 165 134 235
MORE…
• Recommend ‘great vacations’ to others
• Buy hotel/vacation packages online
• Important to be current on news/ events
• Rather book travel online than use agent
• Prefer apps over websites on mobile devices
• Phone is source of entertainment
• Like getting location-based coupons on phone
• Use social to receive exclusive offers
strategy
&
insights
POTENTIAL RESORT GUESTS (MARRIED, FAMILY, $200K+ INCOMES)
(c)2021Claritas, L.L.C.
25. strategy
&
insights
Target households
POTENTIAL RESORT GUESTS (MARRIED, FAMILY, $200K+ INCOMES)
20.5MM
or 16% of households
(c)2021Claritas, L.L.C.
How to read:
Target of 100 is average.
Target is between 20% and
5.4 times above average in
the darkest areas.
26. strategy
&
insights
Target households
F1: ACCUMULATED WEALTH HOUSEHOLDS
14.9MM
or 12% of households
(c)2021Claritas, L.L.C.
How to read:
Target of 100 is average.
Target is between 20% and
7.7 times above average in
the darkest areas.
29. • Utilize our in-house agency designers as an
extension of your creative team
• Our designers can assist with ideation and
concepts, develop templates and campaigns, or
provide creative expertise in a specific area to
ensure your expectations are met
• LOCALiQ can provide consistency in design and
execution for campaigns across all platforms,
creating efficiencies for your business
• National and local award-winning campaigns
based upon results
• Have a unified look and creative across all your
marketing media
Best in Class Creative
Services
Leverage our team of
Senior Designers with
combined agency and
creative experience of
225+ years across all
platforms
30. Our Mission
VISIT SUMNER
*LOCALiQ has permission from the client to use their name in a success story used in non-competing markets
By leveraging the proximity and “it” city factor of Nashville, we will
drive outdoor enthusiasts, history buffs, & families to the numerous
activities Sumner County has to offer surrounding Old Hickory Lake.
38. Our Mission
VISIT CLARTKSVILLE
*LOCALiQ has permission from the client to use their name in a success story used in non-competing markets
To promote Clarksville Tennessee as a tourism destination for new
visitors and drive renewed excitement to repeat travelers by
propping up the 5 pillars that make Clarksville authentically hip.
47. Capture active searchers and turn them into customers
SEARCH STRATEGY
Capture those researching your brand and hyper targeted
niches with our award-winning, smart optimization
technology, wherever they're searching. Our marketing
expertise and proprietary technology efficiently leverages your
budget, driving more leads to your business.
WHY US?
We are ONE OFTHE LONGEST STANDING GOOGLE
PARTNERS worldwide, trusted for more than 10 years to
bring better efficiency and results from your investment.
Data-Backed Keywords
Start with only those keywords proven by
our data from 1M+ search campaigns, so
your text ads show up for relevant local
searches
Daily Conversion
Optimization
You get a lower cost per lead and higher
ROI for your budget based on
conversions, not clicks
Mobile Ads
Your text ads are optimized for
mobile to drive leads from on-the-
go searchers
98% of Places
People Search
Our extensive network gets you covered
on all the major search engines and
directories
48. Search Campaign Optimizations
Optimization Algorithm
Our technical component
manages bid and budget
adjustments on a micro level
but at a macro scale.
CSM Optimization
Unique insights and strategy
intervention with a human
touch.We are here to make
sure your goals are being met
every step along the way.
49. FACEBOOK
MARKETING
PARTNER
LOCALiQ is a badged Facebook Marketing Partner with further recognition as a
Facebook AdTechnology Specialist.
Designation highlights our ability to provide advanced technology solutions that help
scale and optimize campaigns, ultimately driving improved performance for our clients.
50. Extend Reach and Drive New Customers on
Social Media
2k
Leads driven within the
last 12 months
Source: Admall Audience Scan 2020. Facebook.
Smart Optimization Technology
• Technology learns and adjusts budget automatically to
meet goals, avoiding human guesswork
• Allows budget optimization across multiple ad objectives
• Tracks reach, engagement and contacts
• Generates higher performance
Strategy Component: Trickle tactics campaign
51. Infinity AudienceTechnology
Take the guesswork out of targeting consumers on
social media. Our proprietary provides your exact
target audience.
• Cross-solution targeting uses your Search Marketing
leads to create a data-informed lookalike audience
across Facebook & Instagram
• Lookalike audience is used to identify key customer
profile for targeting
• Simplifies campaign set-up and amplifies your
search budget
52. Eliminate the Guesswork from Display Advertising
Awareness
Customize a mix of display targeting tactics, across device types,
that helps you get (and stay) in front of your target audience during
every step of their journey.
• Search retargeting
• Site retargeting
• Lookalikes
• Geofencing
• Keyword contextual
• Category contextual
• Search retargeting
• Site retargeting
• Dynamic Inventory Retargeting
• OTT/CTV
• Run of Network
• CRMTargeting
What’s the benefit
for National Pools?
53. Addressable Geofencing with
How it works
- We build out a list of local households that meet location, demographic and/or interest-based
criteria of your target audience.
- Reach an entire household of consumers through any device on which anyone is viewing content. Think of it
like direct mail, only it’s digital, trackable, and makes better use of your advertising dollars.
- Your business locations can even be set as ‘conversion zones’ to track foot traffic to your business of people
who viewed your ad.
Why it works
- Our curated list allows for layering of demographic and psychographic targeting on top of local addresses,
allowing you to only target households with your ideal customer.
- You can connect with local consumers in their homes – on their phones and across all devices
they use, including connected TV.
- You can target multiple consumers within a household across their devices and for up to 30 days after they
have left the address, keeping your brand top of mind for everyone.
When we use it
- We curate addresses to target from scratch or from an existing list. Adding the demographic and elements
allows a client like a veterinary clinic, for example, to only target dog-lovers within the address list (making
laser-focus use of ad dollars).
CURATED AUDIENCES
54. OnlineVideo
3 in 5 travelers who watch online video use it to narrow down their brand, destination or activity choices.
2nd second largest search engine and the place people are actively exploring
their subcultures
YouTube
Targeting
Leverages the data from the entire Google ecosystem to build signal-based
audiences
Cost
Platform has the lowest value to cost ratio of any marketing channel today
Source: Google/Ipsos MediaCT, “The 2015 Traveler's Road to Decision,” base: U.S. leisure and business travelers, leisure n=1,230, business n=87, Aug. 2015; Social Media Today: 40+ Video Marketing Statistics for
2019
Marketers who use
video grow revenue
49% faster than non-
video users
49%
57. Enhance the tourist
acquisition
experience
Track and manage performance
• 24/7 access to all of your campaigns in
one place.
• Access to all of your businesses across
all the different states.
• Lead attribution by marketing channel:
PPC, organic, social media and more
• Complete transparency that you’ve
never had.
Know what's driving results for
your business beyond just ad
clicks.
58. Marketing Automation
Stay in front of leads.
Use the full-featured Message Center to:
● Engage prospects with branded emails that keep you top of mind
● Customize emails with offers, events, product information and more
● Schedule emails to send to new leads or specific customer groups
59. Custom Reporting
● Custom reporting built based upon agreed upon
campaign objectives and KPI’s
● Open API integrates with your BI systems
● Can leverage additional reporting platforms like
Tableau, Tap Clicks, Ninja Cat and more
60.
61.
62.
63. Monthly Campaign Review & Custom Reporting
● Custom reporting built based upon agreed upon
campaign objectives and KPI’s
● Location level reporting and roll-up data available
● Optimization recommendations would also be
reviewed monthly or quarterly
65. 1
2
3
We had three
goals for today
Shifts in the space:
partnerships and boosting your
agency’s offerings is critical.
Competitive edge: navigate the
longer buying cycle by selling
with data and wowing with
creative.
Growth through scale: gain more
time to focus on sales by
leveraging new tech and efficient
reporting.
66. A different kind of marketing partner.
LOCALiQ uniquely provides a smarter, more simplified approach to local marketing with the breadth of
our marketing solutions, powered by our proprietary smart technology and the USA TODAY NETWORK.
Proprietary
Solutions
– Website
Development
– Listings
Management
– SEO
– Social Media
Marketing
– Live Chat
Advanced Targeting
– Search Marketing
– Social Ads
– Targeted Display
Ads
– Targeted Email
Marketing
– YouTube Ads
– Direct Mail
– Auto Marketplace
– Job Network
– Google Shopping
Client Reputation
Management
– Branded Content
– High Impact Digital
Ad Placements
– Custom Print Ad
Placements
– Event
Sponsorships
Reporting &
Analytics
– Client Center with
Lead Engagement
– Lead Tracking
– Dedicated Team
67. Thank You
We look forward to building
successful campaigns together.