Digital marketing is the marketing of products or services using digital technologies like the internet and mobile phones. It includes techniques like search engine optimization (SEO), search engine marketing (SEM), social media optimization (SMO), and social media marketing (SMM). The goals of digital marketing are to increase visibility, reach the right audience, generate leads, inform customers, engage audiences, motivate action, generate traffic, maximize return on investment, and convert sales. SEO involves optimizing websites to rank higher in organic search results, while SEM uses paid advertisements. SMO optimizes websites for sharing on social media, and SMM actively shares and publicizes content on social channels.

1. DIGITAL MARKETING
Digital marketing is an umbrella term for the marketing of
products or services using digital technologies, mainly on the
internet, but also including mobile phones, display advertising,
and any other digital medium.
Internet Marketing or Digital Marketing refers to
Marketing and Advertising efforts that use web,
Email, and Social sites to drive
more leads , more sales and more visibility for Brand
Building.

2. DIGITAL MARKETING GOALS
(1)Visibility (awareness of product , services ,about your
brand)
(2) Reach the Right audience ,customers
(3)Generate leads (enquiry list for our product ,services
)
(4) Informing customers
(5)Engage with your Audience, customers
(6)Motivate your Audience to Take Action
(7)Generating traffic
(8)Maximize Return on Investment(ROI)
(9)Convert sales (convert enquiry into sales)
(10)Analyze (how many enquiry converted and which is
not converted by us make improvement on that)

3. DIGITAL MARKETING TECHNIQUES …
 SEO (SEARCH ENGINE OPTIMIZATION)
 SEM(SEARCH ENGINE OPTIMIZATION)
 SMO(SOCIAL MEDIA OPTIMIZATION)
 SMM(SOCIAL MEDIA MARKETING)

4. WHAT IS SEO..?
 Search engine optimization (SEO) can be described as
strategies and tactics used to ensure that a site is accessible
to a search engine and improves the chances that the site will
be found by the search engine.
 The goal of successful SEO is to obtain a high-ranking
placement in the search results page of a search engine (e.g.
Google, yahoo etc)

5. WHAT IS SEM…?
 It includes things such as search engine optimization, paid
listings and other search-engine related services and
functions that will increase exposure and traffic to your Web
site.
 SEM offers you the opportunity to pay based on clicks (you
pay only for each click through from the advertisement to
your Web site).
 Example Google Adwords :
(Google Ad Words is an online advertising service that
enables advertisers to compete to display brief advertising
copy to web users, based in part on cookies, keywords,
predefined by the advertisers, that might link the copy to the
content of web pages shown to users.)

6. SEO VS SEM …
 Search Engine Marketing or SEM, is the larger bubble that
incorporates SEO, PPC or CPC, and other forms of paid
Internet advertising. While SEM incorporates many other
aspects of Internet marketing, the biggest difference between
SEO and SEM is this:
 SEO is a portion of SEM that focuses on gaining organic
search traffic while SEM focuses on gaining search traffic
through the use of paid advertisements.
 Common Methods of SEM include:
 SEO (free)
 Paid Inclusion
 Traditional Ads
 PPC (Pay-per-click) Advertising

7. WHAT IS SMO..?
 Social Media Optimization
 Social Media Optimization or SMO refers to the process of streamlining or
optimizing a website so that it can be exposed online on various social media
channels. This process can include anything carried out “on-page” such as
refining the interface and usability of the site so that it becomes more
compelling to the visitors in an effort to help them share it through various
social media sites.
 Types of social media include social networking sites such as Face book,
Twitter, video and blogging sites and social news and bookmarking sites. In
general, social media optimization refers to making a website and its content
viable and optimized for sharing across social media and networking sites.
 In short, SMO is all about pulling your audience in with an “optimized”
website and encouraging them to spread your content without any effort on
your part.

8. SOME EXAMPLES OF SMO…
 Some Examples of Social Media Optimization / Marketing
Techniques are as follows:
 Joining relevant online communities or social networking
sites to help promote your business.
 Adding RSS feeds to your website (RSS stands for Really
Simple Syndication that can
be used to easily update content).
 Blogging (where you add content to blogs).
 Creating your own business blog.

9. WHAT IS SMM..?
 SMM on the other hand is the next step to SMO. Once you
optimize your website, it’s time to share and publicize it online on
various social media channels for the people to know about your
brand, its product and services and to show interest in them. It
plays more of an active role by referring to the creation and
sharing of content and other messages through the social web by
means of viral marketing. These may include advertisements, blogs,
images, and videos describing your services and products. For
instance, creating a convincing content that gets bookmarked,
spreading a viral video by putting it on YouTube and other social
media websites falls under SMM.
 SMM is about activities that are done off-site, for instance,
participating in online communities to have direct interaction with
your customers forms an active part of SMM.

10. CONCLUSION …
 The clear difference between the two is: SMO refers to on-
page modifications on your website whereas SMM refers to
activities taking place outside your website (on some other
channels). In brief, SMO can be taken as a way to encourage
SMM activities by visitors of your website.

11. CONTACT OM SIR :
 VISICOMP TECHNOLOGY PVT LTD.
BEST Commercial Complex,
4th floor, A Wing,Opposite Railway Station,
Andheri(W) Mumbai-400 058.
Maharashtra,INDIA.
Phone No. : +91 22 2670 8186 / 2670 8190
Fax : +91 22 26287508
Email: vissicomp@yahoo.co.in,
vissicomp@vissicomp.com
Web: vissicomp.com