This tutorial will guide you about how to setup Cost per view bid strategy for video campaign

1. HOW TO CREATE
VIDEO ADS IN
GOOGLE ADWORDS
PRESENTED BY
TANUJA T. TALEKAR

2. THIS IS A VIDEO AD EXAMPLE

3. TO CREATE VIDEO ADS WE NEED A CPV (COST PER VIEW)
BID STRATEGY
WHAT IS
COST-PER-
VIEW(CPV
)
BIDDING?
Cost-per-view (CPV) bidding
is the default way to set the
amount you'll pay for your
TrueView video ads (when
created with AdWords).
With CPV bidding, you'll pay
for video views and other
video interactions (such as
clicks on the call-to-action
overlays, cards, and
companion banners),
whichever comes first.

4. •To set a CPV bid, you enter the highest
amount you want to pay per view while
setting up your ad group in a TrueView
video campaign.
•Your bid is called your maximum CPV
bid, or simply "max. CPV." This bid
applies to all ads in an ad group.
How It
Works ?

5. Example
If you think it's worth
25 cents to have
someone watch your
video, you can set
US$0.25 as your max
CPV bid. This means:
For a TrueView in-stream video ad, you'll
pay a maximum of US$0.25 when someone
watches 30 seconds of your video (or the
duration if it's shorter than 30 seconds) or
engages with an interactive element,
whichever comes first. Interactive
elements include call-to-action overlays
(CTAs), cards, companion banners, and
links to your site or mobile app.
For a TrueView video discovery
ad, you'll pay a maximum of
US$0.25 when someone clicks on
a video ad thumbnail or title and
begins watching your video.
You can also set a
lower bid for your
video discovery ads
than for your in-
stream ads.

6. How To Decide What Max. CPV
Bid Amount To Set?
•You can base this amount on the traffic
forecasting data that is presented as you
select your targeting settings and max
CPV when building a new campaign (or
managing your ad groups later).
•You can also base this on what you know
about your business and the value of a
view.

7. What You're Charged ?
Your max. CPV bid is the
most you'll be charged for
a video view, but you won't
always be charged this
maximum amount.
Wherever possible, we'll
try to charge you only
what's necessary for your
ad to appear on the page.
The final amount you
actually pay for a view is
called the actual CPV.
Actual CPV is often less
than max CPV because
with the AdWords
auction, you pay no more
than what's needed to
rank higher than the
advertiser immediately
below you.
Two elements affect
the actual CPV you
pay:
Quality Score: Your
Quality Score is a measure
of how relevant your ad is
to a customer, and
includes multiple
performance factors like
view rates.
Ad Rank: Once your
Quality Score is
determined, it's multiplied
by your max CPV bid to
rank your ads among other
advertisers. That's called
Ad Rank.
Once all ads have been
ranked, the actual CPV for
your ad is based on an
equation that considers the
ad rank of the bidder below
you and your Quality
Score.
The highest ranked ad
wins, and the cost for a
video view of this ad
(the Actual CPV) will
be just above the CPV
bid of the next ranking
ad.
Search theSearch the

8. Example
Let's say your max. CPV is $5.00, and there are two other advertisers in the auction with you with the
same Quality Score. One bids a max. CPV of $1.00, and another bids a max. CPV of $3.00. Since there
are no other competitors bidding more than $5.00, you're the top bidder. However, we're not going to
charge you $5.00 if your closest competition is only bidding $3.00. We'll charge you $3.01. $3.01 is your
actual CPV.
How
CPV
Affects
Your Ad
Rank ?
The max. CPV bid you set helps
determine your ad's chances of
winning the auction and appearing
to viewers. For TrueView video
discovery ads running on YouTube
search results, it can also affect your
ad’s position among other ads on the
search results page.
A higher max. CPV will increase
your ad's chances of appearing, and
increase your ad's chances of
appearing in a higher position
compared to other ads, if applicable.

9. I have already shown how to create a
search only network CPC bid
campaign .You can check it out here
https://www.slideshare.net/TanujaTa
lekar/how-to-set-up-campaign-in-
google-adwords-by-tanuja-talekar

10. NOW LET’S CREATE A VIDEO AD
IN GOOGLE ADWORDS WITH
CPV BID.

11. STEP 1 : SIGN INTO YOUR GOOGLE ADWORDS ACCOUNT AND CLICK
CREATE A NEW CAMPAIGN AND SELECT VIDEO FROM THERE

12. FILL IN THE DETAILS

13. CHOOSE LOCATION
CLICK

14. ENTER AD GROUP NAME AND VIDEO URL THAT YOU WANT.
HERE YOU WILL SEE THE
PREVIEW OF YOUR AD ONCE YOU
GIVE THE VIDEO URL FROM
YOUTUBE

15. YOU CAN CLICK ON EACH AD FORMAT TO SEE WHAT IT MEANS.WE
WILL SELECT VIDEO DISCOVERY AD FROMAT FOR NOW.
GIVE SOME
KEYWORD
FILL
DESCRIPTIO
N

16. GOOGLE SUGGEST
YOU THE BID .YOU
CAN ENTER THAT BID
ENTER THE MAXIMUM CPV SUGGESTED BY
GOOGLE

17. NEXT YOU WILL BE ASKED IF YOU WANT TO LINK THE SPECIFIC CHANNEL ON
YOUTUBE.CLICK ON FINISH.

18. TO VIEW YOUR VIDEO AD CAMPAIGN.CLICK ON THE CAMPAIGNS TAB
SELECT THE NAME OF THE VIDEO CAMPAIGN THAT YOU CREATED
YOU CAN SEE A VIDEO
SYMBOL APPEARING
BECAUSE IT IS A VIDEO

19. ON CLICKING THE VIDEO CAMPAIGN NAME YOU WILL TAKEN TO AD GROUP THAT YOU
CREATED FOR IT.CLICK ON THAT AD GROUP NAME
THEN YOU WILL BE ABLE TO SEE THE AD THAT YOU CREATED AND THE STATUS OF THAT AD.IT
TAKES APPROXIMATELY ONE DAY FOR YOUR ADS TO GET APPROVED.

21. THANK
YOU
PRESENTED BY
TANUJA T. TALEKAR