ESOLPK, a Search engine optimization firm, offering affordable SEO services to USA, UK, Pakistani and Australian clients. Affordable search engine optimization (SEO) services from an Online Internet Marketing company.

1. IMPORTANCE OF SEO AND SEMIMPORTANCE OF SEO AND SEM

2. Importance of SEO and SEMImportance of SEO and SEM
One of the most frequent questions that
we receive from our clients is about the
difference between SEO, SEM and SMM.
Although these terms are becoming
increasingly common, most people are still
unsure of what they stand for.
Whether you’re looking to update the
look of your site, increase your search
engine ranking or start branching out into
social media marketing in order to reach
new clients, you’d benefit from knowing
about SEO, SEM and SMM.

3. SEOSEO
Search Engine Optimization (SEO) is a series
of strategy aimed at increasing your website’s
visibility in search engine results – essentially,
improving your chances of being found when
patients are searching for the treatments and
services you offer.
A combination of on-site and off-site factors,
the goal of any SEO campaign is to drive high-
quality traffic to your website, outrank the
competition and win new patients.

4. SEMSEM
Also known as sponsored listings, Search
Engine Marketing (SEM) involves the
placement of targeted advertisements in a
user's search engine results.
Based on a bidding system, your paid ads
will be only visible to users who meet
certain location and demographic criteria.
Because you only pay when visitors click
on your ad, SEM advertising is one of
today's most efficient marketing strategies.

5. SMMSMM
Social Media Marketing (SMM) is an important
way for marketing practices to reach their
current as well as potential clients.
Having an active social media presence has
become an invaluable part of expanding your
reach and establishing trust on the Web.
An active Facebook, Twitter and Google+
allows you to build your own reputation and
brand, establishing a relationship with clients
and setting your business apart from the
competition.

6. Social Media Marketing Terms to KnoSocial Media Marketing Terms to Kno
ww
Social media isn't just something
millennium are obsessed with.
In fact, if social media is used correctly it
can greatly benefit your business! Becoming
a professional at social media marketing
isn't as difficult as you'd image!
To follow are some of the top social media
terms every business man should know
when it comes to marketing their business
service!

7. Circles- "Circles" are your groups of
followers on Google+. This social media
platform allows you to group followers into
organized circles. For example, followers can
be grouped as "existing clients" and "potential
clients" so you can send out information
specifically to your target audiences.
Comment- These are reactions your
readers and followers post on your blogs and
social media posts. It is important to respond
to comments and remain engaged socially
with your followers.
Connections- This is what LinkedIn calls
"friends" and "followers." LinkedIn is a great
way to remain connected with professional
organizations and colleagues.

8. Facebook- There's no way you haven't heard of
this social media platform by now. Facebook is the
most used social networking platform in the world
and it connects individuals, business, and
organizations.
Hashtags- Are tags used on social media platforms
as a way to organize posts. They are marked with a
pound symbol. For example, if you search
#socialmediamarketing on Twitter or Facebook you
will see any posts with the same hashtag. It's a great
way to search for information or to see what people
are talking about locally.
HootSuite- This is a social media management
system that allows users to link all of their social
media accounts and schedule posts to effectively
maintain a constant web presence.

9. Klout- Is a tool for measuring your social media
performance. Just set up an account with Klout, link your
social media accounts, and you can get weekly reports
showing you how dominant your social media activity is!
Link building- is a term often thrown around by
professional marketers that specialize in Search Engine
Optimization (SEO). Link building is when website owners
try to generate inbound links to their own site through
blogging to improve search engine result ranks.
Search Engine Optimization (SEO)- is the organic
process marketers use to improve your websites search
engine ranking results.
Retweet- This is when a Twitter user sees your tweet
and likes it enough to repost it. In the world of social
media, a retweet is like a virtual high five! Retweets are
great because they are posted with your Twitter handle on
them, so when a follower retweets something you have
posted, it reaches a larger audience!

10. Four Ways to Show Up on a Search EnginFour Ways to Show Up on a Search Engin
ee
There are four different ways your website
can show up on a search engine results page
(SERP).
Each type of search result has different
benefits, and some results you can try to
influence through search engine marketing
(SEM) and search engine optimization (SEO).
To follow is a look into the different types of
search engine results, and what you can do to
influence your medical practice website's
rank.

11. Searches can be organic and inorganic. Website owners
have less control over organic search results than
inorganic search results, which can be paid for.
Organic Search Result
◦ These searches show up after the paid advertisements
◦ The order in which websites are ranked through organic
searches is constantly changing
◦ Organic searches are based solely on user's search terms
◦ SEO can help boost organic search results over time through
targeting keyword search
Inorganic (Paid) Search Results
◦ Pay Per Click (PPC) advertisements ensure that your website
shows up on the first page of a SERP
◦ PPC through Google AdWords offers many benefits to
website owners
◦ Site owners only pay whenever their ad is clicked
◦ Helps increase traffic to site, but does not impact organic
search results
◦ Website owners can set their own budget

12. Local and Map Search Results
Local and Map search results are unique to the web user's
location. Google Analytics is constantly changing the
way websites rank and show up on SERPS. Here's the
top three ways you can improve your SEO for local and
map search results.
◦ Include the city and state of your business location in the
landing page title
◦ Boost the authority of your site by adding unique, fresh
content often
◦ Boost page authority of landing page URL
Autosuggest Search Results
◦ When a web user types in search terms and Google suggests
the rest
◦ Suggestions are based on real searches being performed by
other web users
◦ Suggestions are different for everyone, and change based on
location
◦ Google learns its users searches, and will autosuggest based
on the web user's previous searches