The document provides an overview of digital marketing, highlighting its definition and various types including content marketing, SEO, social media marketing, email marketing, and affiliate marketing. It emphasizes the benefits of digital marketing for businesses, such as improved customer engagement and growth opportunities. The conclusion suggests that businesses need digital marketers to effectively attract and retain customers in an increasingly digital landscape.

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Presention by Prince Rathor
Digital
Marketing

2. What is Digital Marketing?
Digital marketing, also called
online marketing, is the
promotion of brands to connect
with potential customers using
the internet and other forms of
digital communication. This
includes not only email, social
media, and web-based
advertising, but also text and
multimedia messages as a
marketing channel.

3. Benefits of Digital Marketing
Benefits of Digital Marketing
Learn what is digital marketing, and it's
benefits for your business. Find
actionable strategies to grow your
business online and discover why it's
crucial.
Digital marketing strategy worth noting, as
many companis can benefit from its quest for
growth.

4. 6 Types of
Digital Marketing
Content Marketing.
Search Engine Optimization.
Pay-per-Click.
01
02
03 Affiliate Marketing.
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06
05
Social Media Marketing.
Email Marketing.
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5. Content marketing is the development and distribution of relevant,
useful content—blogs, newsletters, white papers, social media
posts, emails, videos, and the like—to current and potential
customers. When it’s done right, this content conveys expertise
and makes it clear that a company values the people to whom it
sells.
The consistent use of content marketing establishes and nurtures
relationships with your prospective and existing customers. When
your audience thinks of your company as a partner interested in
their success and a valuable source of advice and guidance, they’re
more likely to choose you when it’s time to buy.
Content Marketing

6. SEO stands for “search engine optimization.” In
simple terms, it means the process of improving
your site to increase its visibility when people
search for products or services related to your
business in Google, Bing, and other search
engines. The better visibility your pages have in
search results, the more likely you are to garner
attention and attract prospective and existing
customers to your business.
SEO

7. In order for ads to appear alongside the
results on a search engine (commonly
referred to as a Search Engine Results
Page, or SERP), advertisers cannot simply
pay more to ensure that their ads appear
more prominently than their competitor’s
ads. Instead, ads are subject to what is
known as the Ad Auction, an entirely
automated process that Google and other
major search engines use to determine the
relevance and validity of advertisements
that appear on their SERPs.

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Social Media
Marketing
No longer is it optional or ‘nice to
have', social media should hold a
central role in any marketing
strategy, for both brand awareness
and customer service. Quality time
needs to be spent nurturing the
brand across these channels. 51% of
small business owners said they rely
on social media to grow their
business – more than email
marketing, display ads, and direct
mail, and PR combined.

9. Email Marketing
What is email marketing?
Email marketing is a powerful marketing
channel, a form of direct marketing as well as
digital marketing, that uses email to promote
your business’s products or services.
Advantages of Email Marketing
Email has become such a popular marketing
tool for businesses partly because it forces the
user to take some kind of action; an email will
sit in the inbox until it’s read, deleted, or
archived.
A brief History of Emai
The very first email was sent in 1971 by a
computer engineer named Ray Tomlinson. The
message he sent was just a string of numbers
and letters, but it was the beginning of a new
era of communication.
Email Marketing Benefits
Email marketing allows you to segment your
customers into different lists based on their
preferences to send highly personalized content.
From crafting the perfect subject line to images
that resonate with your customer, and valuable
content that helps your audience, email is the
perfect channel to drive engagement.
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10. Affiliate
Marketing.
Simply put, affiliate marketing
involves referring a product or
service by sharing it on a blog,
social media platforms, or
website. The affiliate earns a
commission each time
someone makes a purchase
through the unique link
associated with their
recommendation.
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11. Future Scope
IN
Digital Marketing
According to Linkedin, the industry is
growing every year, paying a living
wage, and has the greatest number of
job openings. Businesses need digital
marketers – Every business needs
digital marketers to attract and retain
customers.

12. As a conclusion, the marketing
concept is the philosophy where
each and every firms should
analyze the needs of their
customers and makes good
decisions in order to satisfy their
needs. This also can enhance a
good relationship between the
customers.
Conclusion

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Digital Marketing00@gmail.com
Email Address
98989 23874
Phone Number
Thank you!
www.Digital Marketing.com
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