The document provides an overview of digital marketing, covering key components such as search engine optimization (SEO), search engine marketing (SEM), affiliate marketing, social media optimization (SMO), and email marketing. Each component is briefly described, outlining its significance in promoting brand awareness and enhancing online presence. The document emphasizes the importance of using various digital marketing strategies to connect with customers and generate business.

1. INTRODUCTION TO DIGITAL
MARKETING

2. What is Digital Marketing ?
Digital marketing is promoting or creating brand awareness using
Internet.
• Search Engine Optimazation
• Search Engine Marketing
• Affiliate Marketing
• Social Media Optimization
• Email Marketing

3. Search Engine Optimization
There are two types of SEO
• On Page SEO
• Off Page SEO
• On Page SEO: It includes provision of good content, good keywords
selection,putting keywords on correct places,giving appropriate
title to every page etc.
• Off Page SEO: It includes link building,increasing link popularity by
submitting open directoies,search engines,link exchange etc.

4. Search Engine Marketing
Search enfine marketing (SEM) is a form of internet marketing that
involves the promotion of websites by increasing their visibility in
search engine results pages (SERPs) primarily through paid advertising.
SEM may incorporate search engine optimization (SEO),which adjust or
rewrites websites content and site architecture to achieve a higher
ranking in search engine results pages to enhance pay per click (PPC)
listings and increase the Call to action (CTA) on the website.

5. Affiliate Marketing
An advertising modl in which a comapany compensates third-party
partners for promoting products and services and generating
business.

6. Social Media Optimization
Social media optimization (SMO) is the use of social media networks to manage
and grow an organization’s message and online presence. As a digital marketing
strategy, social media optimization can be used to increase awareness of new
products and services, connect with customers, and mitigate potential
damaging news.
KEY TAKEAWAYS:
Social media optimization (SMO) involves using social media platforms to grow
a company or organization’s online presence.
It can increase awareness of new products and services and allow organizations
to connect with customers.
Popular social media platforms such as Facebook, Twitter, Instagram, YouTube,
Snapchat, TikTok, and Pinterest can be used for digital marketing.

7. Email-Marketing
• Email marketing is a powerful marketing channel, a form of direct marketing
as well as digital marketing, that uses email to promote your business’s
products or services. It can help make your customers aware of your latest
items or offers by integrating it into your marketing automation efforts. It can
also play a pivotal role in your marketing strategy with lead generation, brand
awareness, building relationships or keeping customers engaged between
purchases through different types of marketing emails.

8. Types of Marketing: