This document provides tips for digital marketing strategies for start-ups. It emphasizes that start-ups should focus on making a great product or service, understand the importance of branding, take a design-driven approach, leverage free marketing channels by building an engaged digital ecosystem, avoid large launches before refining the product or service, and focus on measuring marketing metrics. The document also includes a link for an example software as a service business model.

1. Digital Marketing
for Start-Ups

2. 1
Make Something Great

7. WHY
BRAND IS
IMPORTANT

8. 2
“Everything is
Marketing”

13. 3
Be Design
Driven

18. 4
“Free” Marketing

20. Active & Engaged Digital Ecosystem

27. 5
Avoid the Big
Launch

33. 6
Know Your
Metrics

37. For an example SAAS Model: http://rfi.sh/qjKIrs

38. 1 2 3
Make Everything Be Design
Something is Driven
Great Marketing
4 5 6
“Free” Avoid the Know Your
Marketing Big Launch Metrics

39. Thank You