Digital marketing is broad term includes SEO(Search Engine Optimization), SMM (Social Media Marketing), Content Marketing Mobile App and many more.

1. DIGITAL MARKETING COURSES IN INDIA

2. What is Digital Marketing ?
• Digital marketing is promoting your product through
all digitals channels to get customers.
• It is essential in modern world because everyone is
connected to web easiest way to interact with them.

3. Advantages of Digital Marketing
 85% of customer search
online before purchasing a
product.
 More than one billion
queries on search engines
per day.
 More than 1 billion users
on social media sites.

4. Components of Digital Marketing
• SEO (Search Engine Optimization)
• SMM (Social Media Marketing)
• PCC (Pay Per Click)
• Affiliate Marketing
• Internet Marketing
• Email Marketing

5. Digital Marketing Components
• SEO :- SEO is a technique which helps to improve
your webpage ranking and make visible your website for
the large number of visitors.

6. • SMM:- Social media marketing (SMM) is a form
of Internet marketing that utilizes social
networking websites as a marketing tool.

7. • PPC :- PPC stands for pay-per-click, a model of
internet marketing in which advertisers pay a fee
each time one of their ads is clicked. Essentially,
it's a way of buying visits to your site, rather than
attempting to “earn” those visits organically.

8. Affiliate Marketing :
Affiliate marketing is the process of earning a
commission by promoting other people's (or
company's) products.

9. • Internet Marketing :
Internet marketing refers to advertising and marketing
efforts that use the Web and email to drive direct sales
via ecommerce.
• Email Marketing :
Email marketing is directly marketing a commercial
message to a group of people using email. In its broadest
sense, every email sent to a potential or current customer
could be considered email marketing.

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