SlideShare a Scribd company logo
Digital Marketing
டிஜிட்டல் மார்க்கெட்டிங்
Traditional Marketing vs Digital Marketing
Digital Marketing
1.SEO- Search Engine Optimization
2.SMO- Social Media Optimization
-Face Book, Twitter, Linkedin, Instagram,
Pinterest
3. Youtube Marketing
4. Blogger
5. Content Marketing
6. SME-Search Engine Marketing
7.Google Analytics
8. .Google AdSense
9. Keyword Planner/ Google Adwords
10.Google Webmaster Tool
11 Google My business
12.E-mail Marketing / SMS/ Whats App
SEO- Search Engine Optimisation
1.On Page
2.OFF Page
Google Search Methods/Algorithm /Organics Search- touch site
1.Domain Name Selection / Server/ Speed analysis - seoptimer
2. Tag- Title/ Keyword / Description - Head Content
3. H1 to H6/ image srn - Body Content
Keyword -77 to 107 / Description- 550
Google Analytics
Tracking our Website
SMO- Social Media Optimisation
1. Facebook
2. Twitter
3. Whats APP
4. Linkedin
5. Instagram
Focuss
1.Key Word
2. Back Link - (https://bit.ly/2UutdDo)
3.Fresh Content
4.Black Hat / White Hat
5.Short URL
Youtube Channel
1.Create youtube channel
2. Product video
3. Interview
4. Short stories
1.Blogger
2.Content
Marketing
Google Product
1. Google Analytics
2. Google Adsense
3. Google AdWords
4. My Business
5. Webmaster tools
OFF PAGE SEO
1. PPT - www.slideshared.net
2. Image Sharing- www.pintrest.com
3. Blog- Blogger
4. Video- Youtube
5. Q&A - www.quora.com
6. Classified submission- flego.com
7. Document sharing- www.issuu.com
Outside website
END
……………………………..
END

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