This document discusses how social amplification can benefit the publishing industry. It explains how platforms like Facebook, Twitter, Pinterest and Google+ use metadata like Open Graph and schema.org to understand and share content. Rich pins, Twitter cards and structured data are analyzed to optimize how content shows up on social networks and drives sharing. The document argues this is an opportunity for publishers to engage audiences on social media.
SearchLove London | Matt Beswick, 'Get More From Your Content' Distilled
For many, there is a real fear when it comes to the more technical side of Search, but don’t worry – Matt is on a mission to help you embrace the geekery without (too much) pain. From data analysis to web scraping and APIs, you’ll learn how to kick-start your ideation process, build better content, and get more from your outreach. He’s even promised to throw in a few freebies, too!
If you're looking for a large site migration to go without a hitch you're going to need a robust and methodical way of working through your redirects - no matter how big the site.
Migrations are the make of break point of any site process because you have, in theory, everything to lose if it is done wrong.
In this presentation Chris will run through the framework with which to approach redirect mapping of a new site process.
Rest of the blog writeup can be found here - https://strategiqmarketing.co.uk/blog/htaccess-hell-brightonseo-2016/
If you only use Google for searching the web you are missing out. Some links to a variety of different apps available via having a free Google account.
SearchLove London | Matt Beswick, 'Get More From Your Content' Distilled
For many, there is a real fear when it comes to the more technical side of Search, but don’t worry – Matt is on a mission to help you embrace the geekery without (too much) pain. From data analysis to web scraping and APIs, you’ll learn how to kick-start your ideation process, build better content, and get more from your outreach. He’s even promised to throw in a few freebies, too!
If you're looking for a large site migration to go without a hitch you're going to need a robust and methodical way of working through your redirects - no matter how big the site.
Migrations are the make of break point of any site process because you have, in theory, everything to lose if it is done wrong.
In this presentation Chris will run through the framework with which to approach redirect mapping of a new site process.
Rest of the blog writeup can be found here - https://strategiqmarketing.co.uk/blog/htaccess-hell-brightonseo-2016/
If you only use Google for searching the web you are missing out. Some links to a variety of different apps available via having a free Google account.
24 Pictures of Buddina Beach On The Sunshine Coast Of AustraliaUSANA Health Sciences
Buddina is a small suburb on the Sunshine Coast of Queensland in Australia. I have been living here since Dec 2012 and love the free spirit life of the sea. The place is ideal for walks and if you love the ocean there are some great surfing beaches in Buddina. My network marketing business gives me the freedom now to enjoy my work where evr I chose and this has lead me to enjoy life at Buddina right now. I hope you find these pictures enjoyable and come and visit Queensland one day soon.
This talk was first delivered at #MozCon 2019 by Cindy Krum (@Suzzicks). It reveals a theory about Google's Mobile-First Indexing that posits the idea that the change was more about organizing the world's information around the Knowledge Graph. It also suggests that Google may now be indexing units that are smaller than pages or URLs that we are calling #Fraggles (a Fragment + a Handle).
Company Profile
We help business owners to save up to 60% of their marketing budget, to stand out
of their competition and to increase their customers and sales with the use of social
media and inbound marketing!
I've analysed more than 30,000 articles from national newspapers including the Mail Online, Telegraph and The Sun. The aim of this talk is to prove or disprove outreach ‘feels’ such when is the best day to launch a campaign and which sites or news sections give links.
Join us the last Friday of each month for our Free Geek Meets webinars. We spend 20 minutes on Marketing Tips, 20 minutes on Marketing Tools, and 20 minutes Q & A from our inbound marketing experts. Plus, we share any Google news that may affect your small business.
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
Internal linking can be the most impactful way SEOs can make a difference to a site, but it can also give you a massive amount of frustration if it’s not handled properly.
I explore what internal links are, the issues you can encounter with them, how to find internal linking opportunities and how to prove the worth of improving internal linking to clients and other stakeholders
Best practice is not enough #brightonSEO @Linkdex #SEOnow stageBranded3
Think back to the last time you applied for a job. It doesn’t matter if you work in-house or agency side – it’s likely that there was a line in your job spec that read “a good understanding of best practice”.
But when you turned up on your first day at work, knowing the best thing to do in every situation that might arise I doubt you were surprised to find out that the best thing to do couldn’t be done.
The website wasn’t built that way.
The client won’t sign that off.
That’ll never get past legal.
So you need to come up with the second best thing to do. That’s not part of best practice. Opinions come to a head and nothing gets done because businesses are mistaken in their opinion that doing nothing is fine if the best thing can’t be done.
But best practice is a misnomer anyway.
When we say best practice what we really mean is standard practice.
If all you ever implement is standard practice that’s all you’ll be. Standard.
If you can’t even reach standard your business deserves to fail.
Where does best practice even come from though? People treat it as if it’s some kind of bible handed down from the gatekeepers – the guys who can shut off your revenue.
Best practice is actually more like Wikipedia than a bible. It’s populated by everyone who works in the industry and most of it is factually incorrect. You should get 0 points for referencing it. The only things in there that actually do come from the channel owners are loaded with bias. Contributions from experts are self-serving and so many pat each other and themselves on the back that received wisdom becomes perceived fact.
But if neither are reliable – and if what everyone is doing is the same thing – isn’t there a chance that doing something, anything different could drive better results than best practice?
I would always overrule an expert if the data says otherwise.
If we know our customers want X and the channel owners want Y, we should spend our time getting X to work with Y and not the other way around.
Staff are fearful that deliberately setting out to do something that isn’t best practice will result in an automatic dismissal. I’m not saying it won’t.
As a result, people will wait months or years for best practice to be implemented because it’s safe. The channel owners told us to do it. The experts concurred. Businesses spend a lot of money and a lot of time being average because nobody gets sacked for being average. After all – it’s in the job description.
BrightonSEO 2021 - Stakeholder Salad: Communication Skills For SEOs - Talk Yo...Kayleigh Töyrä
Communication is at the heart of great SEO. Whether it's getting that pitch over the line, on-going client communication, winning over writers, getting to know the PR team, or convincing developers that your requests are important, SEOs can feel like we're constantly trying to get people to listen. Here are some useful communication approaches and techniques to help you get SEO stuff done and smooth your path. The talk covers common scenarios & gives you ideas on how to respond to and build bridges with key stakeholders.
An Introductory Look at Social Mark-UpBuiltvisible
Each week at Builtvisible the teams get together for a group training session. This week we took a look at the basic fundamentals of social mark-up, what it is and why it exists, some of the different types, basic schema & examples, methods of testing & validation, as well as a look ahead to what this mark-up could look like in the future.
24 Pictures of Buddina Beach On The Sunshine Coast Of AustraliaUSANA Health Sciences
Buddina is a small suburb on the Sunshine Coast of Queensland in Australia. I have been living here since Dec 2012 and love the free spirit life of the sea. The place is ideal for walks and if you love the ocean there are some great surfing beaches in Buddina. My network marketing business gives me the freedom now to enjoy my work where evr I chose and this has lead me to enjoy life at Buddina right now. I hope you find these pictures enjoyable and come and visit Queensland one day soon.
This talk was first delivered at #MozCon 2019 by Cindy Krum (@Suzzicks). It reveals a theory about Google's Mobile-First Indexing that posits the idea that the change was more about organizing the world's information around the Knowledge Graph. It also suggests that Google may now be indexing units that are smaller than pages or URLs that we are calling #Fraggles (a Fragment + a Handle).
Company Profile
We help business owners to save up to 60% of their marketing budget, to stand out
of their competition and to increase their customers and sales with the use of social
media and inbound marketing!
I've analysed more than 30,000 articles from national newspapers including the Mail Online, Telegraph and The Sun. The aim of this talk is to prove or disprove outreach ‘feels’ such when is the best day to launch a campaign and which sites or news sections give links.
Join us the last Friday of each month for our Free Geek Meets webinars. We spend 20 minutes on Marketing Tips, 20 minutes on Marketing Tools, and 20 minutes Q & A from our inbound marketing experts. Plus, we share any Google news that may affect your small business.
BrightonSEO Summer 2021 - The Underrated Value of Internal LinksNatalie Arney
Internal linking can be the most impactful way SEOs can make a difference to a site, but it can also give you a massive amount of frustration if it’s not handled properly.
I explore what internal links are, the issues you can encounter with them, how to find internal linking opportunities and how to prove the worth of improving internal linking to clients and other stakeholders
Best practice is not enough #brightonSEO @Linkdex #SEOnow stageBranded3
Think back to the last time you applied for a job. It doesn’t matter if you work in-house or agency side – it’s likely that there was a line in your job spec that read “a good understanding of best practice”.
But when you turned up on your first day at work, knowing the best thing to do in every situation that might arise I doubt you were surprised to find out that the best thing to do couldn’t be done.
The website wasn’t built that way.
The client won’t sign that off.
That’ll never get past legal.
So you need to come up with the second best thing to do. That’s not part of best practice. Opinions come to a head and nothing gets done because businesses are mistaken in their opinion that doing nothing is fine if the best thing can’t be done.
But best practice is a misnomer anyway.
When we say best practice what we really mean is standard practice.
If all you ever implement is standard practice that’s all you’ll be. Standard.
If you can’t even reach standard your business deserves to fail.
Where does best practice even come from though? People treat it as if it’s some kind of bible handed down from the gatekeepers – the guys who can shut off your revenue.
Best practice is actually more like Wikipedia than a bible. It’s populated by everyone who works in the industry and most of it is factually incorrect. You should get 0 points for referencing it. The only things in there that actually do come from the channel owners are loaded with bias. Contributions from experts are self-serving and so many pat each other and themselves on the back that received wisdom becomes perceived fact.
But if neither are reliable – and if what everyone is doing is the same thing – isn’t there a chance that doing something, anything different could drive better results than best practice?
I would always overrule an expert if the data says otherwise.
If we know our customers want X and the channel owners want Y, we should spend our time getting X to work with Y and not the other way around.
Staff are fearful that deliberately setting out to do something that isn’t best practice will result in an automatic dismissal. I’m not saying it won’t.
As a result, people will wait months or years for best practice to be implemented because it’s safe. The channel owners told us to do it. The experts concurred. Businesses spend a lot of money and a lot of time being average because nobody gets sacked for being average. After all – it’s in the job description.
BrightonSEO 2021 - Stakeholder Salad: Communication Skills For SEOs - Talk Yo...Kayleigh Töyrä
Communication is at the heart of great SEO. Whether it's getting that pitch over the line, on-going client communication, winning over writers, getting to know the PR team, or convincing developers that your requests are important, SEOs can feel like we're constantly trying to get people to listen. Here are some useful communication approaches and techniques to help you get SEO stuff done and smooth your path. The talk covers common scenarios & gives you ideas on how to respond to and build bridges with key stakeholders.
An Introductory Look at Social Mark-UpBuiltvisible
Each week at Builtvisible the teams get together for a group training session. This week we took a look at the basic fundamentals of social mark-up, what it is and why it exists, some of the different types, basic schema & examples, methods of testing & validation, as well as a look ahead to what this mark-up could look like in the future.
Social Analytics Reporting Workshop - Dallas Digital Summit 2014Eric Swayne
Presented at the Dallas Digital Summit Workshop December 10, 2014
What exactly is social analytics? Why don't brands "get it?" What makes it so hard to understand this data?
This presentation takes us on a tour of the most common issues in social analytics reporting, defines the broken landscape of social data and how this makes the job hard, and offers some key points for making an impact with your reporting when you get back to your desk.
WordCamp Manchester 2014 - How to make your website more shareableCarolyn Jones
I recently spoke at WordCamp Manchester about little things that you can do to make your website more shareable on social media. For the suggestions to be effective your content has to be good enough that someone would want to share it, but as long as you've got that in place the suggestions look at getting more people to share, and then what you can do to entice more people to click on those shares.
¬¬¬This comprehensive Excel template includes:
• A dynamic visualization tool within Excel with the latest social sharing screenshots
• A template for the code and where to drop in your new content
• Helpful links and validation tools for each social network from top industry leaders like SEO Moz
Advanced Schema Markup Techniques As Told by Super SaiyansJoe Kelly
Here are some advanced schema markup techniques that I recently learned and taught a small group of analysts to help them create some actionable task our clients.
All tactics and techniques were first reported by Phil Rozek from localvisibility.com, and David Deering from whitespark.ca.
Thanks for the awesome posts and technique guys!
Creating an Authentic Customer Connection: Data-Driven Strategic StorytellingConductor
In a world increasingly saturated with data and information, visualizations are a potent way to break through the clutter, tell your story, and persuade people to action. Raw statistics by themselves are fine. But showing in context, whether with a simple chart or more creatively in an interactive form, is the future of sharing information and storytelling and needs to be embedded in the thinking of all communications professionals. Adam Singer of Google will share some data visualization and analysis best practices for both your internal business uses and external marketing to tell the clearest, highest impact stories.
Leveraging the Untapped Potential of Long Tail Social Messaging ChannelsKelly Rose Arellano
Today there are important and untapped opportunities for engagement that brands can leverage to extend awareness and long-term loyalty. Specifically when your brand is being discussed via informal word-of-mouth conversations within messaging apps and platforms like Messenger, Slack, WhatsApp, and TikTok. Join Cloudinary's VP of Marketing, Sanjay Sarathy, and Sr. Director Strategy and Analytics, Colin Bendell, for a Fireside Chat as they discuss the challenges these new engagement opportunities present and offer easy-to-implement solutions to ensure you provide a consistent digital experience.
Driving Discoverability, Engagement, and Revenue in Publishing - Digital Book...Murray Izenwasser
Modern Marketing has changed dramatically - and few industries have been impacted more than the publishing industry. This presentation went through the current landscape and steps necessary to create a modern marketing program that touches the consumers at all touchpoints, and uses the resources (authors, books, platforms) to truly drive Discovery, Engagement, and Sales.
How to use video to dominate search. A presentation I did to SITE Florida's Summer Summit, which is an organization for Travel Professionals. Basically I give examples of how (what I call) 1 little video can be used to truly dominate specific keyword sets in Google, and provide a real-world example from one of our clients (a book publisher).
My presentation to Social Media Club Orlando. There were 5 panelists, and each was given 10 minutes to present a metric of their choice, one which each felt was the most important. I chose revenue, as at the end of the day, that's the only one that truly matters. If you are looking for a great presentation on the topic, see Olivier Blanchard's: Basics Of Social Media Roi found at: http://www.slideshare.net/thebrandbuilder/olivier-blanchard-basics-of-social-media-roi.
Location Based Applications and Social Media StrategyMurray Izenwasser
Presentation I did for a Convention and Visitors Bureau's members about using Location Based Applications (such as Foursquare, Yelp, Gowalla, Loopt and others) as part of their interactive and social media strategy to drive their businesses.
Site Florida - Social Media Strategy and Tactics Presentation: 140 CHARACTERS...Murray Izenwasser
140 CHARACTERS OR LESS: Is Social Media Driving Real Business or are we just Tweeting / Friending / Following / Linking / Digging between ourselves?
Can you truly use social media to drive business, and if so, how should your company be using social media to do so?
Association of Women in Communications (AWCSF) Presentation - 140 CHARACTERS ...Murray Izenwasser
My presentation to AWC of South Florida on June 18, 2009. I discussed how Social Media is not a strategy unto itself, but a tactic like other marketing tactics that would support a compaign that supports an organizational strategy. Also discussed some specific opportunities and examples for using social media.
Social Media Club and Barcamp Orlando Presentation - 140 CHARACTERS OR LESS: ...Murray Izenwasser
My presentation to Social Media Club of South Florida on April 14, 2009 and at BarcampOrlando on the 18th. I discussed how Social Media is not a strategy unto itself, but a tactic like other marketing tactics that would support a compaign that supports a organizational strategy. Also discussed the process we go through to develop social media programs for our clients, in a case study for Nova Southeastern University.
25. murray@biztegra.com
Types of Twitter Cards
Summary Card
Default Card, including a
title, description, thumbnail,
and Twitter account
attribution.
Summary Card with Large
Image
Similar to a Summary Card,
but offers the ability to
prominently feature an
image.
Photo Card
A Tweet sized photo Card.
Gallery Card
A Tweet Card geared
toward highlighting a
collection of photos.
App Card
A Tweet Card for providing
a profile of an application.
Player Card
A Tweet sized
video/audio/media player
Card.
Product Card
A Tweet Card to better
represent product content.
31. murray@biztegra.com
How Does it
Figure Out
What To
Share?
Google+
1. Schema.org / Structured Data
2. Open Graph
3. Title and meta “Description” tags
4. Best Guess
32. <!-- Update your html tag to include the itemscope and itemtype attributes. -->
<html itemscope itemtype="http://schema.org/Book">
<!-- Place this data between the <head> tags of your website -->
<title>Page Title. Maximum length 60-70 characters</title>
<meta name="description" content="Page description. No longer than 155
characters." />
<!-- Schema.org markup for Google+ -->
<meta itemprop="name" content="The Name or Title Here">
<meta itemprop="description" content="This is the page description">
<meta itemprop="image" content="http://www.example.com/image.jpg">
<!-- Twitter Card data -->
<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:site" content="@publisher_handle">
<meta name="twitter:title" content="Page Title">
<meta name="twitter:description" content="Page description less than 200
characters">
<meta name="twitter:creator" content="@author_handle">
<!-- Twitter summary card with large image must be at least 280x150px -->
<meta name="twitter:image:src" content="http://www.example.com/image.html">
<!-- Open Graph data -->
<meta property="fb:app_id" content=" Facebook numberic ID " />
<meta property="og:type" content="book" />
<meta property="book:release_date" content="2014-02-25" />
<meta property="book:isbn" content="9781926895505" />
<meta property="og:title" content="Title Here" />
<meta property="og:url" content="http://www.example.com/" />
<meta property="og:image" content="http://example.com/image.jpg" />
<meta property="og:description" content="Description Here" />
<meta property="og:site_name" content="Site Name, i.e. Moz" />
<meta property="fb:admins" content="Facebook numberic ID" />
<!-- Google Authorship and Publisher Markup -->
<link rel="author" href="https://plus.google.com/[Google+_Profile]/posts"/>
<link rel="publisher" href=”https://plus.google.com/[Google+_Page_Profile]"/>
The Code:
murray@biztegra.com
From:
http://moz.com/blog/meta-data-
templates-123
www.schema.org
http://www.google.com/webm
asters/tools/richsnippets#
https://developers.pinterest.co
m/rich_pins/
https://dev.twitter.com/docs/ca
rds
http://ogp.me/
http://bit.ly/biztegraOGBook