Digital Marketing

1. Digital Marketing
Bella Deppen

2. What is Digital Marketing?
Digital marketing is the use of digital products like computers, phones, mobile apps,
and websites to promote different products and services.
● Online Ads- Youtube ads and Ads through apps
● Influencer Marketing- Brand collaboration and Paid partnerships
● Digital Campaigning

3. 4E Framework
There have been many changes to the way we market, especially how we
communicate with customers. We have realized that traditional marketing the
world has known for so long may not be as successful as it once was. The new
objectives of digital marketing can be described using 4E framework.

4. 4E Framework
● Excite The Customer- Companies excite their customers through digital
offers and mobile apps. They share information relevant to the target
customer through previously gathered information.
● Educate The Customer- A call to action is the best way to educate
customers through digital marketing, this draws the customer in and
gives marketer the opportunity to educate and persuade.
● Experience The Product- The offer of experience based learning that was
previously only available through buying a product. EX- Youtube
tutorials.
● Engage The Customer- Companies engage their customers by interactive
social media tools. Engagement brings action and an eventual sale.

5. 7C Online Marketing
These seven critical elements keep blogs and websites up to date with marketing
strategies.

6. 7C Online Marketing
Core Goals- Goals are the building
blocks of any marketing strategy.
Contextual Elements- The design of
website and how easy it is to navigate.
Content- The information is a crucial
part of a website.
Community- How customers can
interact with the community through
websites and blogs.
Communication- How a firm can engage
with site visitors.
Commerce- How people make purchases
on websites.
Connection- How the website engages
customers and keeps them coming back.

7. How to Drive Social Media Engagement
The wheel of social media highlights the
five factors that keep social media unique
and allow for engagement. This wheel
takes into account the importance of
engagement and takes into account current
information allowing for better targeted
marketing.

8. Influencer Marketing
The use of well-known names to market products for companies. These companies
hire social media influencers or popular leaders to promote their brand. This is a very
effective form of marketing because it allows products to potentially reach millions
more customers. Influencer marketing is getting more and more popular because of
how social media has grown over the years.

9. How Firms Engage Customers
Listen-Companies learn a lot by
monitoring them on other social
media platforms. This is a key
element because it makes sure you
are marketing to the right people,
and giving them what they need.
Analyze- The tools companies use to
better understand the information
they gather. This could be the
amount of traffic on their website or
number of hits.
Do- Use the information
gathered to create effective
ways to engage customers.

10. Key Takeaways
● Digital Marketing is a huge part of the business world today.
● The different strategies allow for a unique experience while still following the
basic framework for online marketing.
● Marketing through social media has grown tremendously, especially with the
addition of influencers.
● The growth of digital marketing has made many products more popular than they
would be without it.