Digital marketing
•
0 likes•90 views
Digital marketing refers to online, social, and mobile marketing activities using digital channels and media. Social media platforms like Twitter, Instagram, Facebook, and YouTube allow for interpersonal interactions and content sharing. The 4E framework for digital marketing is Excitement, Education, Experience, and Engagement. Marketers use digital offers and social media to Excite customers. They Educate customers about products. Customers can Experience products through videos and virtual experiences. The goal is to Engage customers and build relationships through social media interactions. Influencer marketing uses popular social media influencers to drive marketing messages to targeted audiences. When assessing influencers, marketers consider the influencer's Relevance, Reach, Response, and potential Return
Report
Share
Report
Share
Download to read offline
Recommended
Digital marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet but also including mobile phones and other digital mediums. It targets a larger audience globally and allows for more personalized interaction and tracking of results. Some common forms of digital marketing include search engine optimization, social media marketing, email marketing, mobile marketing, and content marketing.
Digital marketing
Digital marketing planning and strategies are the set of actions and plans that help the organization to achieve its goals using digital technologies.
Social media team presentation
This document summarizes key concepts about using social media in advertising and marketing. It discusses how social media has matured from informal conversations to align with traditional advertising plans. It also outlines several theories that guide marketing like top-of-mind awareness. The document then examines how brands can use social media for promotions, market research, and segmentation. It analyzes metrics like engagement, awareness and return on investment. Finally, it provides examples of social media marketing successes like Wendy's hashtag campaigns and failures like McDonald's #Mcdstories.
Social media team presentation
This document provides an overview of social media in advertising and marketing. It discusses key concepts like integrated marketing communication, return on investment, search engine optimization, and the importance of engagement and awareness on social platforms. Examples are given of both successful (Wendy's #PretzelLoveStories campaign) and unsuccessful (McDonald's #Mcdstories hashtag) social media case studies. The main lessons are that social media requires a focus on sustained attention rather than just initial grabs, and that most purchases do not happen right after a website visit so social interactions and returns on investment may not be immediate.
Social media team presentation
This document summarizes key concepts about using social media in advertising and marketing. It discusses how social media has matured from informal conversations to align with traditional advertising plans to reach large audiences. Some key points covered include the 4 P's marketing model of product, price, place, and promotion; how consumers engage with brands on social media from finding information to advocacy; the importance of branding, promotions, market research and segmentation; and case studies of successful and unsuccessful social media campaigns. It concludes with lessons about focusing on keeping audience attention on social media rather than just grabbing it.
Social media team presentation
This document summarizes key concepts about using social media in advertising and marketing. It discusses how social media has matured from informal conversations to aligning with traditional advertising plans to reach large audiences. Some key points covered include the 4 P's marketing model of product, price, place, and promotion; how consumers engage with brands on social media from finding information to advocacy; the importance of branding, promotions, market research and segmentation; and case studies of successful and unsuccessful social media campaigns. It also discusses metrics like return on investment, cost of ignoring social media, and lessons learned.
Release myad
This slideshare will help person to know about the trends in the social media marketing and will enhance his skills regarding content marketing.
Social media marketing
The document defines social media marketing as using social media platforms to market products and services by engaging with customers and reaching new audiences. It discusses building blocks like strategy, planning, publishing, listening, engagement and analytics. It also outlines distributing audiences across platforms like Facebook, Instagram, Snapchat, Twitter and LinkedIn and benefits such as reaching large audiences, driving direct traffic and creating viral content. The conclusion notes the complex effects of social media vary individually and more research is needed to draw clearer conclusions.
Recommended
Digital marketing
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet but also including mobile phones and other digital mediums. It targets a larger audience globally and allows for more personalized interaction and tracking of results. Some common forms of digital marketing include search engine optimization, social media marketing, email marketing, mobile marketing, and content marketing.
Digital marketing
Digital marketing planning and strategies are the set of actions and plans that help the organization to achieve its goals using digital technologies.
Social media team presentation
This document summarizes key concepts about using social media in advertising and marketing. It discusses how social media has matured from informal conversations to align with traditional advertising plans. It also outlines several theories that guide marketing like top-of-mind awareness. The document then examines how brands can use social media for promotions, market research, and segmentation. It analyzes metrics like engagement, awareness and return on investment. Finally, it provides examples of social media marketing successes like Wendy's hashtag campaigns and failures like McDonald's #Mcdstories.
Social media team presentation
This document provides an overview of social media in advertising and marketing. It discusses key concepts like integrated marketing communication, return on investment, search engine optimization, and the importance of engagement and awareness on social platforms. Examples are given of both successful (Wendy's #PretzelLoveStories campaign) and unsuccessful (McDonald's #Mcdstories hashtag) social media case studies. The main lessons are that social media requires a focus on sustained attention rather than just initial grabs, and that most purchases do not happen right after a website visit so social interactions and returns on investment may not be immediate.
Social media team presentation
This document summarizes key concepts about using social media in advertising and marketing. It discusses how social media has matured from informal conversations to align with traditional advertising plans to reach large audiences. Some key points covered include the 4 P's marketing model of product, price, place, and promotion; how consumers engage with brands on social media from finding information to advocacy; the importance of branding, promotions, market research and segmentation; and case studies of successful and unsuccessful social media campaigns. It concludes with lessons about focusing on keeping audience attention on social media rather than just grabbing it.
Social media team presentation
This document summarizes key concepts about using social media in advertising and marketing. It discusses how social media has matured from informal conversations to aligning with traditional advertising plans to reach large audiences. Some key points covered include the 4 P's marketing model of product, price, place, and promotion; how consumers engage with brands on social media from finding information to advocacy; the importance of branding, promotions, market research and segmentation; and case studies of successful and unsuccessful social media campaigns. It also discusses metrics like return on investment, cost of ignoring social media, and lessons learned.
Release myad
This slideshare will help person to know about the trends in the social media marketing and will enhance his skills regarding content marketing.
Social media marketing
The document defines social media marketing as using social media platforms to market products and services by engaging with customers and reaching new audiences. It discusses building blocks like strategy, planning, publishing, listening, engagement and analytics. It also outlines distributing audiences across platforms like Facebook, Instagram, Snapchat, Twitter and LinkedIn and benefits such as reaching large audiences, driving direct traffic and creating viral content. The conclusion notes the complex effects of social media vary individually and more research is needed to draw clearer conclusions.
Marketing Presentation
This document provides an overview of key marketing concepts including definitions of marketing, the roles of marketing specialists, different eras in marketing, the marketing planning process, ethics in marketing, and the rise of social media marketing. It discusses how marketing has evolved from a production focus to today's emphasis on relationships and social media. The summary highlights that marketing is crucial for business, has changed in many ways over time, and following an ethical marketing plan while leveraging social media is important for success.
Public Relations
Public relations (PR) evaluates public attitudes and identifies issues to gain public understanding and acceptance. PR can be organized into owned, paid, and earned media, which all aim to build a positive brand reputation through different strategies. Owned media includes content the business controls like social media posts. Paid media refers to promoting owned media through advertising and influencer marketing. Earned media boosts brand conversation through unsolicited mentions in media and praise from customers.
Zenlist deck v3_1
Zenlist is like Google AdSense for Classifieds. It lets any website or blog quickly and easily display relevant classified listings and generate revenue.
Social Marketing
This document discusses social marketing as a way to influence social behavior change. Social marketing uses techniques similar to commercial marketing to design and implement programs to promote ideas and influence acceptability of social issues. It involves considering product planning, pricing, communication, distribution, and marketing research. Some key aspects discussed include using downstream, midstream, and upstream approaches to target individuals and policies; the 4 P's of social marketing of product, price, place, and promotion; and examples of social marketing campaigns around reducing plastic bag use, paper use, risky consumption behaviors like smoking and drinking, and seat belt safety.
Social Media Marketing Research Companies & Products
The document discusses social media marketing research companies and products. It outlines challenges like measuring consumer sentiment and campaign effectiveness on social media. Several companies are profiled that provide social media monitoring and analytics tools like Buzzmetrics, BrandIntel and BrandProtect. Their products and services capture consumer conversations, analyze sentiment, and provide insights and reporting to help marketers understand brand performance.
Digital Marketing
Digital marketing refers to promotional techniques using digital technologies to reach customers. It includes strategies across internet, social media, mobile phones and electronic media. Both digital marketing and inbound marketing aim to capture customer attention through their journey, but digital marketing focuses on how each tool can directly convert prospects while inbound marketing considers the overall goal and determines the best tools. Common types of digital marketing are social media marketing, search engine optimization, search engine marketing, email marketing, e-commerce, influencer marketing and content marketing.
What is social media marketing
Social media marketing utilizes social media websites as a marketing tool to produce shareable content that increases brand exposure and customer reach. It allows companies to reduce costs while learning about customers through feedback and competitive analysis on platforms like Facebook, Twitter, YouTube, and LinkedIn. When done effectively, social media marketing can create meaningful customer relationships, higher brand authority, and increased fan loyalty.
Viral Marketing 101
My slide presentation on my speaking engagement at the Polytechinc University of the Philippines Marketing College last March 4, 2014 about the basics of viral marketing.
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
Presentation made at the Norway Media Forum, in Tonsberg on October 27, 2012,
Antony Young is CEO of Mindshare North America; author of Brand Media Strategy.
www.BrandMediaStrategy.com, www.mindshareworld.com
@antonyyoung
Integrated marketing communications project by Aftab syed
This document is a student project report on integrated marketing communications (IMC) with a special reference to marketing. It includes an introduction, table of contents, and acknowledgements section. The student, Mohammed Atique Idrisi, completed the project for his bachelor's degree program under the guidance of his project coordinator, Prof. Mazhar Thakur at Akbar Peerbhoy College of Commerce and Economics in Mumbai, India.
PR vs. Marketing vs. Advertising
This document discusses the key differences between marketing, advertising, and public relations (PR) as resources that businesses can use to connect with consumers. Marketing encompasses all activities associated with buying and selling products and services, including promotions, events, and maintaining customer relationships. Advertising involves paid announcements to call attention to products and services. PR is focused on building positive relationships with the public through unpaid media coverage. While related, advertising is paid media exposure, while PR aims to earn trust and coverage through communication.
How can companies exploit the potential of public relations?
Public relations and publicity are directed programs to promote or protect a company's image through credible means such as telling a company's story. A company can exploit the potential of public relations through a public relations department that performs functions like press relations to develop good media relationships, product publicity to publicize specific products, corporate communications to create favorable views among stakeholders, lobbying to influence policy, and counseling management to avoid negative publicity. For example, Apple used Steve Jobs' keynote speeches at Macworld to help create an innovative image.
Major reasons why you need email marketing strategy
Email marketing involves sending planned promotional emails to current and potential customers with the goal of achieving organizational objectives like lead nurturing or increased engagement. It allows companies to raise awareness of their products and services directly in recipients' inboxes at scale. Effective email campaigns require that recipients have opted in and that messages provide useful information while pursuing goals like traffic generation, lead nurturing, revenue creation, or maintaining brand awareness. Goals and metrics should be defined to quantitatively measure success.
Marketing Management
This document provides an overview of marketing management concepts from the perspective of an instructor. It contains:
1) Definitions of management, market, and marketing. Marketing is defined as planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives.
2) Descriptions of different philosophies companies can take regarding their orientation toward customers, including production, product, and marketing concepts.
3) An outline of the scope of marketing management, which encompasses understanding customer needs, product development, distribution channels, pricing, promotion, and more.
4) Discussions of the internal and external factors that comprise a company's marketing environment, including suppliers, customers,
Marketing and selling Tourism
The document discusses different marketing strategies for travel products, including mass marketing, niche marketing, brand-based marketing, and relationship marketing. It also outlines the major steps in marketing such as research, development, costing, promotion, and distribution. The document then covers the concepts of selling, including transactional selling and consultative selling. It provides examples and steps for each type of selling.
Digital Marketing Why?
Digital marketing is necessary for businesses to reach more consumers and convince them to purchase through utilizing valuable online resources and technologies. It offers several key benefits including affordability, the ability to reach consumers on mobile devices, flexibility in testing various campaigns, expanding a business's reach, incorporating multimedia, allowing for interactivity and tracking effectiveness. Digital marketing also enables businesses to establish themselves as authorities and engage influencers to gain endorsements.
Atul IMC ppt
Dr. Atul Thakare shared practitioner's experience in marketing & communications with the management students of Lexicon Management Institute of Leadership and Excellence.
Applying Integrated Marketing Campaigns to Nonprofits
The document discusses considerations for applying integrated marketing campaigns to nonprofits. It recommends identifying the target audience and their communication preferences, developing both mass and one-to-one communication strategies, creating a promotional calendar including a soft launch, and using a mix of owned, paid, earned and shared media. An example is given of a nonprofit called Pitch In For Baseball that provides equipment to children and leverages its strategic plan to build awareness, make product donations, and gain financial support.
Effectiveness of social media as a marketing tool
a research study based on effectiveness of social media as a marketing tool. now a days social media influencing the purchasing decision of consumers, that's why it’s important to know how it works !
also have some recommendations to improve it.
Introduction to Digital Marketing
This SlideShare is about digital marketing. The main objectives, what to consider, how to engage users, and how to develop a successful digital marketing campaign in a world where a majority of marketing is done online. I created this using the helpful graphs and charts provided in the book, and based my project on how, why, and what makes digital marketing so important and crucial to today's market.
Marketing Communications
Marketing Communications refers to the various strategies, tactics, and channels that organizations use to convey their messages and promote their products or services to their target audience.
DIGITAL MARKETING PROJECT.docx
This document provides an overview of a 5-week online course on digital marketing. The course covers topics such as marketing communications, developing a marketing strategy, digital marketing channels/metrics, social media marketing, search engine optimization, and search engine marketing. It discusses key concepts for each topic at a high level, including the POEM model for digital channels, stages of the marketing funnel, popular social media platforms, SEO best practices, and audience targeting for SEM. The document is intended to introduce students to the main components and learnings that will be covered throughout the course.
More Related Content
What's hot
Marketing Presentation
This document provides an overview of key marketing concepts including definitions of marketing, the roles of marketing specialists, different eras in marketing, the marketing planning process, ethics in marketing, and the rise of social media marketing. It discusses how marketing has evolved from a production focus to today's emphasis on relationships and social media. The summary highlights that marketing is crucial for business, has changed in many ways over time, and following an ethical marketing plan while leveraging social media is important for success.
Public Relations
Public relations (PR) evaluates public attitudes and identifies issues to gain public understanding and acceptance. PR can be organized into owned, paid, and earned media, which all aim to build a positive brand reputation through different strategies. Owned media includes content the business controls like social media posts. Paid media refers to promoting owned media through advertising and influencer marketing. Earned media boosts brand conversation through unsolicited mentions in media and praise from customers.
Zenlist deck v3_1
Zenlist is like Google AdSense for Classifieds. It lets any website or blog quickly and easily display relevant classified listings and generate revenue.
Social Marketing
This document discusses social marketing as a way to influence social behavior change. Social marketing uses techniques similar to commercial marketing to design and implement programs to promote ideas and influence acceptability of social issues. It involves considering product planning, pricing, communication, distribution, and marketing research. Some key aspects discussed include using downstream, midstream, and upstream approaches to target individuals and policies; the 4 P's of social marketing of product, price, place, and promotion; and examples of social marketing campaigns around reducing plastic bag use, paper use, risky consumption behaviors like smoking and drinking, and seat belt safety.
Social Media Marketing Research Companies & Products
The document discusses social media marketing research companies and products. It outlines challenges like measuring consumer sentiment and campaign effectiveness on social media. Several companies are profiled that provide social media monitoring and analytics tools like Buzzmetrics, BrandIntel and BrandProtect. Their products and services capture consumer conversations, analyze sentiment, and provide insights and reporting to help marketers understand brand performance.
Digital Marketing
Digital marketing refers to promotional techniques using digital technologies to reach customers. It includes strategies across internet, social media, mobile phones and electronic media. Both digital marketing and inbound marketing aim to capture customer attention through their journey, but digital marketing focuses on how each tool can directly convert prospects while inbound marketing considers the overall goal and determines the best tools. Common types of digital marketing are social media marketing, search engine optimization, search engine marketing, email marketing, e-commerce, influencer marketing and content marketing.
What is social media marketing
Social media marketing utilizes social media websites as a marketing tool to produce shareable content that increases brand exposure and customer reach. It allows companies to reduce costs while learning about customers through feedback and competitive analysis on platforms like Facebook, Twitter, YouTube, and LinkedIn. When done effectively, social media marketing can create meaningful customer relationships, higher brand authority, and increased fan loyalty.
Viral Marketing 101
My slide presentation on my speaking engagement at the Polytechinc University of the Philippines Marketing College last March 4, 2014 about the basics of viral marketing.
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
Presentation made at the Norway Media Forum, in Tonsberg on October 27, 2012,
Antony Young is CEO of Mindshare North America; author of Brand Media Strategy.
www.BrandMediaStrategy.com, www.mindshareworld.com
@antonyyoung
Integrated marketing communications project by Aftab syed
This document is a student project report on integrated marketing communications (IMC) with a special reference to marketing. It includes an introduction, table of contents, and acknowledgements section. The student, Mohammed Atique Idrisi, completed the project for his bachelor's degree program under the guidance of his project coordinator, Prof. Mazhar Thakur at Akbar Peerbhoy College of Commerce and Economics in Mumbai, India.
PR vs. Marketing vs. Advertising
This document discusses the key differences between marketing, advertising, and public relations (PR) as resources that businesses can use to connect with consumers. Marketing encompasses all activities associated with buying and selling products and services, including promotions, events, and maintaining customer relationships. Advertising involves paid announcements to call attention to products and services. PR is focused on building positive relationships with the public through unpaid media coverage. While related, advertising is paid media exposure, while PR aims to earn trust and coverage through communication.
How can companies exploit the potential of public relations?
Public relations and publicity are directed programs to promote or protect a company's image through credible means such as telling a company's story. A company can exploit the potential of public relations through a public relations department that performs functions like press relations to develop good media relationships, product publicity to publicize specific products, corporate communications to create favorable views among stakeholders, lobbying to influence policy, and counseling management to avoid negative publicity. For example, Apple used Steve Jobs' keynote speeches at Macworld to help create an innovative image.
Major reasons why you need email marketing strategy
Email marketing involves sending planned promotional emails to current and potential customers with the goal of achieving organizational objectives like lead nurturing or increased engagement. It allows companies to raise awareness of their products and services directly in recipients' inboxes at scale. Effective email campaigns require that recipients have opted in and that messages provide useful information while pursuing goals like traffic generation, lead nurturing, revenue creation, or maintaining brand awareness. Goals and metrics should be defined to quantitatively measure success.
Marketing Management
This document provides an overview of marketing management concepts from the perspective of an instructor. It contains:
1) Definitions of management, market, and marketing. Marketing is defined as planning and executing the conception, pricing, promotion, and distribution of goods and services to create exchanges that satisfy objectives.
2) Descriptions of different philosophies companies can take regarding their orientation toward customers, including production, product, and marketing concepts.
3) An outline of the scope of marketing management, which encompasses understanding customer needs, product development, distribution channels, pricing, promotion, and more.
4) Discussions of the internal and external factors that comprise a company's marketing environment, including suppliers, customers,
Marketing and selling Tourism
The document discusses different marketing strategies for travel products, including mass marketing, niche marketing, brand-based marketing, and relationship marketing. It also outlines the major steps in marketing such as research, development, costing, promotion, and distribution. The document then covers the concepts of selling, including transactional selling and consultative selling. It provides examples and steps for each type of selling.
Digital Marketing Why?
Digital marketing is necessary for businesses to reach more consumers and convince them to purchase through utilizing valuable online resources and technologies. It offers several key benefits including affordability, the ability to reach consumers on mobile devices, flexibility in testing various campaigns, expanding a business's reach, incorporating multimedia, allowing for interactivity and tracking effectiveness. Digital marketing also enables businesses to establish themselves as authorities and engage influencers to gain endorsements.
Atul IMC ppt
Dr. Atul Thakare shared practitioner's experience in marketing & communications with the management students of Lexicon Management Institute of Leadership and Excellence.
Applying Integrated Marketing Campaigns to Nonprofits
The document discusses considerations for applying integrated marketing campaigns to nonprofits. It recommends identifying the target audience and their communication preferences, developing both mass and one-to-one communication strategies, creating a promotional calendar including a soft launch, and using a mix of owned, paid, earned and shared media. An example is given of a nonprofit called Pitch In For Baseball that provides equipment to children and leverages its strategic plan to build awareness, make product donations, and gain financial support.
Effectiveness of social media as a marketing tool
a research study based on effectiveness of social media as a marketing tool. now a days social media influencing the purchasing decision of consumers, that's why it’s important to know how it works !
also have some recommendations to improve it.
What's hot (19)
Social Media Marketing Research Companies & Products
Social Media Marketing Research Companies & Products
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
From Mad Med to Math Men ... Brand Media Strategy in the Marketing 3.0 era
Integrated marketing communications project by Aftab syed
Integrated marketing communications project by Aftab syed
How can companies exploit the potential of public relations?
How can companies exploit the potential of public relations?
Major reasons why you need email marketing strategy
Major reasons why you need email marketing strategy
Applying Integrated Marketing Campaigns to Nonprofits
Applying Integrated Marketing Campaigns to Nonprofits
Similar to Digital marketing
Introduction to Digital Marketing
This SlideShare is about digital marketing. The main objectives, what to consider, how to engage users, and how to develop a successful digital marketing campaign in a world where a majority of marketing is done online. I created this using the helpful graphs and charts provided in the book, and based my project on how, why, and what makes digital marketing so important and crucial to today's market.
Marketing Communications
Marketing Communications refers to the various strategies, tactics, and channels that organizations use to convey their messages and promote their products or services to their target audience.
DIGITAL MARKETING PROJECT.docx
This document provides an overview of a 5-week online course on digital marketing. The course covers topics such as marketing communications, developing a marketing strategy, digital marketing channels/metrics, social media marketing, search engine optimization, and search engine marketing. It discusses key concepts for each topic at a high level, including the POEM model for digital channels, stages of the marketing funnel, popular social media platforms, SEO best practices, and audience targeting for SEM. The document is intended to introduce students to the main components and learnings that will be covered throughout the course.
Mrkt2100 slideshow
Digital marketing involves online activities like social media marketing, website design, and search engine optimization. There are several frameworks that guide digital marketing efforts, including the 4E framework of exciting customers, educating them, allowing them to experience products, and engaging them. Social media engagement involves informing, connecting, networking, dynamically interacting with, and timely responding to customers. Companies listen to customers, analyze social media insights, and engage customers through relevant content and responses. Influencer marketing uses popular individuals to deliver brand messages to target audiences.
21st & 22nd & 23rd & 24th Classes on ABM 506 .pdf
This document discusses various topics related to agricultural marketing and marketing communication, including:
1. The nature of marketing communication, which aims to influence target markets so consumers feel enthusiastic about a company's offerings.
2. The major types of marketing communications like advertising, digital marketing, direct marketing, personal selling, public relations, and sales promotion.
3. Interactive marketing, which uses two-way communication channels to allow direct consumer engagement.
manual testing course in hyderabad
Digital marketing Training center in Hyderabad, Digital marketing certificate, Testing Courses with Certification, Trending Software Courses with certification, Cloud computing Training Institution, Full Stack Development courses.
Cis323 chpt4
This chapter discusses marketing strategies on the web. It introduces the four Ps of marketing - product, price, promotion, and place. Companies can use different marketing strategies like product-based, consumer-based, and market segmentation to target specific groups. The web allows for micromarketing and customized experiences. Relationship marketing aims to strengthen bonds with consumers over various stages from awareness to commitment. Consumer behavior and usage patterns also influence segmentation approaches on websites.
MARKETING BUSINESS.pptx
Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses. Some marketing is done by affiliates on behalf of a company.
Professionals who work in a corporation's marketing and promotion departments seek to get the attention of key potential audiences through advertising. Promotions are targeted to certain audiences and may involve celebrity endorsements, catchy phrases or slogans, memorable packaging or graphic designs, and overall media exposure.
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
Social media marketing is a digital strategy utilizing social media platforms to promote and market products, services, or brands. It develops relationships with customers and the expansive reach of these platforms to engage with target audiences, cultivate interactions with potential customers, and foster brand recognition.
The B2B Full-Funnel Marketers Handbook
This document provides an overview of developing a full-funnel marketing strategy for B2B companies. It discusses that prospects now research solutions online for a considerable time before contacting vendors. It then outlines the three levels of the marketing funnel: top-funnel focuses on brand awareness; mid-funnel focuses on content engagement and education; and bottom-funnel focuses on lead generation and sales conversions. The document emphasizes using a diverse set of marketing programs that target prospects throughout the entire funnel, not just one part, in order to guide them from awareness to purchase.
Digital and Conscious Marketing
A PowerPoint presentation discussing the factors that go into digital marketing as well as conscious marketing. Uncovering how to market with social media and influencers while staying conscious to the environment and the company's stakeholders.
Digital marketing chp 1.pptx
1. Digital marketing refers to promoting products or services using digital channels and platforms like social media, search engines, email and more.
2. It allows targeted and measurable engagement with potential customers through tools like social media ads and search engine optimization.
3. The objectives of digital marketing include developing customer relationships, using multichannel marketing, and digitally transforming business operations, processes and customer experiences.
Kurt Wehrle speaks on Marketing and its Objectives
Kurt Wehrle said Marketing is the process of getting people interested in your company's products or services. Marketing is the process of generating leads or customers who are interested in your products and services. Marketing is the activities that a company conducts to facilitate the purchase or sale of a product, service or product. Marketing is the process of teaching consumers why they should choose your product or service over a competitor's, and is a persuasive form of communication.
https://www.kurtwehrle.com/
https://www.architectmagazine.com/firms/kurt-wehrle
https://www.crunchbase.com/person/kurt-wehrle
https://www.linkedin.com/in/kurtwehrle
https://30seconds.com/KurtWehrle/
Principles Of Marketing Unit 5 promotion Decision (1).pdf
Promotion involves communicating with potential buyers to provide information and influence their purchasing decisions. It includes advertising, publicity, personal selling, and sales promotion. The goals of promotion are to provide information to customers, stimulate demand, differentiate products from competitors, and meet competition. A promotion mix combines various promotion techniques. It typically includes personal selling, advertising, publicity and sales promotion. An integrated marketing communication strategy ensures consistent branding across all communication channels.
SOCIAL MEDIA MARKETING COURSES IN LAHORE-BURRAQ IT SOLUTIONS.pdf
Social media marketing refers to the use of social media platforms and websites to promote a product or service. It involves creating and sharing content on social media to engage target audiences, increase brand awareness, increase website traffic, and generate leads and conversions. Social media marketing uses various techniques such as creating compelling content, running targeted ads, and interacting with users to build brand loyalty and foster customer relationships.
Digital Marketing Powerpoint.pptx
This document discusses digital marketing. It defines digital marketing as pertaining to all online marketing activities, including digital assets, channels, and media across online, social media, and mobile platforms. Traditional marketing is no longer sufficient, so digital marketing was created to utilize these online and social media channels. The document outlines a framework for digital marketing, including exciting customers with relevant offers, educating them about products, helping them experience products directly or indirectly, and giving them opportunities to engage with digital marketing activities.
Marketing concepts | Kamal Singh
This document provides an overview of marketing concepts and the marketing environment. It begins with definitions of marketing from various scholars such as the American Marketing Association, Philip Kotler, and Peter Drucker. It then discusses the types of marketing including traditional, digital, social, and mobile marketing. Next, it explores the internal and external factors that make up the marketing environment, including customers, competitors, public, suppliers, economic conditions, technology, and government regulations. Environmental scanning techniques like SWOT analysis, PEST analysis, and Porter's Five Forces model are also summarized. The document aims to give the reader a high-level understanding of foundational marketing concepts.
-Digital-Marketing Growth Learning Hub.pdf.
What you will learn ?
Website Development
Search Engine Optimization
Search Engine Marketing
Social Media Marketing
Digital Marketing
Tools
Addons
https://dev-birundha.pantheonsite.io/
PROCESS OF CHOOSING A MARKETING COMMUNICATIONS MIX
Integrated marketing communications is an approach where different communication modes work together to create a seamless experience for customers. The goal is to make advertising, sales promotion, public relations, direct marketing, online communications, and social media reinforce a unified brand message rather than work in isolation. Components include corporate image, branding, media selection, promotional tools, customer relationship management, and consistent messaging across all channels. Tools that are part of an IMC plan include advertising, sales promotion, direct marketing, personal selling, and public relations activities. The unified approach is important as it allows a brand to communicate effectively to a large audience at a minimal cost while also maintaining long-term customer relationships.
Digital Marketing Online Social and Mobile
The ins and outs of Digital Marketing in relation to social, online, mobile and influencer marketing.
Similar to Digital marketing (20)
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
Social Media Marketing Mastery - Strategy & Implementation - Slideshare.docx
Kurt Wehrle speaks on Marketing and its Objectives
Kurt Wehrle speaks on Marketing and its Objectives
Principles Of Marketing Unit 5 promotion Decision (1).pdf
Principles Of Marketing Unit 5 promotion Decision (1).pdf
SOCIAL MEDIA MARKETING COURSES IN LAHORE-BURRAQ IT SOLUTIONS.pdf
SOCIAL MEDIA MARKETING COURSES IN LAHORE-BURRAQ IT SOLUTIONS.pdf
PROCESS OF CHOOSING A MARKETING COMMUNICATIONS MIX
PROCESS OF CHOOSING A MARKETING COMMUNICATIONS MIX
Recently uploaded
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationHow to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsCrafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.PickUp_conversational AI_Capex, Inc._20240610
PickUp, Improve conversions with scenario-based conversational AI.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsUnleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Are you struggling to differentiate yourself in a saturated market? Do you find it challenging to attract and retain buyers? Learn how to effectively communicate your expertise using a Free Book Funnel designed to address these challenges and attract premium clients. This session will explore how a well-crafted book can be your most effective marketing tool, enhancing your credibility while significantly increasing your leads and sales while decreasing overall lead cost. Unpacking practical steps to create a magnetic book funnel that not only draws in your ideal customers, but also keeps them engaged. Break through the noise in the marketing world and leave with a blueprint that will transform your sales strategy.Recently uploaded (20)
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Luxury Hanloom Saree Brand ,Capstone Project_Kiran Bansal.pdf
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering Email Campaign Automation Strategies and Best Practices - Michelle...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Marketing in the Age of AI - Shifting CX from Monologue to Dialogue - Susan W...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
Smart Tools, Smarter Business -15 AI Tools to Optimize Your Workflows from Id...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
How to Use a Free Book Funnel to Drive Highly Qualified Buyers Into Your Busi...
Digital marketing
- 1. Digital Marketing Online, social and mobile
- 2. Digital Marketing “Digital Marketing refers to all online marketing activities, which includes all digital assets, channels, and media, spanning not just online but also social media and mobile marketing.” Definitions from McGraw Hill: Marketing grewal-levy
- 3. Social Media “Social media refers to online and mobile technologies that create and distribute content to facilitate interpersonal interactions, with the assistance of various firms that offer platforms, services and tools to help consumers and firms build their connections.” Social Media Platforms can include: -Twitter -Instagram -Pinterest -Youtube -Facebook
- 4. The 4E Framework for Digital Marketing With the rise of social media, marketing has shifted away from more traditional forms of marketing and more towards digital, the framework of digital marketing is a new way for consumers to engage with your product or service. Excitement Education Experience Engagement
- 5. Excite the customer A offer must be made that is within the wants and needs of the targeted consumer to excite the customer. This can be defined a relevancy. Marketers can also create digital offers within different social media platforms to create excitement. Games and Apps create new excitement within customers. ��
- 6. Educate the customer Marketers have a obligation to educate consumers on their product, this can come in many different forms. Educate could mean improving people's well-being, along with selling the product or service. ��🏫
- 7. Experience the product or service Expiecence could mean creating videos showing how a product works or a video promoting an exciting new product that is yet to be released. Created a virtual experience is a great way for companies to sell or educate their products. ��💻
- 8. Engage the customer The end goal is to create a relationship with the customer and get them to engage. Social media platforms is a great place where customers actively engage with products and services. Engagement can come positive and negative feedback. ��
- 9. Influencer Marketing “A marketing strategy that uses opinions, leaders, popular on social media, to drive marketing messages to a targeted audience.”
- 10. Assessing the efficacy of Influencers Marketing specialists need to have assurance that influencers can sell or educate on their product, this set of guidelines helps companies and marketing specialists decide how much to offer influencers to carry their messages. The 4R’s Relevance Reach Response Return
- 11. The 4R’s Relevance - Refers to the influencers followers(the targeted audience) and how they align with the brands message Reach - Refers to the percentage of the targeted audience that is exposed to the specific message Response - Once the targeted audience is reached, the response to that product or service is measured. This is specific to the companies or brands objective (sell,educate, experience) Return - Can be defined by measuring the return on investment(ROI). A company or brand needs to determine if the influencer will reach the targeted market and expose the message
- 12. Type of Influencers Celebrity - Wide following, widely recognized Micro - Modest following, niche interest Blog - Writes for a blog and has attracted readers and subscribers with that content Social Media - Popular on social media platforms among followers in specific target audiences Specialized - Key opinion leader or expert in a specific field