SlideShare a Scribd company logo
HARDER. BETTER.
FASTER.
STRONGER.
GHMwTV Internal Comm.
Campaign
Campaign Goals
● Improve internal communication and cultivate a strong internal culture
● Introduce the umbrella campaign that promotes:
Intrapreneurs: build an organizational brand that breeds intrapreneurs
Learning: build an organization that partners talent in up skilling and becoming
leaders.
Productivity: Build an organization that stand up for productivity
Call to Action
Communicate the Organization's Internal Culture
Map out current situation
Anonymous Survey, following are some of the sample questions:
● This is a fun place to work?
● We are results oriented?
● Everyone here cares about each other?
● This is a great place to learn and grow?
● You can speak up without fear of retribution?
● I feel trusted to do my job?
Campaign Calendar
Weekly Key Messages
Week 1
Harder. Better.
Faster. Stronger.
Week 2
Harder. Better.
Faster. Stronger
Week 3
Work it Harder.
Make It Better.
Week 4
Do it Faster.
Make us Stronger
Who we are?
Company Mission
What we stand for?
Employee and
Team objective
Promoting
productivity as an
integral part of the
daily work life
Open-door Policy-
2-way
communication as a
core part of culture
Strategies
● Harnessing the power of video to communicate company's vision-
Say thank you!
What are we thankful for?
Our team makes us “Harder. Better. Faster Stronger”
Connect thanks to communicate the company's mission statement and “who
we are”
● Plain Speak
To promote an open door policy let communication be informal, fun,
approachable, with a colloquial spin at 2 way communication channels
Strategies
● Productivity through gamification- 3 months team wise productivity
challenge
● Creating an office cocoon or a thinking space
Tools
● Chat software like Slack
● Cloud technology such as Google Drive
● Power internal communication with Trello
● Digital Communication tools- Blogs, Youtube, Social Media and Remind (for
one way communication)
● Visual communications through digital signage, Videos, Posters and Social
Media Post
Evaluation
● Metrics that will feed into the objective:
● Hits on intranet news stories
● Forums (participation rates/effectiveness)
● Percentage of staff who understood the vision
● Percentage of staff understanding internal messages
● Support from staff for the values and vision of the organization
Next Quarter-We Over Me
Planning the Next Quarter
● Evaluation of the rolled out campaign
● Introduce the first Value “We over Me”
Concept – The League
Copy Idea- Stand together or fall apart because even Hulk needs Friends!
Thank You!

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Harder. better. faster. stronger.

  • 2.
  • 3.
  • 4. Campaign Goals ● Improve internal communication and cultivate a strong internal culture ● Introduce the umbrella campaign that promotes: Intrapreneurs: build an organizational brand that breeds intrapreneurs Learning: build an organization that partners talent in up skilling and becoming leaders. Productivity: Build an organization that stand up for productivity
  • 5. Call to Action Communicate the Organization's Internal Culture
  • 6. Map out current situation Anonymous Survey, following are some of the sample questions: ● This is a fun place to work? ● We are results oriented? ● Everyone here cares about each other? ● This is a great place to learn and grow? ● You can speak up without fear of retribution? ● I feel trusted to do my job?
  • 7. Campaign Calendar Weekly Key Messages Week 1 Harder. Better. Faster. Stronger. Week 2 Harder. Better. Faster. Stronger Week 3 Work it Harder. Make It Better. Week 4 Do it Faster. Make us Stronger Who we are? Company Mission What we stand for? Employee and Team objective Promoting productivity as an integral part of the daily work life Open-door Policy- 2-way communication as a core part of culture
  • 8. Strategies ● Harnessing the power of video to communicate company's vision- Say thank you! What are we thankful for? Our team makes us “Harder. Better. Faster Stronger” Connect thanks to communicate the company's mission statement and “who we are” ● Plain Speak To promote an open door policy let communication be informal, fun, approachable, with a colloquial spin at 2 way communication channels
  • 9. Strategies ● Productivity through gamification- 3 months team wise productivity challenge ● Creating an office cocoon or a thinking space
  • 10. Tools ● Chat software like Slack ● Cloud technology such as Google Drive ● Power internal communication with Trello ● Digital Communication tools- Blogs, Youtube, Social Media and Remind (for one way communication) ● Visual communications through digital signage, Videos, Posters and Social Media Post
  • 11. Evaluation ● Metrics that will feed into the objective: ● Hits on intranet news stories ● Forums (participation rates/effectiveness) ● Percentage of staff who understood the vision ● Percentage of staff understanding internal messages ● Support from staff for the values and vision of the organization
  • 13. Planning the Next Quarter ● Evaluation of the rolled out campaign ● Introduce the first Value “We over Me” Concept – The League Copy Idea- Stand together or fall apart because even Hulk needs Friends!