Digital marketing is known as an approach, promotion, branding or marketing exercise using digital platforms like websites, search engines, emails, social media and mobile apps. Digital Marketing training for undergraduates and professionals by DICS will not only help you in learning the different facet of digital marketing course but will also provide you with a practical experience along with certifications. We have the most experienced faculties and we are one of the recognized digital marketing institute in Pitampura, Delhi.

1. INTRODUCATION TO
DIGITAL
MARKETING

2. WHAT IS DIGITAL MARKETING?
Digital marketing is the component
of marketing that uses
the Internet and online based digital
technologies such as desktop
computers, mobile phones and other digital
media and platforms to promote products
and services. As digital platforms became
increasingly incorporated into marketing
plans and everyday life, and as people
increasingly use digital devices instead of
visiting physical shops. Digital marketing
extends to non-Internet channels that
provide digital media, such as television,
mobile phones (SMS and MMS), callback,
and on-hold mobile ring tones. The
extension to non-Internet channels
differentiates digital marketing from online
advertising.

3. TYPES IF DIGITAL MARKETING
• Search Engine Optimization (SEO)
• Search Engine marketing (SEM)
• Social Media Marketing(SMM)
• Social Media Optimization(SMO)
• Content Marketing
• Email Marketing
• Affiliate Marketing
• Influencer marketing

4. SEARCH ENGINE OPTIMIZATION
Search engine optimization (SEO) is the process
of improving the quality and quantity of website
traffic to a website or a web page from search
engines. SEO targets unpaid traffic (known as
"natural" or "organic" results) rather than direct traffic
or paid traffic. Unpaid traffic may originate from
different kinds of searches, including image
search, video search, academic search, news
search, and industry-specific vertical search engines.
As an Digital marketing strategy, SEO considers how
search engines work, the computer-
programmed algorithms that dictate search engine
behavior, what people search for, the actual search
terms or keywords typed into search engines, and
which search engines are preferred by their targeted
audience. SEO is performed because a website will
receive more visitors from a search engine when
websites rank higher on the search engine results
page (SERP). These visitors can then potentially be
converted into customers.

5. TYPES OF SEO : ON-PAGE & OFF-
PAGE
ON-PAGE SEO
On-page SEO (search engine optimization)
refers to the process of optimizing pages on
your site to improve rankings and user
experience.
This is the opposite of off-page SEO, which
refers to optimizing for elements outside of your
site. This can include backlinks or social media
mentions.

6. OFF-PAGE SEO
Off-page SEO refers to all SEO tactics that don't involve updating or
publishing content to your website.
In the past, many used "off-page SEO" and " link building"
interchangeably, but in reality, there are many off-page SEO tactics
you can use, including:
•brand building
•citation building
•content marketing
•social media, and more.
These tactics help both search engines and users better understand
your website and increase your site's authority, trust, and relevance.
Think of it like this:
•Your website = on-page SEO
•Another site or platform = off-page SEO

7. SEARCH ENGINE MARKETING
Search engine marketing (SEM) is a form of Internet marketing that
involves the promotion of websites by increasing their visibility in search
engine results pages (SERPs) primarily through paid advertising. SEM
may incorporate search engine optimization (SEO), which adjusts or
rewrites website content and site architecture to achieve a higher
ranking in search engine results pages to enhance pay per click (PPC)
listings and increase the Call to action (CTA) on the website. Search
Engine marketing is also a method of business analytics, which is
mainly aimed to provide useful information for organizations to find
business opportunity and generate profits. SEM can help organizations
to optimize their marketing and gather more audience and create more
customers.

8. CONTENT WRITING
Content marketing is a form of marketing focused on creating, publishing, and
distributing content for a targeted audience online. It is often used by
businesses in order to achieve the following goals: attract attention and
generate leads, expand their customer base, generate or increase online
sales, increase brand awareness or credibility, and engage an online
community of users. Content marketing attracts new customers by creating
and sharing valuable free content. It helps companies create sustainable brand
loyalty, provides valuable information to consumers, and creates a willingness
to purchase products from the company in the future.

9. INFLUENCER MARKETING
Influencer marketing (also known as influence marketing) is a form
of social media marketing involving endorsements and product
placement from influencers, people and organizations who have a
purported expert level of knowledge or social influence in their
field. Influencers are someone (or something) with the power to
affect the buying habits or quantifiable actions of others by
uploading some form of original—often sponsored—content to
social media platforms like Instagram, YouTube, Snapchat or other
online channels. Influencer marketing is when a brand enrolls
influencers who have an established credibility and audience on
social media platforms to discuss or mention the brand in a social
media post. Influencer content may be framed
as testimonial advertising.

10. SOCIAL MEDIA MARKETING
Social media marketing is the use of social media platforms
and websites to promote a product or service. Although the terms e-
marketing and digital marketing are still dominant in academia, social
media marketing is becoming more popular for both practitioners and
researchers. Most social media platforms have built-in
data analytics tools, enabling companies to track the progress, success,
and engagement of ad campaigns. Companies address a range of
stakeholders through social media marketing, including current and
potential customers, current and potential
employees, journalists, bloggers, and the general public. On a strategic
level, social media marketing includes the management of a marketing
campaign, governance, setting the scope (e.g. more active or passive
use) and the establishment of a firm's desired social media "culture" and
"tone."

11. SOCIAL MEDIA OPTIMIZATION
Social media optimization (SMO) is the use of a number of outlets
and communities to generate publicity to increase the awareness
of a product, service brand or event. Types of social media involved
include RSS feeds, social news, bookmarking sites, and social
networking sites such as Facebook, Instagram, Twitter, video
sharing websites, and blogging sites. SMO is similar to search
engine optimization (SEO)in that the goal is to generate web traffic
and increase awareness for a website. SMO's focal point is on
gaining organic links to social media content. In contrast, SEO's
core is about reaching the top of the search engine hierarchy. In
general, social media optimization refers to optimizing a website
and its content to encourage more users to use and share links to
the website across social media and networking sites.

12. E-MAIL MARKETING
Email marketing is the act of sending a commercial message,
typically to a group of people, using email. In its broadest sense,
every email sent to a potential or current customer could be
considered email marketing. It involves using email to
send advertisements, request business, or solicit sales or
donations. Email marketing strategies commonly seek to achieve
one or more of three primary objectives, to build loyalty, trust,
or brand awareness. The term usually refers to sending email
messages with the purpose of enhancing a merchant's relationship
with current or previous customers, encouraging customer loyalty
and repeat business, acquiring new customers or convincing current
customers to purchase something immediately, and sharing third-
party ads.

13. AFFILIATE MARKETING
Affiliate marketing is a type of performance-based marketing in which a
business rewards one or more affiliates for each visitor or customer brought
by the affiliate's own marketing efforts.
Affiliate marketing may overlap with other Internet marketing methods,
including organic search engine optimization (SEO), paid search engine
marketing (PPC – Pay Per Click), e-mail marketing, content marketing,
and display advertising.
Affiliate marketing is frequently overlooked by advertisers. While search
engines, e-mail, and web site syndication capture much of the attention
of online retailers, affiliate marketing carries a much lower profile. Still,
affiliates continue to play a significant role in e-retailers' marketing strategies

14. DICS INNOVATIVES
Digital marketing is known as an approach, promotion,
branding or marketing exercise using digital platforms like
websites, search engines, emails, social media and mobile
apps. Digital Marketing training for undergraduates and
professionals by DICS will not only help you in learning the
different facet of digital marketing course but will also provide
you with a practical experience along with certifications. We
have the most experienced faculties and we are one of the
recognized digital marketing institute in Pitampura, Delhi.

15. THANK YOU
SUBMITTED BY-
MANYA GARG