The document outlines various online marketing services including brand marketing, performance marketing, search engine optimization, social media marketing, search engine marketing and pay-per-click advertising, search engine reputation management, and newsletter marketing. It provides brief descriptions of each service and the steps involved. The overall purpose is to provide a comprehensive range of online marketing tools and services to help businesses promote their brands, attract customers, and increase sales.

1. Online Marketing
E-Commerce Solutions

2. Online Marketing Services
The full menu of Online Marketing Services for your business!
Brand-
Module Services
Marketing
E2market has a comprehensive range of
online marketing:
Newsletter- Performance  Brand-Marketing
Marketing Marketing
 Performance-Marketing (Product-
Marketing, SEO, SEM, PPC, SMA)
Online  Display Marketing
marketing
 Social Media Marketing
 Search Engine Reputation Management.
SM- Media -
Marketing Marketing  Newsletter-Marketing
Using this scope of tools, along with web-
design, gives the potential to provide
SERM-
Marketing
services for special Promotional campaigns
and Viral video creation.
.
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3. Online Marketing Services
Using an optimal mix of all marketing tools is proven to increase your sales!
Reputation management & PR
Branding & Banner advertising
Existing
customers
Special campaigns
PPC & context
Newsletter
SMM
SEO
PM
Website
Potential
customers
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4. Brand Marketing
Brand Marketing has strategic importance for long term successful business
The goal of is creation of brand involvement.
According to the specific timing goals of the brand (brand
introduction, increase of brand-awareness, re-branding) we develop
the strategy and choose the scope of tools to be used.
Brand-Marketing has lower conversion than Performance Marketing
but it creates the base and is definitely required for long-term
business success.
1. Strategy development and optimization
2. Design:
 Logo and Brand-book development
 Website development
 Branding (portals and dedicated sites)
 Display design (Banner and teaser advertising.)
3. Tracking tool setting
4. Brand-Marketing management, analyzing and optimization
5. Development of special promo-campaigns and management
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5. Performance Marketing
Performance marketing is used to find YOUR customers
is defined as obtaining measurable
return on investment for marketing dollars. Unlike traditional
marketing platforms such as TV, print or radio, performance
marketing in e-commerce is pay-for-performance.
This is a combination of different analytical tools, and creativity to
achieve the efficient acquisition of clients for the defined cost.
1. Strategy development and optimization of plans
2. Pre-set guidelines such as:
 Usability improvements
 Tracking tool settings
 Landing page creation
3. Performance Marketing management:
 Search engine optimization of the site (SEO)
 Search engine marketing (SEM) and Pay-per-click Marketing (PPC)
 Display Marketing (Banner & Teaser advertising)
4. Analyzing and optimization
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6. Search Engine Optimization
The Objective is to obtain strong positions in search engine results
uses a range of tools applied to your
site to gain a high position in search engine results.
We provide services from two largest search engines in Ukraine:
 Google (70% of Ukrainian audience)
 Yandex (30% of Ukrainian audience)
1. On-page optimization:
 Site map and robots
 Correct linking
 Titles and picture description
 Meta-tags
 SEO text preparation
2. Off-page optimization:
 Copywriting
 Linking from other websites
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7. Social Media Marketing
Social media marketing as a loyalty tool for your customers
is a powerful online tool for creating loyalty
and brand awareness. Subscribed followers of brand pages will take
the information further to friends and family if encouraged to do so.
We provide social media services in all major platforms:
 Facebook, Vkontakte, Google+, Twitter, YouTube
1. Creation, branding and initial settings of the brand groups
2. Constant posting (commercial and fun content)
3. Contests and additional promo activities
4. Application development
5. Promotion and advertising
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8. Search Engine Marketing & PPC
PPC as the most cost efficient online tool for the evaluation of sales
is the core of PPC (“pay-per-click”)
marketing. It is not like usual banner advertising on impressions, but
provides a wide range of targeting possibilities, helping to optimize
the spend and add efficiency to advertising.
SEM is paid advertising in search engines and is the biggest
PPC channel all over the world. We work with both of the biggest
search engines in Ukraine – Google and Yandex.
Currently there exists more than 20 different banner and teaser networks locally, that
with correct settings and knowledge, will deliver higher results and draw sales.
1. Tracking tools settings
2. Landing page creation
3. Design and text creation
4. Targeting settings and advertising moderation
5. Analyzing results and optimization
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9. Search Engine Reputation Management
Improvement of your reputation online
is the artificial
influence on search engines results. It helps to decrease the
number of negative comments (or their visibility in TOP-10
results)
We provide services in the two largest search engines in
Ukraine:
 Google (70% of Ukrainian audience)
 Yandex (30% of Ukrainian audience)
1. On-page optimization:
 Copywriting
 Site map and robots
 Correct linking
2. Off-pages optimization:
 Copywriting
 Linking from other websites
3. Blogs & networks tonality optimization:
 Changing the tonality of conversation and comments
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10. Newsletter Marketing
Conversion of existing customers to increase their purchases
is the most powerful tool to communicate
with existing customer base. It has the highest conversion rate from
all other marketing tools.
The email newsletter remains an effective way to build a relationship
with a prospect, nurturing them along until they become a customer.
It creates a content that can be shared in social media and also has
a huge importance for SEO.
1. Newsletter design preparation:
 Design development and testing
 HTML – coding
2. Copywriting and Message development
3. NL tracking and analysis
4. NL optimization
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11. Online Media Marketing
A classic tool to attract customers and new clients
is a form of online marketing advertising that
contains images or images and text. It serves different targets of brand-
marketing and performance-marketing.
This was and is at the moment the most powerful tool to communicate,
influence users online and to increase significantly traffic to the site in a
short time, but the most expensive one.
Correct choice of platforms, the setting of tracking tools and constant
management will help to optimize spending and achieve higher results.
1. Idea development
2. Design development (banner/ teaser/ landing pages/ promo sites)
3. Platform choosing
4. Tracking tools
5. Campaign management, analyzing and optimization
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12. Do You Have
Any Questions?
LLC e2market.com
1b, Kyivska st., 08161 Tarasivka
Kyiv-Svjatoshyn District, Ukraine
tel.: +38 044 537 7434
e-mail: info@e2market.com
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